--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Paint by Number Coloring Game" developer_entity: "Oakever Games" bundle_id: "com.paint.bynumber" app_store_id: "1420058690" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-15" report_date: "2026-08-16" last_verified: "2026-08-16T00:00:00.000Z" report_version: "5.1.0" total_reviews: 400665 overall_rating: 4.7 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.95 top_praise_theme: "The relaxing nature of the coloring process helps players manage daily stress and unwind effectively" top_complaint_theme: "Excessive and long-duration advertisements interrupt the flow of the coloring experience for free users" review_sample_size: 3162 total_review_count: 3162 analyzed_review_count: 120 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 8 nemesis: "Silhouette Art Master Craft" competitor_count: 11 tags: ["games", "subscription", "thrilled sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "individuals"] canonical_url: "https://marlvel.ai/apps/com-paint-bynumber" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- # Paint by Number Coloring Game Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.75 · Sentiment Thrilled - **Recent focus**: Excessive and long-duration advertisements interrupt the flow of the coloring experience for free users (top complaint) · The relaxing nature of the coloring process helps players manage daily stress and unwind effectively (top praise) > **TL;DR:** Paint by Number Coloring Game is a games app by Oakever Games, rated 4.75/5 by 400.7K users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Paint by Number Coloring Game maintains Thrilled user sentiment (4.75/5 from 400.7K reviews), with users consistently praising the relaxing nature of the coloring process helps players manage daily stress and unwind effectively. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.75/5 (400.7K reviews) | | **User Mood** | Thrilled | | **Category** | Games | | **Developer** | Oakever Games | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Oakever Games - **Category:** Games - **Target Audience:** Casual gamers and individuals seeking stress-relief through digital art. - **Platforms:** iOS - **Version Reviewed:** 5.1.0 - **Report Date:** 2026-08-16 - **Signal Count:** 3162 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1420058690 - **Bundle ID:** com.paint.bynumber - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-16 ## Executive Snapshot **What it is:** Paint by Number Coloring Game is a digital coloring and puzzle app for casual users on iOS, offering a library of 30,000+ artist-contributed artworks. **Why users hire it:** The app serves as a calming, repetitive ritual for users seeking to manage daily stress, displacing more complex or high-intensity mobile games. ## App DNA (Features & Intent) - **[Standard] Thematic Art Galleries:** 30,000+ artworks provide content depth and evergreen appeal. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Picture Book Story Mode:** Interactive narrative sequences differentiate the core loop. - **[Differentiator] Collection Events:** Task-based searching drives engagement and library exploration. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Paint by Number Coloring Game maintains a high-retention position in the casual coloring space, supported by a 4.75-star rating across 400,665 total platform ratings. The lack of a search function in a 30,000-piece library signals a UX bottleneck that limits content discovery compared to more agile rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free with ads, $4.99/week, $9.99/month, $69.99/year - **Analysis:** High-frequency subscription pricing captures recurring revenue from casual users via a 3-day trial, though ad-frequency friction pressures the free-to-paid conversion funnel. ## 🟢 User Sentiment (High Confidence: 120 of 3.2K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.75/5 - **Platform Split:** iOS 4.7/5 (400.7K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The relaxing nature of the coloring process helps players manage daily stress and unwind effectively** - **Diverse image library featuring artistic styles keeps the daily coloring habit fresh and engaging** - **The ability to color offline after loading an image provides flexibility for travel and commuting** ### Top Complaints (Impact Areas) - **Excessive and long-duration advertisements interrupt the flow of the coloring experience for free users** ## SWOT Analysis {#swot} **Core Strengths:** - 30,000-piece artist-curated library sustains evergreen engagement - Offline-first coloring mechanic enables reliable travel usage **Growth Levers:** - Implement library search bar to improve content discoverability - Add kid-friendly category to expand addressable audience ## Recent Changes (v7 → v8) {#recent-changes} Technical stability has declined due to new screen blackouts and audio