--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "What's Vegan? by Pip" developer_entity: "Alan Wizemann" bundle_id: "co.whatsvegan.app" app_store_id: "6791386058" category: "Food & Drink" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-07-22" report_date: "2026-11-02" last_verified: "2026-11-02T00:00:00.000Z" report_version: "1.0.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 2 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["food & drink", "free", "mobile app", "app review", "app analysis", "vegans", "individuals", "dietary"] canonical_url: "https://marlvel.ai/apps/what-s-vegan-by-pip" license: "CC-BY-NC 4.0" content_version: "v2" --- # What's Vegan? by Pip Intelligence Report ## TL;DR {#tldr} - **Category**: Food & Drink · Free > **TL;DR:** What's Vegan? by Pip is a food & drink app by Alan Wizemann, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** What's Vegan? by Pip is a food & drink app by Alan Wizemann. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Food & Drink | | **Developer** | Alan Wizemann | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 2d | ## Metadata & Market Performance - **Publisher:** Alan Wizemann - **Category:** Food & Drink - **Target Audience:** Vegans and individuals with dietary restrictions who need quick, reliable ingredient verification for food and beauty products. - **Platforms:** iOS - **Version Reviewed:** 1.0.0 - **Report Date:** 2026-11-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6791386058 - **Bundle ID:** co.whatsvegan.app - **Data Window:** Analysis based on signals collected up to 2026-11-02 ## Executive Snapshot **What it is:** What's Vegan? by Pip is a mobile ingredient-verification tool for iOS that uses camera-based scanning to identify non-vegan components in food and cosmetics. **Why users hire it:** The app removes the cognitive friction of manual label-reading for users with strict dietary requirements, providing a binary verdict that saves time during shopping. ## App DNA (Features & Intent) - **[Standard] Camera-based Ingredient Scanner:** Optical character recognition identifies ingredients from product packaging or labels. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Community-driven Catalog:** Crowdsourced database where user scans save product verdicts for all future users, creating a network effect. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Vegan Swap Suggestions:** Provides alternative product recommendations when a scanned item contains animal ingredients, preventing app abandonment. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Users report: What's Vegan? by Pip occupies a specialized utility niche within the Food & Drink category. Its free, account-less model prioritizes user privacy over monetization, distinguishing it from data-harvesting competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free, no account required - **Analysis:** The app operates on a free, privacy-focused model with no current monetization, relying on community-contributed data to build its catalog. ## SWOT Analysis {#swot} **Core Strengths:** - Crowdsourced catalog creates a network effect where utility scales with user participation **Growth Levers:** - Localized ingredient databases for international markets could capture users underserved by regional competitors ## App Momentum (Maintenance) {#momentum} - Quiet 3 months, no feature updates. - Initial release launched July 2026. > **Cadence:** 1 total versions · 1 majors in last 6 months · 103 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} What's Vegan? by Pip is a food & drink app that is completely free. > **Bottom Line:** What's Vegan? by Pip relies on a community-driven catalog that requires active user participation to remain relevant. The current lack of development momentum threatens to stall this network effect, making a feature-led engagement update necessary to prevent user churn. **Best for:** Vegans and individuals with dietary restrictions who need quick, reliable ingredient verification for food and beauty products. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a community-engagement feature because the current catalog growth depends on user scans → increase scan velocity ### Outlook: Declining The food-transparency market is consolidating around apps that offer broader grocery-management features. What's Vegan? by Pip remains exposed due to its narrow utility and lack of development cadence, which will likely lead to a decline in active users as more comprehensive rivals gain traction. - 🔴 The 100-day update gap indicates a maintenance-only posture, which prevents the app from responding to competitive feature pressure. - ⚪ The free, account-less model attracts privacy-conscious users but limits the developer's ability to build a sustainable user-retention loop. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **What's Vegan? by Pip** (this app) | N/A/5 | N/A | Alan Wizemann | | [Vegan Friendly](https://marlvel.ai/apps/com-veganfriendly) | 4.6/5 | Mixed | The Association For a Vegan Future (RA) | | [소박한 한 그릇](https://marlvel.ai/apps/app--426) | N/A/5 | N/A | DaolSoft, Co., Ltd. | | [알토란 레시피 - 요리 반찬 레시피](https://marlvel.ai/apps/woodisw-com-altrecipe) | N/A/5 | N/A | WoodiSW | | [メニュー](https://marlvel.ai/apps/app--677) | N/A/5 | N/A | Satoshi Sato | | [캐시모어](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) | 4.6/5 | N/A | bridgeworks | ## Company Profile - **Developer:** Alan Wizemann - **Website:** [https://whatsvegan.co/](https://whatsvegan.co/) ## Data Sources & Links - **App Store ID:** 6791386058 - **Dev Site:** [Official Website](https://whatsvegan.co/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Vegan Friendly*](https://marlvel.ai/apps/com-veganfriendly) (The Association For a Vegan Future (RA)) · 4.6/5 Rating - [*소박한 한 그릇*](https://marlvel.ai/apps/app--426) (DaolSoft, Co., Ltd.) · N/A Rating - [*알토란 레시피 - 요리 반찬 레시피*](https://marlvel.ai/apps/woodisw-com-altrecipe) (WoodiSW) · N/A Rating - [*メニュー*](https://marlvel.ai/apps/app--677) (Satoshi Sato) · N/A Rating - [*캐시모어*](https://marlvel.ai/apps/com-bridgeworks-ios-cashmore) (bridgeworks) · 4.6/5 Rating - [*푸드트래블-푸블페이*](https://marlvel.ai/apps/com-membership-foodtravel) (Flexday) · 1.3/5 Rating - [*マイ・レシピ*](https://marlvel.ai/apps/app--689) (Satoshi Sato) · N/A Rating - [*ジョイフルアプリ*](https://marlvel.ai/apps/jp-co-unerry-bbcouponappjoyfull) (UNERRY,INC.) · 3.5/5 Rating - [*フレスタネットスーパーアプリ*](https://marlvel.ai/apps/jp-stailer-fresta) (10X, Inc.) · 4.3/5 Rating - [*100 Lebanese Recipes*](https://marlvel.ai/apps/com-lebguide-100lebaneserecipes) (LebGuide.com) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is What's Vegan? by Pip free to use? Yes, What's Vegan? by Pip is fully free and does not require an account or sign-up to access its ingredient-scanning features. ### Does What's Vegan? by Pip work for beauty products? Yes, the app is designed to check both food items and beauty products like skincare and shampoo for animal-derived ingredients. ### How does the app know if a product is vegan? The app uses a combination of optical character recognition to read labels and a community-driven database where previous user scans are saved for future shoppers. ### What should I do if the app is unsure about a product? If the app cannot confirm a product's status, it prompts you to snap a photo of the ingredients list so the community can help verify it. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 2 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/what-s-vegan-by-pip) Data licensed for AI Agent attribution under CC-BY-NC 4.0.