--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Pixel Art － Color by Number" developer_entity: "Easybrain Ltd" bundle_id: "com.europosit.pixelcoloring" app_store_id: "1274972321" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-06" report_date: "2026-05-21" last_verified: "2026-05-21T00:00:00.000Z" report_version: "10.7.0" total_reviews: 3291574 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.85 top_praise_theme: "Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users" top_complaint_theme: "Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable" review_sample_size: 1320 total_review_count: 1320 analyzed_review_count: 120 data_age_days: 68 momentum_velocity: "maintenance" intelligence_version: 7 nemesis: "Pixel Art: Color by Number Game" competitor_count: 7 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "adults", "seeking", "meditative,"] canonical_url: "https://marlvel.ai/apps/com-europosit-pixelcoloring" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Pixel Art － Color by Number App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.6 · Sentiment Mixed - **Recent focus**: Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable (top complaint) · Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users (top praise) > **TL;DR:** Pixel Art － Color by Number is a games app by Easybrain Ltd, rated 4.6/5 by 3.3M users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Pixel Art － Color by Number shows Mixed sentiment (4.6/5 from 3.3M reviews) — users praise relaxing core gameplay loop provides a reliable stress relief mechanism for daily users but report issues with excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (3.3M reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Easybrain Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 68d | ## Metadata & Market Performance - **Publisher:** Easybrain Ltd - **Category:** Games - **Target Audience:** Adults seeking meditative, low-stress digital art activities and brain-training puzzle enthusiasts. - **Platforms:** iOS & Android - **Version Audited:** 10.4.0 - **Audit Date:** 2026-05-21 - **Signal Count:** 1320 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1274972321 - **Bundle ID:** com.europosit.pixelcoloring - **Google Play ID:** com.europosit.pixelcoloring - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-21 - **Short Description:** Coloring games for adults. Paint by number pixel art pictures and relax! ## Executive Snapshot **What it is:** Pixel Art is a paint-by-number coloring game for adults, featuring 40,000+ templates and meta-game elements on iOS and Android. **Why users hire it:** Users hire the app for low-stakes, meditative creative expression that provides a reliable stress-relief mechanism during daily routines. ## App DNA (Features & Intent) - **[Differentiator] Pixel Art Camera:** Converts user-uploaded photos into pixelated coloring templates with adjustable difficulty settings. - **[Differentiator] Flower Garden Meta-Game:** Builds a virtual garden by completing coloring tasks to earn rewards. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Coloring Boosters:** Provides Color Splash and Magic Wand tools to fill multiple cells simultaneously. * *User Intent:* Users want to accelerate progress or gain temporary advantages. ## Market Position {#market-position} Pixel Art maintains top-100 grossing positions across major markets like the US and France, though its free-chart volatility suggests high reliance on paid acquisition. The gap between its #83 Free rank and top-grossing status indicates that monetization friction is beginning to outweigh its discovery advantage. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported access, Premium subscription for ad-free access and full library - **Analysis:** Freemium model utilizes ad-inventory for free users while gating content and ad-removal behind a recurring subscription. ## 🟡 User Sentiment (High Confidence: 120 of 1.3K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.7/5 (739.1K ratings) | Android 4.6/5 (2.6M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users** ### Top Complaints (Impact Areas) - **Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable** ## SWOT Analysis {#swot} **Core Strengths:** - 40,000+ image library functions as a content-based distribution barrier - Gaming-expert design framework provides a superior meditative UX - Meta-game rewards drive session frequency **Growth Levers:** - Education partnerships for B2B distribution - One-time ad-removal purchase option to capture price-sensitive users ## Recent Changes (v6 → v7) {#recent-changes} The app experience has declined due to the removal of swipe-to-color gestures and persistent ad-frequency issues, shifting user demand toward a one-time purchase model. **Overall trend**: Declining **Compared at**: 2026-05-21 ### High-impact changes - **[Removed] Swipe-to-color gesture** (features) - **[] Monetization complaint shift** (sentiment) ### Medium-impact changes - **[] Weakness and threat expansion** (swot) ### Low-impact changes - **[] Rating change** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Pixel Art － Color by Number vs Pixel Art: Color by Number Game - **Pixel Art: Color by Number Game** by Fun Games For Free: The most direct head-to-head rival, mirroring the name, core mechanics, and massive scale of Easybrain's offering. - **Key differences:** - Offers a more streamlined, classic UI focused purely on the coloring experience without heavy meta-layers - Includes a 'Mystery' category where images are hidden until colored - Stronger focus on social sharing features and community-driven content ### Contenders (Strong Challengers) - **Sandbox - Pixel Art Coloring** by Alexey Grigorkin: The 'original' pixel art app that maintains a cult-like following and high organic retention despite lower marketing spend. - Minimalist, distraction-free interface that emphasizes the 'sandbox' feel - Highly optimized for family sharing and younger audiences with strict safety controls - **Color by Number: Coloring Games** by Wildlife Studios: A high-production-value competitor that uses premium licensed content to attract a similar adult demographic. - Heavy use of licensed characters and trending pop-culture themes - More sophisticated 'Magic Tool' boosters that automate larger sections of the canvas - **No.Pix - Color by Number** by IdeaFun: A strong international competitor that frequently updates with localized content for Asian and Western markets. - Unique 'Video Coloring' mode where users color moving frames - Offline mode support is more robust than the target app ### Peers (What They Do Better) - **Happy Color – Color by Number** by X-FLOW: The market leader in the broader coloring category; while vector-based, it competes for the same 'relaxation' time. - Uses professional vector illustrations rather than pixel blocks - Exclusive partnerships with brands like Disney and Marvel - **[Lake: Coloring Book & Journal](https://marlvel.ai/apps/coloring-book-for-adults-lake)** by Lake Coloring: A premium, artist-centric peer that targets the high-end of the meditative art market. - Features curated collections from real-world independent artists - Includes journaling features to complement the coloring therapy ### New Kids on the Block (What's Innovative) - **Coloring Match** by Supersonic Studios: Disrupted the space by combining coloring with a color-mixing and object-matching mechanic. - Focuses on color accuracy and mixing rather than just filling numbered cells - Uses 3D physics-based objects as the primary canvas ## What's New - **Latest (v10.7.0, 2 months ago):** General performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Shipped Flower Garden meta-game feature. - Implemented performance and stability improvements. > **Cadence:** 2 total versions · 0 majors in last 6 months · 65 days since last update · 7 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Pixel Art － Color by Number is an established games app that is free with in-app purchases. It holds a 4.6/5 rating from 3.3M reviews. > **Bottom Line:** Pixel Art holds its category lead through a massive content library, but aggressive ad-monetization and UI regressions are eroding the meditative experience, so revenue growth hinges on introducing a one-time purchase option to stabilize churn. **Best for:** Adults seeking meditative, low-stress digital art activities and brain-training puzzle enthusiasts. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a one-time ad-removal purchase because subscription pricing is the #2 complaint theme → increase conversion among casual users ### Feature Gaps vs Competitors - Mystery category (available in Pixel Art: Color by Number Game but absent here) ### Outlook: Mixed The casual puzzle market is consolidating around fresh entrants that offer more social and physics-based engagement, leaving Pixel Art's static grid model exposed. If the team continues to prioritize ad-density over interaction fluidity, the app will likely see a sustained decline in its free-chart rankings by Q3. - 🔴 The removal of swipe-to-color gestures in the latest update creates interaction friction, which directly correlates with the recent decline in user satisfaction. - 🟢 The addition of the Flower Garden meta-game shows active investment in retention loops, which should help mitigate churn if the ad-frequency complaints are addressed. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 3.3M | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Pixel Art － Color by Number** (this app) | 4.6/5 | Mixed | Easybrain Ltd | | [Coloring Book for Adults: Lake](https://marlvel.ai/apps/coloring-book-for-adults-lake) | 4.6/5 | N/A | Lake Coloring | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Bejeweled Blitz](https://marlvel.ai/apps/bejeweled-blitz) | 3.3/5 | Mixed | PopCap | | [Temple Run](https://marlvel.ai/apps/temple-run) | 4.3/5 | N/A | Imangi Studios, LLC | | [Partymasters - Fun Idle Game](https://marlvel.ai/apps/partymasters-fun-idle-game) | 4.5/5 | N/A | AI Games FZ | ## Company Profile - **Developer:** Easybrain Ltd - **Website:** [https://easybrain.com](https://easybrain.com) - **Social:** [Instagram](https://www.instagram.com/easybrainteam) · [Facebook](https://www.facebook.com/Easybrain-168470230583950) · [YouTube](https://www.youtube.com/watch) · [LinkedIn](https://www.linkedin.com/company/27103989) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pixel-art-color-by-number/id1274972321?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.europosit.pixelcoloring&hl=en&gl=us) - **Dev Site:** [Official Website](https://easybrain.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Coloring Book for Adults: Lake*](https://marlvel.ai/apps/coloring-book-for-adults-lake) (Lake Coloring) · 4.6/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.8/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) · 4.2/5 Rating - [*Stumble Guys*](https://marlvel.ai/apps/stumble-guys) (Scopely, Inc.) · 4.5/5 Rating | Positive Sentiment - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.3K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 68 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-europosit-pixelcoloring) Data licensed for AI Agent attribution under CC-BY-NC 4.0.