--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Obey Me! NB" developer_entity: "NTT Solmare" bundle_id: "com.nttsolmare.game.ios.obeyme2" app_store_id: "1638272826" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "N/A" report_date: "2026-04-13" report_version: "N/A" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 75 intelligence_version: 2 nemesis: "Ensemble Stars!! Music" competitor_count: 8 tags: ["games", "freemium", "mobile app", "app review", "app analysis", "anime-style", "visual", "novels"] canonical_url: "https://marlvel.ai/intel-report/games/com-nttsolmare-game-ios-obeyme2" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T23:31:15.494Z" --- # Obey Me! NB App Audit > **TL;DR:** Obey Me! NB is a games app by NTT Solmare, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Obey Me! NB is a games app by NTT Solmare. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Games | | **Developer** | NTT Solmare | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** NTT Solmare - **Category:** Games - **Target Audience:** Fans of anime-style visual novels and otome games who enjoy character-driven storytelling and rhythm-based gameplay. - **Platforms:** iOS - **Version Audited:** N/A - **Audit Date:** 2026-04-13 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1638272826 - **Bundle ID:** com.nttsolmare.game.ios.obeyme2 - **Data Window:** Analysis based on signals collected up to 2026-04-13 ## Executive Snapshot Obey Me! NB is a hybrid otome-rhythm game by NTT Solmare that leverages a unique 'Seven Deadly Sins' demon theme to differentiate itself in the visual novel space. It currently shows strong commercial performance, ranking #22 Grossing in its category (US) with upward movement. Its core value proposition is the integration of rhythm mechanics into a romantic narrative, though it faces significant competition from high-fidelity 3D titles. ## App DNA (Features & Intent) - **[Standard] Otome Simulation Gameplay:** Interactive narrative-driven gameplay focusing on romantic relationships with demon characters. - **[Differentiator] Rhythm Game Mechanics:** Integrated rhythm-based challenges that influence story progression and character interactions. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Character Collection and Customization:** Collecting cards and managing character interactions within a virtual environment. * *User Intent:* Users value self-expression and personalized experiences. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with base content, In-app purchases for currency, items, and gacha-style character acquisition - **Analysis:** Typical mobile otome monetization model relying on gacha mechanics and energy-based progression. ## SWOT Analysis **Core Strengths:** - Unique 'Demon' and 'Seven Deadly Sins' thematic branding - Accessible vertical-mode gameplay for casual play - Successful hybrid rhythm-narrative loop **Critical Frictions:** - Lower production value in 3D choreography compared to Nemesis - Simpler rhythm engine compared to hardcore competitors - Standard 2D/Live2D assets in an increasingly 3D market **Growth Levers:** - Targeting mature audience segments to counter 'What in Hell is Bad?' - Upgrading to high-fidelity 3D assets for music performances - Expanding the 'Seven Deadly Sins' IP into broader media-mix **Market Threats:** - Market shift toward high-budget 3D immersion (Love and Deepspace) - Dominance of Ensemble Stars!! Music in the technical rhythm space - High R&D spending from global publishers like NetEase and HoYoverse ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Obey Me! NB vs Ensemble Stars!! Music — Head to Head - **Ensemble Stars!! Music** by Happy Elements: The most direct rival in the hybrid rhythm-gacha space featuring a large cast of male characters, competing for the same core demographic that values both musical gameplay and character relationship building. - **Key differences:** - High-fidelity 3D music video performances during rhythm gameplay - More complex rhythm mechanics with multiple difficulty tiers - Extensive discography and frequent song additions - **Publisher (Happy Elements) strengths:** Dominant position in the idol-simulation sub-genre; Exceptional high-quality 2D and 3D asset production - **Where Obey Me! NB wins:** - ✅ Stronger focus on the 'Otome' romantic narrative compared to the idol-career focus of the nemesis - ✅ Unique 'Demon' and 'Seven Deadly Sins' thematic branding that appeals to a specific fantasy niche - **Where Ensemble Stars!! Music wins:** - ❌ Significantly higher production value in 3D choreography and stage effects - ❌ Larger global active user base and more frequent community events - **Verdict:** While Ensemble Stars!! Music dominates the technical rhythm space and overall revenue, Obey Me! NB maintains a loyal edge through its specific romantic fantasy narrative and character-driven 'demon' interactions that the nemesis lacks. ### Contenders (Strong Challengers) - **[Love and Deepspace](https://marlvel.ai/intel-report/games/love-and-deepspace)** by Infold Games: The current market leader in high-budget otome games, utilizing 3D immersion and first-person interactions to capture