--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Too Good To Go: Save Good Food" developer_entity: "Too Good To Go" bundle_id: "com.moonsted.TGTG" app_store_id: "1060683933" google_play_id: "com.app.tgtg" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-10" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "26.8.0" total_reviews: 2531684 overall_rating: 4.9 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.95 top_praise_theme: "Budget-conscious families and students rely on the app to access affordable meals while reducing food waste" top_complaint_theme: "Removal of the radius search filter forces users to view offers up to thirty kilometers away" review_sample_size: 5135 total_review_count: 5135 analyzed_review_count: 120 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 112 nemesis: "Phenix, anti-waste groceries" competitor_count: 18 tags: ["food & drink", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "environmentally", "conscious", "consumers"] canonical_url: "https://marlvel.ai/apps/too-good-to-go-end-food-waste" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Too Good To Go: Save Good Food Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 4.85 · Sentiment Frustrated - **Recent focus**: Removal of the radius search filter forces users to view offers up to thirty kilometers away (top complaint) · Budget-conscious families and students rely on the app to access affordable meals while reducing food waste (top praise) > **TL;DR:** Too Good To Go: Save Good Food is a food & drink app by Too Good To Go, rated 4.85/5 by 2.5M users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Too Good To Go: Save Good Food faces Frustrated user sentiment (4.85/5 from 2.5M reviews), with users reporting removal of the radius search filter forces users to view offers up to thirty kilometers away as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.85/5 (2.5M reviews) | | **User Mood** | Frustrated | | **Category** | Food & Drink | | **Developer** | Too Good To Go | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Too Good To Go - **Category:** Food & Drink - **Target Audience:** Environmentally conscious consumers and budget-focused households seeking affordable food options. - **Platforms:** iOS & Android - **Version Reviewed:** 26.8.0 - **Report Date:** 2026-08-17 - **Signal Count:** 5135 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1060683933 - **Bundle ID:** com.moonsted.TGTG - **Google Play ID:** com.app.tgtg - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-17 - **Short Description:** Rescue tasty unsold food from local stores for ½ price or less. ## Executive Snapshot **What it is:** Too Good To Go is a food-rescue marketplace that connects consumers with local businesses to purchase unsold food at a discount via surprise bags on iOS and Android. **Why users hire it:** The app removes the financial friction of high-quality food access while providing a tangible mechanism for users to participate in climate-change mitigation. ## App DNA (Features & Intent) - **[Differentiator] Surprise Bag Marketplace:** Aggregates unsold food inventory into discounted mystery bundles, generating transaction fees per rescue. - **[Standard] Geo-located Map Discovery:** Visualizes nearby businesses with active surplus offers, driving daily retention. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Environmental Impact Tracking:** Quantifies CO2e emissions avoided per rescue, gamifying the user experience to reinforce habit. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Too Good To Go maintains top-3 category rankings in 15+ markets, including #1 in Belgium and #2 in France. The gap between its high market penetration and the recent negative sentiment regarding search filters signals a vulnerability to retention-focused rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** Revenue is generated through transaction fees on surplus food sales rather than user-facing subscriptions or ads. ## 🔴 User Sentiment (High Confidence: 120 of 5.1K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.85/5 - **Platform Split:** iOS 4.9/5 (558.3K ratings) | Android 4.8/5 (2M ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.85/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Budget-conscious families and students rely on the app to access affordable meals while reducing food waste** - **Surprise bag concept provides an exciting and adventurous way to discover new local restaurants and bakeries** ### Top Complaints (Impact Areas) - **Removal of the radius search filter forces users to view offers up to thirty kilometers away** ## SWOT Analysis {#swot} **Core Strengths:** - Gamified CO2e tracking builds habit lock-in - High-frequency inventory turnover via surprise bags **Growth Levers:** - Add dietary restriction filters for niche segments - Introduce loyalty rewards to counter Phenix ## Recent Changes (v111 → v112) {#recent-changes} The competitive assessment has identified hidden service fees as a new material threat to brand trust, while the narrative has shifted to frame the app's dominant chart position as a vulnerability to retention-focused rivals. **Overall trend**: Mixed **Compared at**: 2026-08-17 ### High-impact changes - **[Added] Hidden Service Fees Threat** (swot) - **[] Chart