## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-07T13:04:21.661Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Colors by Number® – No.Draw®" developer_entity: "EYEWIND LIMITED" bundle_id: "com.creative.sandbox.coloring.number.draw" app_store_id: "1317690198" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-11" report_date: "2026-05-07" report_version: "1.9.2" total_reviews: 71685 overall_rating: 4.68 sentiment: "Mixed" sentiment_score: 65 confidence: "high" confidence_score: 0.6 top_praise_theme: "Relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users" top_complaint_theme: "Excessive advertisement frequency disrupts the flow of the coloring experience for free users" top_request_theme: "Free access to custom photo coloring features without mandatory advertisement viewing" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Paint by Number Coloring Game" competitor_count: 6 tags: ["games", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "children", "adults", "seeking"] canonical_url: "https://marlvel.ai/intel-report/games/colors-by-number-no-draw" license: "CC-BY-NC 4.0" content_version: "v2" --- # Colors by Number® – No.Draw® App Audit ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.68 · Sentiment Mixed - **Recent focus**: Excessive advertisement frequency disrupts the flow of the coloring experience for free users (top complaint) · Relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users (top praise) · Free access to custom photo coloring features without mandatory advertisement viewing (top request) > **TL;DR:** Colors by Number® – No.Draw® is a games app by EYEWIND LIMITED, rated 4.68/5 by 71.7K users, with Mixed user sentiment (65/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Colors by Number® – No.Draw® shows Mixed sentiment (4.68/5 from 71.7K reviews) — users praise relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users but report issues with excessive advertisement frequency disrupts the flow of the coloring experience for free users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.68/5 (71.7K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | EYEWIND LIMITED | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** EYEWIND LIMITED - **Category:** Games - **Target Audience:** Children and adults seeking stress relief or skill development through pixel-based coloring activities. - **Platforms:** iOS - **Version Audited:** 1.9.2 - **Audit Date:** 2026-05-07 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.6/1.0) - **App Store ID (iOS):** 1317690198 - **Bundle ID:** com.creative.sandbox.coloring.number.draw - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-07 ## Executive Snapshot **What it is:** Colors by Number is a pixel-art coloring game for children and adults, available on iOS. **Why users hire it:** Users hire the app for low-stakes creative relaxation and stress relief, using the daily content refresh to maintain a consistent, calming daily habit. ## App DNA (Features & Intent) - **[Standard] Daily Content Updates:** New coloring patterns added to the library every day for all users * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] VIP Subscription Access:** Unlocks all coloring books, removes ads, and provides unlimited in-game tools * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Artist Original Category:** Platform for users to submit original drawings for global community coloring * *User Intent:* Users want real-time communication within the app experience. ## Market Position {#market-position} The app maintains a 4.67-star rating across 71,685 reviews, signaling strong core-loop satisfaction despite the aggressive ad-monetization strategy. The lack of family sharing features limits its reach compared to category leaders who leverage broader household-tier access. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads, $3.49/week, $7.99/month, $39.99/year - **Analysis:** Subscription model anchored at $39.99/year, utilizing a 3-day free trial on the weekly plan to drive conversion. ## 🟡 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.68/5 - **Platform Split:** iOS 4.7/5 (71.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users** ### Top Complaints (Impact Areas) - **Excessive advertisement frequency disrupts the flow of the coloring experience for free users** ### Top Requests (What Users Want) - **Free access to custom photo coloring features without mandatory advertisement viewing** ## SWOT Analysis {#swot} **Core Strengths:** - Artist-original content loop reduces content acquisition costs - Daily content refresh cycle sustains high DAU/MAU ratios - Pixel-based mechanics provide low-friction casual entry **Critical Frictions:** - Subscription verification bugs create recurring user friction - Ad-frequency after every drawing triggers high-churn sentiment - Lack of family sharing limits household-level adoption **Growth Levers:** - Implement family sharing to increase subscription penetration - Expand wearable integration for stress-relief tracking - Introduce offline-mode for custom photo imports **Market Threats:** - Paint by Number's 8-release cadence outpaces current updates - Easybrain's polished UI sets higher quality bar - 3D-object coloring shifts expectations away from grids ## Recent Changes (v2 → v3) {#recent-changes} The app is experiencing sentiment decay due to aggressive ad-monetization and technical instability, while its development cadence has slowed to a maintenance-only pace. **Overall trend**: Declining **Compared at**: 2026-05-07 ### High-impact changes - **[Declined] Sentiment score drop** (sentiment) — Sentiment score declined from 93 to 65, shifting the overall rating from 'excellent' to 'mixed'. - **[Added] Ad-frequency complaints** (sentiment) — New primary complaint theme emerged: users report forced ads after every completed drawing, disrupting the core experience. - **[Shifted] Development velocity reduction** (positioning) — App status shifted to 'maintenance' with a low cadence of 0.2 releases per week and 40 days between updates. ### Medium-impact changes - **[Added] Subscription verification bugs** (swot) — New weakness identified: recurring subscription verification bugs causing user friction and potential refund surges. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Colors by Number® – No.Draw® vs Paint by Number Coloring Game — Head to Head - **[Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber)** by Oakever Games: This app operates in the exact same pixel-art coloring niche with a massive, highly active user base and a release cadence that dwarfs the target app. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a high-frequency content pipeline with 8 major releases in the last six months alone. - Leverages a massive, established user base to create a network effect around daily coloring challenges. - Optimized for high-retention daily engagement through consistent, time-sensitive content updates and community-driven art events. - **Where Colors by Number® – No.Draw® wins:** - ✅ Offers a more focused, lightweight experience that avoids the feature bloat found in larger, more complex competitors. - ✅ Provides a simplified, approachable entry point for casual users who find massive, multi-feature apps overwhelming. - **Where Paint by Number Coloring Game wins:** - ❌ Aggressive release cadence ensures users never run out of fresh content, significantly increasing long-term retention. - ❌ Deep integration of social and competitive elements creates a sticky ecosystem that casual coloring apps lack. - **Verdict:** The target app must pivot toward a more aggressive content update schedule or introduce unique social features to prevent user churn to this high-velocity competitor. ### Contenders (Strong Challengers) - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A dominant market leader in the pixel-art category with an massive install base and high-quality, polished UX. - Features a highly polished, professional-grade UI that sets the industry standard for pixel-art coloring apps. - Offers advanced tools like custom color palettes and time-lapse video generation for sharing on social media. - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games [Moat: Medium]: Directly competes in the same niche with a focus on 'Zen' branding and high-frequency content updates. - Positions itself as a stress-relief tool with calming soundscapes and minimalist, distraction-free interface design. - Utilizes the same high-velocity content engine as the developer's other titles to maintain constant user engagement. ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: Adjacent sub-genre that captures the same 'artistic relaxation' audience but through a jigsaw puzzle mechanic. - Combines traditional jigsaw mechanics with artistic coloring to create a unique, hybrid gameplay experience. - Leverages high-quality, curated art assets that appeal to a more mature, aesthetic-focused demographic. - **[Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment)** by Pixite Inc.: Targets the premium, artistic segment of the coloring market with a focus on realistic drawing tools. - Provides professional-grade digital brushes and pencils that mimic real-world artistic tools for a tactile experience. - Focuses on a 'prosumer' audience that values creative control over the automated 'paint-by-number' experience. ### New Kids on the Block (What's Innovative) - **[Coloring Match](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch)** by SUPERSONIC STUDIOS LTD: An emerging threat that disrupts the static coloring genre with active, 3D-object-based color matching mechanics. ## What's New - **Latest (v1.9.2, 3 weeks ago):** Added a variety of themed coloring pages featuring diverse cultural designs. ## App Momentum (Maintenance) {#momentum} - Shipped curated themed coloring pages. - Released performance stability improvements. > **Cadence:** 2 total versions · 1 majors in last 6 months · 26 days since last update · 40 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Colors by Number® – No.Draw® is an established games app that is available. With a 4.68/5 rating from 71.7K reviews, it shows polarized user reception. > **Bottom Line:** The app succeeds as a relaxation tool, but its aggressive ad-monetization and subscription bugs threaten long-term retention, so the PM should prioritize stabilizing the payment gate to protect the existing user base. **Best for:** Children and adults seeking stress relief or skill development through pixel-based coloring activities. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit subscription verification logic because users report being prompted to subscribe despite having paid → reduce support tickets — *Subscription and payment issues are a top-three complaint theme in sentiment analysis.* _(trade-off: deprioritize Pause the custom photo-import feature expansion — subscription stability has 3x the churn impact.)_ - [ ] [INVEST] [HIGH IMPACT] Reduce ad frequency for free users because ad-disruption is the #1 complaint theme → increase session length — *Sentiment analysis identifies ad frequency as the primary barrier to enjoying the game.* _(trade-off: deprioritize Delay the Artist Original category update — ad-flow improvements are critical for retention.)_ ### Feature Gaps vs Competitors - Time-lapse video generation (available in Pixel Art but absent here) - Family sharing support (available in premium competitors but absent here) ### Outlook: Mixed The casual coloring market is consolidating around high-velocity content engines, leaving apps with static update cadences vulnerable to churn. Colors by Number must resolve its subscription-gate friction to prevent users from migrating to competitors with more polished, reliable premium experiences. - 🔴 Subscription verification bugs create recurring friction, which leads to negative sentiment and potential refund surges for the subscription tier. - 🟢 The artist-original content loop reduces content acquisition costs, allowing for a sustainable daily update cadence that keeps users engaged. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.68/5 | | Total Reviews | 71.7K | | Sentiment | Mixed (65/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Colors by Number® – No.Draw®** (this app) | 4.68/5 | Mixed | EYEWIND LIMITED | | [Paint by Number Coloring Game](https://marlvel.ai/intel-report/games/com-paint-bynumber) | 4.7/5 | N/A | Oakever Games | | [Coloring Match](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch) | 4.5/5 | Mixed | SUPERSONIC STUDIOS LTD | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) | 4.6/5 | N/A | Pixite Inc. | | [Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) | 4.7/5 | Mixed | Easybrain Ltd | ## Company Profile - **Developer:** EYEWIND LIMITED - **Website:** [https://incolor.cc/en/](https://incolor.cc/en/) - **Social:** [Instagram](https://www.instagram.com/incolor.app) · [Facebook](https://www.facebook.com/InColorapp) · [X/Twitter](https://twitter.com/IncolorAPP) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/colors-by-number-no-draw/id1317690198?uo=4) - **Dev Site:** [Official Website](https://incolor.cc/en/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Paint by Number Coloring Game*](https://marlvel.ai/intel-report/games/com-paint-bynumber) (Oakever Games) — 4.7/5 Rating | N/A Sentiment - [*Coloring Match*](https://marlvel.ai/intel-report/games/com-jacobvanhaag-colormatch) (SUPERSONIC STUDIOS LTD) — 4.5/5 Rating | Mixed Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Adult Coloring Book - Pigment*](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) (Pixite Inc.) — 4.6/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/colors-by-number-no-draw) Data licensed for AI Agent attribution under CC-BY-NC 4.0.