--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Nonogram.com - Number Games" developer_entity: "Easybrain Ltd" bundle_id: "com.easybrain.nonogram" app_store_id: "1452992954" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-03" report_date: "2026-04-10" report_version: "5.24.0" total_reviews: 1064916 overall_rating: 4.55 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.9 data_age_days: 29 intelligence_version: 3 nemesis: "Picture Cross" competitor_count: 6 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "puzzle"] canonical_url: "https://marlvel.ai/intel-report/games/com-easybrain-nonogram" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T10:41:19.062Z" --- # Nonogram.com - Number Games App Audit > **TL;DR:** Nonogram.com - Number Games is a games app by Easybrain Ltd, rated 4.55/5 by 1,064,916 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Nonogram.com - Number Games faces Frustrated user sentiment (4.55/5 from 1,064,916 reviews), with excessive advertising as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.55/5 (1,064,916 reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Easybrain Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Easybrain Ltd - **Category:** Games - **Target Audience:** Casual gamers and puzzle enthusiasts of all ages looking for a relaxing, brain-training activity to relieve stress and improve logical thinking. - **Platforms:** iOS & Android - **Version Audited:** 5.24.0 - **Audit Date:** 2026-04-10 - **Signal Count:** 1064916 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1452992954 - **Bundle ID:** com.easybrain.nonogram - **Google Play ID:** com.easybrain.nonogram - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-10 - **Short Description:** Nonogram is an addictive picture cross puzzle to train your brain and logic. ## Executive Snapshot Nonogram.com is a high-volume casual puzzle app by Easybrain that leverages a massive library of logic puzzles and a robust live-ops engine (Tournaments and Seasonal Events) to drive engagement. While it maintains a dominant position with over 1 million ratings, it is currently experiencing a decline in market ranking (#72 Free, โ†“18) and user sentiment. The app's value proposition of 'brain training' and 'stress relief' is currently undermined by aggressive ad monetization and UI limitations on larger puzzle grids. ## App DNA (Features & Intent) - **[Differentiator] Seasonal Events:** Time-limited events that challenge users to solve puzzles of varying difficulty to collect unique postcards. - **[Differentiator] Tournaments:** Competitive mode where players race to solve as many puzzles as possible to earn points and win prizes. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Standard] Daily Challenges:** A recurring daily puzzle task that rewards players with a special trophy at the end of the month. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Auto-crosses:** Assistance tool that automatically fills in lines where squares are already correctly identified. - **[Basic] Hint System:** Provides guidance to players when they are stuck on a specific puzzle. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad-supported gameplay, In-app purchases for hints, Ad-removal purchase (noted by users at ~$14) - **Analysis:** Monetization is heavily skewed toward high-frequency interstitial ads. The high price point for ad removal is a specific point of friction for users, leading to a 'frustrated' sentiment regarding value-for-money. ## ๐Ÿ”ด User Sentiment (High Confidence: 1,064,916 reviews) {#user-sentiment} - **Overall Rating:** 4.55/5 - **Platform Split:** iOS 4.6/5 (190,104 ratings) | Android 4.5/5 (874,812 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.55/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Core Gameplay Enjoyment** | *Evidence:* "I absolutely love this game" - **Relaxing Experience** | *Evidence:* "It's so relaxing and fun" ### Top Complaints (Impact Areas) - **Excessive Advertising** | *Evidence:* "30 seconds play, 2 minutes of ads. repeat." - **UI/UX Limitations** | *Evidence:* "Not very easy on a phone, especially if you have chubby fingers/thumbs" ## SWOT Analysis **Core Strengths:** - Massive user base (1M+ ratings) providing high social proof - Advanced live-ops engine with Tournaments and Seasonal Events - Clean, minimalist design that appeals to casual users - High update frequency (Feb/Mar 2026) **Critical Frictions:** - Aggressive ad strategy interrupting active gameplay - Lack