--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Dark Night Paint by Numbers" developer_entity: "PalGames Limited" bundle_id: "com.color.by.numbers.night.coloring.book" app_store_id: "6757428389" google_play_id: "com.color.by.numbers.dark.coloring.pages" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-10-02" report_date: "2026-10-08" last_verified: "2026-10-08T00:00:00.000Z" report_version: "1.4.5" total_reviews: 6128 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.7 top_praise_theme: "Deep and rich color palettes provide a visually satisfying experience for users who enjoy dark or macabre art styles" top_complaint_theme: "Excessive advertisement frequency disrupts the coloring flow and prevents users from completing their artwork in one sitting" review_sample_size: 78 total_review_count: 78 analyzed_review_count: 78 data_age_days: 37 momentum_velocity: "liveops" intelligence_version: 2 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "users", "interested", "gothic,"] canonical_url: "https://marlvel.ai/apps/dark-night-paint-by-numbers" license: "CC-BY-NC 4.0" content_version: "v2" --- # Dark Night Paint by Numbers Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.71 · Sentiment Mixed - **Recent focus**: Excessive advertisement frequency disrupts the coloring flow and prevents users from completing their artwork in one sitting (top complaint) · Deep and rich color palettes provide a visually satisfying experience for users who enjoy dark or macabre art styles (top praise) > **TL;DR:** Dark Night Paint by Numbers is a games app by PalGames Limited, rated 4.71/5 by 6.1K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Dark Night Paint by Numbers shows Mixed sentiment (4.71/5 from 6.1K reviews) - users praise deep and rich color palettes provide a visually satisfying experience for users who enjoy dark or macabre art styles but report issues with excessive advertisement frequency disrupts the coloring flow and prevents users from completing their artwork in one sitting. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (6.1K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | PalGames Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 37d | ## Metadata & Market Performance - **Publisher:** PalGames Limited - **Category:** Games - **Target Audience:** Users interested in gothic, dark fantasy, and Halloween-themed digital art who seek a relaxing, low-stress creative activity. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1.7 - **Report Date:** 2026-10-08 - **Signal Count:** 78 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6757428389 - **Bundle ID:** com.color.by.numbers.night.coloring.book - **Google Play ID:** com.color.by.numbers.dark.coloring.pages - **Data Window:** Analysis based on signals collected up to 2026-10-08 ## Executive Snapshot **What it is:** Dark Night Paint by Numbers is a digital coloring app for iOS and Android that offers gothic and dark fantasy-themed images via a tap-to-color interface. **Why users hire it:** The app serves users seeking a quiet, atmospheric creative escape, displacing traditional physical coloring books with a portable, themed digital alternative. ## App DNA (Features & Intent) - **[Standard] Themed Coloring Packs:** Curated collections of images categorized by aesthetic, such as Midnight Castle and Gothic Rose, which drive daily engagement. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Basic] Paint by Number Gameplay:** Tap-to-color mechanic that maximizes time-in-app for ad-supported monetization. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Atmospheric Color Palettes:** Pre-defined dark-themed color sets that differentiate the app from generic competitors. * *User Intent:* Users are driven by competitive achievement and recognition. ## Market Position {#market-position} Dark Night Paint by Numbers holds a 4.7-star average rating across platforms with over 6,000 total ratings. The high rating relative to the reported UI and ad-frequency complaints suggests the core art style successfully captures its intended audience segment. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, In-app purchases for content - **Analysis:** The freemium model relies on ad-supported gameplay with in-app purchase hooks for additional content. ## 🟡 User Sentiment (High Confidence: 78 of 78 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.7/5 (1.6K ratings) | Android 4.7/5 (4.5K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Deep and rich color palettes provide a visually satisfying experience for users who enjoy dark or macabre art styles** - **The relaxing nature of the coloring activity serves as an effective stress relief tool for daily users** - **New limited-time events keep the content fresh for long-term players seeking variety in their daily coloring sessions** ### Top Complaints (Impact Areas) - **Excessive advertisement frequency disrupts the coloring flow and prevents users from completing their artwork in one sitting** ## SWOT Analysis {#swot} **Core Strengths:** - Atmospheric