--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Fish Tales ™" developer_entity: "WISE WAVE CORPORATION LIMITED" bundle_id: "com.everywheresoft.fishtalesworld" app_store_id: "433079032" google_play_id: "no.alsaker.FishTales" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-11-24" report_date: "2026-05-25" last_verified: "2026-05-25T10:10:58.045Z" report_version: "1.9.5.2" total_reviews: 538 overall_rating: 4.19 confidence: "low" confidence_score: 0.7 data_age_days: 9 momentum_velocity: "steady" intelligence_version: 6 nemesis: "Wildlife Simulator: Shark" competitor_count: 11 tags: ["games", "freemium", "mobile app", "app review", "app analysis", "casual", "gamers", "interested"] canonical_url: "https://marlvel.ai/intel-report/games/fish-tales" license: "CC-BY-NC 4.0" content_version: "v2" --- # Fish Tales ™ App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.19 > **TL;DR:** Fish Tales ™ is a games app by WISE WAVE CORPORATION LIMITED, rated 4.19/5 by 538 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Fish Tales ™ is a games app by WISE WAVE CORPORATION LIMITED. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.19/5 (538 reviews) | | **Category** | Games | | **Developer** | WISE WAVE CORPORATION LIMITED | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** WISE WAVE CORPORATION LIMITED - **Category:** Games - **Target Audience:** Casual gamers interested in virtual pet simulation and creative environment design. - **Platforms:** iOS & Android - **Version Audited:** 1.9.5.2 - **Audit Date:** 2026-05-25 - **Signal Count:** 154 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 433079032 - **Bundle ID:** com.everywheresoft.fishtalesworld - **Google Play ID:** no.alsaker.FishTales - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-25 - **Short Description:** Fish Tales brings you a sea of ​​fun! Put smolt, feed and avoid obstacles! ## Executive Snapshot **What it is:** Fish Tales is a casual underwater simulation game for iOS and Android where players collect, evolve, and decorate undersea environments. **Why users hire it:** Users hire this app for low-stakes, creative pet simulation that rewards long-term collection goals without the pressure of high-intensity survival mechanics. ## App DNA (Features & Intent) - **[Differentiator] Fish Evolution System:** Branching evolution paths for fish characters - **[Standard] Social Visiting and Gifting:** Ability to visit friends' undersea environments * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Undersea Decor Customization:** Design and layout tools for undersea environments * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Fish Tales maintains a legacy presence with a 4.19 rating on iOS, but the lack of updates since 2012 and zero Android engagement signals a stalled market position. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play, In-app purchases for additional content - **Analysis:** Freemium model relies on IAP for game progression and decorative assets, with no fixed subscription price. ## SWOT Analysis {#swot} **Core Strengths:** - Branching evolution paths differentiate the core collection loop - Social gifting mechanics provide a foundation for community-driven retention **Critical Frictions:** - Last major update in 2012 creates a perception of abandonment - 0-rating on Android indicates a total failure to capture current users **Growth Levers:** - Implementing a premium ad-free tier could neutralize primary friction points **Market Threats:** - Modern simulators with 2-week update cadences erode market share ## Recent Changes (v5 → v6) {#recent-changes} The report shifts from addressing critical technical bugs to acknowledging long-term product abandonment, while expanding the competitive scope and removing sentiment-based insights. **Overall trend**: Declining **Compared at**: 2026-05-25 ### High-impact changes - **[Removed] User Sentiment Data** (sentiment) — Sentiment analysis, including rating, top praises, and top complaints, is no longer provided. - **[Shifted] Competitive Landscape Expansion** (positioning) — The competitive set expanded from aquarium-specific titles to a broader range of animal, monster, and city-building simulators. - **[Shifted] PM Action Item Pivot** (positioning) — Action items moved from fixing account-sync bugs to auditing Android store presence and distribution. ### Medium-impact changes - **[Shifted] SWOT Analysis Refocus** (swot) — Weaknesses shifted from 'account synchronization bugs' to 'last major update in 2012' and '0-rating on Android'. