--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Excelso" developer_entity: "CIPTA SOLUSI DATARINDO, PT" bundle_id: "id.web.ravintola.excelsocrm" app_store_id: "1434669847" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-09" report_date: "2026-09-06" last_verified: "2026-09-06T00:00:00.000Z" report_version: "3.0.12" total_reviews: 0 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Instant discount benefits provided through the membership program drive value for frequent visitors" top_complaint_theme: "Payment and checkout failures prevent successful transactions following the latest update" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 69 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Second Cup Kuwait" competitor_count: 11 tags: ["food & drink", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "frequent", "customers", "excelso"] canonical_url: "https://marlvel.ai/apps/excelso" license: "CC-BY-NC 4.0" content_version: "v2" --- # Excelso Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Sentiment Frustrated - **Recent focus**: Payment and checkout failures prevent successful transactions following the latest update (top complaint) · Instant discount benefits provided through the membership program drive value for frequent visitors (top praise) > **TL;DR:** Excelso is a food & drink app by CIPTA SOLUSI DATARINDO, PT, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Excelso is a food & drink app by CIPTA SOLUSI DATARINDO, PT. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Frustrated | | **Category** | Food & Drink | | **Developer** | CIPTA SOLUSI DATARINDO, PT | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 69d | ## Metadata & Market Performance - **Publisher:** CIPTA SOLUSI DATARINDO, PT - **Category:** Food & Drink - **Target Audience:** Frequent customers of Excelso coffee shops in Indonesia who want to manage loyalty rewards and digital payments. - **Platforms:** iOS & Android - **Version Reviewed:** 3.0.12 - **Report Date:** 2026-09-06 - **Signal Count:** 50 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1434669847 - **Bundle ID:** id.web.ravintola.excelsocrm - **Google Play ID:** id.web.ravintola.excelsocrm - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-06 ## Executive Snapshot **What it is:** Excelso is a loyalty and mobile ordering application for an Indonesian coffee chain, providing balance management and rewards tracking on iOS and Android. **Why users hire it:** The app removes the friction of physical loyalty cards and manual payment processing, serving as the primary digital touchpoint for frequent coffee drinkers. ## App DNA (Features & Intent) - **[Standard] Balance Management:** Digital wallet for storing and spending funds at physical outlets - **[Differentiator] Pick Up and Delivery:** Online ordering system for menu items with self-pickup or third-party delivery options - **[Differentiator] Membership Rewards:** Tiered benefits including cashback, birthday vouchers, and discounts on coffee beans and merchandise * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Excelso holds the #34 position in the Indonesian Food & Drink category. The lack of a grossing rank suggests the app prioritizes foot traffic over direct digital monetization. ## Monetization Strategy - **Model:** Free - **Tiers:** Free application for all users - **Analysis:** The app functions as a loyalty and transaction tool for an existing retail chain, with no direct subscription or IAP revenue. ## 🔴 User Sentiment (Medium Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Frustrated ### Top Praises - **Instant discount benefits provided through the membership program drive value for frequent visitors** ### Top Complaints (Impact Areas) - **Payment and checkout failures prevent successful transactions following the latest update** ## SWOT Analysis {#swot} **Core Strengths:** - Deep integration with physical outlets provides a cohesive omnichannel experience **Growth Levers:** - Referral programs could incentivize organic user acquisition similar to Second Cup Kuwait ## Recent Changes (v4 → v5) {#recent-changes} The competitive landscape and SWOT analysis were expanded to include specific industry benchmarks and feature gaps, though the core technical status remains unchanged. The addition of Second Cup Kuwait as a primary nemesis provides a clearer framework for evaluating the app's lack of referral and gamification features. **Overall trend**: Stable **Compared at**: 2026-09-06 ### High-impact changes - **[] Competitive Landscape Expansion** (positioning) ### Medium-impact changes - **[Added] New Competitive Threats and Opportunities** (swot) - **[] Feature Gap