--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Moya - Korean Food Scanner" developer_entity: "hyeongyeom kim" bundle_id: "io.moya.app" app_store_id: "6789446433" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-07-20" report_date: "2026-10-17" last_verified: "2026-10-17T00:00:00.000Z" report_version: "1.1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 29 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["food & drink", "freemium", "mobile app", "app review", "app analysis", "international", "travelers", "expatriates"] canonical_url: "https://marlvel.ai/apps/moya-korean-food-scanner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Moya - Korean Food Scanner Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium > **TL;DR:** Moya - Korean Food Scanner is a food & drink app by hyeongyeom kim, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Moya - Korean Food Scanner is a food & drink app by hyeongyeom kim. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | hyeongyeom kim | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 29d | ## Metadata & Market Performance - **Publisher:** hyeongyeom kim - **Category:** Food & Drink - **Target Audience:** International travelers and expatriates in Korea who need assistance navigating food labels, menus, and dietary restrictions. - **Platforms:** iOS - **Version Reviewed:** 1.1.0 - **Report Date:** 2026-10-17 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6789446433 - **Bundle ID:** io.moya.app - **Data Window:** Analysis based on signals collected up to 2026-10-17 ## Executive Snapshot **What it is:** Moya is a barcode-scanning and translation app for Korean food products, designed for international travelers and expatriates on iOS. **Why users hire it:** The app removes the language barrier for non-Korean speakers, allowing users to identify allergens and dietary ingredients that are otherwise inaccessible on local packaging. ## App DNA (Features & Intent) - **[Standard] Barcode Scanner:** Camera-based lookup for product names, ingredients, and nutrition facts on packaged Korean food items. Core utility drives daily active usage during shopping trips, expanding potential ad-inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Allergen and Dietary Alerts:** Automated identification of wheat, eggs, milk, peanuts, and vegan status from product labels. High-utility feature for specific dietary segments, increasing retention by solving a critical safety or lifestyle pain point. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Photo Translation:** On-screen translation of menus, signs, and labels via camera overlay. Free-to-try beta period suggests future paid-gate or subscription-based access for advanced translation tools. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Moya occupies a niche utility space in the Food & Drink category, focusing on language-independent shopping for the Korean market. The lack of recent updates (89 days) limits its ability to compete against broader, more frequently updated translation tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to use, Photo translation free during beta - **Analysis:** Moya currently operates as a free tool with a beta-gated feature, indicating a transition toward a paid or subscription model. ## SWOT Analysis {#swot} **Core Strengths:** - Barcode-to-ingredient translation removes primary friction for non-Korean speakers **Growth Levers:** - Database expansion to local convenience store private-label items ## What's New - **Latest (v1.1.0, 2 months ago):** Introduced Photo Translation for real-time text overlays on camera feeds and a Menu mode for interactive dish selection. ## App Momentum (Maintenance) {#momentum} - Shipped photo translation and menu mode. - Dormant for 89 days. > **Cadence:** 1 total versions · 1 majors in last 6 months · 88 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Moya - Korean Food Scanner is a food & drink app that is free with in-app purchases. > **Bottom Line:** Moya serves a critical safety need for non-Korean speakers, but the 89-day update gap threatens its relevance. Prioritizing database stability would secure the core user base before the next feature expansion. **Best for:** International travelers and expatriates in Korea who need assistance navigating food labels, menus, and dietary restrictions. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a content-update for the barcode database because the 89-day gap risks user churn → increase daily active usage ### Outlook: Mixed The market for travel-utility tools is shifting toward integrated, multi-functional translation, leaving specialized apps like Moya exposed. Without a consistent update cadence, Moya risks being displaced by broader translation tools that offer similar camera-overlay capabilities. - 🔴 The 89-day update gap suggests Moya is in maintenance mode, which reduces the app's ability to retain users during travel-heavy seasons. - 🟢 The integration of photo translation and menu mode provides high-utility value that addresses the core pain point of language-independent navigation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Moya - Korean Food Scanner** (this app) | N/A/5 | N/A | hyeongyeom kim | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | | [푸드트래블-푸블페이](https://marlvel.ai/apps/com-membership-foodtravel) | 1.3/5 | N/A | Flexday | ## Company Profile - **Developer:** hyeongyeom kim ## Data Sources & Links - **App Store ID:** 6789446433 - **Sources:** App store metadata. ## Related Intel Reports - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating - [*100 лучших рецептов Mom Story*](https://marlvel.ai/apps/com-momstory) (Viktoriia Urmach) · 4.9/5 Rating ## Frequently Asked Questions {#faq} ### Is Moya free to use? Moya is currently free to use, though the inclusion of a beta-gated feature for photo translation suggests a move toward a paid or subscription model in the future. ### Does Moya work for all Korean food products? Moya uses a barcode scanner to look up product information. If a barcode is not recognized, the app provides a manual entry fallback, though coverage depends on the existing database. ### What are some alternatives to Moya for translating Korean labels? Users can consider general-purpose translation apps that feature camera-based text recognition, though these may lack the specific dietary and allergen-focused alerts provided by Moya. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 29 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moya-korean-food-scanner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.