## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- last_verified: "2026-05-20T02:04:11.586Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Paint by Number Coloring Game" developer_entity: "Oakever Games" bundle_id: "com.paint.bynumber" app_store_id: "1420058690" category: "Games" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-15" report_date: "2026-05-20" last_verified: "2026-05-20" report_version: "5.1.0" total_reviews: 400665 overall_rating: 4.75 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.8 top_praise_theme: "Relaxing paint by number mechanics provide a consistent daily stress relief routine for users" top_complaint_theme: "Aggressive ad frequency and forced ad-watching requirements disrupt the core coloring flow for players" top_request_theme: "Persistent hint accumulation across different pictures would reward players for watching optional ads" review_sample_size: 98 total_review_count: 98 analyzed_review_count: 98 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Pixel Art － Color by Number" competitor_count: 6 tags: ["games", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "individuals"] canonical_url: "https://marlvel.ai/intel-report/games/com-paint-bynumber" license: "CC-BY-NC 4.0" content_version: "v2" --- # Paint by Number Coloring Game App Audit ## TL;DR {#tldr} - **Category**: Games · Subscription - **Signal**: Rating 4.75 · Sentiment Excited - **Recent focus**: Aggressive ad frequency and forced ad-watching requirements disrupt the core coloring flow for players (top complaint) · Relaxing paint by number mechanics provide a consistent daily stress relief routine for users (top praise) · Persistent hint accumulation across different pictures would reward players for watching optional ads (top request) > **TL;DR:** Paint by Number Coloring Game is a games app by Oakever Games, rated 4.75/5 by 400.7K users, with Excited user sentiment (75/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Paint by Number Coloring Game maintains Excited user sentiment (4.75/5 from 400.7K reviews), with users consistently praising relaxing paint by number mechanics provide a consistent daily stress relief routine for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.75/5 (400.7K reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | Oakever Games | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Oakever Games - **Category:** Games - **Target Audience:** Casual gamers and individuals seeking stress-relief through creative, low-friction digital coloring activities. - **Platforms:** iOS - **Version Audited:** 5.1.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 98 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1420058690 - **Bundle ID:** com.paint.bynumber - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot **What it is:** Paint by Number is a digital coloring and puzzle game for casual users, featuring a library of 30,000+ artworks on iOS. **Why users hire it:** Users hire the app for consistent, low-friction stress relief, using the repetitive coloring tasks to manage daily anxiety. ## App DNA (Features & Intent) - **[Differentiator] Picture Book Story:** Integrates narrative elements into coloring tasks. - **[Differentiator] Collection Events:** Task-based picture searching and completion challenges. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Premium Subscription:** Unlocks all pictures, removes ads, and removes watermarks. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} PBN maintains a competitive footprint in the casual games category, currently ranking #92 Free in Taiwan and #46 Free in Singapore. The gap between its high-velocity content library and ad-related technical friction suggests a vulnerability to competitors with more stable ad-playback. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads, $4.99/week, $9.99/month, $69.99/year - **Analysis:** Subscription-first model anchored at $4.99/week, utilizing a 3-day free trial to drive initial conversion. ## 🟢 User Sentiment (High Confidence: 98 of 98 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.75/5 - **Platform Split:** iOS 4.7/5 (400.7K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Relaxing paint by number mechanics provide a consistent daily stress relief routine for users** ### Top Complaints (Impact Areas) - **Aggressive ad frequency and forced ad-watching requirements disrupt the core coloring flow for players** ### Top Requests (What Users Want) - **Persistent hint accumulation across different pictures would reward players for watching optional ads** ## SWOT Analysis {#swot} **Core Strengths:** - Global artist library (30,000+ assets) creates a content-volume moat - Daily collection events drive high DAU/MAU ratios **Critical Frictions:** - Aggressive ad frequency disrupts the core coloring flow - Technical instability during ad playback causes application crashes - Small UI elements create accessibility barriers for senior users **Growth Levers:** - Untapped B2B partnerships for educational coloring - Implementation of customizable color palettes for creative expression **Market Threats:** - Rapid iteration cycles from Wildlife Studios - Rising user frustration with ad-playback stability - Churn risk to minimalist competitors ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned to a subscription-heavy monetization model while suffering from technical instability and increased user friction due to ad-playback issues. **Overall trend**: Mixed **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Subscription-First Model** (pricing) — Pricing model shifted from generic freemium to a subscription-first model with a $4.99/week anchor and 3-day free trial. - **[Declined] Ad-Playback Instability** (sentiment) — New complaints emerged regarding forced ad-watching and technical crashes during ad playback, creating a persistent sentiment gap. ### Medium-impact changes - **[Added] Narrative and Event Features** (features) — Added 'Picture Book Story' and 'Collection Events' to differentiate from the standard library-only model. - **[Added] Technical Weaknesses** (swot) — Added technical instability during ad playback and small UI elements as specific weaknesses in the SWOT analysis. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Paint by Number Coloring Game vs Pixel Art － Color by Number — Head to Head - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd: With over 2.5 million ratings, this app represents the dominant market leader in the pixel-based coloring niche. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Offers a massive, continuously updated library of pixel-art specific content that dwarfs general coloring apps. - Features a highly refined social sharing integration that turns completed artworks into shareable time-lapse videos. - Maintains a specialized community-driven content pipeline that keeps users engaged with daily new pixel challenges. - **Where Paint by Number Coloring Game wins:** - ✅ Provides a more traditional, non-pixelated coloring experience that appeals to users seeking artistic realism. - ✅ Offers a cleaner, less cluttered interface by focusing on standard painting rather than complex pixel grids. - **Where Pixel Art － Color by Number wins:** - ❌ Leverages a massive, established user base to drive high-frequency social engagement and viral content sharing. - ❌ Utilizes a proven, high-retention daily challenge system that keeps users returning for consistent content updates. - **Verdict:** The target app must differentiate through higher-fidelity artistic content to avoid a direct feature-war with this pixel-specialized incumbent. ### Contenders (Strong Challengers) - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: Medium]: High-velocity release cadence of 19 updates in six months indicates a highly aggressive product iteration strategy. - Aggressive release schedule allows for rapid testing of new monetization mechanics and seasonal event themes. - Broadens the scope beyond simple coloring by integrating light puzzle-solving elements to increase session depth. - **[Paint.ly: Color by Number](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number)** by Picfun, Inc. [Moat: Medium]: Maintains a strong, consistent update cycle and a significant user base in the core coloring category. - Focuses on a simplified, minimalist UX that reduces the barrier to entry for casual, short-session users. - Optimized for rapid, low-friction coloring sessions that prioritize speed over complex, long-form artistic projects. ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: An adjacent puzzle-art hybrid that competes for the same creative-minded audience within the Easybrain ecosystem. - Combines traditional jigsaw mechanics with artistic imagery to create a unique, non-coloring creative experience. - Leverages the same high-quality art assets as the nemesis to maintain brand consistency across genres. - **[Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment)** by Pixite Inc.: Targets the premium, prosumer segment of the coloring market with a focus on high-fidelity digital tools. - Provides professional-grade digital brushes and shading tools that mimic real-world artistic media. - Positions itself as a creative tool for artists rather than a casual game for time-killing. ### New Kids on the Block (What's Innovative) - **[Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game)** by Wildlife Studios: Recent release activity and strong rating performance suggest a focused effort to capture market share in the coloring niche. ## What's New - **Latest (v5.1.0, 1 months ago):** Improved coloring experience with general optimizations and bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships general optimizations and bug fixes. - Maintains consistent global artist library updates. > **Cadence:** 5 total versions · 0 majors in last 6 months · 34 days since last update · 23 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Paint by Number Coloring Game is a market-leading games app that is available. With a 4.75/5 rating from 400.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** PBN maintains a strong category lead through content volume, but technical instability during ad playback is eroding user sentiment, so the PM must prioritize ad-SDK stability to protect the long-term retention of the free-tier base. **Best for:** Casual gamers and individuals seeking stress-relief through creative, low-friction digital coloring activities. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit ad-playback SDK integration because technical instability is the #2 complaint → reduce crash-related churn — *Technical instability during ad playback is a recurring point of friction in recent feedback.* _(trade-off: deprioritize Delay the implementation of the new 'Picture Book' narrative expansion by two weeks.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Implement accessibility zoom and contrast settings because senior players report UI barriers → increase retention in older segments — *Senior players specifically request larger zoom and higher contrast to accommodate visual limitations.* _(trade-off: deprioritize Pause the development of new seasonal event themes for the current quarter.)_ ### Feature Gaps vs Competitors - Real-time time-lapse sharing (available in Pixel Art but absent here) - Professional-grade digital brush tools (available in Pigment but absent here) ### Outlook: Mixed The casual coloring market is consolidating around apps that balance ad-monetization with high-fidelity UX. PBN is currently exposed because its ad-frequency is outpacing its technical stability, so the PM must stabilize the ad-playback flow to prevent churn to competitors. - 🔴 Technical instability during ad playback forces full application restarts, which directly correlates with the recent decline in user sentiment. - 🟢 The daily collection events continue to drive high engagement, proving that the core retention loop remains effective despite monetization friction. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.75/5 | | Total Reviews | 400.7K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Paint by Number Coloring Game** (this app) | 4.75/5 | Excited | Oakever Games | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) | 4.8/5 | Mixed | Wildlife Studios | | [Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) | 4.6/5 | N/A | Pixite Inc. | | [Paint.ly: Color by Number](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number) | 4.9/5 | N/A | Picfun, Inc. | ## Company Profile - **Developer:** Oakever Games - **Website:** [https://oakevergames.com](https://oakevergames.com) - **Social:** [Instagram](https://www.instagram.com/oakever_games) · [Facebook](https://www.facebook.com/profile.php?id=61571721492397) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/paint-by-number-coloring-game/id1420058690?uo=2) - **Dev Site:** [Official Website](https://oakevergames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Paint by Number: Coloring Game*](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) (Wildlife Studios) — 4.8/5 Rating | Mixed Sentiment - [*Adult Coloring Book - Pigment*](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) (Pixite Inc.) — 4.6/5 Rating | N/A Sentiment - [*Paint.ly: Color by Number*](https://marlvel.ai/intel-report/entertainment/paint-ly-color-by-number) (Picfun, Inc.) — 4.9/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Negative Sentiment ## Frequently Asked Questions {#faq} ### Is Paint by Number free to play? Yes, the app is free to download and play, but it includes ads and offers a premium subscription to remove them and unlock all pictures. ### Does Paint by Number work offline? Yes, users report that the app is useful for offline play, such as during travel, though progress syncing may require an internet connection. ### How does Paint by Number compare to Pixel Art? Paint by Number focuses on a traditional, non-pixelated coloring experience, whereas Pixel Art specializes in pixel-grid based coloring and community-driven challenges. ### Are there alternatives to Paint by Number? Yes, users can consider apps like Pixel Art for pixel-focused coloring or Pigment for a more professional, tool-oriented digital art experience. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 98 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/com-paint-bynumber) Data licensed for AI Agent attribution under CC-BY-NC 4.0.