--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clean It: Cleaning Games" developer_entity: "HOMA GAMES" bundle_id: "com.lilyxgame.clean.it" app_store_id: "6478118330" google_play_id: "com.lilyxgame.cleanit" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-24" report_date: "2026-05-19" last_verified: "2026-05-19T11:04:00.563Z" report_version: "1.26.0" total_reviews: 101406 overall_rating: 4.71 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.85 top_praise_theme: "Satisfying core gameplay loop provides a relaxing experience for long-term players" top_complaint_theme: "Progression blocking bug prevents character movement up stairs in pizzeria level" top_request_theme: "Content updates to unlock the sushi restaurant and expand late-game progression" review_sample_size: 189 total_review_count: 189 analyzed_review_count: 120 data_age_days: 7 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Deep Clean Inc. 3D Fun Cleanup" competitor_count: 5 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/games/clean-it-cleaning-games" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clean It: Cleaning Games App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.71 · Sentiment Frustrated - **Recent focus**: Progression blocking bug prevents character movement up stairs in pizzeria level (top complaint) · Satisfying core gameplay loop provides a relaxing experience for long-term players (top praise) · Content updates to unlock the sushi restaurant and expand late-game progression (top request) > **TL;DR:** Clean It: Cleaning Games is a games app by HOMA GAMES, rated 4.71/5 by 101.4K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Clean It: Cleaning Games faces Frustrated user sentiment (4.71/5 from 101.4K reviews), with progression blocking bug prevents character movement up stairs in pizzeria level as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (101.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | HOMA GAMES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** HOMA GAMES - **Category:** Games - **Target Audience:** Casual mobile gamers who enjoy simulation and tycoon-style management games. - **Platforms:** iOS & Android - **Version Audited:** 1.26.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 189 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 6478118330 - **Bundle ID:** com.lilyxgame.clean.it - **Google Play ID:** com.lilyxgame.cleanit - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Turn clutter into cash, clean up and expand your business in this cleaning game! ## Executive Snapshot **What it is:** Clean It is a casual restaurant-management and cleaning simulation game for mobile users. **Why users hire it:** Users hire the app for a low-stakes, repetitive cleaning loop that provides a relaxing, tactile sense of completion. ## App DNA (Features & Intent) - **[Standard] Restaurant Management Simulation:** Build, clean, and expand eatery rooms including cash registers, food stands, and tables - **[Differentiator] Staff Hiring and Upgrading:** Employ and level up cleaners to automate table maintenance and increase cleanup capacity * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Clean It maintains a presence across global arcade charts, though its grossing rank frequently lags behind its download rank, signaling monetization friction. The app's rating remains high at 4.74, yet the 189 reviews highlight severe technical instability that threatens this baseline. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases available - **Analysis:** Ad-supported model with in-app purchases, anchored by high-frequency engagement loops. ## 🔴 User Sentiment (High Confidence: 120 of 189 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.8/5 (27.1K ratings) | Android 4.7/5 (74.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.71/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Satisfying core gameplay loop provides a relaxing experience for long-term players** ### Top Complaints (Impact Areas) - **Progression blocking bug prevents character movement up stairs in pizzeria level** - **Purchased ad-free experience fails to remove forced advertisements during gameplay** ### Top Requests (What Users Want) - **Content updates to unlock the sushi restaurant and expand late-game progression** ## SWOT Analysis {#swot} **Core Strengths:** - Core cleaning loop provides a relaxing, addictive retention anchor - Restaurant-tycoon meta-game expands ad-inventory per session **Critical Frictions:** - Critical pizzeria-level progression bug - Ad-free purchase failure - 0.15 rating gap between iOS and Android **Growth Levers:** - Untapped late-game content (sushi restaurant) - Expansion into seasonal cleaning events **Market Threats:** - High-fidelity competitors like PowerWash Simulator - Churn driven by technical instability - Aggressive ad-frequency causing user fatigue ## Recent Changes (v2 → v3) {#recent-changes} The app is in a maintenance-only state with critical technical regressions in progression and monetization driving a decline in user sentiment. