--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Home My World™: Clean ASMR" developer_entity: "BeheFun Games Limited" bundle_id: "com.jxqygames.idlehome" app_store_id: "1538377416" google_play_id: "com.behefun.homemhmg" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-11" report_date: "2026-04-11" report_version: "1.3.53" total_reviews: 102843 overall_rating: 4.52 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.9 data_age_days: 0 intelligence_version: 2 nemesis: "House Flipper: Home Design" competitor_count: 7 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "enjoy"] canonical_url: "https://marlvel.ai/intel-report/games/com-jxqygames-idlehome" license: "CC-BY-NC 4.0" --- # My Home My World™: Clean ASMR App Audit > **TL;DR:** My Home My World™: Clean ASMR is a games app by BeheFun Games Limited, rated 4.52/5 by 102,843 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My Home My World™: Clean ASMR shows Mixed sentiment (4.52/5 from 102,843 reviews) — users praise general entertainment value but report issues with misleading advertising. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.52/5 (102,843 reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | BeheFun Games Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** BeheFun Games Limited - **Category:** Games - **Target Audience:** Casual gamers who enjoy relaxing, therapeutic simulation games and social interaction with friends. - **Platforms:** iOS & Android - **Version Audited:** 1.3.53 - **Audit Date:** 2026-04-11 - **Signal Count:** 102843 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1538377416 - **Bundle ID:** com.jxqygames.idlehome - **Google Play ID:** com.behefun.homemhmg - **Data Window:** Analysis based on signals collected up to 2026-04-11 - **Short Description:** Clean up world, build homes, spin for coins. Satisfying, remodeling, social fun! ## Executive Snapshot My Home My World™: Clean ASMR is a hybrid simulation and social-casino title that combines 3D home construction and ASMR cleaning with a 'spin-to-earn' progression loop. While it has achieved a #88 Grossing rank in its category, it suffers from a significant disconnect between its ASMR-focused marketing and its casino-heavy gameplay reality. Its primary differentiator is a unique woodturning mini-game, but aggressive monetization and 'bait-and-switch' advertising perceptions are major friction points for its 100k+ user base. ## App DNA (Features & Intent) - **[Standard] Home Construction Simulation:** Full-scale house building from exterior framing to interior decor with 3D graphics. - **[Differentiator] Satisfying Cleaning Mechanics:** Therapeutic ASMR-style cleaning gameplay including scrubbing, sweeping, and lawn mowing. - **[Differentiator] Woodturning Mini-game:** Hands-on crafting tool to sculpt custom furniture and unique art pieces. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Social Community & Multiplayer:** Connect with friends, compete in leaderboards, and visit properties. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Casual Casino-style Rewards:** Spin the wheel and roll dice to earn coins and energy for building. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play, In-app purchases for coins and premium design options - **Analysis:** Monetization is a hybrid of social-casino mechanics (spins/dice) and decorative simulation purchases, with users reporting a steep spending curve within the first three days. ## 🟡 User Sentiment (High Confidence: 102,843 reviews) - **Overall Rating:** 4.52/5 - **Platform Split:** iOS 4.7/5 (24,540 ratings) | Android 4.5/5 (78,303 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **General Entertainment Value** | *Evidence:* "Its a fun game!!!!.... I really enjoy playing" - **Social and Community Features** | *Evidence:* "you will make friends" ### Top Complaints (Impact Areas) - **Misleading Advertising** | *Evidence:* "Not as advertised. The advertisement I saw for this game showed it as a relaxing asmr cleaning game" - **Aggressive Monetization and Pacing** | *Evidence:* "It starts slow, then suddenly you realize you’ve spent $20 in just three days." ## SWOT Analysis **Core Strengths:** - Unique woodturning mini-game for custom crafting - High volume of social proof (100k+ ratings) - Simple, one-handed controls for high accessibility - Strong hybrid loop of building and social-casino rewards **Critical Frictions:** - High churn risk due to misleading ASMR-focused advertising - Aggressive monetization walls (energy and coin costs) - Frustrating 'coin-stealing' mechanics that penalize progress - Lower graphical fidelity compared to simulation-first rivals **Growth Levers:** - Align UA creative with actual casino/social gameplay to improve LTV - Deepen the woodturning system into a social marketplace - Introduce protection mechanics (shields) to reduce 'stolen coin' frustration - Expand into high-pressure washing mechanics to capture PowerWash trends **Market Threats:** - High-fidelity simulation rivals like House Flipper - Platform crackdowns on misleading advertising practices - Established social-casino giants like Coin Master with deeper retention systems ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### My Home My World™: Clean ASMR vs House Flipper: Home Design — Head to Head - **House Flipper: Home Design** by Digital Melody Games: The definitive 3D renovation and cleaning simulation on mobile, mirroring the core 'clean and build' loop with significantly higher fidelity and depth. - **Key differences:** - Advanced simulation mechanics including electrical work and plumbing - Higher-quality 3D assets and more realistic lighting engine - Extensive catalog of real-world inspired furniture and materials - **Publisher (Digital Melody) strengths:** Strong partnership with PlayWay S.A. (PC House Flipper IP); Expertise in porting complex PC simulation mechanics to mobile - **Where My Home My World™: Clean ASMR