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Fish Tales ™ vs Wildlife Simulator: Shark — Head to Head - **[Wildlife Simulator: Shark](https://marlvel.ai/intel-report/games/wildlife-simulator-shark)** by Gluten Free Games: This app competes directly for the 'undersea creature simulation' audience by focusing on survival mechanics and animal-centric gameplay. - **Key differences:** - Offers a dedicated shark family system that provides deeper emotional engagement than our evolution-based mechanics. - Provides a clear ad-free guarantee which appeals to users frustrated by aggressive monetization in free games. - Includes granular survival statistics that cater to players seeking a more technical, simulation-heavy gaming experience. - **Where Fish Tales ™ wins:** - ✅ Our evolution-based progression system offers more visual variety and long-term collection goals than their survival loop. - ✅ The 'Fish Tales' aesthetic is more approachable and family-friendly compared to their aggressive predator-focused branding. - **Where Wildlife Simulator: Shark wins:** - ❌ Their established family simulation mechanics create a stronger sense of progression and character attachment for players. - ❌ The ad-free guarantee significantly lowers user friction and improves overall sentiment compared to our ad-supported model. - **Verdict:** We should pivot our marketing to emphasize the 'evolution' collection aspect while testing a premium ad-free tier to neutralize their primary value proposition. ### Contenders (Strong Challengers) - **[Sea Monster Simulator](https://marlvel.ai/intel-report/games/sea-monster-simulator)** by DevelopmentSquared: It competes for the same demographic interested in controlling large aquatic entities within a 3D environment. - Focuses heavily on destruction mechanics that provide immediate gratification compared to our slower-paced evolution and collection loop. - Provides a dedicated 3D monster control scheme that feels more tactile than our current interaction model. - **[Aquapolis - city builder game](https://marlvel.ai/intel-report/games/aquapolis-city-builder-game)** by Candy Grill LLC: It captures the underwater theme but shifts the focus toward city construction and long-term resource management. - Deep city construction and technology development systems create a much higher barrier to entry for casual players. - Includes social integration features that foster community building, a significant retention advantage over our single-player focus. - **[Shark Simulator 3D](https://marlvel.ai/intel-report/games/shark-simulator-3d)** by Khawar Hameed: This app competes for the same user base interested in 3D aquatic exploration and creature-based chaos. - Utilizes a chaos-based mission system that encourages high-intensity gameplay compared to our more passive collection mechanics. - Offers multi-shark selection which provides greater immediate variety for players compared to our linear evolution path. - **[Real Fish Simulator](https://marlvel.ai/intel-report/games/real-fish-simulator)** by NeonWings: It targets the same casual aquatic simulation market but differentiates through math-based challenges and escape missions. - Integrates math-based challenge modes that provide educational value alongside traditional simulation gameplay elements. - Features aquarium escape missions that offer a more structured, goal-oriented experience than our open-ended evolution model. ### Peers (What They Do Better) - **[Angry Crocodile Attack Game 3D](https://marlvel.ai/intel-report/games/angry-crocodile-attack-game-3d)** by Muhammad Akram: It targets the same 'animal simulator' niche, focusing on character customization and survival statistics. - Includes health and stamina management systems that force players to engage more deeply with the environment. - Offers granular crocodile character customization that allows for more personal expression than our fish evolution paths. - **[Blackstone Legend: Crafting](https://marlvel.ai/intel-report/games/blackstone-legend-crafting)** by Babuyo Games: It competes for the same casual gaming time share by offering town management and exploration mechanics. - Robust crafting system provides a deeper sense of progression and utility than our current evolution-only mechanics. - Hero squad exploration adds a layer of strategic team management that our app currently lacks entirely. - **[Vegas Journey: Casino Slots](https://marlvel.ai/intel-report/games/vegas-journey-slots-casino)** by Candy Grill: While in a different category, it competes for the same casual 'time-killer' mobile gaming audience. - Leverages proven 777 jackpot mechanics that drive higher retention through the psychological appeal of virtual gambling. - Non-monetary play model allows for a risk-free casino experience that captures casual players seeking simple entertainment. - **[Lonesome Village](https://marlvel.ai/intel-report/games/lonesome-village)** by Esteban Duran: It shares the same casual, narrative-driven exploration space, appealing to players who enjoy cozy, puzzle-filled environments. - Combines puzzle-filled dungeons with village customization to offer a more diverse gameplay loop than our fish-only focus. - Stronger emphasis on social simulation and narrative exploration creates a more immersive world-building experience for users. ### New Kids on the Block (What's Innovative) - **[Pocket Guild](https://marlvel.ai/intel-report/simulation/pocket-guild)** by Sad Herring: This newcomer competes for the simulation-loving audience by focusing on guild management and character collection. - Combines guild management with dungeon raids to offer a more complex, multi-layered