the modern otome audience. - Full 3D real-time combat system instead of rhythm mechanics - Highly realistic 3D character models and first-person 'date' modes - **[Tears of Themis](https://marlvel.ai/intel-report/games/tears-of-themis)** by COGNOSPHERE PTE. LTD.: A high-production value otome title from the creators of Genshin Impact, focusing on investigative narrative and card-based battles. - Legal/detective themed storyline providing a more mature narrative hook - Superior UI/UX design and polished live-2D character art - **Disney Twisted-Wonderland** by Aniplex Inc.: Directly competes in the 'narrative + rhythm + male character collection' loop, leveraging a dark-fantasy Disney aesthetic. - Strong IP leverage with characters inspired by Disney villains - Unique art style by Yana Toboso (Black Butler creator) ### Peers (What They Do Better) - **Hatsune Miku: Colorful Stage!** by Sega Corporation: While not an otome game, it is the primary destination for rhythm game players on mobile and shares a significant audience overlap. - Focus on Vocaloid culture and competitive rhythm play - Virtual live concert features for social interaction - **Mystic Messenger** by Cheritz: A legacy title that remains a staple for the otome audience due to its unique real-time chat simulation mechanics. - Real-time notification-based gameplay simulating a messaging app - Heavy emphasis on phone calls and text-based storytelling ### New Kids on the Block (What's Innovative) - **Lovebrush Chronicles** by NetEase Games: A recently launched high-quality narrative title featuring a multiverse romance concept and high-end artistic production. - Multiverse-based storytelling where characters have different roles in each world - Extensive use of full-screen illustrations and high-quality voice acting - **What in Hell is Bad?** by Prettybusy: A direct thematic competitor focusing on the 'Seven Deadly Sins' and demons, targeting a more mature segment of the Obey Me! audience. - Explicitly mature content and 'spicier' character interactions - Tower defense gameplay mechanics mixed with character collection ## The "So What?" (Strategic Takeaway) {#so-what} Obey Me! NB is an established games app that is free with in-app purchases. > **Bottom Line:** Obey Me! NB is a resilient niche leader with strong current momentum, but it is technically outclassed by 3D rivals. To maintain its #22 Grossing position, the PM must decide between upgrading production values to match Ensemble Stars or leaning harder into its unique 'Demon' narrative to capture the mature audience segment currently being courted by newer, edgier competitors. **Best for:** Fans of anime-style visual novels and otome games who enjoy character-driven storytelling and rhythm-based gameplay. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Evaluate investment in 3D performance assets — *Nemesis (Ensemble Stars!! Music) and Contender (Love and Deepspace) win on high-fidelity 3D production value, which is becoming the genre standard.* - [ ] [MEDIUM] Deepen 'Seven Deadly Sins' thematic content — *New Kid 'What in Hell is Bad?' is directly attacking this niche with more mature content; Obey Me! NB must reinforce its brand authority here.* - [ ] [HIGH] Analyze recent rank-climbing content — *The app moved ↑4 in Grossing rankings; identifying the specific gacha or event that drove this is critical for repeatable revenue success.* ### Feature Gaps vs Competitors - High-fidelity 3D music video performances (available in Ensemble Stars!! Music) - Full 3D real-time combat system (available in Love and Deepspace) - Real-time notification-based chat simulation (available in Mystic Messenger) - Multiverse-based storytelling (available in Lovebrush Chronicles) ### Outlook: Improving - 🟢 #22 Grossing (↑4) in US Category 7011 — indicates strong recent revenue performance and effective live-ops. - 🔴 Competitors like Love and Deepspace and Ensemble Stars are setting higher technical bars with 3D assets that Obey Me! NB currently lacks. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Improving | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Obey Me! NB** (this app) | N/A/5 | N/A | NTT Solmare | | [Love and Deepspace](https://marlvel.ai/intel-report/games/love-and-deepspace) | 4.5/5 | Excited | INFOLD PTE. LTD. | | [Tears of Themis](https://marlvel.ai/intel-report/games/tears-of-themis) | 4.6/5 | Mixed | COGNOSPHERE PTE. LTD. | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Upset | Voodoo | | [Temple Run](https://marlvel.ai/intel-report/games/temple-run) | 4.3/5 | Excited | Imangi Studios, LLC | ## Company Profile - **Developer:** NTT Solmare ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/obey-me-nb/id1638272826?uo=2) - **Sources:** App store metadata. ## Related Intel Reports - [*Love and Deepspace*](https://marlvel.ai/intel-report/games/love-and-deepspace) (INFOLD PTE. LTD.) — 4.5/5 Rating | Positive Sentiment - [*Tears of Themis*](https://marlvel.ai/intel-report/games/tears-of-themis) (COGNOSPHERE PTE. LTD.) — 4.6/5 Rating | Mixed Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-nttsolmare-game-ios-obeyme2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.