--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color Time - Paint by Number" developer_entity: "Nox(HongKong) Limited" bundle_id: "com.noxgroup.game.pbn" app_store_id: "1601146472" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-24" report_date: "2026-10-05" last_verified: "2026-10-05T00:00:00.000Z" report_version: "2.28.0" total_reviews: 267343 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.65 top_praise_theme: "Extensive anime and pop culture art library provides high-quality coloring options for dedicated fans" top_complaint_theme: "Lack of new content updates leaves long-term players feeling the app has been abandoned" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 100 data_age_days: 41 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "adults", "seeking", "stress"] canonical_url: "https://marlvel.ai/apps/color-time-paint-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color Time - Paint by Number Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.42 · Sentiment Mixed - **Recent focus**: Lack of new content updates leaves long-term players feeling the app has been abandoned (top complaint) · Extensive anime and pop culture art library provides high-quality coloring options for dedicated fans (top praise) > **TL;DR:** Color Time - Paint by Number is a games app by Nox(HongKong) Limited, rated 4.42/5 by 267.3K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Color Time - Paint by Number shows Mixed sentiment (4.42/5 from 267.3K reviews) - users praise extensive anime and pop culture art library provides high-quality coloring options for dedicated fans but report issues with lack of new content updates leaves long-term players feeling the app has been abandoned. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.42/5 (267.3K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Nox(HongKong) Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.65/1.0) | | **Data Age** | 41d | ## Metadata & Market Performance - **Publisher:** Nox(HongKong) Limited - **Category:** Games - **Target Audience:** Adults seeking stress relief and creative relaxation through digital art and customizable mobile wallpapers. - **Platforms:** iOS & Android - **Version Reviewed:** 1.17.0 - **Report Date:** 2026-10-05 - **Signal Count:** 100 reviews analyzed - **Confidence:** Medium (0.65/1.0) - **App Store ID (iOS):** 1601146472 - **Bundle ID:** com.noxgroup.game.pbn - **Google Play ID:** com.noxgroup.game.pbn - **Data Window:** Analysis based on signals collected up to 2026-10-05 - **Short Description:** Dive into coloring, relax in happy color time,and get HD wallpapers!! ## Executive Snapshot **What it is:** Color Time is a paint-by-number coloring app for adults, featuring licensed illustrations and animated wallpapers on iOS and Android. **Why users hire it:** The app removes the friction of physical art supplies, providing a low-barrier relaxation tool for users seeking daily stress relief. ## App DNA (Features & Intent) - **[Differentiator] Licensed Illustrator Library:** Exclusive content library acts as a brand moat, driving user retention through unique aesthetic variety. - **[Differentiator] Live Wallpapers:** High-engagement feature encourages daily app usage, expanding ad-impression inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Music-Integrated Coloring:** Increases session duration by providing a sensory-rich experience, boosting ad-inventory per active user. * *User Intent:* Users want to accelerate progress or gain temporary advantages. ## Market Position {#market-position} Color Time maintains a 4.65 rating across 3,615 iOS reviews, though the lack of major updates in the last year signals a shift toward maintenance mode. The high rating relative to the stagnant update cadence suggests the core art library remains a strong retention anchor despite recent technical friction. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ad-supported gameplay, In-app purchases for premium content packs - **Analysis:** Freemium model relies on ad-supported gameplay with IAP-gated premium illustration packs. ## 🟡 User Sentiment (Medium Confidence: 100 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.42/5 - **Platform Split:** iOS 4.7/5 (3.6K ratings) | Android 4.4/5 (263.