--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "shoobbang: baking calc, recipe" developer_entity: "jieun go" bundle_id: "com.doku.coobbang" app_store_id: "6470377361" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-11-17" report_date: "2026-08-26" last_verified: "2026-08-26T00:00:00.000Z" report_version: "2.2.7" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 35 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["food & drink", "freemium", "mobile app", "app review", "app analysis", "bakers", "small-scale", "dessert"] canonical_url: "https://marlvel.ai/apps/shoobbang-baking-calc-recipe" license: "CC-BY-NC 4.0" content_version: "v2" --- # shoobbang: baking calc, recipe Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium > **TL;DR:** shoobbang: baking calc, recipe is a food & drink app by jieun go, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** shoobbang: baking calc, recipe is a food & drink app by jieun go. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | jieun go | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 35d | ## Metadata & Market Performance - **Publisher:** jieun go - **Category:** Food & Drink - **Target Audience:** Home bakers and small-scale dessert producers who need precise ingredient scaling and cost management tools. - **Platforms:** iOS - **Version Reviewed:** 2.2.7 - **Report Date:** 2026-08-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6470377361 - **Bundle ID:** com.doku.coobbang - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-26 ## Executive Snapshot **What it is:** Shoobbang is a baking calculator and recipe management app for home bakers and small-scale producers on iOS. **Why users hire it:** It removes the cognitive friction of manual baker's percentage and unit-price calculations, replacing error-prone spreadsheets with a dedicated mobile workflow. ## App DNA (Features & Intent) - **[Differentiator] Baking Ratio Calculator:** Adjusts ingredient quantities based on percentage or mold size changes, serving as a core retention lever for active bakers. - **[Differentiator] Unit Price Calculator:** Calculates individual and total material costs for dessert production, creating professional-grade utility that increases user lock-in. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Recipe File Sharing:** Exports and imports custom recipe files for community exchange, acting as a viral acquisition surface. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Shoobbang occupies a specialized niche within the Food & Drink category, focusing on professional-grade baking utility rather than generic recipe discovery. The lack of recent updates suggests a maintenance-mode posture that leaves the app vulnerable to more active competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ads, Madeleine Club one-time purchase for ad-free access and photo uploads - **Analysis:** Freemium model utilizing a one-time purchase gate to remove ads and unlock media storage. ## SWOT Analysis {#swot} **Core Strengths:** - Specialized calculators for baker's percentages and mold scaling create high switching costs for professional-grade home bakers. - Recipe file sharing functionality enables community-driven network effects that generic recipe apps lack. **Growth Levers:** - Localized pricing strategies in high-ARPU markets could capture value from small-scale dessert producers who currently rely on manual Excel sheets. ## Recent Changes (v2 → v3) {#recent-changes} Shoobbang remains in a maintenance-mode state with no product updates, though the analytical focus has shifted toward mitigating technical debt and identifying localized pricing opportunities. **Overall trend**: Stable **Compared at**: 2026-08-26 ### Medium-impact changes - **[Added] Sentiment Data Gap Identified** (swot) - **[Added] Localized Pricing Opportunity** (swot) ### Low-impact changes - **[Shifted] Value Proposition Refinement** (positioning) ## What's New - **Latest (v2.2.7, 9 months ago):** Introduced Madeleine Club one-time purchase for ad-free usage and photo uploads, plus a Baking Mode with step-by-step instructions and a mini timer. ## App Momentum (Maintenance) {#momentum} - Last major release Nov 2025. - Quiet 9 months, no feature expansion. > **Cadence:** 1 total versions · 1 majors in last 6 months · 281 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} shoobbang: baking calc, recipe is a food & drink app that is free with in-app purchases. > **Bottom Line:** Shoobbang's specialized calculator tools provide clear utility for professional-grade home bakers, but the nine-month development silence threatens to cede this niche to more active competitors. **Best for:** Home bakers and small-scale dessert producers who need precise ingredient scaling and cost management tools. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit the current recipe import/export flow because the nine-month update gap suggests potential compatibility issues with newer OS versions → maintain user trust. ### Outlook: Stable The market for baking utility apps is consolidating, with users increasingly favoring tools that offer both precise scaling and community-driven recipe sharing. Shoobbang's current maintenance-mode cadence leaves it exposed to competitors who can iterate faster on core calculator workflows, which will likely lead to a gradual decline in new-user acquisition. - 🔴 The nine-month development gap since the latest release indicates a maintenance-mode posture, which limits the ability to respond to user feedback. - ⚪ The one-time purchase model for ad-free access provides a stable revenue stream but lacks the recurring growth potential of subscription-based competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **shoobbang: baking calc, recipe** (this app) | N/A/5 | N/A | jieun go | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** jieun go - **Website:** [https://www.letsgojieun.dev/app-ads.txt](https://www.letsgojieun.dev/app-ads.txt) - **Social:** [LinkedIn](https://www.linkedin.com/in/letsgojieun) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shoobbang-baking-calc-recipe/id6470377361?uo=4) - **Dev Site:** [Official Website](https://www.letsgojieun.dev/app-ads.txt) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Shoobbang suitable for professional bakers? Shoobbang is designed for home bakers and small-scale dessert producers. Its tools, such as the baker's percentage and unit price calculators, provide professional-grade utility for those scaling recipes or managing costs. ### Does Shoobbang offer a free version? Yes, Shoobbang offers a free tier that includes ads. Users can opt for a one-time purchase to remove ads and unlock additional features like photo uploads. ### What makes Shoobbang different from standard recipe apps? Unlike standard recipe apps that focus on discovery, Shoobbang provides specialized calculators for ingredient scaling, mold size adjustments, and dessert unit price calculations. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 35 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shoobbang-baking-calc-recipe) Data licensed for AI Agent attribution under CC-BY-NC 4.0.