--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Paint by Number Coloring Game" developer_entity: "Oakever Games" bundle_id: "com.paint.bynumber" app_store_id: "1420058690" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-15" report_date: "2026-08-18" last_verified: "2026-08-18T00:00:00.000Z" report_version: "5.1.0" total_reviews: 400665 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.95 top_praise_theme: "The diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users" top_complaint_theme: "Excessive and long advertisements interrupt the flow of coloring, causing significant frustration for many active players" review_sample_size: 3208 total_review_count: 3208 analyzed_review_count: 120 data_age_days: 88 momentum_velocity: "maintenance" intelligence_version: 9 nemesis: "Silhouette Art Master Craft" competitor_count: 11 tags: ["games", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "individuals"] canonical_url: "https://marlvel.ai/apps/com-paint-bynumber" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Paint by Number Coloring Game Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.75 · Sentiment Excited - **Recent focus**: Excessive and long advertisements interrupt the flow of coloring, causing significant frustration for many active players (top complaint) · The diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users (top praise) > **TL;DR:** Paint by Number Coloring Game is a games app by Oakever Games, rated 4.75/5 by 400.7K users, with Excited user sentiment (75/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Paint by Number Coloring Game maintains Excited user sentiment (4.75/5 from 400.7K reviews), with users consistently praising the diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.75/5 (400.7K reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | Oakever Games | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.95/1.0) | | **Data Age** | 88d | ## Metadata & Market Performance - **Publisher:** Oakever Games - **Category:** Games - **Target Audience:** Casual gamers and individuals seeking stress-relief through repetitive, creative puzzle tasks. - **Platforms:** iOS - **Version Reviewed:** 5.1.0 - **Report Date:** 2026-08-18 - **Signal Count:** 3208 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1420058690 - **Bundle ID:** com.paint.bynumber - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-18 ## Executive Snapshot **What it is:** Paint by Number Coloring Game is a digital coloring and puzzle application for casual users, featuring a library of 30,000+ artist-contributed images on iOS. **Why users hire it:** Users open the app to find a moment of calm through repetitive, low-stakes creative tasks that displace more complex or demanding digital entertainment. ## App DNA (Features & Intent) - **[Standard] Thematic Coloring Library:** Access to over 30,000 artworks across categories like fantasy, nature, and mandalas. - **[Differentiator] Picture Book Story Mode:** Narrative-driven coloring tasks that unlock story segments as images are completed. - **[Differentiator] Collection Events:** Picture-searching tasks that reward users with exclusive content upon completion. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Paint by Number Coloring Game maintains a consistent presence across global charts, though its grossing performance often lags behind its free-download volume. The 4.7-star rating across 400k+ reviews confirms a strong product-market fit, yet the recent audio-playback regression threatens to erode this baseline [1, 2]. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads, $4.99/week, $9.99/month, $69.99/year - **Analysis:** Subscription model anchored at $4.99/week, utilizing a 3-day free trial to lower the barrier for initial conversion. ## 🟢 User Sentiment (High Confidence: 120 of 3.2K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.75/5 - **Platform Split:** iOS 4.7/5 (400.7K ratings) - **Overall Sentiment:** Excited ### Top Praises - **The diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users** - **Intuitive coloring mechanics allow users to simply tap to fill areas, making the experience accessible and satisfying** - **The time-lapse video feature at the end of each painting provides a rewarding sense of accomplishment** ### Top Complaints (Impact Areas) - **Excessive and long advertisements interrupt the flow of coloring, causing significant frustration for many active players** ## SWOT Analysis {#swot} **Core Strengths:** - Artist-curated library of 30,000+ works provides a defensible content barrier - Time-lapse playback feature drives post-session satisfaction **Growth Levers:** - Implement category-based filtering to improve user personalization - Introduce a simplified kid-friendly mode to capture younger demographics ## Recent Changes (v8 → v9) {#recent-changes} The app's competitive position has declined due to a new technical regression