of zoom/scroll functionality for large grids - Alienating reward structure changes (keys/books system) - High price point for ad removal ($14) **Growth Levers:** - Implement map-based progression to compete with Picture Cross - Introduce 'Mega' puzzles (multi-grid) for hardcore enthusiasts - Refine touch sensitivity to reduce accidental input errors **Market Threats:** - Declining sentiment leading to churn toward 'Zen' competitors like LunaStory - Recent ranking drop (โ†“18) indicating potential loss of market momentum - Competitors offering more diverse puzzle formats (multi-color, jigsaw meta) ## What's Changed (v2 โ†’ v3) {#recent-changes} Nonogram.com is facing a material decline in market ranking and user sentiment due to aggressive ad-monetization and unaddressed UI/UX limitations on large puzzle grids. - **[HIGH]** **[Declined] Market Ranking Drop:** The app's ranking in the US Games category fell to #72 (โ†“18), indicating a loss of market pull. - **[HIGH]** **[Shifted] Increased Monetization Friction:** User sentiment has shifted toward frustration regarding the $14 ad-removal price point and high-frequency interstitial ads. - **[HIGH]** **[Declined] Persistent UI/UX Weaknesses:** Lack of zoom/scroll functionality on large grids has solidified as a primary driver of negative user sentiment. - [MED] **[Declined] Reward Structure Alienation:** The 'keys/books' reward system continues to be a major complaint theme, negatively impacting long-term player retention. - [MED] **[Shifted] Heightened Competitive Threat:** Competitors like LunaStory and Picture Cross are increasingly positioned as superior alternatives for 'stress relief' and 'hardcore' puzzle needs. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Nonogram.com - Number Games vs Picture Cross โ€” Head to Head - **Picture Cross** by AppyNation Ltd: The most direct rival in terms of scale and market longevity, offering a nearly identical core loop with a more structured, map-based progression system. - **Key differences:** - Themed world maps and puzzle packs provide a stronger sense of progression than a list-based UI - Includes 'Mega' puzzles that are composed of multiple smaller grids to form a large image - Higher focus on curated content collections rather than infinite procedural-style puzzles - **Publisher (AppyNation) strengths:** Specializes in 'World's Biggest' puzzle series with high retention mechanics; Strong expertise in cross-promoting within a dedicated puzzle-loving user base - **Where Nonogram.com - Number Games wins:** - โœ… Superior live-ops engine with frequent Tournaments and Seasonal Events that drive daily active usage - โœ… Higher update frequency (last updated Feb 2026) compared to the nemesis - **Where Picture Cross wins:** - โŒ Better thematic immersion through its 'World Map' progression system - โŒ Higher user satisfaction regarding ad frequency compared to Nonogram.com's declining sentiment - **Verdict:** Nonogram.com holds the edge in competitive engagement and live-ops volume, but Picture Cross is the preferred choice for users seeking a structured 'journey' and thematic variety. Nonogram.com's 190k+ ratings suggest a larger reach, but its declining sentiment score (35) gives Picture Cross a strategic opening in user retention. ### Contenders (Strong Challengers) - **Nonogram - Logic Pic** by Tapps Games: A high-volume alternative that mirrors the clean, minimalist aesthetic of Nonogram.com with a massive library of levels. - Offers a 'Level Editor' or community-focused content feel in certain versions - Heavier emphasis on 'Daily Missions' that are more integrated into the core UI - **Nonogram - Jigsaw Cross Puzzle** by Fun Free Fun Games: A strong contender that blends traditional nonograms with jigsaw collection mechanics to increase long-term player motivation. - Meta-game involves collecting pieces to complete a larger jigsaw masterpiece - More vibrant, colorful UI compared to the starker design of Nonogram.com ### Peers (What They Do Better) - **Two Eyes - Nonogram** by Game Fox: Shares the same core logic but targets users looking for an artistic, story-driven, and atmospheric experience. - Features a beautiful, melancholic narrative and high-quality hand-drawn art - Focuses on 'Dual' puzzles where two players or two sides of a story interact - **Hungry Cat Nonogram** by Tuesday Quest: An adjacent logic puzzle that uses colors instead of just black/white, appealing to the same 'brain training' audience. - Multi-color