--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Pixel Art － Color by Number" developer_entity: "Easybrain Ltd" bundle_id: "com.europosit.pixelcoloring" app_store_id: "1274972321" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-06" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "10.7.0" total_reviews: 3291574 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.85 top_praise_theme: "Relaxing and satisfying core coloring loop keeps players engaged during downtime or stressful moments" top_complaint_theme: "Aggressive ad frequency interrupts the relaxation flow and makes the game feel unplayable for many" review_sample_size: 2462 total_review_count: 2462 analyzed_review_count: 120 data_age_days: 53 momentum_velocity: "maintenance" intelligence_version: 9 nemesis: "Paint by Number Coloring Game" competitor_count: 11 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "adults", "seeking", "meditative,"] canonical_url: "https://marlvel.ai/apps/com-europosit-pixelcoloring" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Pixel Art － Color by Number Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.6 · Sentiment Mixed - **Recent focus**: Aggressive ad frequency interrupts the relaxation flow and makes the game feel unplayable for many (top complaint) · Relaxing and satisfying core coloring loop keeps players engaged during downtime or stressful moments (top praise) > **TL;DR:** Pixel Art － Color by Number is a games app by Easybrain Ltd, rated 4.6/5 by 3.3M users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Pixel Art － Color by Number shows Mixed sentiment (4.6/5 from 3.3M reviews) - users praise relaxing and satisfying core coloring loop keeps players engaged during downtime or stressful moments but report issues with aggressive ad frequency interrupts the relaxation flow and makes the game feel unplayable for many. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (3.3M reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Easybrain Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 53d | ## Metadata & Market Performance - **Publisher:** Easybrain Ltd - **Category:** Games - **Target Audience:** Adults seeking meditative, low-stress digital art activities and puzzle-based relaxation. - **Platforms:** iOS & Android - **Version Reviewed:** 10.4.0 - **Report Date:** 2026-08-08 - **Signal Count:** 2462 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1274972321 - **Bundle ID:** com.europosit.pixelcoloring - **Google Play ID:** com.europosit.pixelcoloring - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-08 - **Short Description:** Coloring games for adults. Paint by number pixel art pictures and relax! ## Executive Snapshot **What it is:** Pixel Art is a paint-by-number coloring game for adults, offering a meditative digital art experience on iOS and Android. **Why users hire it:** Users hire Pixel Art for low-stakes, meditative stress relief, using the coloring loop to manage anxiety during downtime. ## App DNA (Features & Intent) - **[Differentiator] Pixel Art Camera:** Converts user-uploaded photos into pixelated templates, acting as a unique differentiator for creative engagement. - **[Differentiator] Flower Garden Meta-Game:** Gamified progression system where users color objects to build virtual gardens, driving daily active usage via reward loops. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Coloring Boosters:** Tools like Color Splash and Magic Wand automate cell filling, standardizing the experience for users seeking faster completion. * *User Intent:* Users want to accelerate progress or gain temporary advantages. ## Market Position {#market-position} Pixel Art maintains a high rating of 4.72 across 3.2M+ ratings. Its grossing rank often lags behind its free-tier discovery, signaling monetization friction relative to its category-leading content library. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ad-supported access, Premium subscription for ad removal and full content access - **Analysis:** The freemium model relies on ad-supported play for the majority of content, with a subscription gate for ad removal and exclusive access. ## 🟡 User Sentiment (High Confidence: 120 of 2.5K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.7/5 (739.1K ratings) | Android 4.6/5 (2.6M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Relaxing and satisfying core coloring loop keeps players engaged during downtime or stressful moments** - **Creative freedom to import personal photos for coloring provides a unique value for long-term users** ### Top Complaints (Impact Areas) - **Aggressive ad frequency interrupts the relaxation flow and makes the game feel unplayable for many** ## SWOT Analysis {#swot} **Core Strengths:** - 40,000+ artwork library functions as a content-depth barrier - Camera-to-pixel tool