--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Home My World™: Clean ASMR" developer_entity: "BeheFun Games Limited" bundle_id: "com.jxqygames.idlehome" app_store_id: "1538377416" google_play_id: "com.behefun.homemhmg" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-17" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "1.3.53" total_reviews: 103224 overall_rating: 4.5 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "The core gameplay loop provides a fun and engaging way to pass time for casual players" top_complaint_theme: "Aggressive advertising in the app store misrepresents the core gameplay as a relaxing cleaning simulation" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "House Flipper: Home Design" competitor_count: 7 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "interested"] canonical_url: "https://marlvel.ai/apps/com-jxqygames-idlehome" license: "CC-BY-NC 4.0" content_version: "v2" --- # My Home My World™: Clean ASMR Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.51 · Sentiment Mixed - **Recent focus**: Aggressive advertising in the app store misrepresents the core gameplay as a relaxing cleaning simulation (top complaint) · The core gameplay loop provides a fun and engaging way to pass time for casual players (top praise) > **TL;DR:** My Home My World™: Clean ASMR is a games app by BeheFun Games Limited, rated 4.51/5 by 103.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** My Home My World™: Clean ASMR shows Mixed sentiment (4.51/5 from 103.2K reviews) - users praise the core gameplay loop provides a fun and engaging way to pass time for casual players but report issues with aggressive advertising in the app store misrepresents the core gameplay as a relaxing cleaning simulation. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.51/5 (103.2K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | BeheFun Games Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** BeheFun Games Limited - **Category:** Games - **Target Audience:** Casual gamers interested in home design, simulation, and satisfying cleaning mechanics. - **Platforms:** iOS & Android - **Version Reviewed:** 1.3.55 - **Report Date:** 2026-07-30 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1538377416 - **Bundle ID:** com.jxqygames.idlehome - **Google Play ID:** com.behefun.homemhmg - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 - **Short Description:** Clean up world, build homes, spin for coins. Satisfying, remodeling, social fun! ## Executive Snapshot **What it is:** My Home My World™: Clean ASMR is a casual home-design and cleaning simulation game for iOS and Android. **Why users hire it:** Players use the app to escape into a low-friction, repetitive cleaning and building loop that provides immediate, satisfying visual feedback. ## App DNA (Features & Intent) - **[Standard] House Construction Simulation:** Real-life simulation of home building from exterior framing to interior decor. - **[Differentiator] Woodturning Mini-game:** Hands-on crafting tool to sculpt custom furniture and art pieces for virtual homes. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Cleaning ASMR Gameplay:** Satisfying mechanics for scrubbing, sweeping, and restoring environments. ## Market Position {#market-position} The app maintains a 4.68 rating across 103,224 total reviews, but the 15-week update cadence limits its ability to compete with more active simulation titles. The reliance on slot-machine mechanics for currency generation creates a high-friction experience that contrasts with its relaxing marketing. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases for coins and premium design options - **Analysis:** Freemium model relies on ad-supported gameplay loops and IAP-gated premium design assets. ## 🟡 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.51/5 - **Platform Split:** iOS 4.7/5 (24.7K ratings) | Android 4.5/5 (78.6K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core gameplay loop provides a fun and engaging way to pass time for casual players** - **Responsive support staff provide clear instructions and help players navigate game features effectively** ### Top Complaints (Impact Areas) - **Aggressive advertising in the app store misrepresents the core gameplay as a relaxing cleaning simulation** ## SWOT Analysis {#swot} **Core Strengths:** - Satisfying cleaning mechanics drive short-burst session frequency **Growth Levers:** - Implementing a team-management tool would address the #1 requested social feature ## Recent Changes (v2 → v3) {#recent-changes} Development activity has stalled into a maintenance-only cycle, with the app shipping no new content over the last 103 days. This lack of investment, combined with persistent user complaints regarding monetization, has caused the sentiment score to decline from 55 to 45. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Declined] Development Cadence** (positioning) - **[Declined] Sentiment Score** (sentiment) ### Medium-impact changes - **[Removed] Feature List Consolidation** (features) - **[Shifted] SWOT Analysis Refinement** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### My Home My World™: Clean ASMR vs House Flipper: Home Design - **House Flipper: Home Design** by Digital Melody Games: The definitive 3D renovation and cleaning simulation on mobile, mirroring the core 'clean and build' loop with significantly higher fidelity and depth. - **Key differences:** - Advanced simulation mechanics including electrical work and plumbing - Higher-quality 3D assets and more realistic lighting engine - Extensive catalog of real-world inspired furniture and materials ### Contenders (Strong Challengers) - **[Dice Dreams](https://marlvel.ai/apps/dice-dreams)** by SuperPlay: Directly competes for the 'social-casino build' audience, using dice rolls instead of spins to fund world construction. - Highly polished social features including attacking and stealing from