--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "SmartTouch Menu" developer_entity: "Smart Touch SRL" bundle_id: "it.smarttouch.stm" app_store_id: "898329168" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-02-07" report_date: "2026-08-20" last_verified: "2026-08-20T00:00:00.000Z" report_version: "2.8.1" total_reviews: 2 overall_rating: 3 sentiment: "Frustrated" sentiment_score: 30 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The core utility of the application provides a convenient experience for users during initial sessions" top_complaint_theme: "Generic error messages appearing during standard usage cycles prevent users from accessing the core functionality" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 6 momentum_velocity: "zombie" intelligence_version: 3 tags: ["food & drink", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "restaurant,", "beach", "club,"] canonical_url: "https://marlvel.ai/apps/smarttouch-menu" license: "CC-BY-NC 4.0" content_version: "v2" --- # SmartTouch Menu Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 3 · Sentiment Frustrated - **Recent focus**: Generic error messages appearing during standard usage cycles prevent users from accessing the core functionality (top complaint) · The core utility of the application provides a convenient experience for users during initial sessions (top praise) > **TL;DR:** SmartTouch Menu is a food & drink app by Smart Touch SRL, rated 3/5 by 2 users, with Frustrated user sentiment (30/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** SmartTouch Menu faces Frustrated user sentiment (3/5 from 2 reviews), with users reporting generic error messages appearing during standard usage cycles prevent users from accessing the core functionality as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (2 reviews) | | **User Mood** | Frustrated | | **Category** | Food & Drink | | **Developer** | Smart Touch SRL | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** Smart Touch SRL - **Category:** Food & Drink - **Target Audience:** Restaurant, pub, beach club, and hotel operators seeking to digitize ordering and payment workflows. - **Platforms:** iOS & Android - **Version Reviewed:** 2.8.1 - **Report Date:** 2026-08-20 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 898329168 - **Bundle ID:** it.smarttouch.stm - **Google Play ID:** it.smarttouch.stm - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-20 - **Short Description:** SmartTouch Menu: order with your smartphone at the table or for the delivery! ## Executive Snapshot **What it is:** SmartTouch Menu is a digital ordering platform for hospitality venues that allows customers to scan QR codes for table-side or delivery food requests. **Why users hire it:** The platform removes the friction of waiting for staff in high-turnover environments like beach clubs or busy pubs by digitizing the ordering workflow. ## App DNA (Features & Intent) - **[Standard] QR Code Ordering:** Customers scan table-specific QR codes to view menus and send orders directly to the kitchen, reducing staff labor requirements. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] In-App Payments:** Integrated payment processing via credit card or PayPal for on-site and delivery orders, enabling transaction-based revenue. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Push Notifications:** Automated messaging for menu updates and order status alerts, serving as a retention lever to increase repeat purchase frequency. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} SmartTouch Menu currently ranks #76 in the Italian Food & Drink category. The lack of updates for 18 months suggests a maintenance-mode posture that risks losing ground to more active competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Easy tier: 0€ setup, 1.9% commission per order, Full tier: 98€ setup, 50€/month or 480€/year for unlimited orders - **Analysis:** Hybrid model combining transaction-based fees for low-volume users and fixed monthly subscriptions for high-volume venues. ## 🔴 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3/5 - **Platform Split:** iOS 3.0/5 (2 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **The core utility of the application provides a convenient experience for users during initial sessions** ### Top Complaints (Impact Areas) - **Generic error messages appearing during standard usage cycles prevent users from accessing the core functionality** ## SWOT Analysis {#swot} **Core Strengths:** - QR-based ordering reduces staff labor requirements in high-turnover environments - Hybrid pricing model lowers entry barriers for small-scale venues **Growth Levers:** - Implement automated order-status push notifications to increase repeat purchase frequency - Expand into high-volume festival and street food truck segments ## Recent Changes (v2 → v3) {#recent-changes} SmartTouch Menu has seen no functional or pricing changes, remaining in a maintenance-only state for 18 months. The update primarily clarifies existing capabilities and risks within the FAQ and SWOT sections. **Overall trend**: Stable **Compared at**: 2026-08-20 ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] Clarified Delivery Functionality** (features) ## What's New - **Latest (v2.8.0, 1 years ago):** Removed Facebook login and addressed minor stability issues. ## App Momentum (Zombie) {#momentum} - Ships no major feature updates. - Stalled development for 18 months. > **Cadence:** 2 total versions · 0 majors in last 6 months · 559 days since last update · 22 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} SmartTouch Menu is a food & drink app that is free with in-app purchases. It holds a 3/5 rating from 2 reviews. > **Bottom Line:** Resolving the blocking error messages is the immediate priority to stabilize the user base, as the current technical instability undermines the platform's value proposition. **Best for:** Restaurant, pub, beach club, and hotel operators seeking to digitize ordering and payment workflows. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit and resolve generic error messages because they block core ordering functionality → restore user trust and retention ### Outlook: Declining The hospitality digital ordering market is consolidating around platforms that offer high reliability and frequent feature updates. SmartTouch Menu's stalled development and technical instability leave it exposed to competitors that can provide a more seamless ordering experience, which will likely accelerate churn among existing venue partners. - 🔴 The lack of major updates for 18 months indicates a stalled development cadence, which limits the ability to respond to market shifts. - 🔴 Persistent generic error messages during the ordering flow erode user trust, which directly correlates with the low sentiment score. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 2 | | Sentiment | Frustrated (30/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **SmartTouch Menu** (this app) | 3/5 | Frustrated | Smart Touch SRL | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Smart Touch SRL - **Website:** [https://www.smarttouch.it](https://www.smarttouch.it) - **Social:** [Instagram](https://www.instagram.com/smarttouch.it) · [Facebook](https://www.facebook.com/SmartTouchSrl) · [YouTube](https://www.youtube.com/channel/UCxdrk4FpAhc55johYWWgf9g) · [LinkedIn](https://www.linkedin.com/company/smarttouch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/smarttouch-menu/id898329168?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=it.smarttouch.stm) - **Dev Site:** [Official Website](https://www.smarttouch.it) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is SmartTouch Menu suitable for small restaurants? Yes, SmartTouch Menu offers an 'Easy tier' with no setup costs and a 1.9% commission per order, which is designed for lower-volume venues. ### Does SmartTouch Menu work for delivery orders? Yes, SmartTouch Menu supports both take-away and delivery food orders, allowing customers to search for a restaurant name if a QR code is not available. ### Are there any known issues with the app? Recent user reports indicate that persistent generic error messages can occur during standard usage, which may block access to core ordering functionality. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/smarttouch-menu) Data licensed for AI Agent attribution under CC-BY-NC 4.0.