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Extensive anime and pop culture art library provides high-quality coloring options for dedicated fans** - **Relaxing coloring experience helps users manage daily stress through a simple paint-by-number loop** ### Top Complaints (Impact Areas) - **Lack of new content updates leaves long-term players feeling the app has been abandoned** ## SWOT Analysis {#swot} **Core Strengths:** - Licensed indie-illustrator library creates a defensible aesthetic barrier - Music-integrated coloring sessions increase time-in-app - Live wallpaper generation provides functional utility **Growth Levers:** - Search bar implementation improves content discoverability - User-photo import feature enables personalization ## What's New - **Latest (v2.28.0, 1 months ago):** Version 2.28.0 addresses general bug fixes to improve coloring stability. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - Last major update over year ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 42 days since last update · 719 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Color Time - Paint by Number is a games app that is free with in-app purchases. With a 4.42/5 rating from 267.3K reviews, it shows mixed user reception. > **Bottom Line:** Color Time rests on a high-quality art library that currently sustains its rating despite a lack of new content. Stabilizing the event progression logic and refreshing the library would address the primary churn drivers, securing the app's position against more active rivals. **Best for:** Adults seeking stress relief and creative relaxation through digital art and customizable mobile wallpapers. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Refresh content library because long-term players report stagnation → stabilize retention ### Outlook: Declining The casual coloring market is consolidating around apps with high-frequency content updates, leaving Color Time exposed due to its maintenance-mode cadence. Without a return to regular content drops, the app will likely see a continued erosion of its long-term user base as players migrate to more active platforms. - 🔴 Stagnant content updates over the last year lead to user abandonment, which accelerates churn among the most dedicated coloring fans. - 🔴 Aggressive ad frequency disrupts the core coloring loop, causing a decline in daily active habits for the free-tier user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.42/5 | | Total Reviews | 267.3K | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color Time - Paint by Number** (this app) | 4.42/5 | Mixed | Nox(HongKong) Limited | | [Bingo Cash - Win Real Money](https://marlvel.ai/apps/bingo-cash) | 4.7/5 | Excited | Papaya Gaming | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Temple Run](https://marlvel.ai/apps/temple-run) | 4.3/5 | Mixed | Imangi Studios, LLC | | [2 Player Games : Offline Games](https://marlvel.ai/apps/2-player-games-offline-games) | 4.8/5 | Thrilled | Moreno Maio | | [Avatar Life - love & bit gacha](https://marlvel.ai/apps/avatar-life-love-bit-gacha) | 3.8/5 | n/a | 101XP LIMITED | ## Company Profile - **Developer:** Nox(HongKong) Limited - **Website:** [https://www.noxmatrix.com](https://www.noxmatrix.com) ## Data Sources & Links - **App Store ID:** 1601146472 - **Google Play ID:** com.noxgroup.game.pbn - **Dev Site:** [Official Website](https://www.noxmatrix.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*2 Player Games : Offline Games*](https://marlvel.ai/apps/2-player-games-offline-games) (Moreno Maio) · 4.8/5 Rating | Excellent Sentiment - [*Avatar Life - love & bit gacha*](https://marlvel.ai/apps/avatar-life-love-bit-gacha) (101XP LIMITED) · 3.8/5 Rating - [*Ball Eater!*](https://marlvel.ai/apps/ball-eater) (Talha Ekren) · N/A Rating - [*Basketball Sim Leagues*](https://marlvel.ai/apps/basketball-sim-leagues) (Bacci Media) · 5.0/5 Rating - [*Battle Run*](https://marlvel.ai/apps/battle-run) (Game Hive Corp.) · 3.9/5 Rating - [*Bingo Bash: Live Bingo Games*](https://marlvel.ai/apps/bingo-bash-live-bingo-games) (Scopely, Inc.) · 4.5/5 Rating - [*Bingo Drive: Live Clash Tour*](https://marlvel.ai/apps/bingo-drive-live-clash-tour) (Gliding Deer) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Color Time suitable for casual players? Yes, the simple paint-by-number mechanics are designed for easy pick-up, though casual users may find the ad frequency in the free version disruptive. ### Does Color Time offer offline coloring? While the app allows coloring, recent user feedback indicates that progress saving and event participation often require an active internet connection. ### Are there alternatives to Color Time? Users seeking more frequent content updates or different art styles should explore other paint-by-number apps in the Games category, as Color Time currently lacks a regular update cadence. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 41 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/color-time-paint-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.