--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clean It: Cleaning Games" developer_entity: "HOMA GAMES" bundle_id: "com.lilyxgame.clean.it" app_store_id: "6478118330" google_play_id: "com.lilyxgame.cleanit" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-24" report_date: "2026-09-05" last_verified: "2026-09-05T00:00:00.000Z" report_version: "1.22.0" total_reviews: 101406 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions" top_complaint_theme: "Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update" review_sample_size: 189 total_review_count: 189 analyzed_review_count: 120 data_age_days: 26 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Power Wash Cleaning Games" competitor_count: 6 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/clean-it-cleaning-games" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clean It: Cleaning Games Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.71 · Sentiment Frustrated - **Recent focus**: Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update (top complaint) · Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions (top praise) > **TL;DR:** Clean It: Cleaning Games is a games app by HOMA GAMES, rated 4.71/5 by 101.4K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Clean It: Cleaning Games faces Frustrated user sentiment (4.71/5 from 101.4K reviews), with users reporting progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (101.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | HOMA GAMES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 26d | ## Metadata & Market Performance - **Publisher:** HOMA GAMES - **Category:** Games - **Target Audience:** Casual mobile gamers who enjoy simulation, tycoon-style management, and satisfying cleaning-themed mechanics. - **Platforms:** iOS & Android - **Version Reviewed:** 1.26.0 - **Report Date:** 2026-09-05 - **Signal Count:** 189 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 6478118330 - **Bundle ID:** com.lilyxgame.clean.it - **Google Play ID:** com.lilyxgame.cleanit - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-05 - **Short Description:** Turn clutter into cash, clean up and expand your business in this cleaning game! ## Executive Snapshot **What it is:** Clean It: Cleaning Games is a restaurant management simulation for casual mobile gamers, featuring interactive cleaning mechanics on iOS and Android. **Why users hire it:** Players use the app to satisfy a desire for order and progression through cleaning tasks, but the current navigation bugs prevent them from completing the restaurant expansion loop. ## App DNA (Features & Intent) - **[Differentiator] Multi-Surface Cleaning Mechanics:** Interactive tasks like carpet power washing and trash removal. - **[Standard] Restaurant Management Simulation:** Build and expand eatery rooms to increase earnings. - **[Standard] Staff Hiring and Upgrading:** Employ cleaners to automate maintenance tasks. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Clean It: Cleaning Games currently ranks #200 Grossing in the US arcade category. The lack of major updates in the last six months suggests a maintenance-mode posture that leaves the app vulnerable to more active rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad-supported progression - **Analysis:** Monetization relies on ad-supported loops and in-app purchases, but users report that paid ad-removal currently fails to function. ## 🔴 User Sentiment (High Confidence: 120 of 189 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.8/5 (27.1K ratings) | Android 4.7/5 (74.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.71/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Satisfying core gameplay loop keeps players engaged for hours during the initial restaurant management sessions** ### Top Complaints (Impact Areas) - **Progression-blocking bugs prevent players from climbing stairs to unlock new restaurant areas after the latest update** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-surface cleaning mechanics provide a differentiated tactile experience **Growth Levers:** - Content updates for the delayed sushi restaurant could reactivate lapsed players ## Recent Changes (v4 → v5) {#recent-changes} The app has transitioned from a general maintenance status to a more urgent commercial decline, marked by a specific US arcade grossing rank and heightened revenue-integrity risks from broken monetization. **Overall trend**: Declining **Compared at**: 2026-09-05 ### High-impact changes - **[Shifted] Commercial Ranking Disclosure** (positioning) - **[Declined] Revenue Integrity Risk** (sentiment) ### Medium-impact changes - **[Added] Direct Competitive Threat** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Clean It: Cleaning Games vs Power Wash Cleaning Games - **[Power Wash Cleaning Games](https://marlvel.ai/apps/power-wash-cleaning-games)** by mehroz khan: This app competes directly for the same casual simulation audience by focusing on satisfying, tactile cleaning mechanics and equipment-based progression. - **Key differences:** - Offers specialized pressure washing simulation mechanics that provide a more focused, niche tactile experience. - Includes a hint system that lowers the barrier to entry for younger or casual players. - Features equipment customization options that allow for deeper personalization of the core cleaning tools. ### Peers (What They Do Better) - **[BUD Town](https://marlvel.ai/apps/bud-town)** by BUD INTERACTIVE PTE. LTD.: Competes for the casual management audience by utilizing merge mechanics and creative customization features. - Integrates popular merge-style gameplay mechanics that provide a faster, more addictive feedback loop. - Focuses on creative customization and themed content bundles to drive player expression and monetization. - **[Dragon Story™](https://marlvel.ai/apps/dragon-story)** by Storm8 Studios: Shares the core 'build and manage' loop, appealing to players who enjoy decorating and expanding virtual spaces. - Complex dragon breeding system creates a deep, multi-layered