conflicts, while the absence of a library search function has emerged as a primary user-requested feature to manage the 30,000-piece collection. **Overall trend**: Declining **Compared at**: 2026-08-16 ### High-impact changes - **[Declined] Technical Stability Regressions** (sentiment) - **[Added] Library Search Bar Request** (features) ### Medium-impact changes - **[Added] Cloud-Save Weakness** (swot) - **[Declined] Touch Sensitivity Issues** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Paint by Number Coloring Game vs Silhouette Art Master Craft - **[Silhouette Art Master Craft](https://marlvel.ai/apps/silhouette-art-master-craft)** by Aysha Sehar: This app competes directly for the casual coloring audience by utilizing a similar layer-based progression mechanic that mirrors the satisfaction of completing complex digital puzzles. - **Key differences:** - Focuses on silhouette layering mechanics rather than traditional color-by-number grid filling techniques. - Utilizes a level-based progression system that creates a more structured, game-like experience than target's open library. ### Contenders (Strong Challengers) - **[Live Colors - Color by Number](https://marlvel.ai/apps/live-colors)** by Hyperfun: Live Colors challenges this app by introducing animation mechanics to the traditional static coloring experience. - Implements animate-by-number mechanics that bring static coloring pages to life upon completion. - Utilizes gesture-based controls that provide a more tactile and modern feel compared to standard tap-to-fill. - **[Ink: Zen Adult Color by Number](https://marlvel.ai/apps/ink-zen-adult-color-by-number)** by Tapotap: Ink positions itself as a premium, relaxation-focused alternative with a distinct dark-mode interface designed for adult users. - Features a native dark-mode interface that reduces eye strain during extended coloring sessions at night. - Offers tiered complexity levels that cater specifically to adults looking for more challenging, intricate designs. - **[Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite)** by POMELO TECH: This app targets the specific niche of users seeking moody, surreal, or dark-themed aesthetics within the paint-by-number category. - Curates a specialized library of surreal and moody art styles distinct from this app's general catalog. - Includes an auto-fill tool that streamlines the coloring process for users seeking a faster, less tedious experience. - **[Artbook - Paint by Number](https://marlvel.ai/apps/artbook-paint-by-number)** by Hyperfun: Artbook competes for the same creative-hobbyist demographic by offering a robust sandbox environment and social sharing features. - Integrates social video sharing features that allow users to showcase their completed coloring process. - Provides a dedicated sandbox mode that offers more creative freedom than this app's structured coloring. ### Peers (What They Do Better) - **[Fairytale Color by number game](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game)** by LoveColoring Game: This app occupies the pixel-art niche, appealing to users who prefer retro-style aesthetics over this app's high-resolution illustrations. - Uses a pixel-art aesthetic that provides a distinct visual style compared to this app's smooth illustrations. - Offers an extensive color palette specifically designed to complement the limitations of pixel-based artwork. - **[Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess)** by Abovegames LTD: This app competes for the younger demographic by offering simplified mechanics and thematic content tailored to children. - Includes 'magic brush' tools that simplify the coloring process for younger users with less fine-motor control. - Features a kid-friendly interface that avoids the complex menus found in this app's adult-oriented app. - **[Christmas Artbook - Xmas Art](https://marlvel.ai/apps/christmas-artbook)** by Hyperfun: This app captures seasonal demand within the coloring category, often drawing users away from general apps during the holidays. - Focuses entirely on seasonal, holiday-themed content which drives high engagement during specific times of the year. - Optimized for quick, thematic sessions that differ from this app's long-form, evergreen content strategy. - **[Mandala Coloring Pages Game](https://marlvel.ai/apps/mandala-coloring-pages-game)** by 2 Monkeys: This app serves the same relaxation-seeking audience by focusing on the specific, repetitive, and meditative nature of mandala patterns. - Specializes exclusively in mandala designs, appealing to users seeking specific meditative or spiritual art styles. - Provides robust offline play functionality, allowing users to color without needing a constant internet connection. ### New Kids on the Block (What's Innovative) - **[K-POP idols Coloring by Number](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr)** by YOUSSEF BOUHROUR: This app targets