## ⚠ Content Warning This report covers topics classified as sensitive (kids). Information is aggregated from public sources for informational purposes only. This report references an app for children. It is provided to inform parents, guardians, or professionals — not to promote the app to minors. --- last_verified: "2026-04-19T12:22:13.469Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cut the Rope 2" developer_entity: "ZeptoLab UK Limited" bundle_id: "com.zeptolab.ctr2" app_store_id: "681814050" google_play_id: "com.zeptolab.ctr2.f2p.google" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-15" report_date: "2026-04-19" report_version: "1.17.2" total_reviews: 2305057 overall_rating: 4.48 sentiment: "Excited" sentiment_score: 68 confidence: "high" confidence_score: 0.95 data_age_days: 0 intelligence_version: 3 nemesis: "Where's My Water? 2" competitor_count: 9 tags: ["games", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "ages,"] canonical_url: "https://marlvel.ai/intel-report/games/cut-the-rope-2" license: "CC-BY-NC 4.0" --- # Cut the Rope 2 App Audit > **TL;DR:** Cut the Rope 2 is a games app by ZeptoLab UK Limited, rated 4.48/5 by 2.3M users, with Excited user sentiment (68/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Cut the Rope 2 maintains Excited user sentiment (4.48/5 from 2.3M reviews), with users consistently praising nostalgia & longevity. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.48/5 (2.3M reviews) | | **User Mood** | Excited | | **Category** | Games | | **Developer** | ZeptoLab UK Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ZeptoLab UK Limited - **Category:** Games - **Target Audience:** Casual gamers of all ages, ranging from children to adults, who enjoy physics-based puzzles and character-driven content. - **Platforms:** iOS & Android - **Version Audited:** 1.17.2 - **Audit Date:** 2026-04-19 - **Signal Count:** 2305057 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 681814050 - **Bundle ID:** com.zeptolab.ctr2 - **Google Play ID:** com.zeptolab.ctr2.f2p.google - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-19 - **Short Description:** Play Cut the Rope 2 for new great adventures with Om Nom and his friends! ## Executive Snapshot *This report is informational for parents and professionals, not a recommendation for children.* Cut the Rope 2 is a physics-based puzzle game that leverages the strong brand equity of the Om Nom character. It differentiates itself from standard physics puzzles through the use of "Nommies"—seven sidekicks with unique mechanical abilities—and integrated cartoon content. The app currently maintains a #79 Paid ranking in its US category, though it faces significant sentiment challenges regarding its monetization strategy on Android. ## App DNA (Features & Intent) - **[Standard] Physics-based Puzzle Mechanics:** Core gameplay involving rope cutting and object interaction to deliver candy to the character - **[Differentiator] Nommies Sidekicks:** Seven unique characters with special abilities (lifting, throwing, burning, etc.) that assist in solving puzzles - **[Differentiator] Multi-Objective Level Design:** Each level offers three distinct challenges: feeding Om Nom, collecting fruit, and beating the clock - **[Differentiator] Integrated Media Content:** Access to 'Om Nom Stories' cartoons directly within the app experience ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download (Android) / $1.99 (iOS), $4.99 per week subscription for ad-free play, In-app purchases for power-ups and cosmetics - **Price:** iOS: $1.99 - **Analysis:** The app uses a split strategy: a legacy paid model on iOS and an aggressive freemium model on Android. User feedback indicates the $4.99/week subscription is perceived as extremely high value-to-cost ratio. ## 🟢 User Sentiment (High Confidence: 2.3M reviews) {#user-sentiment} - **Overall Rating:** 4.48/5 - **Platform Split:** iOS 4.7/5 (6.5K ratings) | Android 4.5/5 (2.3M ratings) - **Overall Sentiment:** Excited ### Top Praises - **Nostalgia & Longevity** - **Engaging Puzzle Gameplay** ### Top Complaints (Impact Areas) - **Excessive Advertisements** - **Aggressive Monetization** ## SWOT Analysis **Core Strengths:** - Strong global IP (Om Nom) - Unique sidekick mechanics (Nommies) - Integrated cross-media content (cartoons) **Critical Frictions:** - Aggressive ad frequency on Android - High weekly subscription cost ($4.99) - iOS version stagnant