--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple Tip Application" developer_entity: "Thomas Boliew" bundle_id: "com.carpediemlabs.simpletip" app_store_id: "6749169726" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-10-10" report_date: "2026-11-02" last_verified: "2026-11-02T00:00:00.000Z" report_version: "1.6" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 12 momentum_velocity: "zombie" intelligence_version: 2 tags: ["food & drink", "free", "mobile app", "app review", "app analysis", "casual", "diners", "seeking"] canonical_url: "https://marlvel.ai/apps/simple-tip-application" license: "CC-BY-NC 4.0" content_version: "v2" --- # Simple Tip Application Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free > **TL;DR:** Simple Tip Application is a food & drink app by Thomas Boliew, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple Tip Application is a food & drink app by Thomas Boliew. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Thomas Boliew | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** Thomas Boliew - **Category:** Food & Drink - **Target Audience:** Casual diners seeking a simple, math-free tool for calculating tips and splitting checks. - **Platforms:** iOS - **Version Reviewed:** 1.6 - **Report Date:** 2026-11-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6749169726 - **Bundle ID:** com.carpediemlabs.simpletip - **Data Window:** Analysis based on signals collected up to 2026-11-02 ## Executive Snapshot **What it is:** Simple Tip Application is a utility tool for calculating tips and splitting bills, designed for casual diners on iOS. **Why users hire it:** It removes the cognitive friction of manual math during social dining, serving users who prioritize a simple, ad-free interface over complex financial features. ## App DNA (Features & Intent) - **[Standard] Tip Calculation Slider:** Adjusts tip percentage via a slider interface for rapid calculation of gratuity amounts. - **[Standard] Bill Splitting:** Divides the total bill amount among multiple participants with manual input. - **[Differentiator] Customizable Backgrounds:** Allows users to change the visual interface background to match personal preferences. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Simple Tip Application occupies a niche, static utility position with no recent updates to drive discovery or retention. The lack of a subscription model differentiates it from ad-heavy rivals, but the 12-month release gap limits its competitive relevance. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** The developer explicitly states a no-subscription policy, positioning the app as a free utility tool. ## SWOT Analysis {#swot} **Core Strengths:** - Customizable backgrounds provide a visual differentiator in a category dominated by sterile, functional interfaces. **Growth Levers:** - Integration with digital wallet APIs could provide the modern utility value proposition currently missing. ## What's New - **Latest (v1.6, 1 years ago):** Version 1.6 focuses on bug fixes and interface refinements. ## App Momentum (Zombie) {#momentum} - Dormant development for over 12 months. - No major feature releases since launch. > **Cadence:** 1 total versions · 0 majors in last 6 months · 388 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Simple Tip Application is a food & drink app that is completely free. > **Bottom Line:** Simple Tip Application serves as a static utility that lacks the development velocity required to compete with modern, integrated payment tools. The absence of updates for over a year signals that the app is effectively in maintenance mode, limiting its ability to retain users. **Best for:** Casual diners seeking a simple, math-free tool for calculating tips and splitting checks. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit UI for modern OS compatibility because the 12-month release gap risks abandonment → maintain basic functionality ### Outlook: Declining The utility category is consolidating around apps that integrate with payment ecosystems, leaving Simple Tip Application increasingly isolated. Without a return to active development, the app will likely see a slow decline in relevance as OS updates eventually break its core functionality. - 🔴 The 12-month release gap indicates a lack of active investment, which erodes user trust in the app's long-term reliability. - ⚪ The simple, no-subscription model remains a stable value proposition for users who reject the ad-heavy monetization common in utility apps. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple Tip Application** (this app) | N/A/5 | N/A | Thomas Boliew | | [Vegan Friendly](https://marlvel.ai/apps/com-veganfriendly) | 4.6/5 | Mixed | The Association For a Vegan Future (RA) | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | ## Company Profile - **Developer:** Thomas Boliew - **Website:** [https://carpediem-labs.com](https://carpediem-labs.com) ## Data Sources & Links - **App Store ID:** 6749169726 - **Dev Site:** [Official Website](https://carpediem-labs.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Vegan Friendly*](https://marlvel.ai/apps/com-veganfriendly) (The Association For a Vegan Future (RA)) · 4.6/5 Rating - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Simple Tip Application free to use? Yes, Simple Tip Application is free to download and does not use a subscription model. ### Does Simple Tip Application require an internet connection? The app is designed as a simple utility and does not require an internet connection for its core tip calculation and bill splitting functions. ### How does Simple Tip Application compare to other tip calculators? Simple Tip Application differentiates itself through customizable backgrounds and a no-subscription policy, though it lacks the advanced features like tax calculation found in other utility apps. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/simple-tip-application) Data licensed for AI Agent attribution under CC-BY-NC 4.0.