simulation experience than our app. - **[ED Rush](https://marlvel.ai/intel-report/games/ed-rush)** by James Napolitano: A new entrant that competes for casual gaming time through high-pressure time management mechanics. - Dynamic patient encounters and emergency code situations create a high-intensity gameplay loop that contrasts with our relaxed pace. ## App Momentum (Steady) {#momentum} - No feature updates since 2012. - Zero Android engagement recorded. > **Cadence:** 5 total versions · 0 majors in last 6 months · 160 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Fish Tales ™ is an established games app that is free with in-app purchases. With a 4.19/5 rating from 538 reviews, it shows polarized user reception. > **Bottom Line:** Fish Tales holds a unique collection mechanic but suffers from total development stagnation, so the PM must prioritize basic store-front hygiene on Android before attempting any feature-led retention pivots. **Best for:** Casual gamers interested in virtual pet simulation and creative environment design. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit Android store presence because zero engagement suggests broken distribution → recover install velocity — *Android rating is 0 with 0 rating count, indicating a critical failure in store visibility or build availability.* _(trade-off: deprioritize Pause all new feature development — distribution parity is the prerequisite for any growth.)_ ### Feature Gaps vs Competitors - Survival statistics (available in Wildlife Simulator: Shark but absent here) - Destruction mechanics (available in Sea Monster Simulator but absent here) - City construction systems (available in Aquapolis but absent here) ### Outlook: Declining The casual simulation market is consolidating around titles with high-frequency live-ops and social features. Fish Tales remains exposed due to its static state, so the PM must decide between a total sunset or a minimal-viable-update cycle to maintain relevance. - 🔴 The lack of updates since 2012 prevents the app from competing with modern live-ops, leading to inevitable user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.19/5 | | Total Reviews | 538 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Fish Tales ™** (this app) | 4.19/5 | N/A | WISE WAVE CORPORATION LIMITED | | [Wildlife Simulator: Shark](https://marlvel.ai/intel-report/games/wildlife-simulator-shark) | 3.4/5 | Frustrated | Gluten Free Games | | [Pocket Guild](https://marlvel.ai/intel-report/simulation/pocket-guild) | 3.9/5 | Excited | Sad Herring | | [Aquapolis - city builder game](https://marlvel.ai/intel-report/games/aquapolis-city-builder-game) | 4.7/5 | N/A | Candy Grill LLC | | [Vegas Journey. Slots & Casino](https://marlvel.ai/intel-report/games/vegas-journey-slots-casino) | 4.9/5 | N/A | Candy Grill LLC | | [Blackstone Legend: Crafting](https://marlvel.ai/intel-report/games/blackstone-legend-crafting) | 4.7/5 | N/A | Babuyo Games | ## Company Profile - **Developer:** WISE WAVE CORPORATION LIMITED - **Website:** [https://wisewaveltd.com](https://wisewaveltd.com) - **Social:** [Instagram](https://www.instagram.com/pokeristclub) · [Facebook](https://www.facebook.com/pokerist) · [X/Twitter](https://twitter.com/KamaCasino) · [YouTube](https://www.youtube.com/c/PokeristClub) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/fish-tales/id433079032?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=no.alsaker.FishTales&hl=en&gl=us) - **Dev Site:** [Official Website](https://wisewaveltd.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Wildlife Simulator: Shark*](https://marlvel.ai/intel-report/games/wildlife-simulator-shark) (Gluten Free Games) — 3.4/5 Rating | Negative Sentiment - [*Pocket Guild*](https://marlvel.ai/intel-report/simulation/pocket-guild) (Sad Herring) — 3.9/5 Rating | Positive Sentiment - [*Aquapolis - city builder game*](https://marlvel.ai/intel-report/games/aquapolis-city-builder-game) (Candy Grill LLC) — 4.7/5 Rating | N/A Sentiment - [*Vegas Journey. Slots & Casino*](https://marlvel.ai/intel-report/games/vegas-journey-slots-casino) (Candy Grill LLC) — 4.9/5 Rating | N/A Sentiment - [*Blackstone Legend: Crafting*](https://marlvel.ai/intel-report/games/blackstone-legend-crafting) (Babuyo Games) — 4.7/5 Rating | N/A Sentiment - [*Lonesome Village*](https://marlvel.ai/intel-report/games/lonesome-village) (Esteban Duran) — 3.6/5 Rating | Mixed Sentiment - [*ED Rush*](https://marlvel.ai/intel-report/games/ed-rush) (James Napolitano) — N/A Rating | N/A Sentiment - [*Shark Simulator 3D*](https://marlvel.ai/intel-report/games/shark-simulator-3d) (Khawar Hameed) — 4.7/5 Rating | N/A Sentiment - [*Angry Crocodile Attack Game 3D*](https://marlvel.ai/intel-report/games/angry-crocodile-attack-game-3d) (Muhammad Akram) — 4.1/5 Rating | Mixed Sentiment - [*Real Fish Simulator*](https://marlvel.ai/intel-report/games/real-fish-simulator) (NeonWings) — 4.1/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 154 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/fish-tales) Data licensed for AI Agent attribution under CC-BY-NC 4.0.