--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vegan Recipe Club" developer_entity: "Viva" bundle_id: "uk.org.viva.vrc.ios" app_store_id: "1333585160" google_play_id: "uk.org.viva.vrc" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-14" report_date: "2026-09-20" last_verified: "2026-09-20T00:00:00.000Z" report_version: "100.0" total_reviews: 83 overall_rating: 3.5 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.7 top_praise_theme: "Extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning" top_complaint_theme: "Navigation regressions post-update force users to restart searches after viewing individual recipes, wasting time" review_sample_size: 34 total_review_count: 34 analyzed_review_count: 34 data_age_days: 16 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["food & drink", "free", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "interested", "vegan"] canonical_url: "https://marlvel.ai/apps/vegan-recipe-club" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vegan Recipe Club Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free - **Signal**: Rating 3.5 · Sentiment Excited - **Recent focus**: Navigation regressions post-update force users to restart searches after viewing individual recipes, wasting time (top complaint) · Extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning (top praise) > **TL;DR:** Vegan Recipe Club is a food & drink app by Viva, rated 3.5/5 by 83 users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Vegan Recipe Club maintains Excited user sentiment (3.5/5 from 83 reviews), with users consistently praising extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.5/5 (83 reviews) | | **User Mood** | Excited | | **Category** | Food & Drink | | **Developer** | Viva | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 16d | ## Metadata & Market Performance - **Publisher:** Viva - **Category:** Food & Drink - **Target Audience:** Individuals interested in vegan cooking, ranging from beginners to experienced home cooks. - **Platforms:** iOS & Android - **Version Reviewed:** 10.1750856941 - **Report Date:** 2026-09-20 - **Signal Count:** 34 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1333585160 - **Bundle ID:** uk.org.viva.vrc.ios - **Google Play ID:** uk.org.viva.vrc - **Data Window:** Analysis based on signals collected up to 2026-09-20 ## Executive Snapshot **What it is:** Vegan Recipe Club is a specialized recipe database for plant-based cooking, available as a free utility on iOS and Android. **Why users hire it:** The platform removes the cognitive cost of meal planning for individuals transitioning to or maintaining a vegan diet by providing tried-and-tested, category-specific content. ## App DNA (Features & Intent) - **[Standard] Recipe Search and Filtering:** Allows filtering by season, celebration, and dietary requirement. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Offline Recipe Access:** Enables viewing of previously accessed recipes without an active internet connection. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Keep Screen On:** Prevents display timeout during active cooking sessions. ## Market Position {#market-position} Vegan Recipe Club maintains a niche position in the Food & Drink category by leveraging its charity-backed, ad-free model. The platform's 5-star rating on iOS, albeit from a small sample, contrasts with a 3.4-star rating on Android, signaling platform-specific stability issues. ## Monetization Strategy - **Model:** Free - **Tiers:** Entirely free access - **Analysis:** The platform operates as a free utility funded by the charity Viva!, with no IAP or ad-supported tiers. ## 🟢 User Sentiment (High Confidence: 34 of 34 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.5/5 - **Platform Split:** iOS 5.0/5 (4 ratings) | Android 3.4/5 (79 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Extensive recipe library with diverse plant-based options keeps home cooks engaged for long-term meal planning** - **Intuitive filtering and search tools allow users to quickly locate specific meal ideas while on the go** - **Free access to high-quality content with optional donation models provides significant value to the vegan community** ### Top Complaints (Impact Areas) - **Navigation regressions post-update force users to restart searches after viewing individual recipes, wasting time** ## SWOT Analysis {#swot} **Core Strengths:** - Charity-backed model eliminates monetization friction - Offline access ensures utility in kitchen environments **Growth Levers:** - Integrating nutritional data captures health-conscious segments ## What's New - **Latest (v100.0, 1 months ago):** Release contains no functional changes or feature updates. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at six-week cadence. - No functional feature updates recently. > **Cadence:** 2 total versions · 0 majors in last 6 months · 37 days since last update · 297 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Vegan Recipe Club is a market-leading food & drink app that is completely free. With a 3.5/5 rating from 83 reviews, it delivers strong user satisfaction. > **Bottom Line:** Restoring navigation stability and authentication reliability would address the primary churn drivers identified in recent reviews. Prioritizing these fixes over new content will protect the platform's core retention loop. **Best for:** Individuals interested in vegan cooking, ranging from beginners to experienced home cooks. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild navigation stack because users report search-return failures → restore session flow ### Outlook: Mixed The platform faces a consolidation of interest toward recipe apps with integrated nutritional tracking and high-frequency content updates. Addressing the current technical instability is critical to preventing churn among the core user base before the platform loses its utility advantage. - 🔴 Navigation regressions post-update force users to restart searches, which increases session friction and erodes the daily habit. - ⚪ The maintenance-only release cadence suggests a lack of active feature investment, leaving the platform vulnerable to more agile competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.5/5 | | Total Reviews | 83 | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vegan Recipe Club** (this app) | 3.5/5 | Excited | Viva | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | | [푸드트래블-푸블페이](https://marlvel.ai/apps/com-membership-foodtravel) | 1.3/5 | N/A | Flexday | ## Company Profile - **Developer:** Viva - **Website:** [https://www.veganrecipeclub.org.uk](https://www.veganrecipeclub.org.uk) - **Social:** [Instagram](https://www.instagram.com/veganrecipeclub) · [Facebook](https://www.facebook.com/veganrecipeclub) · [X/Twitter](https://twitter.com/VegRecipeClub) · [YouTube](https://www.youtube.com/channel/UCIzoXID3Km2jUr60tz4vR6g) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vegan-recipe-club/id1333585160?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=uk.org.viva.vrc&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.veganrecipeclub.org.uk) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating - [*100 лучших рецептов Mom Story*](https://marlvel.ai/apps/com-momstory) (Viktoriia Urmach) · 4.9/5 Rating ## Frequently Asked Questions {#faq} ### Is Vegan Recipe Club free to use? Yes, the platform is entirely free, supported by the charity Viva! to encourage vegan cooking. ### Can I use Vegan Recipe Club without an internet connection? Yes, the platform allows you to view recipes offline, provided they have been previously accessed while online. ### Does Vegan Recipe Club provide nutritional information? Currently, the platform does not provide detailed nutritional data like calorie or macronutrient counts, which is a common user request. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 34 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 16 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vegan-recipe-club) Data licensed for AI Agent attribution under CC-BY-NC 4.0.