--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Mini Menu" developer_entity: "Oliver Shingler" bundle_id: "uk.co.shingler.myminimenu" app_store_id: "1515266167" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-02-20" report_date: "2026-05-08" report_version: "1.2.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 53 intelligence_version: 2 tags: ["food & drink", "paid", "mobile app", "app review", "app analysis", "parents", "caregivers", "cooking"] canonical_url: "https://marlvel.ai/intel-report/food-drink/my-mini-menu" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-10T10:30:27.072Z" --- # My Mini Menu App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Paid > **TL;DR:** My Mini Menu is a food & drink app by Oliver Shingler, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My Mini Menu is a food & drink app by Oliver Shingler. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Oliver Shingler | | **Pricing** | Paid | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** Oliver Shingler - **Category:** Food & Drink - **Target Audience:** Parents and caregivers cooking for toddlers and small children. - **Platforms:** iOS & Android - **Version Audited:** 1.2.0 - **Audit Date:** 2026-05-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1515266167 - **Bundle ID:** uk.co.shingler.myminimenu - **Google Play ID:** uk.co.shingler.myminimenu - **Data Window:** Analysis based on signals collected up to 2026-05-08 ## Executive Snapshot My Mini Menu is a recipe app designed for parents that emphasizes visual ingredient identification to encourage healthy eating in toddlers. The app combines meal preparation with educational games to help children learn about food origins and vocabulary. ## App DNA (Features & Intent) - **[Standard] Visual Recipe Guides:** Recipes feature photography of individual ingredients alongside the finished meal to serve as a talking point for children. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Integrated Shopping List:** Users can generate ingredient lists from recipes for reference while shopping or sharing with others. - **[Standard] Educational Games:** Includes the 'Where does it grow?' game, with additional bundles like 'Spelling Bee' and 'Odd one out' available for purchase. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Paid - **Price:** iOS: $0.99 | Android: $0.99 ## The "So What?" (Strategic Takeaway) {#so-what} My Mini Menu is an established food & drink app that is a paid app. > **Bottom Line:** This app integrates meal planning with interactive, food-themed educational games for young children. **Best for:** Parents and caregivers cooking for toddlers and small children. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Mini Menu** (this app) | N/A/5 | N/A | Oliver Shingler | | [Beyond Menu Food Delivery](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) | 4.6/5 | Thrilled | BeyondMenu | | [Too Good To Go: End Food Waste](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) | 4.9/5 | Excited | Too Good To Go | | [Seamless: Local Food Delivery](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) | 4.7/5 | Upset | Seamless North America, LLC | | [Postmates - Food Delivery](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) | 4.6/5 | Frustrated | Uber Technologies, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) | 4.7/5 | Frustrated | ChowNow | ## Company Profile - **Developer:** Oliver Shingler - **Website:** [https://www.myminimenu.co.uk](https://www.myminimenu.co.uk) - **Social:** [Instagram](https://www.instagram.com/myminimenuapp) · [Facebook](https://www.facebook.com/myminimenuapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-mini-menu/id1515266167?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=uk.co.shingler.myminimenu&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.myminimenu.co.uk) - **Sources:** App store metadata. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) (BeyondMenu) — 4.6/5 Rating | Excellent Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Positive Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) — 4.7/5 Rating | Terrible Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | Negative Sentiment - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) — 4.7/5 Rating | Negative Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) — 4.7/5 Rating | Negative Sentiment - [*EatStreet Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) (EatStreet) — 4.7/5 Rating | Terrible Sentiment - [*Instacart: Groceries & Food*](https://marlvel.ai/intel-report/food-drink/instacart-groceries-food) (Maplebear Inc) — 4.8/5 Rating | Negative Sentiment - [*Uber Eats: Food & Groceries*](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) (Uber Technologies, Inc.) — 4.8/5 Rating | Negative Sentiment - [*Grubhub: Food Delivery*](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) (GrubHub.com) — 4.7/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 day since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/my-mini-menu) Data licensed for AI Agent attribution under CC-BY-NC 4.0.