--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Too Good To Go: End Food Waste" developer_entity: "Too Good To Go" bundle_id: "com.moonsted.TGTG" app_store_id: "1060683933" google_play_id: "com.app.tgtg" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-15" report_date: "2026-09-26" last_verified: "2026-09-26T00:00:00.000Z" report_version: "26.9.5" total_reviews: 2566716 overall_rating: 4.9 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.95 top_praise_theme: "Budget-conscious families and individuals rely on the service to access affordable food options daily" top_complaint_theme: "Recent map and search updates removed the ability to set a specific radius, frustrating local users" review_sample_size: 7611 total_review_count: 7611 analyzed_review_count: 120 data_age_days: 10 momentum_velocity: "intense" intelligence_version: 253 nemesis: "Phenix, anti-waste groceries" competitor_count: 33 tags: ["food & drink", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "budget-conscious", "families", "environmentally-focused"] canonical_url: "https://marlvel.ai/apps/too-good-to-go-end-food-waste" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Too Good To Go: End Food Waste Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 4.86 · Sentiment Frustrated - **Recent focus**: Recent map and search updates removed the ability to set a specific radius, frustrating local users (top complaint) · Budget-conscious families and individuals rely on the service to access affordable food options daily (top praise) > **TL;DR:** Too Good To Go: End Food Waste is a food & drink app by Too Good To Go, rated 4.86/5 by 2.6M users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Too Good To Go: End Food Waste faces Frustrated user sentiment (4.86/5 from 2.6M reviews), with users reporting recent map and search updates removed the ability to set a specific radius, frustrating local users as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (2.6M reviews) | | **User Mood** | Frustrated | | **Category** | Food & Drink | | **Developer** | Too Good To Go | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Too Good To Go - **Category:** Food & Drink - **Target Audience:** Budget-conscious families and environmentally-focused individuals seeking affordable food options. - **Platforms:** iOS & Android - **Version Reviewed:** 26.9.1 - **Report Date:** 2026-09-26 - **Signal Count:** 7611 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1060683933 - **Bundle ID:** com.moonsted.TGTG - **Google Play ID:** com.app.tgtg - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-26 - **Short Description:** Rescue tasty unsold food from local stores for ½ price or less. ## Executive Snapshot **What it is:** Too Good To Go is a surplus food marketplace for budget-conscious consumers, operating on iOS and Android. **Why users hire it:** The platform removes the financial friction of daily meal costs while providing a tangible mechanism for users to track their personal contribution to climate change mitigation. ## App DNA (Features & Intent) - **[Differentiator] Surprise Bag Marketplace:** Aggregates unsold food inventory into discounted mystery bundles. - **[Differentiator] Environmental Impact Tracking:** Quantifies CO2e emissions avoided per rescue to gamify user participation. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Geo-located Map Discovery:** Visualizes nearby food rescue opportunities based on user location. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Too Good To Go maintains a massive liquidity advantage with nearly 2 million ratings, ensuring higher merchant density than any direct surplus-food rival. The current #9 rank in the US Food & Drink category highlights its reach, though the recent sentiment decline signals that merchant density alone is no longer enough to mask search usability regressions. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** The platform operates on a transaction-based commission model per bag sold, with no subscription or IAP for consumers. ## 🔴 User Sentiment (High Confidence: 120 of 7.6K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.86/5 - **Platform Split:** iOS 4.9/5 (576.2K ratings) | Android 4.8/5 (2M ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.86/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Budget-conscious families and individuals rely on the service to access affordable food options daily** - **Environmental impact of reducing food waste provides a strong sense of purpose for regular users** ### Top Complaints (Impact Areas) - **Recent map and search updates removed the ability to set a specific radius, frustrating local users** ## SWOT Analysis {#swot} **Core Strengths:** - Category-leading merchant density ensures higher food availability - Gamified CO2e impact tracking sustains long-term user habituation **Growth Levers:** - Implementing loyalty points would increase repeat order frequency - Adding granular dietary filtering would address top user requests ## Recent Changes (v252 → v253) {#recent-changes} The platform's competitive outlook has declined as persistent search friction and new reports of automated bot activity drive user churn. While merchant density remains a core strength, the failure to resolve usability regressions is now