--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vegan Recipes: Meals & More" developer_entity: "ASN GROUP LLC" bundle_id: "com.idaeeakdaaeih.idaeeakdaaeih" app_store_id: "1189865510" google_play_id: "com.aquila.vegan.cookbook.free.healthy.vegetarian.recipes" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-08-27" report_date: "2026-05-26" last_verified: "2026-05-26T11:39:05.613Z" report_version: "3.1" total_reviews: 112 overall_rating: 3.5 sentiment: "Mixed" sentiment_score: 45 confidence: "low" confidence_score: 0.6 top_praise_theme: "Visual presentation of meal ingredients and finished dishes aids quick recipe identification" top_complaint_theme: "Aggressive paywalling of content limits the utility of the free version for casual users" review_sample_size: 17 total_review_count: 17 analyzed_review_count: 17 data_age_days: 36 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Mealime Meal Plans & Recipes" competitor_count: 8 tags: ["food & drink", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "following", "transitioning"] canonical_url: "https://marlvel.ai/intel-report/food-drink/vegan-recipes-meals-more" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vegan Recipes: Meals & More App Audit ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 3.5 · Sentiment Mixed - **Recent focus**: Aggressive paywalling of content limits the utility of the free version for casual users (top complaint) · Visual presentation of meal ingredients and finished dishes aids quick recipe identification (top praise) > **TL;DR:** Vegan Recipes: Meals & More is a food & drink app by ASN GROUP LLC, rated 3.5/5 by 112 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Vegan Recipes: Meals & More shows Mixed sentiment (3.5/5 from 112 reviews) — users praise visual presentation of meal ingredients and finished dishes aids quick recipe identification but report issues with aggressive paywalling of content limits the utility of the free version for casual users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.5/5 (112 reviews) | | **User Mood** | Mixed | | **Category** | Food & Drink | | **Developer** | ASN GROUP LLC | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ASN GROUP LLC - **Category:** Food & Drink - **Target Audience:** Individuals following or transitioning to a vegan or vegetarian diet who require structured meal planning and guided cooking assistance. - **Platforms:** iOS & Android - **Version Audited:** 3.1 - **Audit Date:** 2026-05-26 - **Signal Count:** 17 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 1189865510 - **Bundle ID:** com.idaeeakdaaeih.idaeeakdaaeih - **Google Play ID:** com.aquila.vegan.cookbook.free.healthy.vegetarian.recipes - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-26 - **Short Description:** Vegan Cookbook Free app features some really easy and healthy vegetarian recipes ## Executive Snapshot **What it is:** Vegan Recipes: Meals & More is a plant-based cookbook app for iOS and Android that provides categorized recipes, nutrition facts, and grocery list tools. **Why users hire it:** Users hire the app to solve the 'what's for dinner' problem within a vegan dietary framework, though the current paywall structure forces a high-friction transition from discovery to utility. ## App DNA (Features & Intent) - **[Differentiator] Cook Assist:** Voice-guided, hands-free reading of recipe instructions. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Recipe Catalog:** Collection of 750+ plant-based and vegetarian recipes. - **[Standard] Grocery List Creator:** Tool to aggregate ingredients into a shopping list. ## Market Position {#market-position} The app maintains a 4.6 rating on iOS but struggles with a 2.4 rating on Android, indicating significant platform-specific stability issues. The lack of recent feature updates suggests a maintenance-mode posture that leaves the app vulnerable to competitors with higher release cadences. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, Premium tier at $9.99/month - **Analysis:** The app uses a content-gating strategy, locking the majority of the recipe library and voice-assist features behind a monthly subscription. ## 🟡 User Sentiment (Low Confidence: 17 of 17 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.5/5 - **Platform Split:** iOS 4.6/5 (56 ratings) | Android 2.4/5 (56 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Visual presentation of meal ingredients and finished dishes aids quick recipe identification** ### Top Complaints (Impact Areas) - **Aggressive paywalling of content limits the utility of the free version for casual users** - **Technical instability and launch failures prevent access to the core recipe library** ## SWOT Analysis {#swot} **Core Strengths:** - Visual-first recipe layout aids quick identification - Apple Watch integration increases utility in retail environments **Critical Frictions:** - Premium tier at $9.99/month exceeds category median - Technical launch failures prevent access to core library - Lack of granular search filters **Growth Levers:** - B2B partnerships with health-conscious retailers - Expansion of nutritional data to include macro-tracking **Market Threats:** - Mealime's grocery-delivery integration converts discovery to transaction - Tasty's viral video-first discovery dominates social traffic ## Recent Changes (v2 → v3) {#recent-changes} The app has entered a zombie state with no feature updates for nearly two years, resulting in reduced