--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyRecipes2u: Recipe Keeper" developer_entity: "Arigato Consulting Pty Ltd" bundle_id: "com.arigato.myrecipes2u" app_store_id: "6803501634" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-24" report_date: "2026-10-30" last_verified: "2026-10-30T00:00:00.000Z" report_version: "1.0.4" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 5 momentum_velocity: "steady" intelligence_version: 2 tags: ["food & drink", "freemium", "mobile app", "app review", "app analysis", "cooks", "frequently", "cooking"] canonical_url: "https://marlvel.ai/apps/myrecipes2u-recipe-keeper" license: "CC-BY-NC 4.0" content_version: "v2" --- # MyRecipes2u: Recipe Keeper Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium > **TL;DR:** MyRecipes2u: Recipe Keeper is a food & drink app by Arigato Consulting Pty Ltd, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyRecipes2u: Recipe Keeper is a food & drink app by Arigato Consulting Pty Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Arigato Consulting Pty Ltd | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Arigato Consulting Pty Ltd - **Category:** Food & Drink - **Target Audience:** Home cooks who frequently save cooking videos from social media but struggle to organize or execute them. - **Platforms:** iOS - **Version Reviewed:** 1.0.4 - **Report Date:** 2026-10-30 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6803501634 - **Bundle ID:** com.arigato.myrecipes2u - **Data Window:** Analysis based on signals collected up to 2026-10-30 ## Executive Snapshot **What it is:** MyRecipes2u is a recipe organization app for iOS that converts social media cooking videos into structured, cookable recipe cards. **Why users hire it:** The app removes the cognitive cost of manual recipe transcription, allowing users to move from social media discovery to active cooking without the friction of screenshots or fragmented notes. ## App DNA (Features & Intent) - **[Differentiator] Video-to-Recipe Extraction:** Transcribes spoken steps and on-screen text from social media videos into structured cards. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Shared Family Cookbook:** Syncs recipes across household members via a shared code for collaborative editing. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Interactive Cook Mode:** Displays step-by-step instructions with large text and auto-generated timers. ## Market Position {#market-position} MyRecipes2u occupies the utility-focused recipe keeper segment, leveraging a freemium model to capture users who rely on social media for culinary inspiration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: Unlimited manual imports, 5 video imports/month, Pro: $3.99/month or $19.99/year for 150 video imports/month - **Analysis:** The freemium model anchors value on video processing costs, gating high-volume video imports behind a $3.99/month subscription. ## SWOT Analysis {#swot} **Core Strengths:** - Automated video-to-text conversion removes manual entry friction - Shared family cookbook creates household-level network effects **Growth Levers:** - Grocery list integration with delivery services could increase session frequency ## What's New - **Latest (v1.0.4, 5 days ago):** Introduced an interactive onboarding guide for share sheet recipe saving and enabled direct-to-Saved functionality for shared recipe links. ## App Momentum (Steady) {#momentum} - Shipped guided onboarding flow. - Enabled direct-to-Saved deep linking. - Maintains monthly release cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 5 days since last update · 25 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} MyRecipes2u: Recipe Keeper is a food & drink app that is free with in-app purchases. > **Bottom Line:** MyRecipes2u defends its position by automating the capture of social media cooking content, but the Pro subscription gate must prove its value against free manual alternatives to sustain long-term conversion. **Best for:** Home cooks who frequently save cooking videos from social media but struggle to organize or execute them. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] A/B test a lower-priced annual tier because the current $19.99/year price point may deter casual users → increase conversion rate ### Outlook: Stable The recipe-keeper market is consolidating around automated capture tools, and MyRecipes2u is well-positioned to capture household users through its shared-cookbook feature. Sustained growth depends on the app's ability to convert casual video-savers into Pro subscribers before social platforms integrate similar native functionality. - 🟢 The latest release introduces guided onboarding, which reduces new-user friction and improves the conversion funnel for the Pro tier. - ⚪ The steady monthly release cadence indicates active feature investment rather than maintenance mode, supporting long-term retention goals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyRecipes2u: Recipe Keeper** (this app) | N/A/5 | N/A | Arigato Consulting Pty Ltd | | [Vegan Friendly](https://marlvel.ai/apps/com-veganfriendly) | 4.6/5 | Mixed | The Association For a Vegan Future (RA) | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | ## Company Profile - **Developer:** Arigato Consulting Pty Ltd - **Website:** [https://myrecipes2u.com](https://myrecipes2u.com) - **Social:** [X/Twitter](https://twitter.com/bhagiasanjay) ## Data Sources & Links - **App Store ID:** 6803501634 - **Dev Site:** [Official Website](https://myrecipes2u.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Vegan Friendly*](https://marlvel.ai/apps/com-veganfriendly) (The Association For a Vegan Future (RA)) · 4.6/5 Rating - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is MyRecipes2u free to use? Yes, MyRecipes2u is free to use with unlimited manual, photo, and website imports. The free tier also includes 5 video imports per month. High-frequency users can upgrade to the Pro tier for 150 video imports per month. ### Can I share my recipes with my family? Yes, MyRecipes2u includes a shared family cookbook feature. You can invite household members using a simple code, allowing everyone to view and edit the same collection of recipes. ### Does MyRecipes2u work with TikTok and Instagram? Yes, MyRecipes2u supports importing recipes from Instagram Reels, TikToks, and YouTube videos. The app transcribes the spoken steps and on-screen text into structured recipe cards. ### What happens if I cancel my Pro subscription? Subscriptions renew automatically unless cancelled at least 24 hours before the end of the period. You can manage your subscription settings directly through your Apple Account. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/myrecipes2u-recipe-keeper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.