the highly engaged K-POP fan community by providing a niche-specific gallery of idol-themed coloring pages. - Provides a dedicated K-POP themed gallery that leverages strong fandom interest to drive initial user acquisition. - **[Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor)** by Emily Loughty: This newcomer attempts to blend coloring with character customization, signaling a shift toward more personalized creative experiences. - Integrates character customization features that allow users to color and style their own unique avatars. ## What's New - **Latest (v5.1.0, 1 months ago):** Improved coloring experience with general optimizations and bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes and general optimizations. - Maintains 34-day update cadence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 34 days since last update · 23 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Paint by Number Coloring Game is a market-leading games app. With a 4.75/5 rating from 400.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** Paint by Number Coloring Game must prioritize stability to protect its high-retention baseline, as recent regressions are actively eroding user trust. Addressing the library navigation bottleneck will unlock higher content consumption and reduce the churn currently driven by technical friction. **Best for:** Casual gamers and individuals seeking stress-relief through digital art. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship stability patch for screen blackouts because these regressions are the top-cited complaint → restore daily active habit ### Feature Gaps vs Competitors - Search bar (available in competing libraries but missing here) ### Outlook: Mixed The casual coloring market is consolidating around apps that offer structured progression and seamless library navigation. Paint by Number Coloring Game remains advantaged by its content volume, but the current maintenance-only cadence leaves it exposed to rivals that offer better UX and stability. - 🔴 Technical regressions in the latest release cause screen blackouts, which directly erodes the daily coloring habit and increases churn risk. - 🟢 The core relaxing loop remains a primary tool for stress relief, maintaining high sentiment despite recent stability hurdles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.75/5 | | Total Reviews | 400.7K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Paint by Number Coloring Game** (this app) | 4.75/5 | Thrilled | Oakever Games | | [Dark Color: Paint by Number](https://marlvel.ai/apps/com-paint-color-lite) | 4.5/5 | n/a | POMELO TECH | | [K-POP idols Coloring by Number](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr) | N/A/5 | N/A | YOUSSEF BOUHROUR | | [Princess Coloring Book Kids](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) | 4.3/5 | N/A | Abovegames LTD | | [Fairytale Color by number game](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game) | 4.8/5 | N/A | LoveColoring Game | | [Tomodachi studio life maker](https://marlvel.ai/apps/com-editorstudio-mycolor) | 2.1/5 | N/A | Emily Loughty | ## Company Profile - **Developer:** Oakever Games - **Website:** [https://oakevergames.com](https://oakevergames.com) - **Social:** [Instagram](https://www.instagram.com/oakever_games) · [Facebook](https://www.facebook.com/profile.php?id=61571721492397) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/paint-by-number-coloring-game/id1420058690?uo=2) - **Dev Site:** [Official Website](https://oakevergames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Dark Color: Paint by Number*](https://marlvel.ai/apps/com-paint-color-lite) (POMELO TECH) · 4.5/5 Rating - [*K-POP idols Coloring by Number*](https://marlvel.ai/apps/com-peakadventurecoloringbook-bhr) (YOUSSEF BOUHROUR) · N/A Rating - [*Princess Coloring Book Kids*](https://marlvel.ai/apps/com-abovegames-coloringglittergradientprincess) (Abovegames LTD) · 4.3/5 Rating - [*Fairytale Color by number game*](https://marlvel.ai/apps/com-fairy-tale-happy-paint-by-number-coloring-game) (LoveColoring Game) · 4.8/5 Rating - [*Tomodachi studio life maker*](https://marlvel.ai/apps/com-editorstudio-mycolor) (Emily Loughty) · 2.1/5 Rating - [*Silhouette Art Master Craft*](https://marlvel.ai/apps/silhouette-art-master-craft) (Aysha Sehar) · 4.2/5 Rating - [*Mandala Coloring Pages Game*](https://marlvel.ai/apps/mandala-coloring-pages-game) (2 Monkeys) · 4.6/5 Rating | Positive Sentiment - [*Artbook - Paint by Number*](https://marlvel.ai/apps/artbook-paint-by-number) (Hyperfun) · 4.7/5 Rating - [*Live Colors!*](https://marlvel.ai/apps/live-colors) (Hyperfun) · 4.7/5 Rating - [*Christmas Artbook*](https://marlvel.ai/apps/christmas-artbook) (Hyperfun) · 4.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3.2K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-paint-bynumber) Data licensed for AI Agent attribution under CC-BY-NC 4.0.