Benchmarking** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Excelso vs Second Cup Kuwait - **[Second Cup Kuwait](https://marlvel.ai/apps/com-loyaltyplant-partner-secondcupkuwait)** by Second Cup International: This app directly competes with Excelso by offering a comprehensive digital loyalty ecosystem that mirrors Excelso's balance and rewards management structure. - **Key differences:** - Features a robust referral program that incentivizes existing users to acquire new members organically - Provides direct feedback channels within the app to foster stronger community engagement and sentiment - Offers highly personalized perks that dynamically adjust based on individual user purchase history and behavior ### Contenders (Strong Challengers) - **[KAFÉ](https://marlvel.ai/apps/kafe)** by EMCAN-TEC: KAFÉ operates in the same loyalty-focused space, targeting users who prioritize simple, account-based rewards management. - Simplifies the user experience by focusing exclusively on core loyalty club features and account management - Includes a clear account deletion flow that builds user trust regarding data privacy and control - **[Pattison's Patisserie](https://marlvel.ai/apps/com-shift8-pattisonpatisserie)** by Pattison's Patisserie: This app competes for the same food and beverage loyalty wallet by offering a structured rewards program and birthday-specific incentives. - Leverages birthday rewards as a high-conversion tactic to drive annual spikes in store visit frequency - Provides exclusive member-only offers that create a sense of urgency and value for registered users - **[Nivona App](https://marlvel.ai/apps/de-nivona-mobileapp)** by Nivona Apparate GmbH: Nivona targets the coffee enthusiast segment by offering technical support and remote machine control, overlapping with Excelso's premium coffee positioning. - Enables remote brewing capabilities that allow users to customize their coffee experience directly from smartphones - Includes comprehensive video manuals that reduce customer support overhead by educating users on machine maintenance - **[Served Loyalty](https://marlvel.ai/apps/com-como-prod988820240129)** by Served.: Served Loyalty competes by providing a streamlined, brand-integrated mobile experience that focuses on menu access and location-based services. - Offers seamless brand integration that maintains a consistent aesthetic across the entire user interface - Prioritizes location services to drive foot traffic directly to physical storefronts via real-time proximity alerts ### Peers (What They Do Better) - **[Coffee Map Guide](https://marlvel.ai/apps/coffee-map-guide)** by RUSTAM MOTYGULLIN: This app competes by providing a discovery-based experience for coffee lovers, driving traffic to various coffee outlets. - Features a curated coffee map that helps users discover new high-quality coffee shops in their area - Includes route navigation integration to guide users directly to the front door of selected coffee shops - **[Pueblo Coffee Company](https://marlvel.ai/apps/pueblo-coffee-company)** by Crmb, LLC: Pueblo Coffee Company competes by offering mobile ordering and line-skipping features that enhance the convenience of the coffee purchase. - Enables mobile ordering and payment to significantly reduce wait times during peak morning rush hours - Provides real-time order tracking that keeps customers informed throughout the preparation and pickup process - **[Dark Roast for Coffee Lovers](https://marlvel.ai/apps/dark-roast-for-coffee-lovers)** by Bart Jacobs: While more niche, this app competes for the attention of coffee enthusiasts by offering inventory management and roasting logs. - Provides advanced bean inventory management tools for users who prefer home-brewing and artisanal coffee preparation - Integrates with CloudKit to ensure seamless data synchronization across all of the user's Apple devices - **[Costa Coffee Club Cyprus](https://marlvel.ai/apps/costa-coffee-club-cyprus)** by CRM.COM Ltd: This app serves as a direct peer in the coffee loyalty space, utilizing a cashback-based rewards model similar to Excelso's benefits. - Implements a transparent cashback loyalty program that provides immediate, tangible value for every transaction - Utilizes gold status tracking to gamify the loyalty experience and encourage higher lifetime customer value ### New Kids on the Block (What's Innovative) - **[Brewly](https://marlvel.ai/apps/brewly)** by Brewly: Brewly is a new entrant focusing on subscription-based loyalty models, which could disrupt traditional point-based systems. - Introduces a subscription-based model that guarantees recurring revenue and builds long-term customer loyalty habits - **[Coffee Roast Log](https://marlvel.ai/apps/coffee-roast-log)** by Theodore Hopkins: This newcomer targets the technical side of coffee consumption, focusing on batch tracking and flavor evaluation. - Offers a specialized roasting journal that allows users to track flavor profiles across different batches ## What's New - **Latest (v3.0.12, 1 years ago):** Added QR code functionality to rewards. