--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Beauty salon." developer_entity: "YovoGames" bundle_id: "com.YovoGames.salon" app_store_id: "6479186191" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-06-27" report_date: "2026-09-04" last_verified: "2026-09-04T00:00:00.000Z" report_version: "1.1.3" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.3 data_age_days: 27 intelligence_version: 3 nemesis: "Dress Up Games, Angel Avatar" competitor_count: 10 tags: ["games", "subscription", "mobile app", "app review", "app analysis", "individuals", "interested", "fashion,"] canonical_url: "https://marlvel.ai/apps/beauty-salon" license: "CC-BY-NC 4.0" content_version: "v2" --- # Beauty salon. Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 5 > **TL;DR:** Beauty salon. is a games app by YovoGames, rated 5/5 by 1 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Beauty salon. is a games app by YovoGames. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 review) | | **Category** | Games | | **Developer** | YovoGames | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** YovoGames - **Category:** Games - **Target Audience:** Individuals interested in fashion, beauty, and creative styling simulation games. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1.3 - **Report Date:** 2026-09-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6479186191 - **Bundle ID:** com.YovoGames.salon - **Google Play ID:** com.YovoGames.salon - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-04 ## Executive Snapshot **What it is:** Beauty Salon is a fashion styling simulation game for iOS that allows users to dress, style, and perform makeovers on digital models. **Why users hire it:** The app removes the physical cost of experimenting with diverse fashion and beauty styles by providing a low-friction digital sandbox. ## App DNA (Features & Intent) - **[Standard] Fashion Styling:** Users select and dress models in various tops, shorts, and skirts. - **[Standard] Hairdressing Tools:** Includes scissors for cutting and a blow dryer for styling hair. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Makeup Application:** Provides cosmetics such as eye shadow, lipstick, and eyelashes for facial makeovers. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Manicure Studio:** Features a palette of varnish colors and stickers for nail design. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Beauty Salon maintains a 5.0 rating on the App Store, though this is based on a single review. The reliance on a subscription model for most content creates a monetization friction point that limits growth against established category rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Weekly, Monthly, Three-month - **Analysis:** The app gates the majority of content behind a subscription, which creates a high barrier for casual users. ## SWOT Analysis {#swot} **Core Strengths:** - Modern visual aesthetic provides a cleaner user experience than legacy competitors **Growth Levers:** - Localized fashion themes could capture niche segments currently ignored by generic styling apps ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned from a free model to a subscription-only gate, while simultaneously removing the photo session feature and entering a period of stagnant development. **Overall trend**: Declining **Compared at**: 2026-09-04 ### High-impact changes - **[Shifted] Subscription-only monetization** (pricing) - **[Removed] Photo Session feature removal** (features) ### Medium-impact changes - **[Added] SWOT analysis framework** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Beauty salon. vs Dress Up Games, Angel Avatar - **[Dress Up Games, Angel Avatar](https://marlvel.ai/apps/dress-up-games-angel-avatar)** by BWEB SARL: This app directly competes for the same casual gaming audience by offering character customization and styling mechanics that mirror the core loop of this app. - **Key differences:** - Features a massive user base with over 7,000 reviews, providing significant social proof and visibility. - Utilizes icon-based navigation that simplifies the user experience for younger demographics compared to text-heavy interfaces. - Established market presence since 2013 creates a defensive barrier through long-term brand recognition and loyalty. ### Contenders (Strong Challengers) - **[French Girls](https://marlvel.ai/apps/french-girls)** by Mary.com BV: This app serves as a direct alternative by providing a similar character styling and makeup application experience. - Employs a distinct European fashion aesthetic that differentiates its wardrobe assets from generic alternatives. - Maintains a consistent, albeit niche, update cadence that keeps the styling content relevant for fans. - **[English Girls - Girl Games](https://marlvel.ai/apps/english-girls-girl-games)** by Mary.com BV: It shares the same core gameplay loop of character styling and fashion shopping within the girl-focused gaming category. - Features regional fashion themes that provide a unique cultural angle for character styling sessions. - Integrates shopping-based progression loops that incentivize repeated play through virtual currency accumulation. - **[Collage Girl Makeover - Girl Games](https://marlvel.ai/apps/collage-girl-makeover-girl-games)** by Siraj Admani: This app competes by offering a similar suite of hair, makeup, and wardrobe customization tools for a casual audience. - Provides a comprehensive 'collage' style interface that allows for quick, varied styling combinations. - Focuses on rapid-fire makeover sessions that cater to users seeking short, high-frequency gameplay bursts. - **[Bride Makeover - Wedding](https://marlvel.ai/apps/bride-makeover-wedding)** by Mary.com BV: It targets the same demographic by focusing on specific makeover niches like bridal styling and facial treatments. - Specializes in wedding-themed content, capturing a specific sub-segment of the fashion gaming market. - Integrates granular facial treatment simulations that offer more depth than standard dress-up mechanics. ### Peers (What They Do