since 2018 - Technical incompatibility with newer Android models **Growth Levers:** - Modernize iOS version to match Android feature set - Re-tier subscription to monthly/yearly models - Expand Nommie-specific level packs **Market Threats:** - Hyper-casual drawing games (Happy Glass) stealing market share - Technical debt leading to 1-star reviews on new hardware - Brand dilution from aggressive monetization ## What's Changed (v2 → v3) {#recent-changes} The app has transitioned into a maintenance phase characterized by aggressive monetization and unresolved technical compatibility issues, leading to a decline in user sentiment. - **[HIGH]** **[Added] High-cost Subscription Tier:** Introduced a $4.99/week subscription for ad-free play, which is currently the primary source of user backlash. - **[HIGH]** **[Declined] Sentiment Score Drop:** Sentiment score decreased from 72 to 68, driven by frustration over monetization and device incompatibility. - **[HIGH]** **[Added] Technical Incompatibility Weakness:** New weakness identified regarding technical incompatibility with newer Android hardware, leading to churn. - [MED] **[Added] Integrated Media Content:** Added 'Om Nom Stories' cartoons as a new differentiator feature within the app. - [MED] **[Shifted] Maintenance Mode Momentum:** The app's development velocity has shifted to 'maintenance,' with no major updates and a focus on minor stability tweaks. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Cut the Rope 2 vs Where's My Water? 2 — Head to Head - **[Where's My Water? 2](https://marlvel.ai/intel-report/games/where-s-my-water-2)** by Disney: The primary character-driven physics rival focusing on environmental manipulation to deliver resources. - **Key differences:** - Complex fluid dynamics (water, steam, poison) vs CTR2's rope/tension physics - Environmental digging mechanics that allow for non-linear puzzle solutions - **Where Cut the Rope 2 wins:** - ✅ Character-driven power-ups: The 'Nommies' (7 sidekicks) provide distinct mechanical abilities like Lick's tongue or Blue's multiplication, adding more variety than WMW2's static environment. - ✅ Physics diversity: Combines rope tension, air cushions, magnets, and teleportation, whereas WMW2 is primarily focused on fluid/dirt manipulation. - **Where Where's My Water? 2 wins:** - ❌ Environmental transformation: Players actively reshape the level by digging paths, which offers a higher degree of creative freedom than CTR2's fixed-point interactions. - ❌ Complex state changes: Features advanced physics involving water changing into steam or ice, requiring more sophisticated logic than CTR2's gravity-based puzzles. - **Verdict:** CTR2 should double down on the 'Nommies' as unique gameplay modifiers to differentiate from WMW2's environmental focus; consider adding 'creative mode' elements where players can place Nommies to solve puzzles in multiple ways. ### Contenders (Strong Challengers) - **Happy Glass** by Lion Studios: A high-volume physics puzzle game using drawing mechanics to solve gravity and flow challenges. - Free-form drawing solutions vs CTR2's fixed-element interaction - Minimalist aesthetic focusing purely on physics logic over character narrative - **Brain It On!** by Orbital Nine Games: Focuses on creative physics-based problem solving through drawing shapes to interact with objects. - Multi-solution sandbox approach vs CTR2's more structured level design - Focus on weight, mass, and momentum through player-created objects - **[Bad Piggies](https://marlvel.ai/intel-report/games/bad-piggies)** by Rovio Entertainment Oyj: A physics-construction puzzle game requiring logic and part-assembly to reach goals. - Vehicle construction mechanics vs CTR2's environmental timing and cutting - Sandbox-style experimentation with mechanical parts (fans, umbrellas, engines) - **Love Balls** by Lion Studios: Uses physics and gravity mechanics to bring two characters together through drawing. - Simpler, hyper-casual 'one-touch' drawing mechanics - Focus on character collision as the primary win condition ### Peers (What They Do Better) - **World of Goo Remastered** by Netflix, Inc. / 2D BOY: A premium physics-based construction puzzle game with a unique structural logic. - Structural integrity and tension-based building vs CTR2's object manipulation - Netflix-exclusive distribution model targeting a specific subscriber demographic - **Bridge Constructor** by Headup GmbH: Focuses on structural physics and weight distribution for logic-heavy puzzle solving. - Engineering-focused gameplay vs CTR2's casual timing-based puzzles - Material management and stress-testing mechanics - **Dumb Ways to Die** by PlaySide: A mini-game collection sharing the cute-but-perilous character vibe and casual physics. - Reflex-based mini-games vs CTR2's logic-based puzzle solving - Heavy emphasis on viral character branding and dark humor ### New Kids on the Block (What's Innovative) - **Save the Doge** by Miracle Game: A viral physics-drawing game capturing the casual market with character-saving mechanics. - Ad-heavy hyper-casual loop vs CTR2's more traditional level progression - Protection-based physics (drawing shields) vs CTR2's delivery-based physics ## What's New - **Latest (v1.45.0, 3 months ago):** Performed stability testing on balloon durability. ## The "So What?" (Strategic Takeaway) {#so-what} Cut the Rope 2 is a market-leading games app that is free with in-app purchases. With a 4.48/5 rating from 2.3M reviews, it delivers strong user satisfaction. > **Bottom Line:** Cut the Rope 2 remains a powerhouse in character-driven physics puzzles due to its 'Nommies' mechanics and nostalgia, but it is currently sabotaging its long-term retention with an aggressive $4.99/week subscription and unskippable ads. To maintain its market position against rivals like Where's My Water? 2, the PM must prioritize technical compatibility for new hardware and normalize the monetization model. **Best for:** Casual gamers of all ages, ranging from children to adults, who enjoy physics-based puzzles and character-driven content. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Resolve Android compatibility for newer devices — *Users specifically cited the Samsung Galaxy A56 as incompatible, leading to significant 1-star ratings and churn.* - [ ] [HIGH] Re-evaluate the $4.99/week subscription price — *Sentiment analysis identifies this specific price point as a 'robbery' and a primary driver of negative reviews.* - [ ] [MEDIUM] Update the iOS version (v1.17.2) — *The iOS version has not been updated since 2018, leaving a gap in feature parity and potential revenue from the premium user base.* ### Feature Gaps vs Competitors - Environmental digging mechanics (available in Where's My Water? 2) - Free-form drawing solutions (available in Happy Glass) - Vehicle construction mechanics (available in Bad Piggies) ### Outlook: Declining - 🔴 Frustrated user base regarding $4.99/week subscription costs—impacting long-term monetization health. - 🔴 Technical incompatibility with newer Android models (e.g., Galaxy A56) driving 1-star reviews. - ⚪ Recent Android updates (Jan 2026) focus on stability rather than new content features. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.48/5 | | Total Reviews | 2.3M | | Sentiment | Excited (68/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cut the Rope 2** (this app) | 4.48/5 | Excited | ZeptoLab UK Limited | | [Bad Piggies](https://marlvel.ai/intel-report/games/bad-piggies) | 4.2/5 | Excited | Rovio Entertainment Oyj | | [Where's My Water? 2](https://marlvel.ai/intel-report/games/where-s-my-water-2) | 4.2/5 | Mixed | Kongregate | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Upset | Voodoo | ## Company Profile - **Developer:** ZeptoLab UK Limited - **Website:** [https://zeptolab.com](https://zeptolab.com) - **Social:** [Instagram](https://www.instagram.com/zeptolab) · [Facebook](https://www.facebook.com/zeptolab) · [X/Twitter](https://twitter.com/ZeptoLab) · [LinkedIn](https://www.linkedin.com/company/zeptolab) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cut-the-rope-2/id681814050?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.zeptolab.ctr2.f2p.google&hl=en&gl=us) - **Dev Site:** [Official Website](https://zeptolab.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Bad Piggies*](https://marlvel.ai/intel-report/games/bad-piggies) (Rovio Entertainment Oyj) — 4.2/5 Rating | Positive Sentiment - [*Where's My Water? 2*](https://marlvel.ai/intel-report/games/where-s-my-water-2) (Kongregate) — 4.2/5 Rating | Mixed Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Negative Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) — 4.5/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2.3M - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/cut-the-rope-2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.