---
title: "DIY Fashion Star — App Overview"
url: https://marlvel.ai/intel-report/games/diy-fashion-star
category: Games
developer: Coco Play
platforms: ios, android
rating: 4.0 (190.5K ratings)
pricing: freemium
report_level: overview
generated: 2026-05-04
last_verified: "2026-05-04T13:52:20.436Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a robust creative suite for fashion design, user feedback highlights significant reliance on in-app purchases and ad-supported progression.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Games |
| Rating | 4.0 ★ (190.5K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 1.4.13 |
| Latest Version (Android) | 1.4.4 |
| Developer | Coco Play |

<!-- SECTION: Summary -->
## What is DIY Fashion Star?

DIY Fashion Star is a creative simulation game where players transform old clothing into new outfits through cutting, sewing, and decorating. Users manage a virtual video channel to showcase their designs, gain followers, and fulfill specific fashion requests. The app emphasizes creative expression through interactive DIY clothing projects and selfie-based competitions.

<!-- SECTION: Key Features -->
## Key Features

- **DIY Clothing Projects**: Players can reshape, style, and decorate old garments to create new, trendy outfits.
- **Creative Tools**: Includes mechanics for cutting out patterns, sewing on decorations, and applying color splashes.
- **Video Channel Management**: Users can upload videos of their fashion masterpieces to gain followers and respond to specific design requests.
- **Selfie Contests**: Players can take photos of their finished creations to compete in in-game selfie contests.

<!-- SECTION: Target Audience -->
## Who is it for?

Casual gamers interested in fashion design, creative customization, and social media simulation.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/diy-fashion-star/id1378931319?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.cocoplay.diy.fashion&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/games/diy-fashion-star)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/games/diy-fashion-star).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*