actively compressing sentiment and brand trust. **Overall trend**: Declining **Compared at**: 2026-09-26 ### High-impact changes - **[Declined] Emergence of Bot Activity Complaints** (sentiment) - **[Declined] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[Added] Bot Activity Threat** (swot) - **[Shifted] Update Cadence Acceleration** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Too Good To Go: End Food Waste vs Phenix, anti-waste groceries - **[Phenix, anti-waste groceries](https://marlvel.ai/apps/phenix-anti-waste-groceries)**: Both platforms compete for environmentally conscious consumers in the surplus food marketplace by connecting users with discounted local goods. - **Key differences:** - Phenix includes a loyalty points system for repeat orders, which is absent in Too Good To Go. - Phenix integrates a B2B management suite for retailers, whereas Too Good To Go focuses on consumer-facing marketplace features. ### Contenders (Strong Challengers) - **Goodie Bag: Local Food Deals**: Goodie Bag operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with discounted local food pickup. - Goodie Bag markets fresh deal goodie bags alongside surplus food, unlike the surplus-only model. - Goodie Bag advertises specific price reductions of up to 80 percent for local food pickup. - **[EETZ RESCUE](https://marlvel.ai/apps/eetz-rescue)**: Both platforms target environmentally conscious users seeking to reduce food waste through a location-based marketplace for surplus items. - EETZ RESCUE utilizes volunteer-led support for onboarding; Too Good To Go relies on failing automated systems. - EETZ RESCUE operates a non-monetized mission-driven model; Too Good To Go functions as a commercial marketplace. - **Karma: Save Food with a Tap**: Both platforms operate surplus food marketplaces targeting budget-conscious consumers, directly competing for local restaurant discovery and food rescue transactions. - Karma integrates a native loyalty points system for repeat visits, which is absent in the current version of Too Good To Go. - Karma enables direct in-app ordering and payment for standard takeaway meals, expanding utility beyond surplus food rescue. - **Yindii - Sustainable Food App**: Yindii operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with a surprise box model. Both platforms focus on rescuing unsold inventory from local merchants to reduce environmental impact. - Yindii integrates delivery options for surplus food orders, whereas Too Good To Go requires store pickup. - Yindii explicitly markets happy hour discovery for local stores, providing a distinct angle for food discovery. - **Foodsi: Don’t waste it**: Both platforms operate in the surplus marketplace, targeting budget-conscious consumers through a surprise box model. Foodsi competes by expanding the category to include non-food items like flowers and cosmetics alongside food inventory. - Foodsi includes non-food inventory such as flowers, cosmetics, plants, and pet supplies. - Foodsi offers diet boxes with delivery options, whereas the source app requires physical pickup. - **[iFoodBee - Save Surplus Food!](https://marlvel.ai/apps/ifoodbee-save-surplus-food)**: Both platforms target eco-conscious consumers by facilitating the purchase of surplus food from local merchants via a surprise-bundle marketplace model. - iFoodBee uses the iMagicBox surprise-bundle model to gamify grocery shopping for local consumers. - iFoodBee integrates a dedicated business signup portal directly into the consumer-facing application. - **FoodHero – Save on Groceries**: Both platforms operate in the surplus food marketplace, targeting budget-conscious consumers through a shared mission of reducing food waste. They compete directly for the same user base by connecting local merchants with shoppers seeking discounted food items. - FoodHero provides granular filtering by item, category, and dietary preference, which is currently absent in the source app. - FoodHero integrates with major Canadian grocery chains like Sobeys and Metro, offering a distinct retail-focused inventory. - **[EvryBite: Food Rescue Deals](https://marlvel.ai/apps/evrybite-food-rescue-deals)**: Both platforms operate in the surplus food marketplace, targeting budget-conscious and environmentally-focused consumers. EvryBite competes by offering individual item selection, which directly addresses the uncertainty of the surprise bag model used by Too Good To Go. - EvryBite enables individual item selection, whereas Too Good To Go forces users into surprise bundles. - EvryBite integrates nonprofit donation pathways, while Too Good To Go focuses on CO2e impact tracking. - **LastBite: Rescue Surplus Food**: LastBite competes by offering a localized surplus food marketplace in Australia, targeting the same budget-conscious and environmentally-focused demographic as Too Good To Go. - LastBite focuses exclusively on the Australian market, allowing for localized merchant partnerships and regional collection windows. - LastBite explicitly markets a 70% discount threshold, providing a clear price-saving anchor for budget-focused consumers. - **Umami: Save Food, Save Money**: Umami operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with a map-based discovery model for discounted food. - Umami focuses on a specific