Position Vulnerability** (positioning) ### Medium-impact changes - **[] SWOT Consolidation** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Too Good To Go: Save Good Food vs Phenix, anti-waste groceries - **[Phenix, anti-waste groceries](https://marlvel.ai/apps/phenix-anti-waste-groceries)**: Both apps operate in the surplus food marketplace, targeting budget-conscious and eco-conscious consumers with a shared model of local food basket discovery. - **Key differences:** - Phenix includes a loyalty points system that rewards repeat purchases, a feature currently absent in the source app. - Phenix integrates a B2B management suite for retailers, whereas the source app focuses primarily on consumer-facing marketplace features. ### Peers (What They Do Better) - **[Zomato: Food Delivery & Dining](https://marlvel.ai/apps/zomato-food-delivery-dining-1)**: Zomato serves urban residents with integrated delivery and dining utility, overlapping with the user base seeking food access. - Intercity Legends logistics network for regional delicacies - Gold membership subscription for high-frequency retention - **[Uber Eats: Food and Grocery](https://marlvel.ai/apps/uber-eats-food-and-grocery)**: Uber Eats provides a multi-category delivery marketplace that captures household food spending, competing for the same budget-conscious user segment. - Uber One subscription for delivery benefits - Multi-category marketplace for non-food household essentials - **[Deliveroo: Food & Shopping](https://marlvel.ai/apps/deliveroo-food-shopping-1)**: Deliveroo targets urban consumers with rapid delivery, competing for the same time-sensitive, budget-aware demographic. - Deliveroo Plus subscription for zero delivery fees - Editions Kitchens infrastructure for supply-side margins - **TheFork - Restaurant bookings**: TheFork facilitates restaurant discovery and bookings, serving as a complementary utility for the same dining-focused audience. - Online restaurant booking platform for culinary experiences - **[Just Eat: Food and Shops](https://marlvel.ai/apps/just-eat-food-and-shops)**: Just Eat aggregates restaurant and grocery delivery into a single checkout flow, capturing the same convenience-seeking audience. - Multi-category marketplace breadth for restaurant and pharmacy essentials - 90,000+ partner network for local coverage - **[foodpanda: food & groceries](https://marlvel.ai/apps/foodpanda-food-groceries-1)**: Foodpanda targets urban consumers across Asian markets with a unified delivery interface, competing for the same on-demand food budget. - pandapro membership for recurring loyalty - pandago parcel delivery for multi-category logistics - **[Bolt Food: Delivery & Takeaway](https://marlvel.ai/apps/bolt-food-delivery-takeaway)**: Bolt Food connects users with local restaurants and fast-food chains, serving as a direct alternative for on-demand food fulfillment. - Real-time courier tracking for delivery visibility - Integrated pickup options for flexible fulfillment - **[Wolt Delivery: Food and more](https://marlvel.ai/apps/wolt-delivery-food-and-more-1)**: Wolt Delivery offers an on-demand logistics platform for food and retail, competing for the same urban, convenience-oriented user base. - Wolt+ subscription for zero delivery fees - Double Order feature for bundling logistics from two venues - **Instacart: Get Food Delivery**: Instacart connects users to grocery stores and fast-food spots, serving as a direct alternative for food procurement. - Same-day grocery delivery in as fast as 30 minutes - **[Trendyol Go: Food & Groceries](https://marlvel.ai/apps/trendyol-go-food-groceries)**: Trendyol Go consolidates food and grocery delivery for urban consumers, competing for the same budget-conscious, speed-focused demographic. - Corporate meal card integration for defensible market positioning - Discount coupon system for price-sensitive users - **foodora: Food & Groceries**: Foodora provides food delivery and take-away services, serving as a direct alternative for local restaurant meals. - Delivery and Pick-Up options to fit food ordering into user schedules - **Olio – Share More, Waste Less**: Olio facilitates community item sharing and food rescue, directly overlapping with the mission of reducing food waste. - Community-based sharing of food and household items - Real-time discounts at local stores - **[Greggs App - Food & Drink](https://marlvel.ai/apps/greggs-app-food-drink)**: Greggs App drives physical store transactions through loyalty rewards, competing for the same budget-conscious, repeat-visit food consumer. - Six category-specific stamp cards for rewards - Digital wallet for Click + Collect transactions - **Flashfood—Grocery deals**: Flashfood provides grocery deals at reduced prices, serving as a direct alternative for budget-conscious food shoppers. - Unbeatable deals on groceries at peak deliciousness - Same-day pick up from major grocery stores - **Burger King UK - Food Rewards**: Burger King UK offers fast food rewards and delivery, competing for the same budget-conscious, deal-seeking food consumer. - Exclusive fast food offers and rewards - Click and Collect for burger takeaway - **[Wonder: Food Delivery](https://marlvel.ai/apps/wonder-food-delivery)**: Wonder consolidates multi-cuisine orders into