--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Dice Roller ►" developer_entity: "Uniqo Lab." bundle_id: "me.uniqo.diceroller" app_store_id: "1178898792" google_play_id: "ro.marv.dice_roller" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-07-09" report_date: "2026-08-02" last_verified: "2026-08-02T00:00:00.000Z" report_version: "1.1.9" total_reviews: 23032 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Simple and effective dice rolling mechanics provide utility for tabletop gaming and classroom activities" top_complaint_theme: "Aggressive advertisement frequency disrupts the core gameplay loop and creates a frustrating user experience" review_sample_size: 83 total_review_count: 83 analyzed_review_count: 78 data_age_days: 14 momentum_velocity: "zombie" intelligence_version: 13 nemesis: "MONOPOLY GO!" competitor_count: 11 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "board", "players", "tabletop"] canonical_url: "https://marlvel.ai/apps/dice-roller-2" license: "CC-BY-NC 4.0" content_version: "v2" --- # Dice Roller ► Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.4 · Sentiment Mixed - **Recent focus**: Aggressive advertisement frequency disrupts the core gameplay loop and creates a frustrating user experience (top complaint) · Simple and effective dice rolling mechanics provide utility for tabletop gaming and classroom activities (top praise) > **TL;DR:** Dice Roller ► is a games app by Uniqo Lab., rated 4.4/5 by 23K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Dice Roller ► shows Mixed sentiment (4.4/5 from 23K reviews) - users praise simple and effective dice rolling mechanics provide utility for tabletop gaming and classroom activities but report issues with aggressive advertisement frequency disrupts the core gameplay loop and creates a frustrating user experience. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.4/5 (23K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | Uniqo Lab. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 14d | ## Metadata & Market Performance - **Publisher:** Uniqo Lab. - **Category:** Games - **Target Audience:** Board game players and tabletop enthusiasts requiring a portable, digital dice solution. - **Platforms:** iOS & Android - **Version Reviewed:** 1.1.9 - **Report Date:** 2026-08-02 - **Signal Count:** 83 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1178898792 - **Bundle ID:** me.uniqo.diceroller - **Google Play ID:** ro.marv.dice_roller - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-02 ## Executive Snapshot **What it is:** Dice Roller is a 3D physics-based dice simulator for tabletop gaming, available on iOS and Android. **Why users hire it:** The app removes the need to carry physical dice for household board games, serving users who require a quick, portable random-number utility. ## App DNA (Features & Intent) - **[Standard] 3D Dice Simulator:** Physics-based rolling engine for d4 through d100, serving as the core utility for tabletop gaming. - **[Standard] Ad-Free Premium Access:** Subscription-based removal of ads, currently failing to consistently gate ads for paid users. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Dice Roller holds a niche position in the board game category, with a 4.4-star rating on iOS across 23,021 ratings. The lack of updates since July 2025 limits its ability to compete with high-grossing social board games that maintain active live-ops. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported gameplay, Premium tier via Annual or Monthly subscription - **Analysis:** The freemium model uses ad-removal as the primary conversion gate, but users report the gate fails to function, leading to accusations of misleading practices. ## 🟡 User Sentiment (Medium Confidence: 78 of 83 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.4/5 - **Platform Split:** iOS 4.4/5 (23K ratings) | Android 4.0/5 (11 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and effective dice rolling mechanics provide utility for tabletop gaming and classroom activities** ### Top Complaints (Impact Areas) - **Aggressive advertisement frequency disrupts the core gameplay loop and creates a frustrating user experience** ## SWOT Analysis {#swot} **Core Strengths:** - Physics-based engine provides consistent utility for tabletop gaming **Growth Levers:** - Add custom-sided dice to support complex tabletop rule sets ## Recent Changes (v12 → v13) {#recent-changes} The outlook has downgraded to declining due to prolonged development inactivity and persistent monetization failures. The PM has pivoted to prioritize core ad-removal stability and requested dice variety over UI maintenance. **Overall trend**: Declining **Compared at**: 2026-08-02 ### High-impact changes - **[Declined] Outlook Trend** (positioning) - **[] Action Plan Pivot** (pricing) ### Medium-impact changes - **[] Weakness Identification** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Dice