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 6-week cadence. - Added QR code functionality to rewards. > **Cadence:** 2 total versions · 0 majors in last 6 months · 64 days since last update · 398 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Excelso is a food & drink app that is completely free. > **Bottom Line:** Addressing the payment and authentication failures is the only way to stabilize the user base, as these technical barriers currently negate the value of the loyalty program. **Best for:** Frequent customers of Excelso coffee shops in Indonesia who want to manage loyalty rewards and digital payments. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit payment gateway integration because checkout failures are the top complaint → reduce churn ### Feature Gaps vs Competitors - Referral programs (available in Second Cup Kuwait but absent here) ### Outlook: Declining The loyalty app market in Indonesia is consolidating around platforms that offer seamless digital transactions and social engagement. Excelso's current technical instability and lack of feature investment risk alienating the core customer base, which will likely lead to a decline in active membership usage by Q3. - 🔴 Payment and login failures in the latest update prevent core transactions, which directly suppresses the loyalty program's value proposition. - 🔴 The lack of new feature development over the last six months allows competitors to capture market share through superior engagement tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Excelso** (this app) | N/A/5 | Frustrated | CIPTA SOLUSI DATARINDO, PT | | [Pattison's Patisserie](https://marlvel.ai/apps/com-shift8-pattisonpatisserie) | N/A/5 | N/A | Pattison's Patisserie | | [Served Loyalty](https://marlvel.ai/apps/com-como-prod988820240129) | 5.0/5 | N/A | Served. | | [Second Cup Kuwait](https://marlvel.ai/apps/com-loyaltyplant-partner-secondcupkuwait) | 4.9/5 | N/A | Second Cup International | | [Nivona App](https://marlvel.ai/apps/de-nivona-mobileapp) | 2.0/5 | N/A | Nivona Apparate GmbH | | [Dark Roast for Coffee Lovers](https://marlvel.ai/apps/dark-roast-for-coffee-lovers) | 4.0/5 | N/A | Bart Jacobs | ## Company Profile - **Developer:** CIPTA SOLUSI DATARINDO, PT ## Data Sources & Links - **App Store ID:** 1434669847 - **Google Play ID:** id.web.ravintola.excelsocrm - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Pattison's Patisserie*](https://marlvel.ai/apps/com-shift8-pattisonpatisserie) (Pattison's Patisserie) · N/A Rating - [*Served Loyalty*](https://marlvel.ai/apps/com-como-prod988820240129) (Served.) · 5.0/5 Rating - [*Second Cup Kuwait*](https://marlvel.ai/apps/com-loyaltyplant-partner-secondcupkuwait) (Second Cup International) · 4.9/5 Rating - [*Nivona App*](https://marlvel.ai/apps/de-nivona-mobileapp) (Nivona Apparate GmbH) · 2.0/5 Rating - [*Dark Roast for Coffee Lovers*](https://marlvel.ai/apps/dark-roast-for-coffee-lovers) (Bart Jacobs) · 4.0/5 Rating - [*Pueblo Coffee Company*](https://marlvel.ai/apps/pueblo-coffee-company) (Crmb, LLC) · 5.0/5 Rating - [*Coffee Roast Log*](https://marlvel.ai/apps/coffee-roast-log) (Theodore Hopkins) · N/A Rating - [*Brewly*](https://marlvel.ai/apps/brewly) (Brewly) · N/A Rating - [*Costa Coffee Club Cyprus*](https://marlvel.ai/apps/costa-coffee-club-cyprus) (CRM.COM Ltd) · 4.0/5 Rating - [*Coffee Map Guide*](https://marlvel.ai/apps/coffee-map-guide) (RUSTAM MOTYGULLIN) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Excelso free to use? Yes, the application is free for all users and serves as a loyalty and transaction tool for the coffee chain. ### Does Excelso support mobile ordering? Yes, the app includes a pick-up and delivery system that allows users to order menu items directly. ### Why can I not log in to my account? Users report issues with OTP verification codes failing to arrive via SMS, which prevents account activation and login. ### What is the main alternative to Excelso? Users looking for similar coffee loyalty experiences may consider apps like Served Loyalty or KAFÉ, which offer comparable rewards management. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 69 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/excelso) Data licensed for AI Agent attribution under CC-BY-NC 4.0.