--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hello Neighbor" developer_entity: "tinyBuild LLC" bundle_id: "com.tinybuildgames.helloneighbor" app_store_id: "1386358600" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-04-16" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "2.3.15" total_reviews: 674866 overall_rating: 3.9 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "The core horror gameplay loop and compelling narrative keep players engaged during their initial sessions" top_complaint_theme: "The transition from a free-to-play model to a paid gate for later acts frustrates long-term players" review_sample_size: 197 total_review_count: 197 analyzed_review_count: 62 data_age_days: 18 momentum_velocity: "zombie" intelligence_version: 5 nemesis: "Granny" competitor_count: 10 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "players", "interested", "stealth-based"] canonical_url: "https://marlvel.ai/apps/com-tinybuildgames-helloneighbor" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hello Neighbor Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 3.89 · Sentiment Mixed - **Recent focus**: The transition from a free-to-play model to a paid gate for later acts frustrates long-term players (top complaint) · The core horror gameplay loop and compelling narrative keep players engaged during their initial sessions (top praise) > **TL;DR:** Hello Neighbor is a games app by tinyBuild LLC, rated 3.89/5 by 674.9K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hello Neighbor shows Mixed sentiment (3.89/5 from 674.9K reviews) - users praise the core horror gameplay loop and compelling narrative keep players engaged during their initial sessions but report issues with the transition from a free-to-play model to a paid gate for later acts frustrates long-term players. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.89/5 (674.9K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | tinyBuild LLC | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** tinyBuild LLC - **Category:** Games - **Target Audience:** Players interested in stealth-based horror games and fans of the broader Hello Neighbor franchise. - **Platforms:** iOS & Android - **Version Reviewed:** 2.3.12 - **Report Date:** 2026-07-29 - **Signal Count:** 197 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1386358600 - **Bundle ID:** com.tinybuildgames.helloneighbor - **Google Play ID:** com.tinybuildgames.helloneighbor - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Stealth Horror game with adaptive AI ## Executive Snapshot **What it is:** Hello Neighbor is a stealth horror game for iOS and Android where players infiltrate a neighbor's house to uncover basement secrets. **Why users hire it:** Players engage with the title to experience the high-tension, non-scripted challenge of an adaptive AI that learns from their movement patterns. ## App DNA (Features & Intent) - **[Differentiator] Adaptive AI:** The antagonist learns from player movement patterns to place traps and cameras in frequently visited areas * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Stealth Horror Gameplay:** Players infiltrate a neighbor's house to uncover basement secrets while avoiding detection - **[Differentiator] Multi-platform Universe:** Integration with related titles like Secret Neighbor and Hello Engineer within the same franchise ## Market Position {#market-position} Hello Neighbor currently ranks #111 in US Adventure Games, reflecting a stable but aging presence. The gap between its discovery advantage and recent monetization friction suggests a need for technical maintenance to stabilize the user base. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases available - **Analysis:** Freemium model relies on ad-supported sessions and in-app purchases to monetize a large install base. ## 🟡 User Sentiment (High Confidence: 62 of 197 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.89/5 - **Platform Split:** iOS 4.0/5 (132.9K ratings) | Android 3.9/5 (542K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core horror gameplay loop and compelling narrative keep players engaged during their initial sessions** - **Realistic graphics and physical motion controls provide a high-quality visual experience on mobile devices** ### Top Complaints (Impact Areas) - **The transition from a free-to-play model to a paid gate for later acts frustrates long-term players** ## SWOT Analysis {#swot} **Core Strengths:** - Adaptive AI creates non-scripted encounters that sustain session length - High-fidelity graphics provide a premium visual experience **Growth Levers:** - Implement a crouch button to address mobile control confusion - Restore free access to acts to rebuild community trust ## Recent Changes (v4 → v5) {#recent-changes} The app has entered a zombie state with 469 days of development silence, while user sentiment has hardened around specific demands for a fully free-to-play model and improved mobile control accessibility. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Added] Zombie Development Status** (features) - **[Shifted] Monetization Feedback** (pricing) ### Medium-impact changes - **[Added] Usability Requests** (sentiment) - **[Added] SWOT Weaknesses** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Hello Neighbor vs Granny - **[Granny](https://marlvel.ai/apps/com-dvloper-granny)** by DVloper: The definitive mobile stealth-horror benchmark featuring a persistent AI pursuer and high-frequency content updates. - **Key differences:** - Persistent, non-scripted AI pathfinding - High-frequency content updates and seasonal events ### Contenders (Strong Challengers) - **Case: Animatronics** by Olesya Shlyakhtina: Features a high-stakes stealth environment where players must hide from intelligent robotic pursuers in a police station. - Tablet-based security camera monitoring - Resource management (flashlight battery) - **[Death Park: Scary Clown Game](https://marlvel.ai/apps/death-park-scary-horror-clown)** by Euphoria Horror Games: A first-person horror game with a strong emphasis on stealth and solving puzzles while being stalked by an AI clown. - Multi-ending narrative structure - Active development and frequent feature updates - **Mr. Meat: Horror Escape Room** by Keplerians: Focuses on sneaking into a dangerous antagonist's home to rescue a hostage using stealth and puzzle-solving. - Hostage rescue mechanics - Dynamic AI behavior based on sound - **[Granny: Chapter Two](https://marlvel.ai/apps/granny-chapter-two)** by DVloper: Iterates on the stealth-horror formula by adding a second AI pursuer, increasing the difficulty of avoiding detection. - Multi-AI threat management - Expanded map complexity ### Peers (What They Do Better) - **[Identity V](https://marlvel.ai/apps/com-netease-idv)** by NetEase Games: A major asymmetrical horror game that prioritizes stealth and evasion over direct combat. - Asymmetrical 4v1 multiplayer - Deep character class system - **The Baby In Yellow** by Team Terrible: A viral stealth-horror game involving domestic tasks and avoiding a supernatural antagonist in a house. - Domestic task-based gameplay loop - Supernatural horror elements - **Poppy Playtime Chapter 1** by Mob Entertainment: A leading mascot-horror title that shares the same target audience of fans looking for puzzle-heavy horror experiences. - GrabPack puzzle mechanics - High-fidelity mascot-horror aesthetic ### New Kids on the Block (What's Innovative) - **Scary Stranger 3D** by Z&K Games: A newer iteration of the neighbor-stealth genre with updated graphics and more complex prank mechanics. - Prank-focused stealth gameplay - Mission-based progression - **Garten of Banban** by Euphoric Brothers: A rapidly rising mascot-horror franchise that has captured the viral attention of the younger horror gaming community. - Viral mascot-horror branding - Episodic narrative release model ## What's New - **Latest (v2.3.15, 1 years ago):** Addressed compatibility issues through technical maintenance. ## App Momentum (Zombie) {#momentum} - Ships no feature updates for 15 months. - Maintains technical maintenance-only cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 469 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Hello Neighbor is a games app that is free with in-app purchases. With a 3.89/5 rating from 674.9K reviews, it shows mixed user reception. > **Bottom Line:** Restoring free access to later acts would address the primary driver of negative sentiment and stabilize the player base. The current 15-month feature silence leaves the title vulnerable to more active rivals like Granny, making technical stability and usability fixes the priority. **Best for:** Players interested in stealth-based horror games and fans of the broader Hello Neighbor franchise. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore free access to acts two and three because user sentiment flags pay-walls as the top churn driver → improve retention ### Feature Gaps vs Competitors - Persistent AI pathfinding (available in Granny but absent here) ### Outlook: Declining The stealth-horror market is consolidating around titles with high-frequency live-ops and active community engagement. Hello Neighbor's maintenance-only cadence leaves it exposed to rivals that offer more dynamic, unpredictable encounters, which will continue to compress the active user base through Q3. - 🔴 The 15-month update silence erodes the competitive advantage against Granny's high-frequency content cadence, leading to long-term player migration. - 🔴 Aggressive pay-walling of later acts triggers negative sentiment, which compounds the churn pressure already caused by persistent technical glitches. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.89/5 | | Total Reviews | 674.9K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hello Neighbor** (this app) | 3.89/5 | Mixed | tinyBuild LLC | | [Granny](https://marlvel.ai/apps/com-dvloper-granny) | 4.4/5 | Excited | Dennis Vukanovic | | [Granny: Chapter Two](https://marlvel.ai/apps/granny-chapter-two) | 4.3/5 | Excited | Dennis Vukanovic | | [Death Park: Scary Horror Clown](https://marlvel.ai/apps/death-park-scary-horror-clown) | 4.6/5 | N/A | Anton Nazarov | | [Identity V](https://marlvel.ai/apps/com-netease-idv) | 4.7/5 | n/a | NetEase Games | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | ## Company Profile - **Developer:** tinyBuild LLC - **Website:** [https://www.helloneighborgame.com/](https://www.helloneighborgame.com/) - **Social:** [Instagram](https://www.instagram.com/neighborgameshq) · [Facebook](https://www.facebook.com/groups/1999246660347434) · [X/Twitter](https://twitter.com/intent) · [YouTube](https://www.youtube.com/tinyBuildGAMES) · [TikTok](https://www.tiktok.com/@tinybuild) · [Discord](https://discord.gg/neighborgames) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/hello-neighbor/id1386358600?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.tinybuildgames.helloneighbor&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.helloneighborgame.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Granny*](https://marlvel.ai/apps/com-dvloper-granny) (Dennis Vukanovic) · 4.4/5 Rating | Positive Sentiment - [*Granny: Chapter Two*](https://marlvel.ai/apps/granny-chapter-two) (Dennis Vukanovic) · 4.3/5 Rating | Positive Sentiment - [*Death Park: Scary Horror Clown*](https://marlvel.ai/apps/death-park-scary-horror-clown) (Anton Nazarov) · 4.6/5 Rating - [*Identity V*](https://marlvel.ai/apps/com-netease-idv) (NetEase Games) · 4.7/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating - [*Hole.io*](https://marlvel.ai/apps/hole-io) (Voodoo) · 3.8/5 Rating - [*Partymasters - Fun Idle Game*](https://marlvel.ai/apps/partymasters-fun-idle-game) (AI Games FZ) · 4.5/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Hello Neighbor free to play? The game is free to download and play, but acts two and three are now gated behind a pay-wall, which has been a significant point of frustration for long-term players. ### How does Hello Neighbor compare to Granny? While both are stealth-horror games, Granny features a more persistent, non-scripted AI and a much faster content update cadence, whereas Hello Neighbor focuses on an adaptive AI that learns from specific player movement patterns. ### Does Hello Neighbor have technical issues? Yes, recent reviews report performance instability, including frozen animations, missing assets, and crashes, particularly during critical gameplay sequences. ### What are some alternatives to Hello Neighbor? Players looking for similar stealth-horror experiences should consider Granny, Case: Animatronics, or Death Park, which offer active development and frequent feature updates. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 197 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-tinybuildgames-helloneighbor) Data licensed for AI Agent attribution under CC-BY-NC 4.0.