--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Coloring book Color by number" developer_entity: "AVIRISE LIMITED (CY)" bundle_id: "com.maviapp.drawgame" app_store_id: "1523815229" google_play_id: "color.paint.by.number.pgmaker" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-23" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "1.2.16" total_reviews: 18997 overall_rating: 4.9 sentiment: "Upset" sentiment_score: 10 confidence: "medium" confidence_score: 0.45 top_complaint_theme: "Application crashes immediately upon attempting to color images, preventing any meaningful interaction with the core feature" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 49 momentum_velocity: "intense" intelligence_version: 3 tags: ["games", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "adults"] canonical_url: "https://marlvel.ai/apps/coloring-book-color-by-number-1" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Coloring book Color by number Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.86 · Sentiment Upset - **Recent focus**: Application crashes immediately upon attempting to color images, preventing any meaningful interaction with the core feature (top complaint) > **TL;DR:** Coloring book Color by number is a games app by AVIRISE LIMITED (CY), rated 4.86/5 by 19K users, with Upset user sentiment (10/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Coloring book Color by number faces Upset user sentiment (4.86/5 from 19K reviews), with users reporting application crashes immediately upon attempting to color images, preventing any meaningful interaction with the core feature as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (19K reviews) | | **User Mood** | Upset | | **Category** | Games | | **Developer** | AVIRISE LIMITED (CY) | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 49d | ## Metadata & Market Performance - **Publisher:** AVIRISE LIMITED (CY) - **Category:** Games - **Target Audience:** Casual gamers and adults seeking stress-relief through repetitive, low-stakes creative tasks. - **Platforms:** iOS & Android - **Version Reviewed:** 12 - **Report Date:** 2026-08-12 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1523815229 - **Bundle ID:** com.maviapp.drawgame - **Google Play ID:** color.paint.by.number.pgmaker - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-12 ## Executive Snapshot **What it is:** Coloring book Color by number is a casual creative game for adults, providing digital coloring tasks on iOS and Android. **Why users hire it:** Users hire this app for low-stakes, repetitive stress relief, using the offline-capable coloring loop to fill time during daily transitions. ## App DNA (Features & Intent) - **[Differentiator] Daily Challenge:** New coloring task provided every 24 hours to earn coins and maintain a streak. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Offline Coloring:** Full access to coloring tools and image library without an active internet connection. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Standard] Smart Tools:** Automated hints to assist in locating and filling color areas. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} The app maintains a 4.8★ rating on Android with 18,990 reviews, but the 3.7★ rating on iOS with only 7 reviews highlights a significant platform-parity gap. The lack of recent major updates suggests the product is currently in maintenance mode, leaving it vulnerable to more active competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, In-app purchases for coins and content - **Analysis:** Ad-supported model using rewarded video loops and IAP for currency to unlock content and tools. ## 🔴 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 4.86/5 - **Platform Split:** iOS 3.7/5 (7 ratings) | Android 4.9/5 (19K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.86/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Complaints (Impact Areas) - **Application crashes immediately upon attempting to color images, preventing any meaningful interaction with the core feature** ## SWOT Analysis {#swot} **Core Strengths:** - Licensed content library (Marvel, Disney) functions as a content-based barrier to entry. - Offline play capability preserves session frequency for users in low-connectivity environments. **Growth Levers:** - Expand B2B distribution via educational partnerships using the existing number-learning library. ## Recent Changes (v2 → v3) {#recent-changes} The app introduced a freemium monetization model and new engagement features, but these are currently negated by critical stability failures that prevent core usage. **Overall trend**: Declining **Compared at**: 2026-08-12 ### High-impact changes - **[Declined] Critical Stability Regression** (sentiment) - **[Shifted] Monetization Pivot** (pricing) ### Medium-impact changes - **[Added] New Engagement Mechanics** (features) - **[Shifted] Audience Expansion** (audience) ## App Momentum (Intense) {#momentum} - Ships bug fixes only. - Last major update 111 days ago. > **Cadence:** 5 total versions · 0 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Coloring book Color by number is a games app that is free with in-app purchases. It holds a 4.86/5 rating from 19K reviews. > **Bottom Line:** The app offers a strong content library but is currently non-functional due to stability regressions, so the PM must prioritize a hotfix for the crash-on-launch issue to prevent total user base attrition. **Best for:** Casual gamers and adults seeking stress-relief through repetitive, low-stakes creative tasks. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship hotfix for image-selection crashes because it is the #1 churn risk preventing core interaction → restore DAU ### Outlook: Declining The casual coloring market is consolidating around stable, high-cadence apps, leaving this product exposed due to its lack of recent feature investment. Unless the developer resolves the current stability regressions, the app will continue to lose its remaining user base to more reliable competitors. - 🔴 Persistent crashes in the latest update prevent core interaction, causing a complete loss of utility for the user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 19K | | Sentiment | Upset (10/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Coloring book Color by number** (this app) | 4.86/5 | Upset | AVIRISE LIMITED (CY) | | [Bingo Cash - Win Real Money](https://marlvel.ai/apps/bingo-cash) | 4.7/5 | Excited | Papaya Gaming | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Archero](https://marlvel.ai/apps/archero) | 4.5/5 | N/A | HABBY | | [Bejeweled Blitz](https://marlvel.ai/apps/bejeweled-blitz) | 3.3/5 | n/a | PopCap | | [Brawl Stars](https://marlvel.ai/apps/brawl-stars) | 4.5/5 | n/a | Supercell | ## Company Profile - **Developer:** AVIRISE LIMITED (CY) - **Website:** [https://avirise.mobi](https://avirise.mobi) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/coloring-book-color-by-number/id1523815229?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=color.paint.by.number.pgmaker&hl=en&gl=us) - **Dev Site:** [Official Website](https://avirise.mobi) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.9/5 Rating - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) · 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) · 4.2/5 Rating - [*Agar.io*](https://marlvel.ai/apps/agar-io) (Miniclip.com) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 49 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/coloring-book-color-by-number-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.