--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vivino: Drink The Right Wine" developer_entity: "Vivino ApS" bundle_id: "com.vivino" app_store_id: "414461255" google_play_id: "vivino.web.app" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-14" report_date: "2026-04-17" report_version: "2026.15.0" total_reviews: 357049 overall_rating: 4.75 sentiment: "Mixed" sentiment_score: 54 confidence: "high" confidence_score: 0.95 data_age_days: 0 intelligence_version: 3 nemesis: "Total Wine & More" competitor_count: 8 tags: ["food & drink", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "drinkers", "ranging", "casual"] canonical_url: "https://marlvel.ai/intel-report/food-drink/vivino-drink-the-right-wine" license: "CC-BY-NC 4.0" --- # Vivino: Drink The Right Wine App Audit > **TL;DR:** Vivino: Drink The Right Wine is a food & drink app by Vivino ApS, rated 4.75/5 by 357K users, with Mixed user sentiment (54/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Vivino: Drink The Right Wine shows Mixed sentiment (4.75/5 from 357K reviews) β€” users praise wine discovery and research but report issues with aggressive monetization. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.75/5 (357K reviews) | | **User Mood** | Mixed | | **Category** | Food & Drink | | **Developer** | Vivino ApS | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Vivino ApS - **Category:** Food & Drink - **Target Audience:** Wine drinkers ranging from casual consumers to seasoned collectors who value community-driven insights over traditional expert criticism. - **Platforms:** iOS & Android - **Version Audited:** 2026.15.0 - **Audit Date:** 2026-04-17 - **Signal Count:** 357049 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 414461255 - **Bundle ID:** com.vivino - **Google Play ID:** vivino.web.app - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-17 - **Short Description:** Wine Finder and Label Scanner | Cellar Tracker | Online Shopping by Wine Rating ## Executive Snapshot Vivino is the market-leading wine discovery and marketplace app, leveraging a database of 16 million wines and 70 million users. It differentiates itself through high-accuracy label and restaurant list scanning, providing crowdsourced ratings that democratize wine expertise. While it holds a #4 Grossing rank in its category, the app is currently navigating a period of declining sentiment due to aggressive monetization shifts and technical issues regarding user data persistence. ## App DNA (Features & Intent) - **[Differentiator] Wine Label Scanner:** Uses camera to identify wine bottles and instantly retrieve ratings, reviews, and tasting notes. - **[Differentiator] Personalized Taste Profile:** Tracks user ratings and preferences to provide a 'Match for You' score for new wines. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Marketplace Integration:** Direct in-app purchasing from a vetted network of wine merchants. - **[Differentiator] Restaurant List Scanner:** Scans full restaurant wine lists to identify the best bottles based on user taste. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free access to scanning and community ratings, Vivino Premium subscription for advanced features - **Analysis:** Monetizes through marketplace commissions and a premium subscription. Recent user feedback indicates a shift where previously free features are being paywalled, causing significant friction. ## 🟑 User Sentiment (High Confidence: 357K reviews) - **Overall Rating:** 4.75/5 - **Platform Split:** iOS 4.8/5 (127.9K ratings) | Android 4.7/5 (229.2K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Wine Discovery and Research** ### Top Complaints (Impact Areas) - **Aggressive Monetization** - **Data Loss** ## SWOT Analysis **Core Strengths:** - 16M+ wine database - 70M user network effect - Superior OCR for labels and menus - AI-driven 'Match for You' scores **Critical Frictions:** - Reports of catastrophic data loss - Broken Google login flows - Backlash over paywalling legacy features - Inadequate chat-only support **Growth Levers:** - Local pickup partnerships - 3D cellar mapping integration - Expansion into spirits/accessories **Market Threats:** - Total