progression path absent in simpler cleaning games. - Frequent world events and social features drive higher daily active usage through time-limited content. - **[Alpaca World HD+](https://marlvel.ai/apps/alpaca-world-hd)** by Ammonite Studio: This app targets the same casual management demographic by focusing on collection and farm-style progression loops. - Unique collection-based gameplay loop centered on breeding and managing a diverse range of alpacas. - Long-standing presence in the market has created a stable, niche community of dedicated collectors. - **[Legends of Heropolis](https://marlvel.ai/apps/legends-of-heropolis)** by Kairosoft Co.,Ltd: Both apps utilize town management and simulation mechanics to drive player engagement through progression and expansion. - Deep town simulation and hero management systems provide significantly higher long-term strategic complexity. - Established brand equity and loyal community built over years of consistent Kairosoft simulation releases. ### New Kids on the Block (What's Innovative) - **[Dream House Design: Home Games](https://marlvel.ai/apps/dream-house-design-home-games)** by Ubaid Alwani: This newcomer targets the same 'renovation and cleanup' fantasy that drives this app's core loop. - Pivots the cleaning experience toward interior design and home renovation, appealing to a more aesthetic-focused audience. ## What's New - **Latest (v1.26.0, 3 months ago):** Maintenance update focused on bug fixes and performance optimizations. ## App Momentum (Maintenance) {#momentum} - Ships only minor bug fixes. - No major feature updates recently. > **Cadence:** 4 total versions · 0 majors in last 6 months · 96 days since last update · 63 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Clean It: Cleaning Games is a games app that is free with in-app purchases. With a 4.71/5 rating from 101.4K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Fixing the navigation bugs and restoring ad-free functionality would stabilize the core retention loop, which is currently hemorrhaging players due to broken progression. **Best for:** Casual mobile gamers who enjoy simulation, tycoon-style management, and satisfying cleaning-themed mechanics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Patch pizzeria navigation bugs because they are the top-cited churn reason → restore progression ### Feature Gaps vs Competitors - Specialized pressure washing simulation (available in Power Wash Cleaning Games but missing here) ### Outlook: Declining The casual simulation market is consolidating around titles with active live-ops, leaving Clean It: Cleaning Games exposed due to its maintenance-only cadence. Without immediate technical remediation, the app will continue to lose its casual base to more stable, feature-rich competitors. - 🔴 Progression-blocking bugs in the latest update prevent advancement, which compounds the negative sentiment already visible in the review pool. - 🔴 Non-functional ad-free purchases create a direct revenue-integrity risk, leading to increased refund requests and long-term player churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 101.4K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clean It: Cleaning Games** (this app) | 4.71/5 | Frustrated | HOMA GAMES | | [Legends of Heropolis](https://marlvel.ai/apps/legends-of-heropolis) | 4.5/5 | Excited | Kairosoft Co.,Ltd | | [Dragon Story™](https://marlvel.ai/apps/dragon-story) | 4.1/5 | Mixed | Storm8 Studios | | [Dream House Design: Home Games](https://marlvel.ai/apps/dream-house-design-home-games) | 4.8/5 | N/A | Ubaid Alwani | | [BUD Town](https://marlvel.ai/apps/bud-town) | 4.6/5 | N/A | BUD INTERACTIVE PTE. LTD. | | [Power Wash Cleaning Games](https://marlvel.ai/apps/power-wash-cleaning-games) | 4.4/5 | n/a | mehroz khan | ## Company Profile - **Developer:** HOMA GAMES - **Website:** [https://www.homagames.com](https://www.homagames.com) - **Social:** [Instagram](https://www.instagram.com/homagames) · [Facebook](https://www.facebook.com/homagames) · [YouTube](https://www.youtube.com/@realhoma) · [TikTok](https://www.tiktok.com/@homagames) · [LinkedIn](https://www.linkedin.com/company/homa-games) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clean-it-cleaning-games/id6478118330?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.lilyxgame.cleanit&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.homagames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Legends of Heropolis*](https://marlvel.ai/apps/legends-of-heropolis) (Kairosoft Co.,Ltd) · 4.5/5 Rating | Positive Sentiment - [*Dragon Story™*](https://marlvel.ai/apps/dragon-story) (Storm8 Studios) · 4.1/5 Rating - [*Dream House Design: Home Games*](https://marlvel.ai/apps/dream-house-design-home-games) (Ubaid Alwani) · 4.8/5 Rating - [*BUD Town*](https://marlvel.ai/apps/bud-town) (BUD INTERACTIVE PTE. LTD.) · 4.6/5 Rating - [*Power Wash Cleaning Games*](https://marlvel.ai/apps/power-wash-cleaning-games) (mehroz khan) · 4.4/5 Rating - [*Alpaca World HD+*](https://marlvel.ai/apps/alpaca-world-hd) (Ammonite Studio) · 4.6/5 Rating | Positive Sentiment - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating ## Frequently Asked Questions {#faq} ### Is Clean It: Cleaning Games worth paying for? Users report that paid ad-removal currently fails to function, meaning the ad-free experience is not guaranteed at this time. ### How does Clean It compare to Power Wash Cleaning Games? Clean It focuses on broader restaurant management and expansion, while Power Wash Cleaning Games offers a more specialized, tactile pressure-washing simulation. ### What is a free alternative to Clean It? Players looking for management-style games might consider BUD Town or Dragon Story, which offer different progression loops within the casual management space. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 189 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 26 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/clean-it-cleaning-games) Data licensed for AI Agent attribution under CC-BY-NC 4.0.