---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Crayon Epoxy"
developer_entity: "Lion Studios"
bundle_id: "mobi.gameguru.crayonepoxy"
app_store_id: "1500013553"
google_play_id: "com.awesomeeditor"
category: "Games"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-04-12"
report_date: "2026-04-12"
report_version: "1.2.2"
total_reviews: 13299
overall_rating: 4.6
sentiment: "Frustrated"
sentiment_score: 28
confidence: "high"
confidence_score: 0.8
data_age_days: 0
intelligence_version: 2
nemesis: "Resin Art 3D"
competitor_count: 7
tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "creative"]
canonical_url: "https://marlvel.ai/intel-report/games/crayon-epoxy"
license: "CC-BY-NC 4.0"
---

# Crayon Epoxy App Audit

> **TL;DR:** Crayon Epoxy is a games app by Lion Studios, rated 4.6/5 by 13,299 users, with Frustrated user sentiment (28/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Crayon Epoxy faces Frustrated user sentiment (4.6/5 from 13,299 reviews), with excessive ad frequency as the primary user concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.6/5 (13,299 reviews) |
| **User Mood** | Frustrated |
| **Category** | Games |
| **Developer** | Lion Studios |
| **Pricing** | Freemium |
| **Platforms** | iOS & Android |
| **Confidence** | High (0.8/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Lion Studios
- **Category:** Games
- **Target Audience:** Casual gamers and creative individuals looking for a relaxing, low-pressure simulation experience to unwind.
- **Platforms:** iOS & Android
- **Version Audited:** 1.2.2
- **Audit Date:** 2026-04-12
- **Signal Count:** 56 reviews analyzed
- **Confidence:** High (0.8/1.0)
- **App Store ID (iOS):** 1500013553
- **Bundle ID:** mobi.gameguru.crayonepoxy
- **Google Play ID:** com.awesomeeditor
- **Data Window:** Analysis based on signals collected up to 2026-04-12

<!-- section:executive-snapshot -->
## Executive Snapshot
Crayon Epoxy by Lion Studios is a hyper-casual DIY simulation game focused on melting crayons and pouring epoxy. While it features a unique tactile hook and strong haptics, it is currently struggling with a declining sentiment trend. The core value proposition of relaxation is being undermined by aggressive ad-monetization and slow progression mechanics, leaving it vulnerable to more polished competitors like SayGames' Resin Art 3D.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Epoxy Simulation Mechanics:** Interactive simulation of melting wax and pouring epoxy to create colorful art objects.
- **[Differentiator] Haptic Feedback:** Immersive physical feedback for every action taken within the game.
- **[Differentiator] Stress-Free Creative Sandbox:** A goal-less, target-free environment focused on relaxation and artistic expression.
- **[Standard] Masterpiece Gallery:** Ability to save and store completed art objects for later viewing.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to play with ad-supported content
- **Analysis:** The app relies on a high-frequency ad model (interstitial/rewarded video). Current user data suggests the ad density is too high, negatively impacting the 'relaxing' brand promise.

<!-- section:sentiment -->
## 🔴 User Sentiment (High Confidence: 13,299 reviews)
- **Overall Rating:** 4.6/5
- **Platform Split:** iOS 4.6/5 (13,299 ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.6/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Core Gameplay Concept** | *Evidence:* "The game is a great game but the adds man."

### Top Complaints (Impact Areas)
- **Excessive Ad Frequency** | *Evidence:* "I get 1.2 seconds before another ad pops up."
- **Slow Task Progression** | *Evidence:* "it takes an eternity to melt each crayon it took me like 10 MINUTES to do only ONE"

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis

**Core Strengths:**
- Unique 'melting crayon' tactile hook
- Best-in-class haptic feedback integration
- Strong visual UI appeal

**Critical Frictions:**
- Aggressive ad frequency (1.2s intervals)
- Unbalanced progression (10-minute melting times)
- Lack of iOS updates since 2021

**Growth Levers:**
- Add business management meta-layer (competitor Tie Dye has this)
- Introduce seasonal events and new molds (competitor Resin Art 3D has these)
- Implement a 'Remove Ads' IAP

**Market Threats:**
- Resin Art 3D's superior material physics and transparency
- Crazy Labs' aggressive content pipeline and UA
- High churn due to 'unplayable' ad density

<!-- /section:swot -->
<!-- section:rivals -->
## Rivals Landscape

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Crayon Epoxy vs Resin Art 3D — Head to Head
- **Resin Art 3D** by SayGames: This is the most direct mechanical rival, focusing specifically on the epoxy resin pouring and curing process with a nearly identical creative loop.
  - **Key differences:**
    - More sophisticated visual rendering of resin transparency and textures
    - Wider variety of 3D objects and molds to fill
    - More frequent content updates and seasonal events
  - **Publisher (SayGames) strengths:** Expertise in high-polish hyper-casual simulation visuals; Strong global distribution and cross-promotion network
  - **Where Crayon Epoxy wins:**
    - ✅ Unique 'melting crayon' mechanic provides a distinct tactile hook compared to standard resin
    - ✅ Stronger emphasis on haptic feedback integration for the melting process
  - **Where Resin Art 3D wins:**
    - ❌ Significantly more recent update history compared to Crayon Epoxy's 2021 last update
    - ❌ Higher visual fidelity and more realistic material physics for the pouring simulation
  - **Verdict:** Resin Art 3D currently holds the strategic edge. While Crayon Epoxy has a unique thematic hook, its lack of recent updates and negative sentiment regarding ad frequency allow SayGames' more polished and actively maintained title to capture the core simulation audience.