Wine's 1-hour pickup - InVintory's luxury 3D mapping - Subscription fatigue ## What's Changed (v2 β†’ v3) Vivino is facing a critical retention crisis due to technical bugs causing data loss and user backlash against the aggressive paywalling of previously free features. - **[HIGH]** **[Declined] Emergence of Critical Technical Complaints:** New complaints regarding catastrophic data loss and broken login flows have emerged, overshadowing previous concerns about ad density. - **[HIGH]** **[Shifted] Increased Feature Paywalling:** The monetization strategy has shifted to move previously free features into the Premium tier, causing significant user friction. - [MED] **[Added] New Competitive Threats:** Added specific retail-focused threats like Total Wine's 1-hour pickup and InVintory's 3D mapping, reflecting a more intense competitive landscape. - [MED] **[Shifted] Focus on Market Defense:** The executive summary now emphasizes the need to defend the #4 Grossing position against retail giants, moving from a pure discovery focus to a commerce-defense posture. ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vivino: Drink The Right Wine vs Total Wine & More β€” Head to Head - **[Total Wine & More](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store)** by Retail Services & Systems, Inc.: Total Wine is the primary commerce nemesis, operating at a comparable scale with over 100k ratings and a high-velocity release cadence (13 updates in 6 months) that directly challenges Vivino's marketplace revenue. - **Key differences:** - Hybrid retail model offering 1-hour in-store pickup and local delivery, bypassing the shipping wait times inherent in Vivino’s merchant network. - Integrated 'Total Rewards' loyalty program that incentivizes repeat purchases through points and member-only discounts, a feature Vivino lacks in its open marketplace. - In-store 'Product Finder' mode that uses geolocation to guide users to specific aisles, transitioning the app from a discovery tool to a physical shopping assistant. - **Where Vivino: Drink The Right Wine wins:** - βœ… Superior label recognition engine and a significantly larger crowdsourced database (16M+ wines) providing better coverage for obscure or international labels. - βœ… Social-first UX that leverages 70 million users for community-driven ratings, whereas the nemesis relies on retail-centric reviews and professional scores. - **Where Total Wine & More wins:** - ❌ Immediate fulfillment capabilities through hundreds of physical locations, solving the 'instant gratification' pain point for casual drinkers. - ❌ Broader inventory scope including spirits, beer, and accessories, making it a one-stop-shop for all beverage needs compared to Vivino's wine-only focus. - **Verdict:** Vivino should defend its position by doubling down on 'discovery' and 'personalization' (AI taste profiles) to capture users before they reach the store, while exploring 'Reserve & Pick-up' partnerships to counter the nemesis's fulfillment speed. ### Contenders (Strong Challengers) - **[Wine-Searcher](https://marlvel.ai/intel-report/food-drink/com-wine-searcher-wine-searcher)** by Wine-Searcher Ltd: A high-utility alternative for price transparency with a release cadence matching the target app (13 updates in 6 months). - Global price comparison engine that aggregates data from thousands of merchants and auction houses, catering to serious collectors looking for the absolute lowest price. - Focus on 'Pro' features like historical pricing charts and investment-grade data, positioning it as a tool for connoisseurs rather than casual sippers. - **nakedwines.com** by NAKEDWINES.COM, INC.: A major commerce threat with 60k+ ratings that uses a disruptive subscription model to lock in wine spend. - Exclusive 'Angel' funding model where users fund independent winemakers in exchange for 40-60% off retail prices, creating a closed-loop ecosystem. - Direct-to-consumer social feed where winemakers interact directly with customers, offering a level of brand intimacy Vivino's marketplace cannot match. - **[CellarTracker: #1 Wine Tracker](https://marlvel.ai/intel-report/food-drink/com-cellartracker-appv2)** by CellarTracker: The