logic adds a layer of complexity not found in standard nonograms - Distinctive art style and character-driven presentation (the Hungry Cat) ### New Kids on the Block (What's Innovative) - **LunaStory - Nonogram** by Remi Vision: A rising threat that capitalizes on the 'relaxing/stress relief' sentiment with superior production values and storytelling. - Exceptional visual polish and 'dream-like' atmosphere that directly addresses the 'stress relief' user need - Innovative UI that feels more like a premium experience than an ad-supported utility ## The "So What?" (Strategic Takeaway) {#so-what} Nonogram.com - Number Games is a challenged games app that is free with in-app purchases. With a 4.55/5 rating from 1,064,916 reviews, it faces significant user friction. > **Bottom Line:** Nonogram.com is a live-ops powerhouse that is currently being throttled by its own monetization strategy. To reverse the declining sentiment and ranking, the PM must prioritize UI accessibility (zoom) and move away from mid-puzzle ad interruptions, or risk losing the 'relaxing' audience to high-polish competitors like LunaStory. **Best for:** Casual gamers and puzzle enthusiasts of all ages looking for a relaxing, brain-training activity to relieve stress and improve logical thinking. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Implement Zoom and Scroll functionality โ€” *Directly addresses the 'UI/UX Limitations' complaint theme where users with 'chubby fingers' struggle with large grids, leading to accidental errors.* - [ ] [HIGH] Optimize Ad Frequency and Interstitial Timing โ€” *Addresses the #1 complaint (Excessive Advertising) where ads currently interrupt active puzzle-solving, a major driver of the 'Frustrated' sentiment.* - [ ] [MEDIUM] Audit and Refine the 'Keys/Books' Reward Structure โ€” *Cites user evidence that recent changes have 'broken the reward structure,' alienating long-term players and contributing to the declining sentiment trend.* ### Feature Gaps vs Competitors - Map-based progression system (available in Picture Cross) - Mega puzzles composed of multiple grids (available in Picture Cross) - Level Editor/Community content (available in Nonogram - Logic Pic) - Jigsaw collection meta-game (available in Nonogram - Jigsaw Cross Puzzle) - Narrative/Story elements (available in Two Eyes - Nonogram) ### Outlook: Declining - ๐Ÿ”ด Sentiment is 'Frustrated' (35) with high-frequency complaints about ad interruptions and reward structure changes. - ๐Ÿ”ด App Store ranking dropped to #72 Free (โ†“18) in the US category, suggesting reduced market pull. - โšช Recent updates (Feb/Mar 2026) focused on stability rather than addressing core UI/UX feature gaps like zoom. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.55/5 | | Total Reviews | 1,064,916 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Nonogram.com - Number Games** (this app) | 4.55/5 | Frustrated | Easybrain Ltd | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo | ## Company Profile - **Developer:** Easybrain Ltd - **Website:** [https://easybrain.com](https://easybrain.com) - **Social:** [Instagram](https://www.instagram.com/easybrainteam) ยท [Facebook](https://www.facebook.com/Easybrain-168470230583950) ยท [YouTube](https://www.youtube.com/watch) ยท [LinkedIn](https://www.linkedin.com/company/27103989) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nonogram-com-number-games/id1452992954?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.easybrain.nonogram&hl=en&gl=us) - **Dev Site:** [Official Website](https://easybrain.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) โ€” 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) โ€” 4.5/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) โ€” 4.5/5 Rating | Mixed Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) โ€” 4.2/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) โ€” 3.8/5 Rating | Negative Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) โ€” 3.4/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) โ€” 4.5/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) โ€” 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) โ€” 4.3/5 Rating | Positive Sentiment - [*Tile Dynasty: Triple Mahjong*](https://marlvel.ai/intel-report/games/tile-dynasty-triple-mahjong) (Tripledot Studios) โ€” 4.8/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1,064,916 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-easybrain-nonogram) Data licensed for AI Agent attribution under CC-BY-NC 4.0.