Better) - **[300 Pounds Beauty Run](https://marlvel.ai/apps/300-pounds-beauty-run)** by puzzle studio: It targets the same casual gaming demographic by utilizing beauty-themed obstacle courses and resource management. - Introduces strategic resource management that forces players to balance glamour collection with movement speed. - Utilizes a unique 'run' mechanic that differentiates it from static salon or dress-up interfaces. - **[Project Match: Makeup!](https://marlvel.ai/apps/project-match-asmr-salon)** by Casual Joy Limited: It captures the same audience by blending traditional makeover gameplay with popular match-three puzzle mechanics. - Uses a hybrid gameplay model that combines ASMR-style treatments with addictive puzzle-based progression loops. - Boasts massive scale with over 80,000 reviews, creating a significant barrier to entry for smaller apps. - **[MyLittleStar](https://marlvel.ai/apps/com-nevil-mylittlestar)** by Sol Choi: It competes for the same creative-minded users who enjoy character customization and asset-heavy styling apps. - Features a robust social sharing ecosystem that allows users to showcase and trade custom designs. - Maintains a high-frequency update schedule with two releases in the last six months alone. - **[Knock Your Ex](https://marlvel.ai/apps/knock-your-ex)** by puzzle studio: While more gamified, it shares the same target audience by incorporating runway and makeover elements into a 3D environment. - Integrates high-fidelity 3D animation that provides a more immersive visual experience than 2D salon apps. - Combines fashion styling with competitive 'beauty battle' mechanics to increase long-term user engagement. ### New Kids on the Block (What's Innovative) - **[Baby Fashion Designer](https://marlvel.ai/apps/baby-fashion-designer)** by DuDu Kids: This newcomer enters the space by focusing on the DIY production side of fashion design, appealing to younger creative players. - Focuses on a 'production workflow' mechanic that teaches players the steps of designing clothes from scratch. ## App Momentum (Steady) {#momentum} - No notable feature updates last 3 months. ## The "So What?" (Strategic Takeaway) {#so-what} Beauty salon. is a games app. It holds a 5/5 rating from 1 review. > **Bottom Line:** The current subscription-only model restricts the user funnel, preventing the app from competing with high-volume rivals. Transitioning to a hybrid monetization model would unlock the casual segment and improve long-term retention. **Best for:** Individuals interested in fashion, beauty, and creative styling simulation games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Introduce a rewarded-ad tier for content access because the current subscription-only gate limits conversion → increase user base ### Feature Gaps vs Competitors - Social sharing ecosystem (available in MyLittleStar but absent here) ### Outlook: Stable The casual styling market is consolidating around titles that blend makeover mechanics with puzzle-based progression. Beauty Salon's current trajectory is stable but stagnant, as the lack of content updates will likely lead to a decline in chart visibility against more active competitors. - 🔴 The lack of recent feature updates suggests a maintenance-mode posture, which will erode visibility against rivals with active two-week release cadences. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Beauty salon.** (this app) | 5/5 | N/A | YovoGames | | [MyLittleStar](https://marlvel.ai/apps/com-nevil-mylittlestar) | 4.2/5 | N/A | Sol Choi | | [Dress Up Games, Angel Avatar](https://marlvel.ai/apps/dress-up-games-angel-avatar) | 4.6/5 | N/A | BWEB SARL | | [Baby Fashion Designer](https://marlvel.ai/apps/baby-fashion-designer) | N/A/5 | N/A | DuDu Kids | | [Bride Makeover - Wedding](https://marlvel.ai/apps/bride-makeover-wedding) | 4.0/5 | N/A | Mary.com BV | | [French Girls](https://marlvel.ai/apps/french-girls) | 3.0/5 | N/A | Mary.com BV | ## Company Profile - **Developer:** YovoGames - **Website:** [https://yovogames.com/](https://yovogames.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/beauty-salon/id6479186191?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.YovoGames.salon) - **Dev Site:** [Official Website](https://yovogames.com/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*MyLittleStar*](https://marlvel.ai/apps/com-nevil-mylittlestar) (Sol Choi) · 4.2/5 Rating - [*Dress Up Games, Angel Avatar*](https://marlvel.ai/apps/dress-up-games-angel-avatar) (BWEB SARL) · 4.6/5 Rating - [*Baby Fashion Designer*](https://marlvel.ai/apps/baby-fashion-designer) (DuDu Kids) · N/A Rating - [*Bride Makeover - Wedding*](https://marlvel.ai/apps/bride-makeover-wedding) (Mary.com BV) · 4.0/5 Rating - [*French Girls*](https://marlvel.ai/apps/french-girls) (Mary.com BV) · 3.0/5 Rating - [*English Girls - Girl Games*](https://marlvel.ai/apps/english-girls-girl-games) (Mary.com BV) · 1.0/5 Rating - [*Collage Girl Makeover - Girl Games*](https://marlvel.ai/apps/collage-girl-makeover-girl-games) (Siraj Admani) · 4.0/5 Rating - [*300 Pounds Beauty Run*](https://marlvel.ai/apps/300-pounds-beauty-run) (puzzle studio) · 3.8/5 Rating - [*Knock Your Ex*](https://marlvel.ai/apps/knock-your-ex) (puzzle studio) · 4.2/5 Rating - [*Project Match: ASMR Salon*](https://marlvel.ai/apps/project-match-asmr-salon) (Casual Joy Games) · 4.2/5 Rating ## Frequently Asked Questions {#faq} ### Is Beauty Salon free to play? The app is free to download, but the majority of content is gated behind a weekly, monthly, or three-month subscription. ### How does Beauty Salon compare to other dress-up games? Beauty Salon offers a modern, lightweight aesthetic, whereas established rivals like Dress Up Games, Angel Avatar rely on massive user bases and long-term brand recognition. ### Are there any free alternatives to Beauty Salon? Yes, many alternatives exist in the casual gaming category, such as French Girls or Collage Girl Makeover, which offer similar styling mechanics. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/beauty-salon) Data licensed for AI Agent attribution under CC-BY-NC 4.0.