Roller ► vs MONOPOLY GO! - **[MONOPOLY GO!](https://marlvel.ai/apps/monopoly-go)** by Scopely, Inc.: This app dominates the casual board game market by leveraging the same core mechanic of dice rolling to drive a high-engagement, social-first economy. - **Key differences:** - Massive social network effects through multiplayer mini-games and competitive sticker album collection mechanics. - Sophisticated live-ops engine driving daily retention through bank heists and recurring seasonal events. - High-production value visual feedback loops that turn simple dice rolls into rewarding dopamine triggers. ### Contenders (Strong Challengers) - **[Parchisi - Classic Board Game](https://marlvel.ai/apps/parchisi-classic-board-game)** by sohil kadevar: It captures the same casual board game market by digitizing a classic tabletop experience that relies on dice mechanics. - Classic gameplay loop provides instant familiarity for users seeking a digital version of a physical game. - Reward mechanics incentivize consistent play, contrasting with this app's purely functional utility focus. - **[Who am I? Guess it. Board game](https://marlvel.ai/apps/com-offs-whoiam-guess-who-is-the-character-monsters-edition)** by Offs Games: This app competes for the same 'party game' audience that uses dice and board games for social entertainment. - Attribute-based gameplay mechanics offer a more structured intellectual challenge than simple random dice rolling. - Progression-based systems provide long-term goals that encourage players to return for character unlocks. - **[Domino Go - Online Board Game](https://marlvel.ai/apps/domino-go-online-board-game)** by Beach Bum Ltd.: It targets the same demographic of casual board game enthusiasts who value social interaction and daily reward loops. - Integrated multiplayer chat features foster community building and higher social stickiness than a solo simulator. - Hourly bonus mechanics create a consistent 'return-to-app' trigger that drives daily active user metrics. - **[Yatzy - The Classic Dice Game](https://marlvel.ai/apps/yatzy-the-classic-dice-game)** by Bluetile Games S.L.: It directly competes for the same casual dice-rolling audience by providing a structured game environment rather than just a simulator. - Includes a robust offline play mode that captures users in low-connectivity environments or during travel. - Offers deep customization for dice faces, providing a sense of progression missing in this app. ### Peers (What They Do Better) - **[Taboo](https://marlvel.ai/apps/taboo)** by Marmalade Game Studio: It competes for the same social gaming time, offering a digital version of a classic party game. - Integrated video chat allows for a seamless remote party experience, solving the 'distance' friction for players. - Ad-free experience positions the app as a premium, high-quality tool for social gatherings. - **[Terraforming Mars](https://marlvel.ai/apps/com-asmodee-digital-terraformingmars)** by Twin Sails Interactive: It is a premium digital adaptation of a board game, competing for the attention of the same tabletop-focused user base. - Official licensing and high-fidelity digital adaptation provide an authentic experience for fans of the physical game. - Expansion DLC ecosystem allows for long-term monetization and content depth that simple simulators cannot match. - **[Go Quest](https://marlvel.ai/apps/fm-wars-goquest)** by Mindwalk Corp.: It occupies the same board game utility space, focusing on providing a high-quality digital environment for traditional games. - Live game spectating features create a spectator-friendly environment that builds a community around high-level play. - Tsumego challenges offer a dedicated training mode that keeps advanced players engaged with the platform. - **[Gloomhaven Campaign Tracker](https://marlvel.ai/apps/gloomhaven-campaign-tracker)** by Grzegorz Dziembowski: It serves the same tabletop gaming community by providing utility tools that enhance the physical board game experience. - Multi-device server synchronization allows groups to track complex campaigns across different physical locations seamlessly. - Dedicated combat assistant features provide specific utility that goes beyond simple random number generation. ### New Kids on the Block (What's Innovative) - **[Alquerque](https://marlvel.ai/apps/alquerque)** by Fagner Candido: A new niche board game app that leverages modern technology to differentiate its classic gameplay. - ARKit board mode provides a unique, immersive visual experience that distinguishes it from 2D competitors. - **[Legends of Splendoria: gems](https://marlvel.ai/apps/legends-of-splendoria-gems)** by julien DOLAIS: A new entrant attempting to capture the board game market through competitive multiplayer and engine-building mechanics. - Ranked league system introduces a competitive ladder that could attract high-intent, skill-based board game players. ## What's