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Sentiment Score and Rating Drop** (sentiment) — Sentiment score: 28 → 25; Rating: 4.82 → 4.74, reflecting increased user frustration with technical stability. - **[Added] Critical Progression and Monetization Weaknesses** (swot) — New weaknesses identified: pizzeria-level progression blocker and failure of ad-free purchase functionality. ### Medium-impact changes - **[Removed] Reduction in Feature Scope** (features) — Feature list reduced from four items to two, removing 'Cleaning & Maintenance Gameplay' and 'Tycoon-style Progression' as distinct entries. - **[Added] New User Request Theme** (sentiment) — Added user demand for late-game content, specifically the sushi restaurant, to address lack of progression. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Clean It: Cleaning Games vs Deep Clean Inc. 3D Fun Cleanup — Head to Head - **[Deep Clean Inc. 3D Fun Cleanup](https://marlvel.ai/intel-report/games/deep-clean-inc-3d-fun-cleanup)** by ALICTUS YAZILIM A.S.: This is the most direct thematic rival, focusing specifically on the 'deep cleaning' mechanic rather than broader restaurant management. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Focuses exclusively on granular cleaning mechanics like pressure washing and scrubbing surfaces - Utilizes a hyper-casual, level-based progression system that prioritizes immediate satisfaction over long-term management - Monetization relies heavily on interstitial ad-breaks between short, high-intensity cleaning tasks - **Where Clean It: Cleaning Games wins:** - ✅ Integrates restaurant management loops that provide deeper long-term retention than pure cleaning tasks - ✅ Offers a more cohesive narrative arc by linking cleaning tasks to business expansion goals - **Where Deep Clean Inc. 3D Fun Cleanup wins:** - ❌ Provides a more focused, tactile cleaning experience that avoids the complexity of restaurant simulation - ❌ Optimized for shorter, high-frequency play sessions that appeal to casual users seeking instant gratification - **Verdict:** The target app should lean into its management meta-game to differentiate from this pure-play cleaning rival, which wins on immediate tactile satisfaction. ### Contenders (Strong Challengers) - **[PowerWash Simulator](https://marlvel.ai/intel-report/games/powerwash-simulator)** by FuturLab [Moat: High]: A high-fidelity competitor in the cleaning simulation space with a strong focus on realistic physics and progression. - Features high-fidelity 3D physics and realistic dirt-removal simulation that exceeds casual cleaning games - Employs a premium-style progression model with complex, multi-stage cleaning jobs for dedicated players - **[House Flipper Home Design](https://marlvel.ai/intel-report/games/com-imaginalis-houseflippermobile)** by PLAYWAY SPOLKA AKCYJNA [Moat: High]: Directly competes for the 'renovation and cleaning' audience by offering deeper home improvement mechanics. - Combines deep cleaning with extensive interior design and furniture placement mechanics - Targets a more mature audience interested in creative expression rather than just task-based cleaning ### Peers (What They Do Better) - **[Idle Restaurant Tycoon: Empire](https://marlvel.ai/intel-report/simulation/idle-restaurant-tycoon)** by Kolibri Games GmbH: Shares the restaurant management domain, though it lacks the specific 'cleaning' focus of the target app. - Focuses on macro-management of staff and kitchen efficiency rather than manual cleaning tasks - Utilizes a classic idle-game economy that allows for significant offline progress and scaling - **[Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle)** by Supercent, Inc.: A dominant player in the restaurant idle genre that captures the same casual management audience. - Employs a simplified, character-driven management loop that prioritizes speed and accessibility - Uses a highly effective 'stacking' mechanic to visualize inventory growth and customer demand ## What's New - **Latest (v1.26.0, 3 weeks ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes and