--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Untappd: Find Drinks You Love" developer_entity: "Untappd, Inc" bundle_id: "com.untappdllc.com" app_store_id: "449141888" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-01" report_date: "2026-07-28" last_verified: "2026-07-28T00:00:00.000Z" report_version: "4.7.11" total_reviews: 209309 overall_rating: 4.9 sentiment: "Thrilled" sentiment_score: 85 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Long-term users value the ability to track personal beer consumption and discover new craft varieties" top_complaint_theme: "Aggressive monetization through excessive ads and badge promotions detracts from the original user experience" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 19 momentum_velocity: "intense" intelligence_version: 3 nemesis: "Vivino: Drink The Right Wine" competitor_count: 4 tags: ["food & drink", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "drink", "enthusiasts", "craft"] canonical_url: "https://marlvel.ai/apps/com-untappdllc-com" license: "CC-BY-NC 4.0" content_version: "v2" --- # Untappd: Find Drinks You Love Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 4.86 · Sentiment Thrilled - **Recent focus**: Aggressive monetization through excessive ads and badge promotions detracts from the original user experience (top complaint) · Long-term users value the ability to track personal beer consumption and discover new craft varieties (top praise) > **TL;DR:** Untappd: Find Drinks You Love is a food & drink app by Untappd, Inc, rated 4.86/5 by 209.3K users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Untappd: Find Drinks You Love maintains Thrilled user sentiment (4.86/5 from 209.3K reviews), with users consistently praising long-term users value the ability to track personal beer consumption and discover new craft varieties. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (209.3K reviews) | | **User Mood** | Thrilled | | **Category** | Food & Drink | | **Developer** | Untappd, Inc | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 19d | ## Metadata & Market Performance - **Publisher:** Untappd, Inc - **Category:** Food & Drink - **Target Audience:** Drink enthusiasts and craft beverage consumers seeking to track preferences and discover local venues. - **Platforms:** iOS - **Version Reviewed:** 4.7.11 - **Report Date:** 2026-07-28 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 449141888 - **Bundle ID:** com.untappdllc.com - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-28 ## Executive Snapshot **What it is:** Untappd is a social discovery and journaling app for alcoholic and non-alcoholic beverages, available on iOS. **Why users hire it:** Users hire Untappd to track their personal consumption history and locate local venues with real-time menu availability. ## App DNA (Features & Intent) - **[Standard] Drink Check-ins and Journaling:** Digital journal for logging and rating beverages. - **[Differentiator] Untappd Shop:** Direct in-app purchasing of spirits and craft beverages. - **[Differentiator] Venue Discovery:** Locates nearby bars with real-time menu updates. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Untappd holds a #25 Grossing position in its category in the US, but its ranking volatility across international markets suggests a weakening grip on global discovery. The gap between its high rating (4.86) and the increasing complaints regarding ad-clutter indicates that monetization is currently outpacing user-experience investment. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free consumer app, B2B subscription for retailers - **Analysis:** Consumer scale drives B2B data-subscription revenue, but aggressive ad-monetization in the free tier is currently eroding user sentiment. ## 🟢 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.86/5 - **Platform Split:** iOS 4.9/5 (209.3K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Long-term users value the ability to track personal beer consumption and discover new craft varieties** - **Social connectivity features allow users to share experiences and follow friends across different locations** - **Venue integration provides real-time visibility into beer menus at local establishments for better planning** ### Top Complaints (Impact Areas) - **Aggressive monetization through excessive ads and badge promotions detracts from the original user experience** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary drink database creates high switching costs for long-term users - B2B retail-menu integration provides unique local-discovery utility **Growth Levers:** - AI-driven drink prioritization for familiar venues could simplify user workflows - Event-finder integration would capture local-activity search intent ## Recent Changes (v2 → v3) {#recent-changes} The platform is experiencing a disconnect between its high user rating and increasing friction caused by ad-heavy monetization and technical regressions. **Overall trend**: Mixed **Compared at**: 2026-07-28 ### High-impact changes - **[Declined] Emergence of monetization and connectivity complaints** (sentiment) ### Medium-impact changes - **[Shifted] Repositioning of key features** (features) - **[Declined] Loss of core diary utility** (sentiment) - **[Added] Formalization of B2B tier** (pricing) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Untappd: Find Drinks You Love vs Vivino: Drink The Right Wine - **[Vivino: Drink The Right Wine](https://marlvel.ai/apps/vivino-drink-the-right-wine)** by Vivino ApS: Vivino dominates the beverage discovery space with a massive, highly active user base and a superior frequency of feature