--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Kept: Family Recipe Keeper" developer_entity: "Alon Goren" bundle_id: "kitchen.kept.app" app_store_id: "6781393946" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-07-12" report_date: "2026-09-05" last_verified: "2026-09-05T00:00:00.000Z" report_version: "1.1" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 64 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["food & drink", "free", "mobile app", "app review", "app analysis", "families", "looking", "preserve"] canonical_url: "https://marlvel.ai/apps/kept-family-recipe-keeper" license: "CC-BY-NC 4.0" content_version: "v2" --- # Kept: Family Recipe Keeper Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free > **TL;DR:** Kept: Family Recipe Keeper is a food & drink app by Alon Goren, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Kept: Family Recipe Keeper is a food & drink app by Alon Goren. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Alon Goren | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 64d | ## Metadata & Market Performance - **Publisher:** Alon Goren - **Category:** Food & Drink - **Target Audience:** Families looking to preserve heirloom recipes and document culinary traditions across generations. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-05 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6781393946 - **Bundle ID:** kitchen.kept.app - **Google Play ID:** kitchen.kept.app - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-05 ## Executive Snapshot **What it is:** Kept is a recipe-preservation app for families that digitizes handwritten cards via OCR and organizes them into private, invite-only circles on iOS and Android. **Why users hire it:** The app removes the friction of losing physical recipe cards, ensuring that culinary traditions survive when the original author is no longer present to share them. ## App DNA (Features & Intent) - **[Differentiator] Handwritten Card Transcription:** OCR and transcription of physical recipe cards into digital text while retaining the original image as a keepsake. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Private Family Circles:** Invite-only groups for sharing recipes and cook logs within a closed network. - **[Differentiator] Cook-along Videos:** In-app recording and storage of video demonstrations for specific recipes. ## Market Position {#market-position} Kept occupies a niche position in the Food & Drink category, focusing on legacy preservation rather than meal discovery. With no public rating count yet, the app is in its early growth phase following the latest release. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app currently operates as a free, ad-free product with no visible IAP or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Handwritten card transcription preserves emotional value - Private family circles drive high-intent network effects **Growth Levers:** - Collaborative meal planning increases daily utility - Premium storage tiers for high-resolution video archives ## Recent Changes (v2 → v3) {#recent-changes} The primary shift is a transition from a passive free-only model to an active exploration of premium storage tiers to address long-term server costs. This pivot is accompanied by a more critical assessment of competitive threats from general-purpose note-taking apps. **Overall trend**: Stable **Compared at**: 2026-09-05 ### High-impact changes - **[Shifted] Monetization Strategy Pivot** (pricing) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] OCR Accuracy Audit** (features) ## What's New - **Latest (v1.0, 1 months ago):** Launched Kept on Android, enabling users to digitize, store, and manage handwritten family recipes. ## App Momentum (Maintenance) {#momentum} - Launched Android version last month - Ships bug fixes at 8-week cadence > **Cadence:** 2 total versions · 2 majors in last 6 months · 54 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Kept: Family Recipe Keeper is a food & drink app that is completely free. > **Bottom Line:** Kept's focus on emotional preservation creates a strong retention loop, but the absence of a monetization model leaves the service vulnerable to scaling costs. **Best for:** Families looking to preserve heirloom recipes and document culinary traditions across generations. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Introduce optional premium storage tiers because the current free model lacks revenue to cover storage costs -> ensure long-term sustainability ### Outlook: Stable The market for digital memory preservation is growing, but Kept remains in a quiet growth phase. The app must transition to a sustainable revenue model to survive the storage costs of its user-generated content. - ⚪ The latest release expanded the footprint to Android, signaling an intent to capture a broader user base before monetization. - 🔴 The current maintenance-only update cadence leaves the app vulnerable to faster-moving competitors who might add social or grocery features. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Kept: Family Recipe Keeper** (this app) | N/A/5 | N/A | Alon Goren | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Alon Goren - **Website:** [https://kept.kitchen](https://kept.kitchen) ## Data Sources & Links - **App Store ID:** 6781393946 - **Google Play ID:** kitchen.kept.app - **Dev Site:** [Official Website](https://kept.kitchen) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.6/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Kept free to use? Yes, Kept currently operates as a free, ad-free service with no subscription gates or in-app purchases for its features. ### How does Kept compare to standard note-taking apps? Unlike general note-taking apps, Kept is specialized for recipes, offering features like automatic transcription of handwritten cards, cook logs, and private family circles for sharing. ### Is my family data safe on Kept? Kept markets itself as a private, invite-only space that does not sell user data, focusing on keeping family memories within a closed circle. ### What is an alternative to Kept for recipe storage? Users looking for alternatives might consider general-purpose apps like Evernote or Notion, though these lack the specialized recipe-card transcription and family-sharing features built into Kept. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 64 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/kept-family-recipe-keeper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.