--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clean It: Cleaning Games" developer_entity: "HOMA GAMES" bundle_id: "com.lilyxgame.clean.it" app_store_id: "6478118330" google_play_id: "com.lilyxgame.cleanit" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-24" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "1.22.0" total_reviews: 101406 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions" top_complaint_theme: "Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update" review_sample_size: 189 total_review_count: 189 analyzed_review_count: 120 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Power Wash Cleaning Games" competitor_count: 6 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/clean-it-cleaning-games" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clean It: Cleaning Games Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.71 · Sentiment Frustrated - **Recent focus**: Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update (top complaint) · Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions (top praise) > **TL;DR:** Clean It: Cleaning Games is a games app by HOMA GAMES, rated 4.71/5 by 101.4K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Clean It: Cleaning Games faces Frustrated user sentiment (4.71/5 from 101.4K reviews), with users reporting progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (101.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | HOMA GAMES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** HOMA GAMES - **Category:** Games - **Target Audience:** Casual mobile gamers who enjoy simulation, tycoon-style management, and satisfying cleaning-themed mechanics. - **Platforms:** iOS & Android - **Version Reviewed:** 1.26.0 - **Report Date:** 2026-07-29 - **Signal Count:** 189 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 6478118330 - **Bundle ID:** com.lilyxgame.clean.it - **Google Play ID:** com.lilyxgame.cleanit - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Turn clutter into cash, clean up and expand your business in this cleaning game! ## Executive Snapshot **What it is:** Clean It: Cleaning Games is a casual restaurant management simulation for mobile platforms, structured around tactile cleaning and business expansion loops. **Why users hire it:** Players engage with the app to satisfy a desire for order and progression, using the cleaning mechanics to unlock new restaurant areas and efficiency upgrades. ## App DNA (Features & Intent) - **[Standard] Restaurant Management Simulation:** Build, clean, and expand eatery rooms, food stands, and cash registers to increase earnings. - **[Standard] Staff Hiring and Upgrading:** Employ and upgrade cleaners to automate garbage collection and table maintenance. * *User Intent:* Users want to accelerate progress or gain temporary advantages. - **[Differentiator] Multi-Surface Cleaning Mechanics:** Interactive cleaning tasks including carpet power washing, floor scrubbing, and trash removal. ## Market Position {#market-position} Clean It: Cleaning Games maintains a 4.81 rating on 27,128 iOS reviews, yet the lack of content updates for the final restaurant level over the past year signals a potential shift toward maintenance-only status. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad-supported progression - **Analysis:** Monetization relies on ad-supported gameplay loops and in-app purchases for currency and efficiency boosts, though users report ad-removal purchases currently fail to function. ## 🔴 User Sentiment (High Confidence: 120 of 189 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.8/5 (27.1K ratings) | Android 4.7/5 (74.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.71/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions** ### Top Complaints (Impact Areas) - **Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update** ## SWOT Analysis {#swot} **Core Strengths:** - Tactile cleaning mechanics drive high daily active habit and ad-impression frequency **Growth Levers:** - Localized content updates for the final sushi restaurant could re-engage long-term players ## Recent Changes (v3 → v4) {#recent-changes} Development velocity has slowed to a 96-day maintenance cycle, leaving critical navigation and monetization bugs unresolved. The app's competitive position is eroding as the lack of content updates for the final restaurant level persists. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[] Persistent Technical Regressions** (sentiment) - **[] Maintenance Cadence Shift** (positioning) ### Medium-impact changes - **[Added] Multi-Surface Cleaning Mechanics** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Clean It: Cleaning Games vs Power Wash Cleaning Games - **[Power Wash Cleaning Games](https://marlvel.ai/apps/power-wash-cleaning-games)** by mehroz khan: This app competes directly for the same casual simulation audience by focusing on satisfying, tactile cleaning mechanics and equipment-based progression. - **Key differences:** - Offers specialized pressure washing simulation mechanics that provide a more focused, niche tactile experience. - Includes a hint system that lowers the barrier to entry for younger or casual players. - Features equipment customization options that allow for deeper personalization of the core cleaning tools. ### Peers (What They Do Better) - **[BUD Town](https://marlvel.ai/apps/bud-town)** by BUD INTERACTIVE PTE. LTD.: Competes for the casual management audience by utilizing merge mechanics and creative customization features. - Integrates popular merge-style gameplay mechanics that provide a faster, more addictive feedback loop. - Focuses on creative customization and themed content bundles to drive player expression and monetization. - **[Dragon Story™](https://marlvel.ai/apps/dragon-story)** by Storm8 Studios: Shares the core 'build and manage' loop, appealing to players who enjoy decorating and expanding virtual spaces. - Complex dragon breeding system creates a deep, multi-layered progression path absent in simpler cleaning games. - Frequent world events and social features drive higher daily active usage through