that blocks background audio playback, directly undermining the core relaxation value proposition. This instability, coupled with persistent ad-frequency frustration, has shifted the user sentiment trend toward a more negative outlook. **Overall trend**: Declining **Compared at**: 2026-08-18 ### High-impact changes - **[Declined] Background Audio Regression** (sentiment) ### Medium-impact changes - **[Added] New Weaknesses and Strengths** (swot) - **[Added] Expanded Feature Gaps** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Paint by Number Coloring Game vs Silhouette Art Master Craft - **[Silhouette Art Master Craft](https://marlvel.ai/apps/silhouette-art-master-craft)** by Aysha Sehar: This app competes directly for the casual coloring audience by utilizing a similar layer-based progression mechanic that mirrors the satisfaction of completing complex digital puzzles. - **Key differences:** - Focuses on silhouette layering mechanics rather than traditional color-by-number grid filling techniques. - Utilizes a level-based progression system that creates a more structured, game-like experience than target's open library. ### Contenders (Strong Challengers) - **[Live Colors - Color by Number](https://marlvel.ai/apps/live-colors)** by Hyperfun: Live Colors challenges this app by introducing animation mechanics to the traditional static coloring experience. - Implements animate-by-number mechanics that bring static coloring pages to life upon completion. - Utilizes gesture-based controls that provide a more tactile and modern feel compared to standard tap-to-fill. - **[Ink: Zen Adult Color by Number](https://marlvel.ai/apps/ink-zen-adult-color-by-number)** by Tapotap: Ink positions itself as a premium, relaxation-focused alternative with a distinct dark-mode interface designed for adult users. - Features a native dark-mode interface that reduces eye strain during extended coloring sessions at night. - Offers tiered complexity levels that cater specifically to adults looking for more challenging, intricate designs. - **[Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite)** by POMELO TECH: This app targets the specific niche of users seeking moody, surreal, or dark-themed aesthetics within the paint-by-number category. - Curates a specialized library of surreal and moody art styles distinct from this app's general catalog. - Includes an auto-fill tool that streamlines the coloring process for users seeking a faster, less tedious experience. - **[Artbook - Paint by Number](https://marlvel.ai/apps/artbook-paint-by-number)** by Hyperfun: Artbook competes for the same creative-hobbyist demographic by offering a robust sandbox environment and social sharing features. - Integrates social video sharing features that allow users to showcase their completed coloring process. - Provides a dedicated sandbox mode that offers more creative freedom than this app's structured coloring. ### Peers (What They Do Better) - **[Fairytale Color by number game](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game)** by LoveColoring Game: This app occupies the pixel-art niche, appealing to users who prefer retro-style aesthetics over this app's high-resolution illustrations. - Uses a pixel-art aesthetic that provides a distinct visual style compared to this app's smooth illustrations. - Offers an extensive color palette specifically designed to complement the limitations of pixel-based artwork. - **[Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess)** by Abovegames LTD: This app competes for the younger demographic by offering simplified mechanics and thematic content tailored to children. - Includes 'magic brush' tools that simplify the coloring process for younger users with less fine-motor control. - Features a kid-friendly interface that avoids the complex menus found in this app's adult-oriented app. - **[Christmas Artbook - Xmas Art](https://marlvel.ai/apps/christmas-artbook)** by Hyperfun: This app captures seasonal demand within the coloring category, often drawing users away from general apps during the holidays. - Focuses entirely on seasonal, holiday-themed content which drives high engagement during specific times of the year. - Optimized for quick, thematic sessions that differ from this app's long-form, evergreen content strategy. - **[Mandala Coloring Pages Game](https://marlvel.ai/apps/mandala-coloring-pages-game)** by 2 Monkeys: This app serves the same relaxation-seeking audience by focusing on the specific, repetitive, and meditative nature of mandala patterns. - Specializes exclusively in mandala designs, appealing to users seeking specific meditative or spiritual art styles. - Provides robust offline play functionality, allowing users to color without needing a constant internet connection. ### New Kids on the Block (What's Innovative) - **[K-POP idols Coloring by Number](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr)** by