feature availability and a collapse in user review volume. **Overall trend**: Declining **Compared at**: 2026-05-26 ### High-impact changes - **[Shifted] Transition to Maintenance Mode** (positioning) — The app has moved from an active development cycle to a zombie state with no major updates for over 21 months. - **[Removed] Feature Set Pruning** (features) — Meal Plan Creator, Smart Grocery Lists, and Nutrition Facts were removed from the core feature list. - **[Declined] Review Volume Collapse** (sentiment) — Total review count dropped from 112 to 17, signaling a significant decline in user activity. ### Medium-impact changes - **[Shifted] Freemium Model Adoption** (pricing) — Pricing model shifted from a subscription-only focus to a freemium model including ad support. - **[Added] Launch Failure Weakness** (swot) — Technical launch failures are now identified as a specific barrier preventing access to the core recipe library. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vegan Recipes: Meals & More vs Mealime Meal Plans & Recipes — Head to Head - **[Mealime Meal Plans & Recipes](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app)** by Mealime Meal Plans Inc: Dominates the niche with a high-velocity release cadence and a specialized focus on personalized meal planning that directly overlaps with the target's vegan recipe intent. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Generates automated grocery lists based on selected recipes to streamline the entire shopping experience - Offers highly granular dietary filters including vegan, paleo, and keto to drive user retention - Integrates with major grocery delivery services to convert recipe discovery into immediate transactional value - **Where Vegan Recipes: Meals & More wins:** - ✅ Provides a completely free, no-friction entry point for users seeking simple, unbundled recipe content - ✅ Maintains a lightweight, focused interface that avoids the complexity of subscription-based meal planning tools - **Where Mealime Meal Plans & Recipes wins:** - ❌ Delivers a sophisticated, personalized meal planning engine that solves the 'what's for dinner' problem daily - ❌ Maintains a high-velocity update schedule that ensures consistent platform stability and modern feature parity - **Verdict:** The target app must pivot toward utility-driven features like grocery list generation to compete with Mealime's high-retention planning workflow. ### Contenders (Strong Challengers) - **[eMeals - Healthy Meal Plans](https://marlvel.ai/intel-report/food-drink/com-emeals)** by eMeals, Inc. [Moat: Medium]: A mature, high-scale competitor that captures the health-conscious demographic through structured, expert-curated meal plans. - Curates professional meal plans from expert nutritionists rather than relying solely on user-submitted recipe content - Supports multi-platform integration with grocery pickup services to bridge the gap between planning and shopping - **[Cookpad Recipes, homemade food](https://marlvel.ai/intel-report/food-drink/com-allthecooks-ios)** by COOKPAD INC. (CA) [Moat: High]: Leverages a massive global community of home cooks to provide a bottomless feed of user-generated recipe content. - Facilitates a social feedback loop where users share photos of their cooked results for every recipe - Operates a massive, localized content library that provides hyper-relevant regional recipe variations for global users - **[Tasty: Recipes, Cooking Videos](https://marlvel.ai/intel-report/food-drink/com-buzzfeed-tasty)** by BuzzFeed [Moat: High]: Uses high-production video content to dominate the visual discovery phase of the recipe-seeking journey. - Prioritizes short-form, high-engagement video tutorials that outperform static text-based recipe instructions in social sharing - Utilizes a powerful brand-as-category moat that drives massive organic traffic through viral social media distribution ### Peers (What They Do Better) - **[MyFitnessPal: Calorie Counter](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter)** by MyFitnessPal, Inc.: Adjacent health-focused app that captures the same audience through macro-tracking and nutritional data analysis. - Maintains an industry-leading database of nutritional information that serves as a primary utility for dieters - Integrates with hundreds of wearable fitness devices to provide a holistic view of health and activity - **[HappyCow - Vegan Food Near You](https://marlvel.ai/intel-report/travel/happycow-vegan-food-near-you)** by HappyCow: Directly serves the vegan audience, though it focuses on restaurant discovery rather than home cooking. - Provides a location-based map interface to help users find vegan-friendly dining options while traveling - Builds community trust through a long-standing, verified review system for vegan establishments worldwide - **[Kitchen Stories Easy Recipes](https://marlvel.ai/intel-report/food-drink/kitchen-stories-easy-recipes-1)** by AJNS New Media: A high-quality recipe platform that competes on UI/UX and professional-grade culinary photography. - Features high-end, editorial-style photography and video production that elevates the perceived value of recipes - Implements a 'how-to' video library that teaches fundamental cooking techniques alongside specific recipe instructions ### New Kids on the Block (What's Innovative) - **[Prepear](https://marlvel.ai/intel-report/food-drink/com-prepear-ios)** by Prepear, Inc.: Aggressive release cadence indicates a rapid