wins:** - ✅ Incorporates social-casino 'spin to earn' mechanics for faster progression - ✅ Unique woodturning mini-game adds a layer of custom crafting missing in rivals - **Where House Flipper: Home Design wins:** - ❌ Significantly larger user base with over 180k iOS ratings - ❌ Superior technical performance and more realistic 3D graphics - **Verdict:** House Flipper dominates the simulation depth, but My Home My World has the edge for casual players who prefer the social-casino reward loop (spins/dice) over pure manual labor simulation. ### Contenders (Strong Challengers) - **[Dice Dreams](https://marlvel.ai/intel-report/games/dice-dreams)** by SuperPlay: Directly competes for the 'social-casino build' audience, using dice rolls instead of spins to fund world construction. - Highly polished social features including attacking and stealing from friends - Stronger narrative progression through different themed kingdoms - **Deep Clean Inc. 3D** by Alictus: Focuses exclusively on the ASMR cleaning satisfaction that is a primary marketing hook for My Home My World. - Hyper-focused on satisfying cleaning mechanics (scrubbing, washing) - Minimalist UI designed for short-burst therapeutic play - **House Designer: Fix & Flip** by Karate Goose Studio: A direct simulation alternative that allows users to buy, fix, and sell houses in a full 3D environment. - Includes outdoor gardening and pool maintenance simulation - More focus on the 'flipping' economy (buying low, selling high) ### Peers (What They Do Better) - **Coin Master** by Moon Active: The genre-defining social-casino builder that established the 'spin to build' loop used in My Home My World. - Massive global player base and celebrity-backed marketing - Deep card-collection and pet systems for long-term retention - **Project Makeover** by Magic Tavern, Inc.: Shares the 'renovation and makeover' audience, though it uses Match-3 mechanics instead of 3D simulation. - Heavy emphasis on character fashion and personal makeovers alongside home design - High-production value narrative and character drama ### New Kids on the Block (What's Innovative) - **PowerWash Clean Simulator 3D** by FOF: Capitalizes on the viral 'PowerWash' trend, offering a more specialized cleaning experience that competes with the ASMR features. - Focuses specifically on high-pressure water cleaning mechanics - Level-based progression through increasingly dirty environments ## The "So What?" (Strategic Takeaway) My Home My World™: Clean ASMR is an established games app that is free with in-app purchases. With a 4.52/5 rating from 102,843 reviews, it shows polarized user reception. > **Bottom Line:** My Home My World™ is a successful but volatile hybrid that risks its long-term viability by 'baiting' users with ASMR ads for a casino-style game. If I were the PM, I would prioritize aligning marketing with the actual social-casino loop and smoothing the aggressive early-game monetization to capitalize on its unique crafting differentiators. **Best for:** Casual gamers who enjoy relaxing, therapeutic simulation games and social interaction with friends. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Align UA creative with core social-casino loop — *Misleading advertising is the #1 complaint theme, leading to high Day 1 churn from users expecting a pure ASMR experience.* - [ ] [MEDIUM] Implement coin protection/shield mechanics — *Users report losing over 60% of their coins (e.g., 918M of 1.5B) to stealing, which is a major friction point for progression.* - [ ] [MEDIUM] Expand Woodturning into a core social feature — *This is the primary differentiator identified in feature analysis; making it a social hub would distance the app from generic Coin Master clones.* ### Feature Gaps vs Competitors - Advanced simulation mechanics like electrical/plumbing (available in House Flipper) - Narrative progression through themed kingdoms (available in Dice Dreams) - Card-collection and pet systems for long-term retention (available in Coin Master) - Outdoor gardening and pool maintenance (available in House Designer) ### Outlook: Stable - 🟢 Entered US charts at #88 Grossing (NEW) in Dec 2025 — indicates strong monetization potential. - 🔴 Recent updates (v1.3.53) focused only on bug fixes — no active feature investment to address simulation depth gaps. - ⚪ Mixed mood among users due to advertising disconnect — high volume of ratings provides a buffer but churn remains a risk. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.52/5 | | Total Reviews | 102,843 | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Home My World™: Clean ASMR** (this app) | 4.52/5 | Mixed | BeheFun Games Limited | | [Dice Dreams™](https://marlvel.ai/intel-report/games/dice-dreams) | 4.9/5 | Mixed | SuperPlay | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Mixed | Dream Games | | [Bejeweled Blitz](https://marlvel.ai/intel-report/games/bejeweled-blitz) | 3.4/5 | Frustrated | PopCap | | [Temple Run](https://marlvel.ai/intel-report/games/temple-run) | 4.3/5 | Excited | Imangi Studios, LLC | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | ## Company Profile - **Developer:** BeheFun Games Limited - **Website:** [https://behefun.com/](https://behefun.com/) - **Social:** [Facebook](https://www.facebook.com/profile.php?id=100068828412806) · [LinkedIn](https://www.linkedin.com/company/75636755) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-home-my-world-clean-asmr/id1538377416?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.behefun.homemhmg&hl=en&gl=us) - **Dev Site:** [Official Website](https://behefun.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Dice Dreams™*](https://marlvel.ai/intel-report/games/dice-dreams) (SuperPlay) — 4.9/5 Rating | Mixed Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 102,843 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-jxqygames-idlehome) Data licensed for AI Agent attribution under CC-BY-NC 4.0.