performance improvements. - Last major release Apr 2026. > **Cadence:** 5 total versions · 0 majors in last 6 months · 24 days since last update · 48 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Clean It: Cleaning Games is a challenged games app that is free with in-app purchases. With a 4.71/5 rating from 101.4K reviews, it faces significant user friction. > **Bottom Line:** Clean It holds its category presence through a sticky core loop but bleeds players due to critical progression bugs and broken monetization, so revenue growth hinges on fixing the pizzeria-level blocker and purchase flow. **Best for:** Casual mobile gamers who enjoy simulation and tycoon-style management games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Fix pizzeria progression bug because it is the top-reported churn driver → stabilize retention — *High-frequency complaint theme in user sentiment analysis.* _(trade-off: deprioritize Pause the sushi restaurant expansion sprint — fixing existing content is higher priority than new levels.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit ad-removal purchase flow because users report it fails to function → recover revenue — *High-frequency complaint theme regarding monetization failure.* _(trade-off: deprioritize Deprioritize minor UI polish tasks — purchase integrity is a critical revenue blocker.)_ ### Feature Gaps vs Competitors - High-fidelity 3D physics (available in PowerWash Simulator but absent here) - Interior design and furniture placement (available in House Flipper but absent here) ### Outlook: Declining Casual simulation traffic is consolidating around high-fidelity rivals, leaving Clean It exposed to churn if technical issues persist. The lack of new content beyond the current pizzeria level will accelerate the decline in daily active users as players reach the progression wall. - 🔴 Progression-blocking bugs in the latest release prevent level completion, which drives high churn among the most engaged long-term players. - 🔴 Broken ad-removal purchases trigger refund requests and negative sentiment, which erodes the trust required for future in-app purchase conversion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 101.4K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clean It: Cleaning Games** (this app) | 4.71/5 | Frustrated | HOMA GAMES | | [Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) | 4.7/5 | Frustrated | Supercent, Inc. | | [Idle Restaurant Tycoon](https://marlvel.ai/intel-report/simulation/idle-restaurant-tycoon) | 4.7/5 | Mixed | Kolibri Games | | [Deep Clean Inc. 3D Fun Cleanup](https://marlvel.ai/intel-report/games/deep-clean-inc-3d-fun-cleanup) | 4.5/5 | N/A | ALICTUS YAZILIM A.S. | | [PowerWash Simulator](https://marlvel.ai/intel-report/games/powerwash-simulator) | 4.7/5 | N/A | FuturLab | | [House Flipper Home Design](https://marlvel.ai/intel-report/games/com-imaginalis-houseflippermobile) | 4.7/5 | Thrilled | PLAYWAY SPOLKA AKCYJNA | ## Company Profile - **Developer:** HOMA GAMES - **Website:** [https://www.homagames.com](https://www.homagames.com) - **Social:** [Instagram](https://www.instagram.com/homagames) · [Facebook](https://www.facebook.com/homagames) · [YouTube](https://www.youtube.com/@realhoma) · [TikTok](https://www.tiktok.com/@homagames) · [LinkedIn](https://www.linkedin.com/company/homa-games) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clean-it-cleaning-games/id6478118330?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.lilyxgame.cleanit&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.homagames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Burger Please!*](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) (Supercent, Inc.) — 4.7/5 Rating | Negative Sentiment - [*Idle Restaurant Tycoon*](https://marlvel.ai/intel-report/simulation/idle-restaurant-tycoon) (Kolibri Games) — 4.7/5 Rating | Mixed Sentiment - [*Deep Clean Inc. 3D Fun Cleanup*](https://marlvel.ai/intel-report/games/deep-clean-inc-3d-fun-cleanup) (ALICTUS YAZILIM A.S.) — 4.5/5 Rating | N/A Sentiment - [*PowerWash Simulator*](https://marlvel.ai/intel-report/games/powerwash-simulator) (FuturLab) — 4.7/5 Rating | N/A Sentiment - [*House Flipper Home Design*](https://marlvel.ai/intel-report/games/com-imaginalis-houseflippermobile) (PLAYWAY SPOLKA AKCYJNA) — 4.7/5 Rating | Excellent Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Negative Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 189 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/clean-it-cleaning-games) Data licensed for AI Agent attribution under CC-BY-NC 4.0.