--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cut the Rope GOLD" developer_entity: "ZeptoLab UK Limited" bundle_id: "com.zeptolab.cuttherope" app_store_id: "1024505111" google_play_id: "com.zeptolab.ctr.ads" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-09" report_date: "2026-04-03" report_version: "3.10.3" total_reviews: 2727305 overall_rating: 4.47 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.9 data_age_days: 0 intelligence_version: 2 total_followers: 0 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "ages,"] canonical_url: "https://marlvel.ai/intel-report/games/cut-the-rope-gold" license: "CC-BY-NC 4.0" --- # Cut the Rope GOLD App Audit > **TL;DR:** Cut the Rope GOLD is a games app by ZeptoLab UK Limited, rated 4.47/5 by 2,727,305 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Cut the Rope GOLD shows Mixed sentiment (4.47/5 from 2,727,305 reviews) β€” users praise nostalgic gameplay but report issues with excessive advertising. ## Metadata & Market Performance - **Publisher:** ZeptoLab UK Limited - **Category:** Games - **Target Audience:** Casual gamers of all ages, logic puzzle enthusiasts, and parents seeking character-driven entertainment for children. - **Platforms:** iOS & Android - **Version Audited:** 3.10.3 - **Audit Date:** 2026-04-03 - **Signal Count:** 2727305 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1024505111 - **Bundle ID:** com.zeptolab.cuttherope - **Google Play ID:** com.zeptolab.ctr.ads - **Data Window:** Analysis based on signals collected up to 2026-04-03 ## Strategic Synopsis Cut the Rope GOLD is a legacy leader in the physics-puzzle category, featuring the globally recognized character Om Nom. It leverages award-winning mechanics and integrated animated content to appeal to a broad casual audience. However, the app currently faces a declining sentiment trend due to a shift toward aggressive monetization and technical instability on newer devices. ## Feature Profile & User Intent - **[Differentiator] Physics-based Puzzle Gameplay:** Core mechanic involving cutting ropes and using environmental objects to feed candy to a character - **[Standard] Themed Puzzle Boxes:** 17 distinct boxes containing 425 levels with unique mechanics like gravity switches and teleporters * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Om Nom Stories Integration:** Access to in-game animated shorts featuring the main character * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Superpowers:** Special abilities that help players solve tricky puzzles by defying physics - **[Standard] Offline Play:** Ability to play the game without an active internet connection * *User Intent:* Users want uninterrupted access without internet dependency. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download (Android), Paid version (GOLD) on iOS for $1.99, In-app purchases for power-ups, Ad-free upgrade (reported at $10) - **Price:** iOS: $1.99 - **Analysis:** Utilizes a hybrid model that attempts to capture both upfront premium revenue and long-term ad/IAP revenue, though current ad frequency is causing significant user friction. ## 🟑 User Sentiment (High Confidence: 2,727,305 reviews) - **Overall Rating:** 4.47/5 - **Platform Split:** iOS 4.8/5 (1,956 ratings) | Android 4.5/5 (2,725,349 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Nostalgic Gameplay** | *Evidence:* "It brings back so much memories! From 2010-2015 this was one of the most popular games." - **Offline Playability** | *Evidence:* "I like that you don't need wifi to play it." ### Top Complaints (Impact Areas) - **Excessive Advertising** | *Evidence:* "You get an advert LITERALLY EVERY 2 plays of a game." - **Technical Issues and Crashes** | *Evidence:* "Game keeps crashing randomly…wtf" - **Aggressive Monetization** | *Evidence:* "The amount of ads and the ads trying to sell you ad free for 10 bucks is straight sinful." ## SWOT Analysis | **Strengths** | **Weaknesses** | | :--- | :--- | | β€’ Strong global IP (Om Nom)
β€’ Award-winning physics mechanics
β€’ Integrated transmedia content (animations)
β€’ Massive historical user base | β€’ High technical debt/crashes
β€’ Aggressive ad-load in premium versions
β€’ Stagnant iOS update cycle (2018)
β€’ Confusing pricing tiers | | **Opportunities** | **Threats** | | :--- | :--- | | β€’ Nostalgia-based marketing campaigns
β€’ Modernizing monetization to a subscription model
β€’ Technical refresh for latest mobile hardware
β€’ Expanding interactive narrative elements | β€’ Brand erosion from 'pay-to-play' perception
β€’ Hyper-casual puzzle clones with better UX
β€’ User churn due to ad-fatigue
β€’ Platform privacy changes affecting ad revenue | ## Pros & Cons **Pros:** - Nostalgic Gameplay - Offline Playability **Cons:** - Excessive Advertising - Technical Issues and Crashes - Aggressive Monetization ## Bottom Line Cut the Rope GOLD is a divisive games app that is free with in-app purchases. With a 4.47/5 rating from 2,727,305 reviews, it receives mixed feedback. **Best for:** Casual gamers of all ages, logic puzzle enthusiasts, and parents seeking character-driven entertainment for children. ## Frequently Asked Questions **Q: Is Cut the Rope GOLD free?** A: Cut the Rope GOLD is free to download with optional in-app purchases. Tiers: Free to download (Android), Paid version (GOLD) on iOS for $1.99, In-app purchases for power-ups, Ad-free upgrade (reported at $10). **Q: What do users think of Cut the Rope GOLD?** A: User sentiment is mixed with a 4.47/5 average. Users praise: Nostalgic Gameplay, Offline Playability. Common complaints: Excessive Advertising, Technical Issues and Crashes. **Q: What are Cut the Rope GOLD's main features?** A: Key features include Physics-based Puzzle Gameplay, Themed Puzzle Boxes, Om Nom Stories Integration, Superpowers, Offline Play. **Q: Who is Cut the Rope GOLD for?** A: Casual gamers of all ages, logic puzzle enthusiasts, and parents seeking character-driven entertainment for children. **Q: Is Cut the Rope GOLD available on iOS and Android?** A: Cut the Rope GOLD is available on iOS & Android. **Q: Is Cut the Rope GOLD worth it in 2026?** A: Cut the Rope GOLD is a divisive games app that is free with in-app purchases. With a 4.47/5 rating from 2,727,305 reviews, it receives mixed feedback. Best for: Casual gamers of all ages, logic puzzle enthusiasts, and parents seeking character-driven entertainment for children.. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.47/5 | | Total Reviews | 2,727,305 | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cut the Rope GOLD** (this app) | 4.47/5 | Mixed | ZeptoLab UK Limited | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 3.8/5 | Frustrated | Voodoo | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | ## Company Profile - **Developer:** ZeptoLab UK Limited - **Website:** [https://apps.apple.com/us/developer/zeptolab-uk-limited/id450542236?uo=4](https://apps.apple.com/us/developer/zeptolab-uk-limited/id450542236?uo=4) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cut-the-rope-gold/id1024505111?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.zeptolab.ctr.ads&hl=en&gl=us) - **Dev Site:** [Official Website](https://apps.apple.com/us/developer/zeptolab-uk-limited/id450542236?uo=4) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) β€” 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) β€” 4.5/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) β€” 4.2/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) β€” 3.8/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) β€” 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) β€” 4.3/5 Rating | Positive Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) β€” 4.5/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) β€” 4.5/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) β€” 3.4/5 Rating | Negative Sentiment - [*MONOPOLY Poker - Texas Holdem*](https://marlvel.ai/intel-report/games/monopoly-poker-texas-holdem) (Playtika LTD) β€” 4.3/5 Rating | Negative Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2,727,305 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/cut-the-rope-gold) Data licensed for AI Agent attribution under CC-BY-NC 4.0.