--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "fiche. recipe & costing" developer_entity: "Alejandro Luna" bundle_id: "au.com.fiche.app" app_store_id: "6806770038" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-21" report_date: "2026-10-18" last_verified: "2026-10-18T00:00:00.000Z" report_version: "1.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["food & drink", "subscription", "mobile app", "app review", "app analysis", "professional", "kitchen", "operators"] canonical_url: "https://marlvel.ai/apps/fiche-recipe-costing" license: "CC-BY-NC 4.0" content_version: "v2" --- # fiche. recipe & costing Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Subscription > **TL;DR:** fiche. recipe & costing is a food & drink app by Alejandro Luna, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** fiche. recipe & costing is a food & drink app by Alejandro Luna. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Alejandro Luna | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Alejandro Luna - **Category:** Food & Drink - **Target Audience:** Professional kitchen operators including restaurant chefs, caterers, and bakery managers seeking to digitize recipe management and inventory costing. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-10-18 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6806770038 - **Bundle ID:** au.com.fiche.app - **Data Window:** Analysis based on signals collected up to 2026-10-18 ## Executive Snapshot **What it is:** fiche. is a professional recipe and costing system for restaurants and cafes, available on iOS. **Why users hire it:** It removes the cognitive cost of manual, paper-based costing and inventory tracking by providing a live, AI-updated financial record of kitchen operations. ## App DNA (Features & Intent) - **[Differentiator] AI Recipe Import:** Parses handwritten cards and PDFs into digital formats, reducing onboarding friction for new kitchens. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Live Costing Engine:** Updates margins and costs instantly when ingredient prices change, creating high switching costs. - **[Differentiator] Control Center:** Dashboard providing health status across nine operational panels to increase daily active usage. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} fiche. operates in the professional food and drink management space, focusing on digitizing legacy paper workflows. The current $19 AUD entry price positions it as a specialized tool for solo chefs, while the $49 AUD tier targets multi-station commercial kitchens. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Chef Solo: $19 AUD/month or $205/year, Full Kitchen: $49 AUD/month or $529/year - **Analysis:** Subscription model anchored at $19 AUD/month, using station count as the primary value-based gate for commercial kitchens. ## SWOT Analysis {#swot} **Core Strengths:** - AI-powered digitization of paper standards creates a low-friction onboarding barrier. - Live costing engine provides a defensible financial record that increases switching costs. **Growth Levers:** - Localized expansion into non-English speaking professional kitchens via the existing bilingual support. ## What's New - **Latest (v1.0.1, 3 weeks ago):** Introduced a centralized Products tab, AI-powered Product Standards digitization, custom digital sheets, and a Control Centre dashboard with AI recipe insights. ## App Momentum (Maintenance) {#momentum} - Shipped centralized Products tab. - Integrated AI-powered standard rebuilding. - Launched digital custom kitchen sheets. > **Cadence:** 1 total versions · 1 majors in last 6 months · 26 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} fiche. recipe & costing is a food & drink app. > **Bottom Line:** The live costing engine provides a defensible financial record that increases switching costs for professional kitchens, making fiche. a strong candidate for retention-focused growth. Prioritizing the AI-onboarding experience would unlock the primary acquisition funnel for legacy paper-based users. **Best for:** Professional kitchen operators including restaurant chefs, caterers, and bakery managers seeking to digitize recipe management and inventory costing. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit onboarding flow because AI import is the primary acquisition lever → increase conversion rate ### Outlook: Improving The professional kitchen management market is shifting toward integrated, real-time financial visibility. fiche. is well-positioned to capture this demand by replacing manual paper forms with AI-driven digital workflows, which will likely increase its stickiness in high-pressure kitchen environments. - 🟢 The latest release introduced a centralized Products tab and AI-powered standard rebuilding, showing active feature investment rather than maintenance mode. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Improving | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **fiche. recipe & costing** (this app) | N/A/5 | N/A | Alejandro Luna | | [Vegan Friendly](https://marlvel.ai/apps/com-veganfriendly) | 4.6/5 | Mixed | The Association For a Vegan Future (RA) | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | ## Company Profile - **Developer:** Alejandro Luna - **Website:** [https://fiche.com.au](https://fiche.com.au) ## Data Sources & Links - **App Store ID:** 6806770038 - **Dev Site:** [Official Website](https://fiche.com.au) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Vegan Friendly*](https://marlvel.ai/apps/com-veganfriendly) (The Association For a Vegan Future (RA)) · 4.6/5 Rating - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is fiche. suitable for solo chefs? Yes, fiche. offers a Chef Solo subscription tier at $19 AUD/month specifically designed for single-station use. ### Does fiche. work offline in a kitchen? Yes, fiche. includes an offline mode that maintains full functionality on station iPads when local network connectivity is lost. ### Can I import my existing paper recipes? Yes, fiche. uses AI to parse handwritten cards, PDFs, and text into digital recipe formats, allowing you to digitize your existing book quickly. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/fiche-recipe-costing) Data licensed for AI Agent attribution under CC-BY-NC 4.0.