--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vivino: Drink the Right Wine" developer_entity: "Vivino ApS" bundle_id: "vivino.web.app" app_store_id: "414461255" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-10" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "2026.32.1" total_reviews: 367295 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.8 top_praise_theme: "The extensive wine database provides reliable and informative details for users identifying bottles globally" top_complaint_theme: "The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 6 momentum_velocity: "active" intelligence_version: 3 tags: ["food & drink", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "enthusiasts", "ranging", "casual"] canonical_url: "https://marlvel.ai/apps/vivino-drink-the-right-wine-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vivino: Drink the Right Wine Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Freemium - **Signal**: Rating 4.74 · Sentiment Frustrated - **Recent focus**: The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions (top complaint) · The extensive wine database provides reliable and informative details for users identifying bottles globally (top praise) > **TL;DR:** Vivino: Drink the Right Wine is a food & drink app by Vivino ApS, rated 4.74/5 by 367.3K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Vivino: Drink the Right Wine faces Frustrated user sentiment (4.74/5 from 367.3K reviews), with users reporting the new twenty bottle limit on the free cellar tier forces long-term users into subscriptions as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (367.3K reviews) | | **User Mood** | Frustrated | | **Category** | Food & Drink | | **Developer** | Vivino ApS | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** Vivino ApS - **Category:** Food & Drink - **Target Audience:** Wine enthusiasts ranging from casual drinkers to collectors who want to track their tastes and purchase wine through a community-driven platform. - **Platforms:** iOS & Android - **Version Reviewed:** 2026.31.0 - **Report Date:** 2026-08-10 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 414461255 - **Bundle ID:** vivino.web.app - **Google Play ID:** vivino.web.app - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-10 - **Short Description:** Scan any bottle and discover ratings, reviews, and food pairings. ## Executive Snapshot **What it is:** Vivino is a wine discovery app for iOS and Android that uses image recognition to provide ratings, reviews, and food pairings. **Why users hire it:** Users hire Vivino to reduce the social and financial risk of buying the wrong wine, using the database to validate choices before purchase. ## App DNA (Features & Intent) - **[Differentiator] Label Scanner:** Image recognition identifies wine labels to display ratings, reviews, and food pairings. Revenue Link: Ad-supported discovery and marketplace conversion. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Personalized Taste Profile:** Logs user ratings to generate a Match for You score. Revenue Link: Increases switching costs and drives subscription retention. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Wine Cellar Tracker:** Inventory management tool for collection status. Revenue Link: Gated behind subscription limits to force conversion. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Vivino holds a strong position in the Food & Drink category, ranking #11 Grossing in the US. The gap between its high review volume and recent negative sentiment trends suggests that aggressive monetization is beginning to impact user satisfaction. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with scanning and marketplace access, Subscription tier for advanced journal features - **Analysis:** Monetization relies on marketplace commissions and subscription gating for personal journal features. ## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.74/5 - **Platform Split:** iOS 4.8/5 (134.1K ratings) | Android 4.7/5 (233.2K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.74/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The extensive wine database provides reliable and informative details for users identifying bottles globally** - **The core scanning functionality remains a quick and simple way to access wine data** ### Top Complaints (Impact Areas) - **The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions** ## SWOT Analysis {#swot} **Core Strengths:** - Extensive 16-million-wine database functions as a barrier to entry for new competitors. - Match for You score increases switching costs by logging user preferences. **Growth Levers:** - Back-label scanning support would expand the addressable market into non-western wine regions. ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift toward US-centric market positioning and more granular identification of how technical regressions and cellar limits impact revenue. **Overall trend**: Mixed **Compared at**: 2026-08-10 ### Medium-impact changes - **[Added] Database Scale Quantification** (swot) - **[Shifted] Market Focus** (positioning) ### Low-impact changes - **[Shifted] Threat Refinement** (swot) ## What's New - **Latest (v2026.31.0, 6 days ago):** Enhanced Cellar analytics, upgraded AI Sommelier performance, redesigned Shop interface, and added one-tap social sharing for ratings. ## App Momentum (Active) {#momentum} - Overhauled digital cellar and AI sommelier. - Introduced follower management controls. - Redesigned shop interface for marketplace conversion. > **Cadence:** 3 total versions · 2 majors in last 6 months · 0 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Vivino: Drink the Right Wine is a food & drink app that is free with in-app purchases. With a 4.74/5 rating from 367.3K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Vivino dominates wine identification through its massive review database, but the recent cellar-capacity gating and UI regressions threaten to alienate the core user base, so the PM must prioritize stabilizing the camera and restoring search filters to protect the primary discovery funnel. **Best for:** Wine enthusiasts ranging from casual drinkers to collectors who want to track their tastes and purchase wine through a community-driven platform. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore advanced filtering options because users report search features are missing or harder to locate → improve discovery retention ### Outlook: Mixed The market for wine discovery is consolidating, and Vivino's reliance on marketplace commissions makes it vulnerable to any decline in scanning frequency. If the current technical regressions and restrictive cellar limits persist, the platform risks losing its status as the default wine-identification tool to leaner, more stable alternatives. - 🔴 Technical regressions in the latest update (camera focus failures) erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 The new cellar capacity limit forces long-term users into subscriptions, creating a friction point that risks driving them to alternative tracking tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 367.3K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vivino: Drink the Right Wine** (this app) | 4.74/5 | Frustrated | Vivino ApS | | [Beyond Menu Food Delivery](https://marlvel.ai/apps/beyond-menu-food-delivery) | 4.6/5 | N/A | BeyondMenu | | [Caviar - Order Food Delivery](https://marlvel.ai/apps/caviar-order-food-delivery) | 4.6/5 | n/a | Caviar, Inc. | | [ChowNow: Local Food Ordering](https://marlvel.ai/apps/chownow-local-food-ordering) | 4.7/5 | n/a | ChowNow | | [Dairy Queen® Food & Treats](https://marlvel.ai/apps/dairy-queen-food-treats) | 4.4/5 | n/a | International Dairy Queen, Inc. | | [EatStreet Local Food Delivery](https://marlvel.ai/apps/eatstreet-local-food-delivery) | 4.7/5 | n/a | EatStreet | ## Company Profile - **Developer:** Vivino ApS - **Website:** [https://www.vivino.com](https://www.vivino.com) - **Social:** [Instagram](https://www.instagram.com/vivino) · [Facebook](https://www.facebook.com/vivino) · [X/Twitter](https://twitter.com/vivino) · [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vivino-drink-the-right-wine/id414461255?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=vivino.web.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.vivino.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Beyond Menu Food Delivery*](https://marlvel.ai/apps/beyond-menu-food-delivery) (BeyondMenu) · 4.6/5 Rating - [*Caviar - Order Food Delivery*](https://marlvel.ai/apps/caviar-order-food-delivery) (Caviar, Inc.) · 4.6/5 Rating - [*ChowNow: Local Food Ordering*](https://marlvel.ai/apps/chownow-local-food-ordering) (ChowNow) · 4.7/5 Rating - [*Dairy Queen® Food & Treats*](https://marlvel.ai/apps/dairy-queen-food-treats) (International Dairy Queen, Inc.) · 4.4/5 Rating - [*EatStreet Local Food Delivery*](https://marlvel.ai/apps/eatstreet-local-food-delivery) (EatStreet) · 4.7/5 Rating - [*Gopuff - Grocery Delivery*](https://marlvel.ai/apps/gopuff-grocery-delivery) (Gopuff) · 4.7/5 Rating - [*Grubhub: Food Delivery*](https://marlvel.ai/apps/grubhub-food-delivery) (GrubHub.com) · 4.7/5 Rating - [*Instacart: Groceries & Food*](https://marlvel.ai/apps/instacart-groceries-food) (Maplebear Inc) · 4.8/5 Rating - [*Postmates - Food Delivery*](https://marlvel.ai/apps/postmates-food-delivery) (Uber Technologies, Inc.) · 4.6/5 Rating - [*Seamless: Local Food Delivery*](https://marlvel.ai/apps/seamless-local-food-delivery) (Seamless North America, LLC) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vivino-drink-the-right-wine-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.