regional market in Phnom Penh, Cambodia, unlike the global scale of Too Good To Go. - Umami uses a simplified map-based discovery model for surplus food, whereas Too Good To Go includes environmental impact tracking. ### Peers (What They Do Better) - **[Uber Eats: Food and Grocery](https://marlvel.ai/apps/uber-eats-food-groceries)**: Captures urban demand for on-demand meals, competing for the same wallet share as Too Good To Go users. - Multi-category marketplace for groceries and pharmacy - Uber One subscription for recurring savings - **[Just Eat: Food and Shops](https://marlvel.ai/apps/just-eat-food-delivery)**: Operates as a large food delivery marketplace, serving the same suburban consumer base as Too Good To Go. - Food Tracker brand for delivery updates - Support for cash-on-delivery payments - **[mise - meal planner](https://marlvel.ai/apps/mise-meal-planner)**: Targets budget-conscious grocery shoppers by automating meal planning to reduce food waste. - Pantry-aware recipe matching - Supermarket-integrated shopping lists - **[DoorDash: Food, Grocery, More](https://marlvel.ai/apps/doordash-food-grocery-more)**: Dominates the food delivery category with a subscription-based retention loop that captures high-frequency meal demand. - DashPass subscription for fee waivers - DoubleDash bundling for increased basket size - **[foodpanda: Food & Groceries](https://marlvel.ai/apps/foodpanda-food-groceries)**: Targets urban professionals in Asian markets with specialized quick-commerce, competing for the same convenience-focused food spend. - Proprietary pandamart quick-commerce stores - pandago parcel delivery service - **[Wonder: Food Delivery](https://marlvel.ai/apps/wonder-food-delivery)**: Uses proprietary kitchen robotics to offer multi-restaurant ordering, providing an alternative to surplus food models. - Zero-delivery-fee model - Proprietary food robotics for order consolidation - **[Deliveroo: Food & Shopping](https://marlvel.ai/apps/deliveroo-food-shopping-1)**: Serves urban consumers seeking rapid delivery, competing for the same food-delivery wallet share as Too Good To Go. - Deliveroo Plus subscription for zero delivery fees - Deliveroo HOP grocery integration - **TheFork - Restaurant bookings**: Provides restaurant booking services, capturing the same dining-out audience as Too Good To Go. - Online restaurant booking for major European hotspots - **[KFC UKI – Order and Delivery](https://marlvel.ai/apps/kfc-uki-order-and-delivery)**: Offers direct-to-consumer fast food ordering, competing for the same budget-focused meal demand as Too Good To Go. - KFC Rewards Arcade for gamified loyalty - Multi-channel order fulfillment - **Pret A Manger: Organic Coffee**: Targets daily coffee and food consumers through a subscription model, capturing recurring food spend. - Club Pret subscription for daily barista-made drinks - Order-ahead functionality - **[Flashfood—Grocery deals](https://marlvel.ai/apps/com-flashfood-flash-food-ios)**: Facilitates the purchase of near-expiry groceries, directly overlapping with the mission to reduce food waste. - Direct integration with large grocery chains - Daily deal browsing for near-expiry items - **[MealPal- Best Meals Around You](https://marlvel.ai/apps/mealpal-best-meals-around-you)**: Targets urban professionals with a pre-paid lunch model, competing for the same daily meal budget as Too Good To Go. - In-app meal reservation for skip-the-line pickup - Fixed price point for lunch units - **OLIO**: Facilitates local sharing of surplus food and household items, serving the same community-focused food rescue audience. - Local map-based discovery for free food - Volunteer-led sharing of household items - **Fork Ranger - sustainable food**: Educates users on sustainable food habits, aligning with the environmental consciousness of the core audience. - Daily stories about sustainable food - Seasonal information for vegetarian recipes - **[Food Rescue Hero](https://marlvel.ai/apps/food-rescue-hero)**: Coordinates volunteer-led logistics for food recovery, providing a similar social impact mechanism to Too Good To Go. - Impact tracking for volunteer retention - B2B operational dashboards for regional scaling - **[Hunger Network Food Rescue](https://marlvel.ai/apps/hunger-network-food-rescue)**: Manages volunteer-led food recovery in local markets, mirroring the community-based food rescue mission. - Personalized impact tracking for volunteers - Step-by-step rescue workflow - **[Foodbridge: Food Rescue](https://marlvel.ai/apps/foodbridge-food-rescue)**: Simplifies tax documentation for food donations, supporting the same restaurant and nonprofit partners. - Automated IRS Section 170(e)(3) receipt generation - QR code-based digital audit trail - **Cheap Eats: Food Finder**: Curates affordable restaurant options, targeting the same budget-conscious diners as Too Good To Go. - Curated list of affordable culinary creations - Pick of the Day surprise feature - **Motatos**: Sells overproduced food items at a discount, competing for the same budget-conscious, waste-reduction-focused grocery spend. - Online grocery retail for overproduced goods - Home delivery of rescued products - **302 Food Rescue**: Coordinates volunteer-led food recovery, serving the same food insecurity mission as Too