--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Price My Cake: Cake Costing" developer_entity: "William Phillips" bundle_id: "com.marnistek.cakecost" app_store_id: "6788395876" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-19" report_date: "2026-08-30" last_verified: "2026-08-30T00:00:00.000Z" report_version: "1.0.2" total_reviews: 0 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The integrated cake pricing calculator helps home bakers identify and correct instances of underpricing their goods" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 31 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["food & drink", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "professional", "bakers,", "bakery"] canonical_url: "https://marlvel.ai/apps/price-my-cake-cake-costing" license: "CC-BY-NC 4.0" content_version: "v2" --- # Price My Cake: Cake Costing Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Sentiment Thrilled - **Recent focus**: The integrated cake pricing calculator helps home bakers identify and correct instances of underpricing their goods (top praise) > **TL;DR:** Price My Cake: Cake Costing is a food & drink app by William Phillips, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Price My Cake: Cake Costing is a food & drink app by William Phillips. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Thrilled | | **Category** | Food & Drink | | **Developer** | William Phillips | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 31d | ## Metadata & Market Performance - **Publisher:** William Phillips - **Category:** Food & Drink - **Target Audience:** Professional cake bakers, home bakery owners, and culinary artists. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.2 - **Report Date:** 2026-08-30 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6788395876 - **Bundle ID:** com.marnistek.cakecost - **Google Play ID:** com.marnistek.cakecost - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-30 ## Executive Snapshot **What it is:** Price My Cake is a business management tool for professional bakers that automates recipe costing, scaling, and invoice generation on iOS and Android. **Why users hire it:** The app removes the cognitive load of manual margin calculations, which users report is the main reason they previously undercharged for custom work. ## App DNA (Features & Intent) - **[Differentiator] Portion & Tier Costing:** Calculates exact cost-per-serving by linking raw ingredient costs to standard cake tier measurements. - **[Differentiator] OCR Recipe Scanner:** Extracts text from photos of cookbooks or handwritten cards to populate the digital database. - **[Differentiator] Voice Recipe Dictation:** Converts spoken ingredient measurements and methods into structured recipe items. ## Market Position {#market-position} Price My Cake occupies a niche in the Food & Drink category, focusing on the specific financial pain points of custom baking. The app maintains a consistent presence on both iOS and Android with a 4+ content rating, signaling a stable, professional-focused user base. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier, In-app purchases for professional management features - **Analysis:** The freemium model gates professional business management features, targeting users who have moved beyond hobbyist baking. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Sentiment:** Thrilled ### Top Praises - **The integrated cake pricing calculator helps home bakers identify and correct instances of underpricing their goods** - **Direct invoice generation from within the application simplifies the billing process for small business owners** ## SWOT Analysis {#swot} **Core Strengths:** - Automated cost-per-serving logic removes manual pricing errors - Voice-first input reduces friction in kitchen workflows **Growth Levers:** - Automated supplier price-feeds could secure margins against inflation ## Recent Changes (v2 → v3) {#recent-changes} The developer has pivoted from a maintenance-only utility to targeting supply-chain integration, specifically identifying automated supplier price-feeds as a high-impact feature to address ingredient cost volatility. **Overall trend**: Stable **Compared at**: 2026-08-30 ### High-impact changes - **[Added] Supplier Price-Feed Opportunity** (swot) ### Medium-impact changes - **[Shifted] Competitive Threat Reclassification** (swot) - **[Shifted] Contrarian Take Pivot** (positioning) ## What's New - **Latest (v1.0.2, 1 weeks ago):** General bug fixes and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 11-day cadence. - No new feature builds recently. > **Cadence:** 1 total versions · 0 majors in last 6 months · 11 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Price My Cake: Cake Costing is a food & drink app that is free with in-app purchases. > **Bottom Line:** Price My Cake provides a clear value-add by solving the underpricing problem for custom bakers. The current maintenance-only posture is sufficient for stability, but adding automated supplier data would shift the app from a calculator to a supply-chain necessity. **Best for:** Professional cake bakers, home bakery owners, and culinary artists. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship automated supplier price-feeds because ingredient volatility is a top margin risk → increase retention among high-volume professional users ### Outlook: Stable The market for niche business tools is consolidating around automated, low-friction workflows. Price My Cake is well-positioned to retain its professional base by focusing on margin-protection features, provided the development cadence shifts from maintenance to active supply-chain integration. - ⚪ The 11-day bug-fix cadence indicates a stable, maintenance-focused product state rather than an active growth phase. - 🟢 User feedback confirms the pricing calculator directly corrects underpricing, which creates a high-value retention loop for professional bakers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Price My Cake: Cake Costing** (this app) | N/A/5 | Thrilled | William Phillips | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** William Phillips - **Website:** [https://pricemycake.co.uk/](https://pricemycake.co.uk/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/price-my-cake-cake-costing/id6788395876?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.marnistek.cakecost&hl=en&gl=us) - **Dev Site:** [Official Website](https://pricemycake.co.uk/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Price My Cake suitable for professional bakery businesses? Yes, the app is designed for both home bakeries and professional studios, offering features like invoice generation and margin management that cater to business-level needs. ### Does Price My Cake help with ingredient cost tracking? Yes, the app includes price history alerts that track historical ingredient costs and notify users if suppliers raise prices, helping to secure profit margins. ### What is the main difference between the free and paid versions? The app uses a freemium model where basic costing is available, while professional business management features, such as advanced invoicing and management tools, are gated behind in-app purchases. ### Can I use Price My Cake without an internet connection? Yes, the app supports offline access, allowing you to edit your recipe library even without internet. It syncs your local database with the cloud once you are back online. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 31 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/price-my-cake-cake-costing) Data licensed for AI Agent attribution under CC-BY-NC 4.0.