--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vitaminas" developer_entity: "Multifood S.A." bundle_id: "pt.vitaminas.ios" app_store_id: "1157416017" google_play_id: "pt.vitaminas.android" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-04" report_date: "2026-05-20" last_verified: "2026-05-20T00:15:42.913Z" report_version: "2.52" total_reviews: 680 overall_rating: 2.62 confidence: "low" confidence_score: 0.05 data_age_days: 43 intelligence_version: 2 tags: ["food & drink", "free", "mobile app", "app review", "app analysis", "frequent", "diners", "multifood"] canonical_url: "https://marlvel.ai/intel-report/food-drink/pt-vitaminas-ios" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vitaminas App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 2.62 > **TL;DR:** Vitaminas is a food & drink app by Multifood S.A., rated 2.62/5 by 680 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Vitaminas is a food & drink app by Multifood S.A.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.62/5 (680 reviews) | | **Category** | Food & Drink | | **Developer** | Multifood S.A. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Multifood S.A. - **Category:** Food & Drink - **Target Audience:** Frequent diners at Multifood restaurant brands looking to earn discounts and track their consumption history. - **Platforms:** iOS & Android - **Version Audited:** 2.52 - **Audit Date:** 2026-05-20 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1157416017 - **Bundle ID:** pt.vitaminas.ios - **Google Play ID:** pt.vitaminas.android - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot Vitaminas is a loyalty and rewards application by Multifood S.A. designed for customers of their restaurant brands, including Vitaminas, Wok to Walk, and Talho Burger. The app enables users to earn cashback vouchers based on their spending at over 110 locations nationwide. ## App DNA (Features & Intent) - **[Standard] Cashback Loyalty Program:** Users earn 0.50€ in discount vouchers for every 5€ spent at participating restaurants. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] QR Code Identification:** Customers identify themselves at the point of sale using an in-app QR code to track purchases. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Consumption History:** Provides users with a digital log of their past transactions and dining activity. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Brand News and Promotions:** Delivers updates and exclusive promotional offers for the various restaurant brands under the Multifood portfolio. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} Vitaminas is an established food & drink app that is completely free. With a 2.62/5 rating from 680 reviews, it shows polarized user reception. > **Bottom Line:** The app functions primarily as a loyalty tool that incentivizes repeat visits to Multifood restaurants through a structured cashback voucher system. **Best for:** Frequent diners at Multifood restaurant brands looking to earn discounts and track their consumption history. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.62/5 | | Total Reviews | 680 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vitaminas** (this app) | 2.62/5 | N/A | Multifood S.A. | | [ChowNow: Local Food Ordering](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) | 4.7/5 | N/A | ChowNow | | [EatStreet Local Food Delivery](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) | 4.7/5 | N/A | EatStreet | | [Grubhub: Food Delivery](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) | 4.7/5 | Upset | GrubHub.com | | [Too Good To Go: End Food Waste](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) | 4.9/5 | Mixed | Too Good To Go | | [Dairy Queen® Food & Treats](https://marlvel.ai/intel-report/food-drink/dairy-queen-food-treats) | 4.5/5 | Frustrated | International Dairy Queen, Inc. | ## Company Profile - **Developer:** Multifood S.A. - **Website:** [https://www.vitaminas.pt](https://www.vitaminas.pt) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/pt/app/vitaminas/id1157416017?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=pt.vitaminas.android&hl=en&gl=pt) - **Dev Site:** [Official Website](https://www.vitaminas.pt) - **Sources:** App store metadata. ## Related Intel Reports - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) — 4.7/5 Rating | N/A Sentiment - [*EatStreet Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/eatstreet-local-food-delivery) (EatStreet) — 4.7/5 Rating | N/A Sentiment - [*Grubhub: Food Delivery*](https://marlvel.ai/intel-report/food-drink/grubhub-food-delivery) (GrubHub.com) — 4.7/5 Rating | Terrible Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) — 4.9/5 Rating | Mixed Sentiment - [*Dairy Queen® Food & Treats*](https://marlvel.ai/intel-report/food-drink/dairy-queen-food-treats) (International Dairy Queen, Inc.) — 4.5/5 Rating | Negative Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) — 4.7/5 Rating | Negative Sentiment - [*Postmates - Food Delivery*](https://marlvel.ai/intel-report/food-drink/postmates-food-delivery) (Uber Technologies, Inc.) — 4.6/5 Rating | N/A Sentiment - [*Instacart: Groceries & Food*](https://marlvel.ai/intel-report/food-drink/instacart-groceries-food) (Maplebear Inc) — 4.8/5 Rating | Positive Sentiment - [*Uber Eats: Food & Groceries*](https://marlvel.ai/intel-report/food-drink/uber-eats-food-groceries) (Uber Technologies, Inc.) — 4.8/5 Rating | Negative Sentiment - [*Gopuff - Grocery Delivery*](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) (Gopuff) — 4.7/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/pt-vitaminas-ios) Data licensed for AI Agent attribution under CC-BY-NC 4.0.