time-limited content. - **[Alpaca World HD+](https://marlvel.ai/apps/alpaca-world-hd)** by Ammonite Studio: This app targets the same casual management demographic by focusing on collection and farm-style progression loops. - Unique collection-based gameplay loop centered on breeding and managing a diverse range of alpacas. - Long-standing presence in the market has created a stable, niche community of dedicated collectors. - **[Legends of Heropolis](https://marlvel.ai/apps/legends-of-heropolis)** by Kairosoft Co.,Ltd: Both apps utilize town management and simulation mechanics to drive player engagement through progression and expansion. - Deep town simulation and hero management systems provide significantly higher long-term strategic complexity. - Established brand equity and loyal community built over years of consistent Kairosoft simulation releases. ### New Kids on the Block (What's Innovative) - **[Dream House Design: Home Games](https://marlvel.ai/apps/dream-house-design-home-games)** by Ubaid Alwani: This newcomer targets the same 'renovation and cleanup' fantasy that drives this app's core loop. - Pivots the cleaning experience toward interior design and home renovation, appealing to a more aesthetic-focused audience. ## What's New - **Latest (v1.26.0, 3 months ago):** Maintenance update focused on bug fixes and performance optimizations. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - Last major release over one year ago. > **Cadence:** 4 total versions · 0 majors in last 6 months · 96 days since last update · 63 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Clean It: Cleaning Games is a games app that is free with in-app purchases. With a 4.71/5 rating from 101.4K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** The core management loop remains a strong retention anchor, but the combination of technical blockers and broken monetization is driving high churn. Fixing the navigation and purchase flows would unlock the stalled progression that currently prevents long-term player completion. **Best for:** Casual mobile gamers who enjoy simulation, tycoon-style management, and satisfying cleaning-themed mechanics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a stability patch for the navigation logic because the stair-climbing glitch is the #1 churn risk → restore user progression. ### Feature Gaps vs Competitors - Specialized pressure washing simulation mechanics (available in Power Wash Cleaning Games but absent here) ### Outlook: Declining The casual simulation market is consolidating around titles with frequent live-ops and stable progression loops. Clean It: Cleaning Games is currently exposed: the combination of technical blockers and broken monetization will erode the player base before the next major content drop can be delivered. - 🔴 The latest update failed to resolve navigation bugs, which compounds the rating drag already visible on the Android platform. - 🔴 Persistent complaints regarding non-functional ad-free purchases indicate a breakdown in monetization trust that will likely compress Q2 revenue. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 101.4K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clean It: Cleaning Games** (this app) | 4.71/5 | Frustrated | HOMA GAMES | | [Legends of Heropolis](https://marlvel.ai/apps/legends-of-heropolis) | 4.5/5 | Excited | Kairosoft Co.,Ltd | | [Dragon Story™](https://marlvel.ai/apps/dragon-story) | 4.1/5 | Mixed | Storm8 Studios | | [Dream House Design: Home Games](https://marlvel.ai/apps/dream-house-design-home-games) | 4.8/5 | N/A | Ubaid Alwani | | [BUD Town](https://marlvel.ai/apps/bud-town) | 4.6/5 | N/A | BUD INTERACTIVE PTE. LTD. | | [Power Wash Cleaning Games](https://marlvel.ai/apps/power-wash-cleaning-games) | 4.4/5 | N/A | mehroz khan | ## Company Profile - **Developer:** HOMA GAMES - **Website:** [https://www.homagames.com](https://www.homagames.com) - **Social:** [Instagram](https://www.instagram.com/homagames) · [Facebook](https://www.facebook.com/homagames) · [YouTube](https://www.youtube.com/@realhoma) · [TikTok](https://www.tiktok.com/@homagames) · [LinkedIn](https://www.linkedin.com/company/homa-games) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clean-it-cleaning-games/id6478118330?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.lilyxgame.cleanit&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.homagames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Legends of Heropolis*](https://marlvel.ai/apps/legends-of-heropolis) (Kairosoft Co.,Ltd) · 4.5/5 Rating | Positive Sentiment - [*Dragon Story™*](https://marlvel.ai/apps/dragon-story) (Storm8 Studios) · 4.1/5 Rating - [*Dream House Design: Home Games*](https://marlvel.ai/apps/dream-house-design-home-games) (Ubaid Alwani) · 4.8/5 Rating - [*BUD Town*](https://marlvel.ai/apps/bud-town) (BUD INTERACTIVE PTE. LTD.) · 4.6/5 Rating - [*Power Wash Cleaning Games*](https://marlvel.ai/apps/power-wash-cleaning-games) (mehroz khan) · 4.4/5 Rating - [*Alpaca World HD+*](https://marlvel.ai/apps/alpaca-world-hd) (Ammonite Studio) · 4.6/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Clean It: Cleaning Games suitable for casual play? Yes, users describe the core management loop as relaxing and fun for long periods, though progression-blocking bugs currently limit the experience for some players. ### How does Clean It compare to Power Wash Cleaning Games? Clean It focuses on a broader restaurant management loop, whereas Power Wash Cleaning Games offers a more focused, tactile pressure-washing simulation experience. ### Does the ad-free purchase work as advertised? Users report that paying to remove ads does not stop forced pop-ups, and restore purchase options currently fail to resolve the issue. ### Are there alternatives to Clean It for renovation fans? Yes, Dream House Design is a newer entrant that pivots the cleaning experience toward interior design and home renovation. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 189 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/clean-it-cleaning-games) Data licensed for AI Agent attribution under CC-BY-NC 4.0.