--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Colour Match Game" developer_entity: "ADAVII (PVT) LTD" bundle_id: "com.adavii.colorMatch" app_store_id: "6502253743" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-12-12" report_date: "2026-10-05" last_verified: "2026-10-05T00:00:00.000Z" report_version: "1.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 25 momentum_velocity: "zombie" intelligence_version: 2 tags: ["games", "free", "mobile app", "app review", "app analysis", "casual", "puzzle", "players"] canonical_url: "https://marlvel.ai/apps/colour-match-game" license: "CC-BY-NC 4.0" content_version: "v2" --- # Colour Match Game Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Free > **TL;DR:** Colour Match Game is a games app by ADAVII (PVT) LTD, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Colour Match Game is a games app by ADAVII (PVT) LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Games | | **Developer** | ADAVII (PVT) LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 25d | ## Metadata & Market Performance - **Publisher:** ADAVII (PVT) LTD - **Category:** Games - **Target Audience:** Casual puzzle players and design enthusiasts interested in color theory and precision matching games. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-10-05 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6502253743 - **Bundle ID:** com.adavii.colorMatch - **Data Window:** Analysis based on signals collected up to 2026-10-05 ## Executive Snapshot **What it is:** Colour Match Game is a casual puzzle app for iOS that challenges users to match target colors using RGB sliders. **Why users hire it:** The app removes the friction of complex color-theory tools by simplifying the process into a structured, level-based game. ## App DNA (Features & Intent) - **[Standard] RGB Color Sliders:** Manual adjustment of red, green, and blue channels to match this app color hue. - **[Standard] Timed Challenges:** Race against the clock to achieve color matches before time expires. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Level Progression:** Structured journey through 5 chapters and 120 levels of increasing difficulty. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Colour Match Game operates as a static puzzle title within the Games category. The lack of updates for 296 days limits its visibility and ability to compete with active titles in the puzzle space. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to play - **Analysis:** Colour Match Game is currently free to play with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - RGB slider mechanic provides a unique skill-based challenge **Growth Levers:** - Leaderboard integration could drive repeat play sessions ## What's New - **Latest (v1.0.1, 9 months ago):** Addressed general stability through bug fixes. ## App Momentum (Zombie) {#momentum} - Quiet 9 months, bug fixes only. - Last major release May 2024. > **Cadence:** 1 total versions · 0 majors in last 6 months · 296 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Colour Match Game is a games app that is completely free. > **Bottom Line:** Colour Match Game relies on a static 120-level progression that no longer sustains engagement in a live-ops market. Introducing a daily challenge loop would unlock repeat sessions without requiring a full game rebuild. **Best for:** Casual puzzle players and design enthusiasts interested in color theory and precision matching games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a daily challenge mode because the current 120-level progression is static → increase DAU. ### Outlook: Declining Casual puzzle players increasingly migrate toward titles that offer social features and frequent content drops. Colour Match Game remains static, which will likely lead to further erosion of its install base as competitors capture the casual puzzle segment. - 🔴 The 296-day update gap suggests the app is in maintenance mode, which prevents it from competing with active puzzle titles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Colour Match Game** (this app) | N/A/5 | N/A | ADAVII (PVT) LTD | | [Bingo Cash - Win Real Money](https://marlvel.ai/apps/bingo-cash) | 4.7/5 | Excited | Papaya Gaming | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Temple Run](https://marlvel.ai/apps/temple-run) | 4.3/5 | Mixed | Imangi Studios, LLC | | [2 Player Games : Offline Games](https://marlvel.ai/apps/2-player-games-offline-games) | 4.8/5 | Thrilled | Moreno Maio | | [Avatar Life - love & bit gacha](https://marlvel.ai/apps/avatar-life-love-bit-gacha) | 3.8/5 | n/a | 101XP LIMITED | ## Company Profile - **Developer:** ADAVII (PVT) LTD - **Website:** [https://adavii.com/](https://adavii.com/) - **Social:** [Instagram](https://www.instagram.com/invites) · [Facebook](https://www.facebook.com/Future-Devs-112710120870797) · [X/Twitter](https://twitter.com/ADAVII_Devs) · [YouTube](https://www.youtube.com/channel/UCAG_GNaYAJaOiMTfuQ13w1w) · [LinkedIn](https://www.linkedin.com/company/adavii) ## Data Sources & Links - **App Store ID:** 6502253743 - **Dev Site:** [Official Website](https://adavii.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*2 Player Games : Offline Games*](https://marlvel.ai/apps/2-player-games-offline-games) (Moreno Maio) · 4.8/5 Rating | Excellent Sentiment - [*Avatar Life - love & bit gacha*](https://marlvel.ai/apps/avatar-life-love-bit-gacha) (101XP LIMITED) · 3.8/5 Rating - [*Ball Eater!*](https://marlvel.ai/apps/ball-eater) (Talha Ekren) · N/A Rating - [*Basketball Sim Leagues*](https://marlvel.ai/apps/basketball-sim-leagues) (Bacci Media) · 5.0/5 Rating - [*Battle Run*](https://marlvel.ai/apps/battle-run) (Game Hive Corp.) · 3.9/5 Rating - [*Bingo Bash: Live Bingo Games*](https://marlvel.ai/apps/bingo-bash-live-bingo-games) (Scopely, Inc.) · 4.5/5 Rating - [*Bingo Drive: Live Clash Tour*](https://marlvel.ai/apps/bingo-drive-live-clash-tour) (Gliding Deer) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Colour Match Game free to play? Yes, Colour Match Game is currently free to play with no visible subscription or in-app purchase gates. ### Does Colour Match Game have new levels? Colour Match Game includes 120 levels across 5 chapters. However, the app has not received a content update in over 9 months. ### What is the main goal of Colour Match Game? The goal is to use RGB sliders to precisely match this app color hue within a set time limit. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 25 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/colour-match-game) Data licensed for AI Agent attribution under CC-BY-NC 4.0.