legacy leader in cellar management recently modernized its mobile experience (April 2024 release) to compete directly with Vivino's tracking features. - Advanced inventory management tools including 'Drink-by' windows and valuation tracking based on auction data, which are more robust than Vivino's basic cellar list. - Highly technical community reviews that prioritize tasting notes and aging potential over the casual 5-star ratings found in Vivino. ### Peers (What They Do Better) - **Minibar Delivery: Get Alcohol** by Minibar: An adjacent delivery-first app that competes for the 'on-demand' wine consumption occasion. - Hyper-local delivery focus (30-60 minutes) via local liquor store partnerships rather than national shipping. - Multi-category catalog including mixers, ice, and spirits, targeting party-planning use cases. - **WineRatings+ by Wine Spectator** by M. Shanken Communications, Inc.: The primary editorial rival, offering professional authority over Vivino's crowdsourced data. - Access to professional vintage charts and expert scores from a trusted publication, appealing to users who distrust crowdsourced ratings. - Curated 'Buying Guides' and editorial content that provide a lean-back discovery experience vs. Vivino's search-heavy UX. - **VinoCell - wine cellar manager** by VinoDev: A specialized utility for power users focused on deep inventory data without the social or marketplace distractions. - Visual cellar mapping that allows users to see the exact physical location of a bottle in their racks. - Offline-first functionality for users managing cellars in basements or areas with poor connectivity. ### New Kids on the Block (What's Innovative) - **[InVintory: Wine Cellar Manager](https://marlvel.ai/intel-report/food-drink/com-invintorywines-invintory)** by InVintory Wines Incorporated: A rising threat in the luxury segment with an aggressive release cadence of 25 updates in the last 6 months. ## What's New - **Latest (v2026.15.1, 3 days ago):** Added follower management tools to block unwanted users and manage profile visibility directly from settings. ## The "So What?" (Strategic Takeaway) Vivino: Drink The Right Wine is an established food & drink app that is free with in-app purchases. With a 4.75/5 rating from 357K reviews, it shows polarized user reception. > **Bottom Line:** Vivino remains the dominant discovery tool, but it is currently bleeding user trust due to technical instability and aggressive paywalling. To defend its #4 Grossing position against retail giants like Total Wine, the PM must prioritize data reliability and authentication fixes before further expanding the Premium tier. **Best for:** Wine drinkers ranging from casual consumers to seasoned collectors who value community-driven insights over traditional expert criticism. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Resolve Data Persistence and Login Bugs β€” *Users report losing a decade of history and being unable to log in via Google, which is a critical retention risk and the primary driver of declining sentiment.* - [ ] [MEDIUM] Implement 'Reserve & Pick-up' Partnerships β€” *Nemesis Total Wine wins on immediate fulfillment; Vivino needs to bridge the gap between discovery and instant gratification.* - [ ] [HIGH] Audit Premium Feature Gating β€” *High-frequency complaints regarding paywalling previously free features suggest the current monetization strategy is damaging long-term brand equity.* ### Feature Gaps vs Competitors - 1-hour in-store pickup (available in Total Wine) - 3D cellar mapping (available in InVintory) - Spirits and beer inventory (available in Total Wine and Minibar) ### Outlook: Declining - πŸ”΄ Users report losing years of personal wine history β€” critical utility failure. - 🟒 Integration with Apple Visual Intelligence (v2026.15.0) shows continued investment in core OCR tech. - πŸ”΄ Frustrated mood regarding the transition of free features to Vivino Premium. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.75/5 | | Total Reviews | 357K | | Sentiment | Mixed (54/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vivino: Drink The Right Wine** (this app) | 4.75/5 | Mixed | Vivino ApS | | [Total Wine & More](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store) | 4.8/5 | N/A | Retail Services & Systems, Inc. | | [InVintory: Wine Cellar Manager](https://marlvel.ai/intel-report/food-drink/com-invintorywines-invintory) | 4.7/5 | N/A | InVintory Wines Incorporated | | [CellarTracker: #1 Wine Tracker](https://marlvel.ai/intel-report/food-drink/com-cellartracker-appv2) | 4.9/5 | N/A | CellarTracker | | [Wine-Searcher](https://marlvel.ai/intel-report/food-drink/com-wine-searcher-wine-searcher) | 4.8/5 | N/A | Wine-Searcher Ltd | | [Beyond Menu Food Delivery](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) | 4.6/5 | Mixed | BeyondMenu | ## Company Profile - **Developer:** Vivino ApS - **Website:** [https://www.vivino.com](https://www.vivino.com) - **Social:** [Instagram](https://www.instagram.com/vivino) Β· [Facebook](https://www.facebook.com/vivino) Β· [X/Twitter](https://twitter.com/vivino) Β· [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vivino-drink-the-right-wine/id414461255?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=vivino.web.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.vivino.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Total Wine & More*](https://marlvel.ai/intel-report/food-drink/com-totalwine-app-store) (Retail Services & Systems, Inc.) β€” 4.8/5 Rating | N/A Sentiment - [*InVintory: Wine Cellar Manager*](https://marlvel.ai/intel-report/food-drink/com-invintorywines-invintory) (InVintory Wines Incorporated) β€” 4.7/5 Rating | N/A Sentiment - [*CellarTracker: #1 Wine Tracker*](https://marlvel.ai/intel-report/food-drink/com-cellartracker-appv2) (CellarTracker) β€” 4.9/5 Rating | N/A Sentiment - [*Wine-Searcher*](https://marlvel.ai/intel-report/food-drink/com-wine-searcher-wine-searcher) (Wine-Searcher Ltd) β€” 4.8/5 Rating | N/A Sentiment - [*Beyond Menu Food Delivery*](https://marlvel.ai/intel-report/food-drink/beyond-menu-food-delivery) (BeyondMenu) β€” 4.6/5 Rating | Mixed Sentiment - [*Seamless: Local Food Delivery*](https://marlvel.ai/intel-report/food-drink/seamless-local-food-delivery) (Seamless North America, LLC) β€” 4.7/5 Rating | Negative Sentiment - [*Instacart: Groceries & Food*](https://marlvel.ai/intel-report/food-drink/instacart-groceries-food) (Maplebear Inc) β€” 4.8/5 Rating | Negative Sentiment - [*Too Good To Go: End Food Waste*](https://marlvel.ai/intel-report/food-drink/too-good-to-go-end-food-waste) (Too Good To Go) β€” 4.9/5 Rating | Positive Sentiment - [*Caviar - Order Food Delivery*](https://marlvel.ai/intel-report/food-drink/caviar-order-food-delivery) (Caviar, Inc.) β€” 4.7/5 Rating | Negative Sentiment - [*ChowNow: Local Food Ordering*](https://marlvel.ai/intel-report/food-drink/chownow-local-food-ordering) (ChowNow) β€” 4.7/5 Rating | Negative Sentiment ## Frequently Asked Questions ### Is Vivino still free to use for scanning wine? Vivino remains a freemium app, but recent updates have moved several previously free features into the 'Vivino Premium' tier. While you can still scan labels, users report increased prompts to pay for advanced insights and personalized scores. ### Vivino vs Total Wine: which is better for buying wine? Vivino is superior for discovery and crowdsourced ratings across 16 million wines. However, Total Wine offers immediate 1-hour in-store pickup and local delivery, whereas Vivino relies on a merchant network that typically involves shipping wait times. ### Why did my Vivino wine history disappear? Recent user reviews highlight a technical issue where years of ratings and cellar data have been lost or truncated to 2024. If you are experiencing this, it appears to be a known bug currently impacting the community's sentiment. ### What is a good free alternative to Vivino for tracking a cellar? CellarTracker is a strong alternative that recently modernized its app. While it focuses more on technical inventory management than social discovery, it is highly regarded by serious collectors for its robust tracking tools. ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 357K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/food-drink/vivino-drink-the-right-wine) Data licensed for AI Agent attribution under CC-BY-NC 4.0.