friends - Stronger narrative progression through different themed kingdoms - **Deep Clean Inc. 3D** by Alictus: Focuses exclusively on the ASMR cleaning satisfaction that is a primary marketing hook for My Home My World. - Hyper-focused on satisfying cleaning mechanics (scrubbing, washing) - Minimalist UI designed for short-burst therapeutic play - **House Designer: Fix & Flip** by Karate Goose Studio: A direct simulation alternative that allows users to buy, fix, and sell houses in a full 3D environment. - Includes outdoor gardening and pool maintenance simulation - More focus on the 'flipping' economy (buying low, selling high) ### Peers (What They Do Better) - **Coin Master** by Moon Active: The genre-defining social-casino builder that established the 'spin to build' loop used in My Home My World. - Massive global player base and celebrity-backed marketing - Deep card-collection and pet systems for long-term retention - **Project Makeover** by Magic Tavern, Inc.: Shares the 'renovation and makeover' audience, though it uses Match-3 mechanics instead of 3D simulation. - Heavy emphasis on character fashion and personal makeovers alongside home design - High-production value narrative and character drama ### New Kids on the Block (What's Innovative) - **PowerWash Clean Simulator 3D** by FOF: Capitalizes on the viral 'PowerWash' trend, offering a more specialized cleaning experience that competes with the ASMR features. - Focuses specifically on high-pressure water cleaning mechanics - Level-based progression through increasingly dirty environments ## What's New - **Latest (v1.3.55, 3 months ago):** General bug fixes and system optimizations for improved gameplay stability. ## App Momentum (Maintenance) {#momentum} - Ships only bug fixes. - Last major release 3 months ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 103 days since last update · 132 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} My Home My World™: Clean ASMR is a games app that is free with in-app purchases. With a 4.51/5 rating from 103.2K reviews, it shows mixed user reception. > **Bottom Line:** Users report: The current reliance on slot-machine monetization and misleading advertising creates a high-churn funnel that undermines the app's potential as a creative simulation. Pivoting to a more transparent, construction-focused reward loop would reduce the churn currently driven by the disconnect between marketing and gameplay. **Best for:** Casual gamers interested in home design, simulation, and satisfying cleaning mechanics. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit store-page marketing assets because reviews flag misleading ads as a top complaint → reduce new-user churn ### Outlook: Declining Users report: The casual simulation market is consolidating around titles that offer consistent live-ops and transparent gameplay loops. My Home My World™: Clean ASMR remains exposed due to its maintenance-mode update cadence and reliance on deceptive marketing, which will likely accelerate user churn into the next quarter. - 🔴 The 15-week update cadence leaves the app vulnerable to more active rivals, as the lack of new content erodes the long-term player base. - 🔴 Users report: Aggressive monetization and currency-stealing mechanics drive negative sentiment, which compounds the churn pressure already created by misleading store-page advertising. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.51/5 | | Total Reviews | 103.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Home My World™: Clean ASMR** (this app) | 4.51/5 | Mixed | BeheFun Games Limited | | [Dice Dreams™](https://marlvel.ai/apps/dice-dreams) | 4.9/5 | Mixed | SuperPlay | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Archero](https://marlvel.ai/apps/archero) | 4.5/5 | N/A | HABBY | | [Bejeweled Blitz](https://marlvel.ai/apps/bejeweled-blitz) | 3.3/5 | n/a | PopCap | | [Brawl Stars](https://marlvel.ai/apps/brawl-stars) | 4.5/5 | n/a | Supercell | ## Company Profile - **Developer:** BeheFun Games Limited - **Website:** [https://behefun.com/](https://behefun.com/) - **Social:** [Facebook](https://www.facebook.com/profile.php?id=100068828412806) · [LinkedIn](https://www.linkedin.com/company/75636755) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-home-my-world-clean-asmr/id1538377416?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.behefun.homemhmg&hl=en&gl=us) - **Dev Site:** [Official Website](https://behefun.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Dice Dreams™*](https://marlvel.ai/apps/dice-dreams) (SuperPlay) · 4.9/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.8/5 Rating - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) · 4.5/5 Rating | Positive Sentiment - [*Stumble Guys*](https://marlvel.ai/apps/stumble-guys) (Scopely, Inc.) · 4.6/5 Rating - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/apps/youriding-surf-and-bodyboard) (BoardScore, Inc.) · 4.2/5 Rating ## Frequently Asked Questions {#faq} ### Is My Home My World™: Clean ASMR a relaxing cleaning game? While the app features cleaning mechanics, user reviews report that the core gameplay is heavily focused on slot-machine-style currency generation rather than the relaxing cleaning simulation shown in advertisements. ### Does the game have intrusive advertisements? Yes, players report that excessive pop-up advertisements and monetization pressure frequently disrupt the gameplay flow. ### Can other players steal my currency? Yes, the game includes a mechanic that allows other players to steal currency, which is a frequent source of frustration for active users. ### What are some alternatives to My Home My World™? Players looking for home design and simulation games should explore titles that prioritize creative construction and progression over slot-machine mechanics. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-jxqygames-idlehome) Data licensed for AI Agent attribution under CC-BY-NC 4.0.