YOUSSEF BOUHROUR: This app targets the highly engaged K-POP fan community by providing a niche-specific gallery of idol-themed coloring pages. - Provides a dedicated K-POP themed gallery that leverages strong fandom interest to drive initial user acquisition. - **[Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor)** by Emily Loughty: This newcomer attempts to blend coloring with character customization, signaling a shift toward more personalized creative experiences. - Integrates character customization features that allow users to color and style their own unique avatars. ## What's New - **Latest (v5.1.0, 1 months ago):** Improved coloring experience with general optimizations and bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes and general optimizations. - Maintains stable, non-feature-rich update cadence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 34 days since last update · 23 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Paint by Number Coloring Game is a market-leading games app. With a 4.75/5 rating from 400.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** Restoring background audio support is the immediate priority to stop the erosion of the daily habit, as the current regression directly undermines the app's core value proposition of relaxation. **Best for:** Casual gamers and individuals seeking stress-relief through repetitive, creative puzzle tasks. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild background audio support because the latest update regression prevents music playback during sessions → restore user retention ### Feature Gaps vs Competitors - Animation mechanics (available in Live Colors but missing here) ### Outlook: Stable The casual coloring market is consolidating around apps that offer more than just static grids, with rivals now integrating animation and social features. Paint by Number Coloring Game remains stable due to its massive content library, but the lack of feature innovation and recent technical regressions leave it vulnerable to more agile competitors. - 🔴 The latest update regression blocking background audio playback creates immediate churn risk for power users who rely on the app for relaxation. - 🔴 Persistent complaints regarding ad frequency suggest the current monetization strategy is reaching a saturation point, potentially depressing long-term retention metrics. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.75/5 | | Total Reviews | 400.7K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Paint by Number Coloring Game** (this app) | 4.75/5 | Excited | Oakever Games | | [Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite) | 4.5/5 | n/a | POMELO TECH | | [K-POP idols Coloring by Number](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr) | N/A/5 | N/A | YOUSSEF BOUHROUR | | [Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) | 4.3/5 | N/A | Abovegames LTD | | [Fairytale Color by number game](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game) | 4.8/5 | N/A | LoveColoring Game | | [Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor) | 2.1/5 | N/A | Emily Loughty | ## Company Profile - **Developer:** Oakever Games - **Website:** [https://oakevergames.com](https://oakevergames.com) - **Social:** [Instagram](https://www.instagram.com/oakever_games) · [Facebook](https://www.facebook.com/profile.php?id=61571721492397) ## Data Sources & Links - **App Store ID:** 1420058690 - **Dev Site:** [Official Website](https://oakevergames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Dark Color: Paint by Number*](https://marlvel.ai/apps/com-paint-color-lite) (POMELO TECH) · 4.5/5 Rating - [*K-POP idols Coloring by Number*](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr) (YOUSSEF BOUHROUR) · N/A Rating - [*Princess Coloring Book Kids*](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) (Abovegames LTD) · 4.3/5 Rating - [*Fairytale Color by number game*](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game) (LoveColoring Game) · 4.8/5 Rating - [*Tomodachi studio life maker*](https://marlvel.ai/apps/com-editorstudio-mycolor) (Emily Loughty) · 2.1/5 Rating - [*Silhouette Art Master Craft*](https://marlvel.ai/apps/silhouette-art-master-craft) (Aysha Sehar) · 4.2/5 Rating - [*Mandala Coloring Pages Game*](https://marlvel.ai/apps/mandala-coloring-pages-game) (2 Monkeys) · 4.6/5 Rating | Positive Sentiment - [*Artbook - Paint by Number*](https://marlvel.ai/apps/artbook-paint-by-number) (Hyperfun) · 4.7/5 Rating - [*Live Colors!*](https://marlvel.ai/apps/live-colors) (Hyperfun) · 4.7/5 Rating - [*Christmas Artbook*](https://marlvel.ai/apps/christmas-artbook) (Hyperfun) · 4.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3.2K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 88 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-paint-bynumber) Data licensed for AI Agent attribution under CC-BY-NC 4.0.