color palettes establish a specific visual identity **Growth Levers:** - One-time purchase option to remove ads ## What's New - **Latest (v1.4.5, 1 weeks ago):** Maintenance update focused on performance, stability, and loading speed optimizations. - **Last Major (v1.1.7, 6 days ago):** Introduced new limited-time events. ## App Momentum (Liveops) {#momentum} - Ships maintenance updates for stability. - Added limited-time events recently. > **Cadence:** 3 total versions · 1 majors in last 6 months · 6 days since last update · 18 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Dark Night Paint by Numbers is a games app that is free with in-app purchases. With a 4.71/5 rating from 6.1K reviews, it shows mixed user reception. > **Bottom Line:** Dark Night Paint by Numbers relies on its atmospheric art style to retain users, but aggressive ad placement threatens the core experience. Offering a non-subscription path to remove ads would unlock revenue from users currently churning due to ad fatigue. **Best for:** Users interested in gothic, dark fantasy, and Halloween-themed digital art who seek a relaxing, low-stress creative activity. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a one-time purchase option to remove ads because users request an alternative to subscriptions → increase conversion ### Outlook: Mixed The casual coloring market is consolidating, and Dark Night Paint by Numbers faces pressure to balance its ad-supported model with user expectations for a relaxing experience. Without a shift toward non-intrusive monetization, the app risks losing its core audience to competitors that offer a smoother, ad-free path. - 🔴 Excessive ad frequency disrupts the coloring flow, which forces users to abandon sessions before completion and lowers long-term retention. - ⚪ The latest release focuses on performance and stability, signaling a maintenance-mode cadence rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 6.1K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Dark Night Paint by Numbers** (this app) | 4.71/5 | Mixed | PalGames Limited | | [Bingo Cash - Win Real Money](https://marlvel.ai/apps/bingo-cash) | 4.7/5 | Excited | Papaya Gaming | | [Royal Match](https://marlvel.ai/apps/royal-match) | 4.7/5 | n/a | Dream Games | | [Temple Run](https://marlvel.ai/apps/temple-run) | 4.3/5 | Mixed | Imangi Studios, LLC | | [2 Player Games : Offline Games](https://marlvel.ai/apps/2-player-games-offline-games) | 4.8/5 | Thrilled | Moreno Maio | | [Avatar Life - love & bit gacha](https://marlvel.ai/apps/avatar-life-love-bit-gacha) | 3.8/5 | n/a | 101XP LIMITED | ## Company Profile - **Developer:** PalGames Limited - **Website:** [https://palgames.io](https://palgames.io) ## Data Sources & Links - **App Store ID:** 6757428389 - **Google Play ID:** com.color.by.numbers.dark.coloring.pages - **Dev Site:** [Official Website](https://palgames.io) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Bingo Cash - Win Real Money*](https://marlvel.ai/apps/bingo-cash) (Papaya Gaming) · 4.7/5 Rating | Positive Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Temple Run*](https://marlvel.ai/apps/temple-run) (Imangi Studios, LLC) · 4.3/5 Rating - [*2 Player Games : Offline Games*](https://marlvel.ai/apps/2-player-games-offline-games) (Moreno Maio) · 4.8/5 Rating | Excellent Sentiment - [*Avatar Life - love & bit gacha*](https://marlvel.ai/apps/avatar-life-love-bit-gacha) (101XP LIMITED) · 3.8/5 Rating - [*Ball Eater!*](https://marlvel.ai/apps/ball-eater) (Talha Ekren) · N/A Rating - [*Basketball Sim Leagues*](https://marlvel.ai/apps/basketball-sim-leagues) (Bacci Media) · 5.0/5 Rating - [*Battle Run*](https://marlvel.ai/apps/battle-run) (Game Hive Corp.) · 3.9/5 Rating - [*Bingo Bash: Live Bingo Games*](https://marlvel.ai/apps/bingo-bash-live-bingo-games) (Scopely, Inc.) · 4.5/5 Rating - [*Bingo Drive: Live Clash Tour*](https://marlvel.ai/apps/bingo-drive-live-clash-tour) (Gliding Deer) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Dark Night Paint by Numbers free to play? Yes, the app is free to download and play, but it relies on an ad-supported model with in-app purchases for additional content. ### Does Dark Night Paint by Numbers have intrusive ads? Users report that advertisement frequency is high, often interrupting the coloring process before and after sessions. ### What is the difference between this and other coloring apps? Dark Night Paint by Numbers focuses specifically on gothic, dark fantasy, and Halloween-themed artwork, whereas many competitors offer a broader, brighter variety of themes. ### Are there ad-free alternatives to Dark Night Paint by Numbers? Many paint-by-number apps offer premium subscriptions or one-time purchases to remove ads, though few specialize in the same gothic aesthetic. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 78 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 37 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/dark-night-paint-by-numbers) Data licensed for AI Agent attribution under CC-BY-NC 4.0.