Good To Go. - Volunteer-led food rescue logistics - Social media integration for impact sharing ### New Kids on the Block (What's Innovative) - **[Food Rescue US](https://marlvel.ai/apps/food-rescue-us)**: Provides logistics infrastructure for volunteer-led food recovery, supporting the same hunger relief goals. - Agency donation management tools - Licensee infrastructure for local operations - **Pantrio: Food Rescue**: Tracks food expiration to reduce waste, aligning with the core mission of Too Good To Go. - Barcode scanning for expiration tracking - AI recipe generation from pantry items ## What's New - **Latest (v26.9.5, 1 weeks ago):** Maintenance update focused on stability and performance improvements. ## App Momentum (Intense) {#momentum} - Ships ~2 releases per week. - Last major release Sep 2026. > **Cadence:** 8 total versions · 0 majors in last 6 months · 11 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Too Good To Go: End Food Waste is a food & drink app that is completely free. With a 4.86/5 rating from 2.6M reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Restoring search granularity and human-led support would address the primary churn drivers currently eroding the platform's liquidity advantage. Prioritizing these usability fixes over new gamification features will stabilize the user base against rivals that already offer superior discovery controls. **Best for:** Budget-conscious families and environmentally-focused individuals seeking affordable food options. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore manual distance radius filter because users cite its removal as the #1 search regression → improve local discovery relevance ### Feature Gaps vs Competitors - Granular search filtering by item and dietary preference (available in FoodHero but absent here) ### Outlook: Declining The surplus food market is consolidating, and Too Good To Go's current maintenance-mode cadence leaves it vulnerable to rivals that prioritize granular discovery. Unless the platform restores search controls and fixes support friction, the liquidity advantage will be insufficient to prevent users from migrating to competitors that offer better utility and fairness. - 🔴 The removal of the distance radius filter creates search friction → users cannot find nearby food → churn pressure increases. - 🔴 Automated support loops for refund requests → users feel abandoned by the platform → long-term brand trust erodes. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 2.6M | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Too Good To Go: End Food Waste** (this app) | 4.86/5 | Frustrated | Too Good To Go | | [Flashfood - Grocery deals](https://marlvel.ai/apps/com-flashfood-flash-food-ios) | 4.8/5 | N/A | Flashfood Inc | | [DoorDash: Food, Grocery, More](https://marlvel.ai/apps/doordash-food-grocery-more) | 4.8/5 | n/a | DoorDash, Inc. | | [Uber Eats: Food & Groceries](https://marlvel.ai/apps/uber-eats-food-groceries) | 4.8/5 | n/a | Uber Technologies, Inc. | | [foodpanda: Food & Groceries](https://marlvel.ai/apps/foodpanda-food-groceries) | 4.6/5 | n/a | Foodpanda | | [Just Eat - Food Delivery](https://marlvel.ai/apps/just-eat-food-delivery) | 4.7/5 | n/a | Just-Eat.com | ## Company Profile - **Developer:** Too Good To Go - **Website:** [https://toogoodtogo.com](https://toogoodtogo.com) - **Social:** [Instagram](https://www.instagram.com/toogoodtogo.usa) · [Facebook](https://www.facebook.com/toogoodtogoUSA) · [X/Twitter](https://www.twitter.com/toogoodtogo) · [YouTube](https://www.youtube.com/channel/UCBonm_44z7UL0OvhHksBCAw) · [TikTok](https://www.tiktok.com/@toogoodtogo) · [LinkedIn](https://www.linkedin.com/company/too-good-to-go) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/too-good-to-go-end-food-waste/id1060683933?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.app.tgtg&hl=en&gl=us) - **Dev Site:** [Official Website](https://toogoodtogo.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Flashfood - Grocery deals*](https://marlvel.ai/apps/com-flashfood-flash-food-ios) (Flashfood Inc) · 4.8/5 Rating - [*DoorDash: Food, Grocery, More*](https://marlvel.ai/apps/doordash-food-grocery-more) (DoorDash, Inc.) · 4.8/5 Rating - [*Uber Eats: Food & Groceries*](https://marlvel.ai/apps/uber-eats-food-groceries) (Uber Technologies, Inc.) · 4.8/5 Rating - [*foodpanda: Food & Groceries*](https://marlvel.ai/apps/foodpanda-food-groceries) (Foodpanda) · 4.6/5 Rating - [*Just Eat - Food Delivery*](https://marlvel.ai/apps/just-eat-food-delivery) (Just-Eat.com) · 4.7/5 Rating - [*Food Rescue Hero*](https://marlvel.ai/apps/food-rescue-hero) (412 FOOD RESCUE INC) · 3.9/5 Rating - [*MealPal- Best Meals Around You*](https://marlvel.ai/apps/mealpal-best-meals-around-you) (MealPal, Inc.) · 4.7/5 Rating - [*Deliveroo: Food & Shopping*](https://marlvel.ai/apps/deliveroo-food-shopping-1) (Deliveroo) · 4.6/5 Rating - [*Wonder: Food Delivery*](https://marlvel.ai/apps/wonder-food-delivery) (Wonder Group, Inc) · 4.9/5 Rating - [*Phenix, anti-waste groceries*](https://marlvel.ai/apps/phenix-anti-waste-groceries) (Phenix SAS) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7.6K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/too-good-to-go-end-food-waste) Data licensed for AI Agent attribution under CC-BY-NC 4.0.