drives unique user-generated content **Growth Levers:** - B2B partnerships for meditative art therapy in clinical settings - One-time payment option to remove ads ## Recent Changes (v8 → v9) {#recent-changes} The app remains in a maintenance phase, but the analysis now identifies B2B clinical partnerships as a growth opportunity and emphasizes the risk of user churn due to monetization friction. **Overall trend**: Mixed **Compared at**: 2026-08-08 ### Medium-impact changes - **[Added] B2B Clinical Opportunity** (swot) - **[Added] Ad-free Competitive Threat** (swot) - **[Shifted] Monetization Critique** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Pixel Art － Color by Number vs Paint by Number Coloring Game - **[Paint by Number Coloring Game](https://marlvel.ai/apps/com-paint-bynumber)** by Oakever Games: This app is a direct competitor in the digital coloring space, targeting the same audience seeking meditative, paint-by-number gameplay experiences. - **Key differences:** - Integrates narrative-driven picture book stories to increase long-term user engagement and retention - Features dedicated collection events that incentivize daily active usage through time-limited rewards - Utilizes a more aggressive premium subscription model compared to this app's broader free-to-play focus ### Contenders (Strong Challengers) - **[Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite)** by POMELO TECH: It occupies a specific niche within the coloring category by focusing on a surreal and moody aesthetic that appeals to a distinct sub-segment. - Curates a specialized library of surreal and moody art styles for a more mature audience - Includes an auto-fill tool that streamlines the coloring process for users seeking faster completion - **[Color Aura: Paint by Number](https://marlvel.ai/apps/color-aura-paint-by-number)** by Oakever Games: This app directly challenges this app with high-quality, artist-collaborated content and a similar offline-first experience. - Features exclusive artworks created in collaboration with professional artists to boost brand prestige - Offers robust offline coloring capabilities that cater to users without consistent internet access - **[Silhouette Art Master Craft](https://marlvel.ai/apps/silhouette-art-master-craft)** by Aysha Sehar: This app targets the same creative-relaxation audience but differentiates through a unique layering mechanic rather than traditional pixel coloring. - Utilizes a distinct silhouette layering mechanic that offers a different tactile feel than pixel art - Employs a level-based progression system that creates a more structured sense of achievement - **[Artbook - Paint by Number](https://marlvel.ai/apps/artbook-paint-by-number)** by Hyperfun: It competes for the same casual gaming demographic by offering a similar paint-by-number mechanic with a focus on social sharing. - Includes built-in social video sharing tools to encourage user-generated content and viral growth - Provides a sandbox mode that allows for more creative freedom than this app's structured coloring ### Peers (What They Do Better) - **[Christmas Paintings - Art Book](https://marlvel.ai/apps/christmas-paintings)** by Hyperfun: This app provides a similar relaxation experience with a focus on festive, multi-generational art. - Designed for multi-generational accessibility, allowing both children and adults to enjoy the same content - Emphasizes a relaxation-focused gameplay loop that minimizes competitive or time-pressured elements - **[Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess)** by Abovegames LTD: Users report: It shares the coloring mechanic but pivots the target audience toward children with thematic content. - Features a kid-friendly interface with simplified navigation and age-appropriate content themes - Includes magic brush tools that provide instant gratification for younger, less precise users - **[Christmas Artbook - Xmas Art](https://marlvel.ai/apps/christmas-artbook)** by Hyperfun: This app targets the same audience during seasonal peaks, focusing on thematic coloring content. - Focuses entirely on seasonal holiday content to drive high engagement during specific times of year - Optimized specifically for smooth touch controls on smaller mobile device screens - **[Mandala Coloring Pages Game](https://marlvel.ai/apps/mandala-coloring-pages-game)** by 2 Monkeys: This app serves the same relaxation-focused user base but focuses specifically on the mandala art niche. - Specializes exclusively in intricate mandala designs, catering to a specific meditative user preference - Integrates ambient sound effects and music to enhance the meditative atmosphere during gameplay ### New Kids on the Block (What's Innovative) - **[Jackpot Slots - Win Real Money](https://marlvel.ai/apps/com-prominent-slot)** by Prominent IT Tech