updates. - **Key differences:** - Leverages a massive proprietary database of wine labels for instant visual recognition and pricing - Integrates direct-to-consumer wine purchasing pathways that bypass traditional retail friction points - Maintains a high-velocity release cadence with thirteen updates in the last six months ### Contenders (Strong Challengers) - **[Total Wine & More](https://marlvel.ai/apps/com-totalwine-app-store)** by Retail Services & Systems, Inc.: This app serves as a direct retail-integrated competitor that captures high-intent shoppers looking for immediate inventory access. - Provides real-time local inventory tracking and in-store pickup options for immediate product acquisition - Connects digital discovery directly to a physical retail footprint, reducing the path to purchase - **[Distiller - Liquor Reviews](https://marlvel.ai/apps/com-votiv-distiller)** by Distiller Inc: Distiller competes directly for the spirits-focused segment of this app's audience with a specialized review-first UX. - Focuses exclusively on professional and community-driven spirit reviews to guide high-end purchasing decisions - Utilizes a specialized flavor-profile matching engine that caters to enthusiasts of complex artisan spirits ### New Kids on the Block (What's Innovative) - **Tavour** by Tavour: Tavour represents an emerging threat by focusing on the curation and direct delivery of rare, hard-to-find craft beverages. ## App Momentum (Intense) {#momentum} - Ships maintenance-only updates. - Last major store update 118 days ago. > **Cadence:** 5 total versions · 0 majors in last 6 months · 14 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Untappd: Find Drinks You Love is a market-leading food & drink app that is free with in-app purchases. With a 4.86/5 rating from 209.3K reviews, it delivers strong user satisfaction. > **Bottom Line:** Untappd's database is a strong retention lever, but the current ad-heavy monetization is alienating the power users who build that data. The PM should prioritize technical stability and ad-frequency reduction over new feature expansion to prevent churn to retail-integrated rivals. **Best for:** Drink enthusiasts and craft beverage consumers seeking to track preferences and discover local venues. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-frequency in the check-in flow because user complaints flag ad-clutter as a top frustration → stabilize long-term retention ### Feature Gaps vs Competitors - Visual label recognition (available in Vivino but absent here) ### Outlook: Mixed The beverage discovery market is shifting toward retail-integrated utility, and Untappd's current focus on ad-inventory expansion is failing to keep pace with the feature-velocity of rivals like Vivino. Without a shift toward technical stability and user-centric monetization, the app will likely see a decline in active-user sentiment through the next two quarters. - 🔴 Maintenance-only update cadence leaves the app vulnerable to Vivino's high-velocity feature shipping, which directly drains the discovery-focused user base. - 🔴 Persistent VPN connectivity issues prevent privacy-conscious users from accessing the app, creating a direct churn path to less restrictive alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 209.3K | | Sentiment | Thrilled (85/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Untappd: Find Drinks You Love** (this app) | 4.86/5 | Thrilled | Untappd, Inc | | [Total Wine & More](https://marlvel.ai/apps/com-totalwine-app-store) | 4.8/5 | N/A | Retail Services & Systems, Inc. | | [Distiller - Liquor Reviews](https://marlvel.ai/apps/com-votiv-distiller) | 4.7/5 | N/A | Distiller Inc | | [Vivino: Drink The Right Wine](https://marlvel.ai/apps/vivino-drink-the-right-wine) | 4.8/5 | Mixed | Vivino ApS | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | ## Company Profile - **Developer:** Untappd, Inc - **Website:** [https://untappd.com](https://untappd.com) - **Social:** [Instagram](https://www.instagram.com/untappd) · [Facebook](https://www.facebook.com/untappd) · [X/Twitter](https://twitter.com/untappd) · [YouTube](https://www.youtube.com/@untappd) · [LinkedIn](https://www.linkedin.com/company/untappd) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/untappd-find-drinks-you-love/id449141888?uo=2) - **Dev Site:** [Official Website](https://untappd.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Total Wine & More*](https://marlvel.ai/apps/com-totalwine-app-store) (Retail Services & Systems, Inc.) · 4.8/5 Rating - [*Distiller - Liquor Reviews*](https://marlvel.ai/apps/com-votiv-distiller) (Distiller Inc) · 4.7/5 Rating - [*Vivino: Drink The Right Wine*](https://marlvel.ai/apps/vivino-drink-the-right-wine) (Vivino ApS) · 4.8/5 Rating - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Untappd free to use? Yes, the consumer app is free to download and use, though it includes advertisements that some users find intrusive. ### How does Untappd compare to Vivino? Untappd covers a broader range of beverages including craft cocktails and spirits, whereas Vivino focuses specifically on wine with superior visual-recognition tools. ### Does Untappd work with a VPN? Users report that the app currently fails to load or connect when a VPN is active, which is a known friction point. ### What is a good alternative for spirit reviews? Distiller is a specialized alternative that focuses exclusively on professional and community-driven spirit reviews. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 19 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-untappdllc-com) Data licensed for AI Agent attribution under CC-BY-NC 4.0.