### Contenders (Strong Challengers)
- **Tie Dye** by Crazy Labs: The market leader in DIY art simulation, capturing the same creative, stress-free audience with a massive user base.
  - Focuses on fabric dyeing rather than epoxy pouring
  - Includes a business management layer where players run their own shop
- **Acrylic Pour** by Crazy Labs: Directly competes on the 'pouring' satisfaction mechanic, which is a primary draw for Crayon Epoxy users.
  - Uses fluid dynamics to simulate paint mixing and marbling
  - Focuses on canvas art rather than 3D object decoration
- **Jelly Dye** by Good Job Games: A highly successful ASMR coloring game that uses a similar 'filling' mechanic to create vibrant, satisfying art.
  - Uses a syringe-injection mechanic rather than pouring
  - Focuses on translucent jelly textures which offer high visual satisfaction

### Peers (What They Do Better)
- **Woodturning 3D** by Voodoo: A foundational title in the 'satisfying craft' simulation space that shares the same audience of casual creators.
  - Subtractive crafting (carving) rather than additive (pouring)
  - Includes a polishing and painting phase similar to epoxy finishing
- **ASMR Slicing** by Crazy Labs: While the mechanic differs, it targets the exact same 'satisfaction' and 'stress-relief' psychological triggers.
  - Focuses on kinetic sand cutting physics
  - Purely ASMR-driven with minimal creative 'masterpiece' elements

### New Kids on the Block (What's Innovative)
- **DIY Paper Doll** by Crazy Labs: Represents the latest evolution of the DIY genre, moving from pure mechanics to character-driven creative expression.
  - Combines DIY crafting with dress-up and storytelling
  - Stronger social media virality due to character customization

<!-- /section:rivals -->
<!-- section:so-what -->
## The "So What?" (Strategic Takeaway)

Crayon Epoxy is a challenged games app that is free with in-app purchases.
With a 4.6/5 rating from 13,299 reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** Crayon Epoxy has a high-potential creative hook, but it is currently failing on execution due to a monetization strategy that prioritizes short-term ad impressions over retention. To remain competitive against SayGames, the PM must drastically reduce ad density and modernize the visual physics of the epoxy pouring.
<!-- speakable-end -->

**Best for:** Casual gamers and creative individuals looking for a relaxing, low-pressure simulation experience to unwind.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [HIGH] Reduce interstitial ad frequency immediately — *Users report ads every 1.2 seconds, leading to an 'Upset' mood and high churn risk.*
- [ ] [MEDIUM] Rebalance melting speed mechanics — *Top complaint theme 'Slow Task Progression' cites 10-minute wait times for a single crayon, which is too slow for hyper-casual play.*
- [ ] [MEDIUM] Upgrade visual fidelity of epoxy textures — *Nemesis 'Resin Art 3D' wins on 'sophisticated visual rendering of resin transparency,' a key satisfaction driver in this genre.*
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Sophisticated visual rendering of resin transparency (available in Resin Art 3D)
- Seasonal events and content updates (available in Resin Art 3D)
- Business management layer (available in Tie Dye)
- Fluid dynamics for paint mixing (available in Acrylic Pour)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

- 🔴 Upset user base reporting 'more ads than playing time'—direct threat to LTV.
- 🔴 iOS version hasn't been updated since 2021, while nemesis Resin Art 3D is actively maintained.
- ⚪ Recent Android updates (Apr 2026) focused only on bug fixes, not feature expansion.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.6/5 |
| Total Reviews | 13,299 |
| Sentiment | Frustrated (28/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Crayon Epoxy** (this app) | 4.6/5 | Frustrated | Lion Studios |
| [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games |
| [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY |
| [Bejeweled Blitz](https://marlvel.ai/intel-report/games/bejeweled-blitz) | 3.4/5 | Frustrated | PopCap |
| [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Upset | Voodoo |
| [Stumble Guys](https://marlvel.ai/intel-report/games/stumble-guys) | 4.5/5 | Mixed | Scopely, Inc. |

## Company Profile
- **Developer:** Lion Studios
- **Website:** [https://lionstudios.cc](https://lionstudios.cc)
- **Social:** [Instagram](https://www.instagram.com/lionstudioscc) · [Facebook](https://www.facebook.com/lionstudios.cc) · [X/Twitter](https://twitter.com/LionStudioscc) · [YouTube](https://www.youtube.com/channel/UCLuH7GubX2xAldP0JX2cGSw) · [TikTok](https://www.tiktok.com/@lionstudioscc)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/crayon-epoxy/id1500013553?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.awesomeeditor&hl=en&gl=us)
- **Dev Site:** [Official Website](https://lionstudios.cc)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment
- [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment
- [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.4/5 Rating | Negative Sentiment
- [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment
- [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment
- [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment
- [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment
- [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment
- [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Mixed Sentiment
- [*Triple Tile: Match Puzzle Game*](https://marlvel.ai/intel-report/games/triple-tile-match-puzzle-game) (Tripledot Studios) — 4.8/5 Rating | Mixed Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 56
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/crayon-epoxy)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.