iteration strategy to capture the meal-planning market. ## What's New - **Latest (v1.14, 1 years ago):** General performance improvements. ## App Momentum (Zombie) {#momentum} - Ships stability improvements across platforms. - Maintains static recipe library content. > **Cadence:** 2 total versions · 0 majors in last 6 months · 636 days since last update · 1178 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Vegan Recipes: Meals & More is an established food & drink app that is free with in-app purchases. With a 3.5/5 rating from 112 reviews, it shows polarized user reception. > **Bottom Line:** The app provides a visually strong recipe catalog, but technical instability and an overly restrictive paywall prevent it from competing with utility-focused rivals, so the PM must prioritize stability and free-tier value to stop the current churn. **Best for:** Individuals following or transitioning to a vegan or vegetarian diet who require structured meal planning and guided cooking assistance. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit launch sequence to resolve freezing because launch failures are the #1 barrier to entry → increase conversion — *User complaints explicitly cite launch failures and freezing as preventing access to the core recipe library.* _(trade-off: deprioritize Pause the planned UI refresh for the recipe detail page — stability is a prerequisite for retention.)_ - [ ] [INVEST] [MEDIUM IMPACT] Adjust paywall gate to unlock 20% more free recipes because users report deceptive marketing → reduce churn — *Sentiment analysis shows high frustration with the restrictive nature of the current free tier.* _(trade-off: deprioritize Accept lower immediate conversion to premium — long-term retention requires a functional free utility.)_ ### Feature Gaps vs Competitors - Automated grocery list generation (available in Mealime but missing here) - Grocery delivery service integration (available in eMeals but missing here) - Social feedback loop for recipe results (available in Cookpad but missing here) ### Outlook: Mixed The market for vegan meal planning is consolidating around apps that bridge the gap between recipe discovery and transactional utility. Without a pivot toward grocery integration or improved stability, this app will continue to lose ground to competitors that solve the full meal-planning workflow. - 🔴 Technical launch failures in the latest release block access to content, which directly correlates with the low Android rating. - ⚪ Recent updates focus solely on stability, indicating the product is in maintenance mode rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.5/5 | | Total Reviews | 112 | | Sentiment | Mixed (45/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vegan Recipes: Meals & More** (this app) | 3.5/5 | Mixed | ASN GROUP LLC | | [Mealime Meal Plans & Recipes](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app) | 4.8/5 | N/A | Mealime Meal Plans Inc | | [eMeals - Healthy Meal Plans](https://marlvel.ai/intel-report/food-drink/com-emeals) | 4.6/5 | N/A | eMeals, Inc. | | [Cookpad Recipes, homemade food](https://marlvel.ai/intel-report/food-drink/com-allthecooks-ios) | 4.6/5 | Excited | COOKPAD INC. (CA) | | [Prepear](https://marlvel.ai/intel-report/food-drink/com-prepear-ios) | 4.4/5 | N/A | Prepear, Inc. | | [MyFitnessPal: Calorie Counter](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) | 4.7/5 | Mixed | MyFitnessPal, Inc. | ## Company Profile - **Developer:** ASN GROUP LLC - **Website:** [https://www.asndigital.com/apps](https://www.asndigital.com/apps) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vegan-recipes-meals-more/id1189865510?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.aquila.vegan.cookbook.free.healthy.vegetarian.recipes&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.asndigital.com/apps) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mealime Meal Plans & Recipes*](https://marlvel.ai/intel-report/food-drink/com-mealime-mobile-app) (Mealime Meal Plans Inc) — 4.8/5 Rating | N/A Sentiment - [*eMeals - Healthy Meal Plans*](https://marlvel.ai/intel-report/food-drink/com-emeals) (eMeals, Inc.) — 4.6/5 Rating | N/A Sentiment - [*Cookpad Recipes, homemade food*](https://marlvel.ai/intel-report/food-drink/com-allthecooks-ios) (COOKPAD INC. (CA)) — 4.6/5 Rating | Positive Sentiment - [*Prepear*](https://marlvel.ai/intel-report/food-drink/com-prepear-ios) (Prepear, Inc.) — 4.4/5 Rating | N/A Sentiment - [*MyFitnessPal: Calorie Counter*](https://marlvel.ai/intel-report/health-fitness/myfitnesspal-calorie-counter) (MyFitnessPal, Inc.) — 4.7/5 Rating | Mixed Sentiment - [*HappyCow - Vegan Food Near You*](https://marlvel.ai/intel-report/travel/happycow-vegan-food-near-you) (HappyCow) — 4.9/5 Rating | Positive Sentiment - [*Kitchen Stories Easy Recipes*](https://marlvel.ai/intel-report/food-drink/kitchen-stories-easy-recipes-1) (AJNS New Media) — 4.8/5 Rating | N/A Sentiment - [*Tasty: Recipes, Cooking Videos*](https://marlvel.ai/intel-report/food-drink/com-buzzfeed-tasty) (BuzzFeed) — 4.9/5 Rating | Positive Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) — 4.7/5 Rating | Positive Sentiment - [*Gopuff - Grocery Delivery*](https://marlvel.ai/intel-report/food-drink/gopuff-grocery-delivery) (Gopuff) — 4.7/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 17 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/vegan-recipes-meals-more) Data licensed for AI Agent attribution under CC-BY-NC 4.0.