Solutions LLC: While categorized as a game, this app is a distractor that leverages gambling mechanics, which some users allege can lead to deceptive financial expectations [1]. - Integrates real-money gambling mechanics which differ fundamentally from this app's non-monetary relaxation focus - **[Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor)** by Emily Loughty: A new entrant attempting to blend coloring mechanics with character customization features. - Combines traditional coloring pages with character customization to offer a more personalized creative experience ## What's New - **Latest (v8.1.0, 3 years ago):** General performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships stability updates every 53 days. - Maintains 40,000+ artwork library. > **Cadence:** 10 total versions · 0 majors in last 6 months · 145 days since last update · 53 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Pixel Art － Color by Number is a games app that is free with in-app purchases. With a 4.6/5 rating from 3.3M reviews, it shows mixed user reception. > **Bottom Line:** Pixel Art holds a dominant content library but risks its retention base due to technical debt and aggressive ad-frequency, so the PM must prioritize cloud-save infrastructure to secure long-term user loyalty. **Best for:** Adults seeking meditative, low-stress digital art activities and puzzle-based relaxation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship cloud-save system because users report losing progress on device changes → increase long-term retention ### Feature Gaps vs Competitors - Cloud-save system (available in competitors, missing here) ### Outlook: Mixed Users report: The digital coloring market is shifting toward narrative-driven progression and ad-free experiences. Pixel Art's maintenance-mode update cadence leaves it exposed to rivals that offer better data persistence and more flexible monetization. - 🔴 The latest release focused on stability but failed to address the top-requested cloud-save feature, which continues to drive negative sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 3.3M | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Pixel Art － Color by Number** (this app) | 4.6/5 | Mixed | Easybrain Ltd | | [Paint by Number Coloring Game](https://marlvel.ai/apps/com-paint-bynumber) | 4.7/5 | Thrilled | Oakever Games | | [Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite) | 4.5/5 | n/a | POMELO TECH | | [Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) | 4.3/5 | N/A | Abovegames LTD | | [Jackpot Slots - Win Real Money](https://marlvel.ai/apps/com-prominent-slot) | 4.6/5 | N/A | Prominent IT Tech Solutions LLC | | [Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor) | 2.1/5 | N/A | Emily Loughty | ## Company Profile - **Developer:** Easybrain Ltd - **Website:** [https://easybrain.com](https://easybrain.com) - **Social:** [Instagram](https://www.instagram.com/easybrainteam) · [Facebook](https://www.facebook.com/Easybrain-168470230583950) · [YouTube](https://www.youtube.com/watch) · [LinkedIn](https://www.linkedin.com/company/27103989) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pixel-art-color-by-number/id1274972321?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.europosit.pixelcoloring&hl=en&gl=us) - **Dev Site:** [Official Website](https://easybrain.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Paint by Number Coloring Game*](https://marlvel.ai/apps/com-paint-bynumber) (Oakever Games) · 4.7/5 Rating | Excellent Sentiment - [*Dark Color: Paint by Number*](https://marlvel.ai/apps/com-paint-color-lite) (POMELO TECH) · 4.5/5 Rating - [*Princess Coloring Book Kids*](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) (Abovegames LTD) · 4.3/5 Rating - [*Jackpot Slots - Win Real Money*](https://marlvel.ai/apps/com-prominent-slot) (Prominent IT Tech Solutions LLC) · 4.6/5 Rating - [*Tomodachi studio life maker*](https://marlvel.ai/apps/com-editorstudio-mycolor) (Emily Loughty) · 2.1/5 Rating - [*Color Aura: Paint by Number*](https://marlvel.ai/apps/color-aura-paint-by-number) (Oakever Games) · 4.8/5 Rating | Positive Sentiment - [*Silhouette Art Master Craft*](https://marlvel.ai/apps/silhouette-art-master-craft) (Aysha Sehar) · 4.2/5 Rating - [*Mandala Coloring Pages Game*](https://marlvel.ai/apps/mandala-coloring-pages-game) (2 Monkeys) · 4.6/5 Rating | Positive Sentiment - [*Artbook - Paint by Number*](https://marlvel.ai/apps/artbook-paint-by-number) (Hyperfun) · 4.7/5 Rating - [*Christmas Artbook*](https://marlvel.ai/apps/christmas-artbook) (Hyperfun) · 4.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2.5K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 53 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-europosit-pixelcoloring) Data licensed for AI Agent attribution under CC-BY-NC 4.0.