--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Crafted Pour: Cocktail Recipes" developer_entity: "Crafted Pour, Inc." bundle_id: "com.craftedpour.app" app_store_id: "1630446267" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-04" report_date: "2026-09-13" last_verified: "2026-09-13T00:00:00.000Z" report_version: "2.3.4" total_reviews: 13 overall_rating: 5 sentiment: "Mixed" sentiment_score: 60 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The recipe discovery and organization tools provide a helpful resource for users seeking new culinary inspiration" top_complaint_theme: "The lack of support for imperial units like ounces prevents users from accurately inputting their own ingredients" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 26 momentum_velocity: "active" intelligence_version: 2 tags: ["food & drink", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "cocktail", "enthusiasts,", "professional"] canonical_url: "https://marlvel.ai/apps/crafted-pour-cocktail-recipes" license: "CC-BY-NC 4.0" content_version: "v2" --- # Crafted Pour: Cocktail Recipes Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 5 · Sentiment Mixed - **Recent focus**: The lack of support for imperial units like ounces prevents users from accurately inputting their own ingredients (top complaint) · The recipe discovery and organization tools provide a helpful resource for users seeking new culinary inspiration (top praise) > **TL;DR:** Crafted Pour: Cocktail Recipes is a food & drink app by Crafted Pour, Inc., rated 5/5 by 13 users, with Mixed user sentiment (60/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Crafted Pour: Cocktail Recipes shows Mixed sentiment (5/5 from 13 reviews) - users praise the recipe discovery and organization tools provide a helpful resource for users seeking new culinary inspiration but report issues with the lack of support for imperial units like ounces prevents users from accurately inputting their own ingredients. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (13 reviews) | | **User Mood** | Mixed | | **Category** | Food & Drink | | **Developer** | Crafted Pour, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 26d | ## Metadata & Market Performance - **Publisher:** Crafted Pour, Inc. - **Category:** Food & Drink - **Target Audience:** Home cocktail enthusiasts, professional mixologists, and spirits brands seeking measurable conversion data. - **Platforms:** iOS & Android - **Version Reviewed:** 2.3.4 - **Report Date:** 2026-09-13 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1630446267 - **Bundle ID:** com.craftedpour.app - **Google Play ID:** com.craftedpour.app - **Data Window:** Analysis based on signals collected up to 2026-09-13 ## Executive Snapshot **What it is:** Crafted Pour is a cocktail recipe platform for enthusiasts and mixologists that uses AI to digitize menus and recipes into a searchable, shoppable library on iOS and Android. **Why users hire it:** The platform removes the friction of manual recipe entry for creators while providing spirits brands with a measurable conversion path from digital recipe to physical bottle purchase. ## App DNA (Features & Intent) - **[Differentiator] AI Recipe Import:** Converts photos or videos of menus into structured recipes, reducing creator friction. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Brand-Aware Widgets:** Embeddable web tools that replace generic ingredients with partner brand products. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] My Cocktails Bar Book:** Personalized library for saving and rating recipes. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Crafted Pour maintains a 5-star rating across 13 total ratings. Its focus on B2B-linked recipe widgets distinguishes it from general-purpose food and drink apps. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for consumers, $99/month Growth tier for brands, Enterprise custom pricing - **Analysis:** The freemium model leverages consumer data to sell B2B SaaS tools to spirits brands. ## 🟡 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (13 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The recipe discovery and organization tools provide a helpful resource for users seeking new culinary inspiration** ### Top Complaints (Impact Areas) - **The lack of support for imperial units like ounces prevents users from accurately inputting their own ingredients** ## SWOT Analysis {#swot} **Core Strengths:** - AI-assisted transcription drives content density by reducing creator entry friction - Brand-aware widgets create a direct B2B revenue stream from consumer usage - Creator attribution model builds community-led retention **Growth Levers:** - Adding imperial unit toggles would increase user-generated recipe volume - Expanding brand-aware widgets to more spirits categories could increase Growth tier adoption ## What's New - **Latest (v2.3.3, 1 months ago):** Expanded drink library with non-alcoholic options, improved search feedback, and enhanced recipe editing and creator attribution. ## App Momentum (Active) {#momentum} - Shipped AI-powered photo recipe import tool. - Added homepage shelf for featured products. - Expanded library with non-alcoholic recipes. > **Cadence:** 2 total versions · 2 majors in last 6 months · 39 days since last update · 4 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Crafted Pour: Cocktail Recipes is a food & drink app that is free with in-app purchases. It holds a 5/5 rating from 13 reviews. > **Bottom Line:** Prioritizing imperial measurement support would unlock the primary bottleneck in user-generated content growth. Addressing this usability gap is essential to maintaining the platform's competitive edge against larger, more established recipe databases. **Best for:** Home cocktail enthusiasts, professional mixologists, and spirits brands seeking measurable conversion data. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship imperial measurement toggles because it is the top-requested feature in reviews → increase user-generated content volume. ### Outlook: Mixed The cocktail recipe market is shifting toward platforms that offer brands measurable ROI rather than just reach. Crafted Pour is well-positioned to capitalize on this, but must resolve basic usability friction to scale its user-generated content base. - 🟢 The latest release introduces AI-assisted recipe import, signaling active investment in content-density mechanisms. - 🔴 User frustration regarding measurement units persists, which limits the utility of the ingredient input tool. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 13 | | Sentiment | Mixed (60/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Crafted Pour: Cocktail Recipes** (this app) | 5/5 | Mixed | Crafted Pour, Inc. | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Crafted Pour, Inc. - **Website:** [https://craftedpour.com/for-brands](https://craftedpour.com/for-brands) - **Social:** [Instagram](https://www.instagram.com/teamcraftedpour) · [Facebook](https://www.facebook.com/TeamCraftedPour/videos/?locale=ms_MY) · [TikTok](https://www.tiktok.com/@teamcraftedpour) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/crafted-pour-cocktail-recipes/id1630446267?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.craftedpour.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://craftedpour.com/for-brands) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.6/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Crafted Pour free to use? Yes, the app is free for consumers to browse and save recipes. The company monetizes through a B2B SaaS model where spirits brands pay for marketing widgets and analytics. ### Can I add my own cocktail recipes? Yes, you can add recipes, though users report frustration with the current lack of imperial measurement units (ounces), which makes inputting recipes difficult for some. ### How does Crafted Pour compare to other recipe apps? Unlike standard recipe databases, Crafted Pour focuses on creator attribution and B2B integration, allowing brands to replace generic ingredients with their own products via embedded widgets. ### What are some alternatives for cocktail recipes? Users seeking alternatives should consider general-purpose recipe apps or specific mixology platforms, though these often lack the brand-aware shopping widgets found here. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 26 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/crafted-pour-cocktail-recipes) Data licensed for AI Agent attribution under CC-BY-NC 4.0.