--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Avoid'em" developer_entity: "Geisha Tokyo Inc." bundle_id: "com.geishatokyo.avoidit" app_store_id: "1451468497" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-02-05" report_date: "2026-04-01" report_version: "1.0" total_reviews: 80 overall_rating: 3.2 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.4 data_age_days: 60 intelligence_version: 2 nemesis: "Dodge!" competitor_count: 13 tags: ["games", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "looking"] canonical_url: "https://marlvel.ai/apps/avoid-em" license: "CC-BY-NC 4.0" last_verified: "2026-05-04T18:50:35.787Z" --- # Avoid'em App Audit > **TL;DR:** Avoid'em is a games app by Geisha Tokyo Inc., rated 3.2/5 by 80 users, with Mixed user sentiment (55/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Avoid'em shows Mixed sentiment (3.2/5 from 80 reviews) — users praise undertale-inspired gameplay but report issues with lack of content/short length. ## Metadata & Market Performance - **Publisher:** Geisha Tokyo Inc. - **Category:** Games - **Target Audience:** Casual gamers looking for simple, reflex-based arcade challenges. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-04-01 - **Signal Count:** 33 reviews analyzed - **Confidence:** High (0.4/1.0) - **App Store ID (iOS):** 1451468497 - **Bundle ID:** com.geishatokyo.avoidit - **Data Window:** Analysis based on signals collected up to 2026-04-01 ## Executive Snapshot Avoid'em is a minimalist, reflex-based arcade game that challenges players to dodge incoming obstacles. Positioned within the highly competitive "Casual Games" category, the app relies on a simple, high-difficulty loop that appeals to players seeking quick, reflex-testing sessions. The app’s primary value proposition is its familiar, Undertale-inspired gameplay mechanics, which have fostered a dedicated, albeit small, user base. However, the product currently suffers from significant retention issues due to a lack of content depth and the absence of a progress-saving system. ## App DNA (Features & Intent) - **[Basic] Obstacle Avoidance Gameplay:** Core mechanic requiring players to dodge various incoming obstacles to progress. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to play - **Analysis:** The app is offered as a free-to-play title with no explicit mention of in-app purchases or subscriptions, suggesting a simple, ad-supported or entry-level gaming model. ## 🟡 User Sentiment (High Confidence: 80 reviews) {#user-sentiment} - **Overall Rating:** 3.2/5 - **Platform Split:** iOS 3.2/5 (80 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Undertale-inspired Gameplay** | *Evidence:* "I really love this game because you can definitely tell that it's based off of undertale." ### Top Complaints (Impact Areas) - **Lack of Content/Short Length** | *Evidence:* "I was really disappointed when I found out it only had 10 levels" ## SWOT Analysis **Core Strengths:** - Strong core gameplay loop - Intuitive controls - Niche appeal to Undertale fans **Critical Frictions:** - Severe lack of content - No progress saving/checkpoints - No meta-progression **Growth Levers:** - Implement checkpoint system - Expand level library - Add leaderboards **Market Threats:** - High user churn - Hyper-casual market saturation - Competitors with better content cadence ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Avoid'em vs Dodge! — Head to Head - **Dodge!** by Ketchapp: Directly replicates the minimalist, reflex-based obstacle avoidance loop with a similar casual arcade aesthetic. - **Avoid** by Ketchapp: Shares the exact core mechanic of navigating a character through a field of incoming obstacles to achieve a high score. - **[Don't Touch The Spikes](https://marlvel.ai/apps/don-t-touch-the-spikes)** by Ketchapp: A highly popular reflex-based avoidance game that targets the same casual demographic looking for quick, challenging sessions. ### Contenders (Strong Challengers) - **ZigZag** by Ketchapp: Focuses on constant movement and obstacle avoidance through simple touch controls, mirroring the user's need for reflex-testing gameplay. - **Color Switch** by Fortafy Games: Offers a similar 'avoidance' challenge where timing and reflex are the primary drivers of success. - **Crossy Road** by Yodo1 Ltd: While more complex, it serves the same 'avoidance' job-to-be-done in a casual, high-score-chasing arcade format. - **Timberman** by Digital Melody: Provides a similar high-speed, reflex-intensive arcade experience that relies on simple, repetitive input. ### Peers (What They Do Better) - **Flappy Bird** by DotGEARS: The archetype of the minimalist, high-difficulty avoidance game that defines the casual arcade category. - **Subway Surfers** by Kiloo: A broader, more feature-rich take on the obstacle avoidance genre that captures the same casual gaming audience. - **Temple Run 2** by Imangi Studios: An adjacent sub-genre (endless runner) that shares the core requirement of dodging obstacles to survive. - **[Stack](https://marlvel.ai/apps/com-ketchapp-stack)** by Ketchapp: A casual arcade game that competes for the same 'quick session' attention span as Avoid'em. ### New Kids on the Block (What's Innovative) - **Dodge Master!** by Supersonic Studios: A modern, hyper-casual take on obstacle avoidance with updated physics and progression systems. - **Shortcut Run** by Voodoo: Utilizes modern hyper-casual mechanics to provide the same 'avoidance and pathing' challenge to a younger audience. ## The "So What?" (Strategic Takeaway) {#so-what} Avoid'em is an established games app that is completely free. With a 3.2/5 rating from 80 reviews, it shows polarized user reception. **Strategic Opportunity:** While Avoid'em benefits from strong core gameplay loop, its vulnerability lies in severe lack of content. A challenger could exploit this by focusing on implement checkpoint system. **Best for:** Casual gamers looking for simple, reflex-based arcade challenges. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.2/5 | | Total Reviews | 80 | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 1 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Avoid'em** (this app) | 3.2/5 | Mixed | Geisha Tokyo Inc. | | [Don't Touch The Spikes](https://marlvel.ai/apps/don-t-touch-the-spikes) | 4.3/5 | Frustrated | Ketchapp | | [Stack](https://marlvel.ai/apps/com-ketchapp-stack) | 4.4/5 | Frustrated | Ketchapp | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | Mixed | Dream Games | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/apps/youriding-surf-and-bodyboard) | 4.3/5 | Mixed | BoardScore, Inc. | | [Brawl Stars](https://marlvel.ai/apps/brawl-stars) | 4.7/5 | Mixed | Supercell | ## Company Profile - **Developer:** Geisha Tokyo Inc. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/avoidem/id1451468497?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Don't Touch The Spikes*](https://marlvel.ai/apps/don-t-touch-the-spikes) (Ketchapp) — 4.3/5 Rating | Negative Sentiment - [*Stack*](https://marlvel.ai/apps/com-ketchapp-stack) (Ketchapp) — 4.4/5 Rating | Negative Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.3/5 Rating | Mixed Sentiment - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) — 4.7/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) — 4.7/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) — 4.4/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/apps/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) — 4.6/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) — 3.7/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.4/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 33 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 60 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/avoid-em) Data licensed for AI Agent attribution under CC-BY-NC 4.0.