New - **Latest (v0.1.0, 10 months ago):** Technical maintenance: updated project dependencies and target build version. ## App Momentum (Zombie) {#momentum} - Quiet 10 months, bug fixes only. - Last major release July 2025. > **Cadence:** 2 total versions · 0 majors in last 6 months · 308 days since last update · 588 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Dice Roller ► is a games app that is free with in-app purchases. With a 4.4/5 rating from 23K reviews, it shows mixed user reception. > **Bottom Line:** Fixing the broken ad-removal gate is the priority to stop the current churn of paid users. Once trust is restored, expanding dice variety will unlock the tabletop-enthusiast segment that currently finds the app too limited for complex games. **Best for:** Board game players and tabletop enthusiasts requiring a portable, digital dice solution. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-gate logic because users report premium subscriptions fail to remove ads → restore trust ### Feature Gaps vs Competitors - Custom-sided dice (requested by users, missing here) ### Outlook: Declining The board game utility market is shifting toward apps that offer deep customization and reliable performance. Dice Roller's current trajectory is unsustainable due to its stagnant release cadence and monetization failures, which will likely accelerate user migration to more active competitors. - 🔴 The 10-month development silence suggests the app is in maintenance mode, which erodes user trust as competitors ship frequent updates. - 🔴 Persistent reports of broken ad-removal gates lead to negative sentiment, which compounds the risk of churn to more reliable tabletop utilities. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.4/5 | | Total Reviews | 23K | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Dice Roller ►** (this app) | 4.4/5 | Mixed | Uniqo Lab. | | [Who am I? Guess it. Board game](https://marlvel.ai/apps/com-offs-whoiam-guess-who-is-the-character-monsters-edition) | 3.1/5 | N/A | Offs Games | | [Go Quest](https://marlvel.ai/apps/fm-wars-goquest) | 4.5/5 | N/A | Mindwalk Corp. | | [MONOPOLY GO!](https://marlvel.ai/apps/monopoly-go) | 4.8/5 | n/a | Scopely, Inc. | | [Taboo](https://marlvel.ai/apps/taboo) | 4.9/5 | Excited | Marmalade Game Studio | | [Yatzy - The Classic Dice Game](https://marlvel.ai/apps/yatzy-the-classic-dice-game) | 4.8/5 | Excited | Bluetile Games S.L. | ## Company Profile - **Developer:** Uniqo Lab. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/dice-roller/id1178898792?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ro.marv.dice_roller&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Who am I? Guess it. Board game*](https://marlvel.ai/apps/com-offs-whoiam-guess-who-is-the-character-monsters-edition) (Offs Games) · 3.1/5 Rating - [*Go Quest*](https://marlvel.ai/apps/fm-wars-goquest) (Mindwalk Corp.) · 4.5/5 Rating - [*MONOPOLY GO!*](https://marlvel.ai/apps/monopoly-go) (Scopely, Inc.) · 4.8/5 Rating - [*Taboo*](https://marlvel.ai/apps/taboo) (Marmalade Game Studio) · 4.9/5 Rating | Positive Sentiment - [*Yatzy - The Classic Dice Game*](https://marlvel.ai/apps/yatzy-the-classic-dice-game) (Bluetile Games S.L.) · 4.8/5 Rating | Positive Sentiment - [*Domino Go - Online Board Game*](https://marlvel.ai/apps/domino-go-online-board-game) (Beach Bum Ltd.) · 4.9/5 Rating - [*Parchisi - Classic Board Game*](https://marlvel.ai/apps/parchisi-classic-board-game) (sohil kadevar) · 4.5/5 Rating - [*Legends of Splendoria: gems*](https://marlvel.ai/apps/legends-of-splendoria-gems) (julien DOLAIS) · N/A Rating - [*Gloomhaven Campaign Tracker*](https://marlvel.ai/apps/gloomhaven-campaign-tracker) (Grzegorz Dziembowski) · 4.8/5 Rating | Positive Sentiment - [*Alquerque*](https://marlvel.ai/apps/alquerque) (Fagner Candido) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Dice Roller good for complex tabletop games? Currently, the app is limited to standard dice configurations. Users have requested support for custom-sided dice to accommodate more complex tabletop rule sets. ### Does the premium version remove all ads? Users report that the premium subscription often fails to consistently remove advertisements, leading to frustration regarding the value of the in-app purchase. ### How does Dice Roller compare to MONOPOLY GO!? Dice Roller is a simple utility tool for rolling dice, whereas MONOPOLY GO! is a social-first game that uses dice mechanics to drive a complex economy and live-ops events. ### What is a good alternative for dice rolling? Users seeking more structured dice games might consider apps like Yatzy, which offers offline play and progression mechanics missing in Dice Roller. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 83 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 14 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/dice-roller-2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.