---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Smash Up - The Card Game"
developer_entity: "Nomad Games"
bundle_id: "com.asmodee-digital.smashup"
app_store_id: "1195821282"
category: "Games"
primary_platform: "ios"
primary_monetization: "Paid"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2020-03-09"
report_date: "2026-04-01"
report_version: "2.2"
total_reviews: 661
overall_rating: 4.2
sentiment: "Frustrated"
sentiment_score: 40
confidence: "high"
confidence_score: 0.85
data_age_days: 0
intelligence_version: 2
total_followers: 0
tags: ["games", "paid", "frustrated sentiment", "mobile app", "app review", "app analysis", "tabletop", "gaming", "enthusiasts"]
canonical_url: "https://marlvel.ai/intel-report/games/com-asmodee-digital-smashup"
license: "CC-BY-NC 4.0"
---

# Smash Up - The Card Game App Audit

> **TL;DR:** Smash Up - The Card Game is a games app by Nomad Games, rated 4.2/5 by 661 users, with Frustrated user sentiment (40/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

> **Key Insight:** Smash Up - The Card Game faces Frustrated user sentiment (4.2/5 from 661 reviews), with technical stability and crashes as the primary user concern.

## Metadata & Market Performance
- **Publisher:** Nomad Games
- **Category:** Games
- **Target Audience:** Tabletop gaming enthusiasts and fans of strategy card games who enjoy high-replayability, tactical depth, and 'goofy' or thematic humor.
- **Platforms:** iOS
- **Version Audited:** 2.2
- **Audit Date:** 2026-04-01
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.85/1.0)
- **App Store ID (iOS):** 1195821282
- **Bundle ID:** com.asmodee-digital.smashup
- **Data Window:** Analysis based on signals collected up to 2026-04-01

## Strategic Synopsis
Smash Up - The Card Game is a digital adaptation of a popular tabletop game, offering a unique 'shufflebuilding' mechanic that provides high replayability. It targets strategy-focused tabletop enthusiasts through a premium, one-time purchase model.

Despite its strong IP, the app is suffering from significant technical neglect, with no major updates since 2020. While it maintains a presence in the Paid Games charts, user sentiment is heavily impacted by game-breaking bugs and non-functional online multiplayer, leading to a decline in user satisfaction.

## Feature Profile & User Intent
- **[Differentiator] Shufflebuilding Mechanics:** Unique deck-building system where players combine two distinct faction decks to create a hybrid team with unique synergies.
- **[Standard] Online Cross-platform Multiplayer:** Real-time competitive play for 2 to 4 players across different device platforms.
  * *User Intent:* Users are driven by competitive achievement and recognition.
- **[Standard] Guided Tutorial System:** Includes 'Step Through' and 'Review' modes to assist new players in learning complex mechanics.
  * *User Intent:* Users need clear guidance to understand and adopt the product quickly.
- **[Standard] Leaderboards & Achievements:** Competitive tracking and milestone rewards to encourage replayability.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.

## Monetization Strategy
- **Model:** Paid
- **Tiers:** One-time purchase of $1.99
- **Price:** iOS: $1.99
- **Analysis:** The app utilizes a premium upfront pricing model, positioning itself as a complete digital board game experience without the recurring friction of subscriptions or aggressive IAP.

## 🔴 User Sentiment (High Confidence: 661 reviews)
- **Overall Rating:** 4.2/5
- **Platform Split:** iOS 4.2/5 (661 ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **Core Gameplay Fidelity** | *Evidence:* "Great game. I really enjoy playing this game."

### Top Complaints (Impact Areas)
- **Technical Stability and Crashes** | *Evidence:* "Works once after download then freezes at startup next time you play."
- **Broken Online Multiplayer** | *Evidence:* "Online servers aren’t even supported anymore."

## SWOT Analysis

| **Strengths** | **Weaknesses** |
| :--- | :--- |
| • Proven, high-value tabletop IP<br>• Unique shufflebuilding mechanic<br>• Premium, no-friction pricing model | • Critical technical bugs and crashes<br>• Abandoned online multiplayer servers<br>• Lack of developer updates since 2020 |

| **Opportunities** | **Threats** |
| :--- | :--- |
| • Modernizing code for current OS stability<br>• Overhauling single-player AI to replace multiplayer<br>• Re-marketing to a new generation of digital card gamers | • Dominance of modern, high-production competitors like Marvel Snap<br>• Declining brand reputation due to lack of support<br>• Risk of user churn to more active, updated deck-builders |

## Pros & Cons

**Pros:**
- Core Gameplay Fidelity

**Cons:**
- Technical Stability and Crashes
- Broken Online Multiplayer

## Bottom Line
Smash Up - The Card Game is a poorly-received games app that is a paid app.
With a 4.2/5 rating from 661 reviews, it receives mixed feedback.

**Best for:** Tabletop gaming enthusiasts and fans of strategy card games who enjoy high-replayability, tactical depth, and 'goofy' or thematic humor.

## Frequently Asked Questions

**Q: Is Smash Up - The Card Game free?**
A: Smash Up - The Card Game uses a paid pricing model.

**Q: What do users think of Smash Up - The Card Game?**
A: User sentiment is negative with a 4.2/5 average. Users praise: Core Gameplay Fidelity. Common complaints: Technical Stability and Crashes, Broken Online Multiplayer.

**Q: What are Smash Up - The Card Game's main features?**
A: Key features include Shufflebuilding Mechanics, Online Cross-platform Multiplayer, Guided Tutorial System, Leaderboards & Achievements.

**Q: Who is Smash Up - The Card Game for?**
A: Tabletop gaming enthusiasts and fans of strategy card games who enjoy high-replayability, tactical depth, and 'goofy' or thematic humor.

**Q: Is Smash Up - The Card Game available on iOS and Android?**
A: Smash Up - The Card Game is available on iOS.

**Q: Is Smash Up - The Card Game worth it in 2026?**
A: Smash Up - The Card Game is a poorly-received games app that is a paid app. With a 4.2/5 rating from 661 reviews, it receives significant user criticism. Best for: Tabletop gaming enthusiasts and fans of strategy card games who enjoy high-replayability, tactical depth, and 'goofy' or thematic humor..

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.2/5 |
| Total Reviews | 661 |
| Sentiment | Frustrated (40/100) |
| Confidence | High |
| Pricing Model | Paid |
| Platforms | iOS |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Smash Up - The Card Game** (this app) | 4.2/5 | Frustrated | Nomad Games |
| [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Mixed | Dream Games |
| [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY |
| [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell |
| [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo |
| [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ |

## Company Profile
- **Developer:** Nomad Games
- **Website:** [https://www.nomadgames.co.uk](https://www.nomadgames.co.uk)
- **Social:** [Instagram](https://www.instagram.com/nomad_games) · [Facebook](https://www.facebook.com/NomadGamesLTD) · [X/Twitter](https://twitter.com/Nomadgames) · [LinkedIn](https://www.linkedin.com/company/nomad-games-ltd)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/smash-up-the-card-game/id1195821282?uo=2)
- **Dev Site:** [Official Website](https://www.nomadgames.co.uk)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment
- [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment
- [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment
- [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment
- [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment
- [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment
- [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment
- [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment
- [*MONOPOLY Poker - Texas Holdem*](https://marlvel.ai/intel-report/games/monopoly-poker-texas-holdem) (Playtika LTD) — 4.3/5 Rating | Negative Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-asmodee-digital-smashup)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.