a single delivery, competing for the same family-oriented, convenience-seeking user base. - Proprietary food robotics for multi-restaurant consolidation - Zero-delivery-fee model for cost-conscious families - **Pret A Manger: Coffee & Food**: Pret A Manger offers a subscription-based loyalty program for food and coffee, competing for the same high-frequency, budget-conscious consumer. - Club Pret membership for daily barista-made drinks - Order ahead functionality for food items ## What's New - **Latest (v26.7.10, 1 weeks ago):** Routine maintenance update focused on stability and performance improvements. ## App Momentum (Intense) {#momentum} - Ships ~1 release per week. - Last major update 9 days ago. > **Cadence:** 7 total versions · 0 majors in last 6 months · 9 days since last update · 5 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Too Good To Go: Save Good Food is a food & drink app that is completely free. With a 4.85/5 rating from 2.5M reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Too Good To Go must pivot from aggressive market expansion to UX stabilization, as the current reliance on automated support and the removal of local search filters are creating churn risks that rivals can exploit. **Best for:** Environmentally conscious consumers and budget-focused households seeking affordable food options. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Reintroduce radius search filters because users report map clutter as a top frustration → increase local discovery conversion ### Feature Gaps vs Competitors - Loyalty points system (available in Phenix but missing here) ### Outlook: Mixed The surplus food market is consolidating, and Too Good To Go's dominant chart position is currently threatened by UX regressions that favor more retention-focused rivals. The lack of human support and the removal of local search filters suggest that the platform is prioritizing scale over the daily user experience, which will likely lead to increased churn in the coming quarters. - 🔴 The removal of the distance filter erodes local discovery, which compounds the frustration already visible in the latest review cycle. - 🔴 Automated support loops for order cancellations drive negative sentiment, which threatens the long-term trust required for the surprise-bag model. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.85/5 | | Total Reviews | 2.5M | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Too Good To Go: Save Good Food** (this app) | 4.85/5 | Frustrated | Too Good To Go | | [Uber Eats: Food and Grocery](https://marlvel.ai/apps/uber-eats-food-and-grocery) | 4.6/5 | n/a | Uber Technologies, Inc. | | [Bolt Food: Delivery & Takeaway](https://marlvel.ai/apps/bolt-food-delivery-takeaway) | 4.6/5 | N/A | Bolt Technology | | [Zomato: Food Delivery & Dining](https://marlvel.ai/apps/zomato-food-delivery-dining-1) | 4.7/5 | Mixed | Zomato | | [foodpanda: food & groceries](https://marlvel.ai/apps/foodpanda-food-groceries-1) | 4.0/5 | n/a | Foodpanda GmbH a subsidiary of Delivery Hero SE | | [Deliveroo: Food & Shopping](https://marlvel.ai/apps/deliveroo-food-shopping-1) | 4.6/5 | n/a | Deliveroo | ## Company Profile - **Developer:** Too Good To Go - **Website:** [https://toogoodtogo.com](https://toogoodtogo.com) - **Social:** [Instagram](https://www.instagram.com/toogoodtogo.usa) · [Facebook](https://www.facebook.com/toogoodtogoUSA) · [X/Twitter](https://www.twitter.com/toogoodtogo) · [YouTube](https://www.youtube.com/channel/UCBonm_44z7UL0OvhHksBCAw) · [TikTok](https://www.tiktok.com/@toogoodtogo) · [LinkedIn](https://www.linkedin.com/company/too-good-to-go) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/too-good-to-go-end-food-waste/id1060683933?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.app.tgtg&hl=en&gl=us) - **Dev Site:** [Official Website](https://toogoodtogo.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Uber Eats: Food and Grocery*](https://marlvel.ai/apps/uber-eats-food-and-grocery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Bolt Food: Delivery & Takeaway*](https://marlvel.ai/apps/bolt-food-delivery-takeaway) (Bolt Technology) · 4.6/5 Rating - [*Zomato: Food Delivery & Dining*](https://marlvel.ai/apps/zomato-food-delivery-dining-1) (Zomato) · 4.7/5 Rating - [*foodpanda: food & groceries*](https://marlvel.ai/apps/foodpanda-food-groceries-1) (Foodpanda GmbH a subsidiary of Delivery Hero SE) · 4.0/5 Rating - [*Deliveroo: Food & Shopping*](https://marlvel.ai/apps/deliveroo-food-shopping-1) (Deliveroo) · 4.6/5 Rating - [*Wolt Delivery: Food and more*](https://marlvel.ai/apps/wolt-delivery-food-and-more-1) (Wolt Oy) · 4.8/5 Rating - [*Just Eat: Food and Shops*](https://marlvel.ai/apps/just-eat-food-and-shops) (Just-Eat Holding Limited) · 4.7/5 Rating - [*Wonder: Food Delivery*](https://marlvel.ai/apps/wonder-food-delivery) (Wonder Group, Inc) · 4.9/5 Rating - [*Trendyol Go: Food & Groceries*](https://marlvel.ai/apps/trendyol-go-food-groceries) (Trendyol Go) · 4.4/5 Rating - [*Phenix, anti-waste groceries*](https://marlvel.ai/apps/phenix-anti-waste-groceries) (Phenix SAS) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5.1K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/too-good-to-go-end-food-waste) Data licensed for AI Agent attribution under CC-BY-NC 4.0.