--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Found It! Hidden Object Game" developer_entity: "Lion Studios Plus" bundle_id: "games.urmobi.found.it" app_store_id: "1643547847" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-01" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "1.67.259" total_reviews: 320402 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Creative hidden object gameplay mechanics provide a relaxing and engaging experience for casual players" top_complaint_theme: "Frequent and intrusive ad interruptions during active gameplay sessions degrade the user experience significantly" review_sample_size: 148 total_review_count: 148 analyzed_review_count: 106 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Hidden Objects - Find It Out®" competitor_count: 7 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "puzzle"] canonical_url: "https://marlvel.ai/apps/games-urmobi-found-it" license: "CC-BY-NC 4.0" content_version: "v2" --- # Found It! Hidden Object Game Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.71 · Sentiment Frustrated - **Recent focus**: Frequent and intrusive ad interruptions during active gameplay sessions degrade the user experience significantly (top complaint) · Creative hidden object gameplay mechanics provide a relaxing and engaging experience for casual players (top praise) > **TL;DR:** Found It! Hidden Object Game is a games app by Lion Studios Plus, rated 4.71/5 by 320.4K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Found It! Hidden Object Game faces Frustrated user sentiment (4.71/5 from 320.4K reviews), with users reporting frequent and intrusive ad interruptions during active gameplay sessions degrade the user experience significantly as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (320.4K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Lion Studios Plus | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Lion Studios Plus - **Category:** Games - **Target Audience:** Casual gamers and puzzle enthusiasts seeking brain-training activities suitable for all ages. - **Platforms:** iOS & Android - **Version Reviewed:** 1.66.207 - **Report Date:** 2026-07-29 - **Signal Count:** 148 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1643547847 - **Bundle ID:** games.urmobi.found.it - **Google Play ID:** games.urmobi.found.it - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Search & find hidden objects & items in our exciting scavenger hunt game! ## Executive Snapshot **What it is:** Found It! is a casual hidden-object puzzle game for iOS and Android that tasks users with locating items across interactive, zoomable maps. **Why users hire it:** The app removes the cognitive friction of complex narrative-driven puzzles, allowing users to engage in short, relaxing search-and-find sessions. ## App DNA (Features & Intent) - **[Differentiator] Interactive Map Exploration:** Users navigate and zoom into detailed scenes to locate items, driving session length and ad-inventory volume. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Hint System:** Provides visual cues for stuck players, monetizing frustration via ad-watches or IAP. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Level Progression:** Unlocks new maps upon quest completion, serving as a retention mechanism to increase total ad-impression volume. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Found It! currently holds a #193 Grossing rank in the US Puzzle category. The gap between its discovery-driven free rank and its grossing performance suggests monetization friction is limiting revenue conversion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases for hints and progression aids - **Analysis:** Monetization relies on ad-supported gameplay and IAP for hints, which users report feels deceptive when items are withheld. ## 🔴 User Sentiment (High Confidence: 106 of 148 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.8/5 (155.5K ratings) | Android 4.7/5 (164.9K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.71/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Creative hidden object gameplay mechanics provide a relaxing and engaging experience for casual players** ### Top Complaints (Impact Areas) - **Frequent and intrusive ad interruptions during active gameplay sessions degrade the user experience significantly** ## SWOT Analysis {#swot} **Core Strengths:** - Interactive map-based navigation provides a more immersive exploration experience than static scene-based hidden object games **Growth Levers:** - Implementing a cloud-save system would address the top-requested feature and reduce churn ## Recent Changes (v3 → v4) {#recent-changes} Development activity has effectively ceased, with the interval between updates increasing from 17 to 89 days. This stagnation, coupled with the emergence of critical user complaints regarding progress loss due to missing cloud-save functionality, has further weakened the app's competitive standing. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Shifted] Development Cadence Stagnation** (features) - **[] Cloud-Save Deficiency** (swot) ### Medium-impact changes - **[] Grossing Rank Decline** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Found It! Hidden Object Game vs Hidden Objects - Find It Out® - **[Hidden Objects - Find It Out®](https://marlvel.ai/apps/find-it-out-hidden-object)** by Guru Smart Holding Limited: This app mirrors this app's exact 'Find It' mechanic and visual style while maintaining a significantly higher release velocity of 12 updates in six months. - **Key differences:** - High-frequency content updates every two weeks keep the user base engaged with fresh scavenger hunt levels. - Aggressive monetization strategy utilizes interstitial ads more frequently than this app's current implementation. - Optimized for rapid-fire casual sessions with shorter level durations compared to this app's interactive map approach. ### Contenders (Strong Challengers) - **[Seekers Notes: Hidden Objects](https://marlvel.ai/apps/com-mytona-seekersnotes-mysteriesofdarkwood)** by Mytona: A long-standing title that excels in atmospheric world-building and complex, multi-layered quest systems. - Extensive lore and dark-fantasy aesthetic differentiate it from the bright, colorful style of this app. - Sophisticated inventory and crafting systems add a layer of complexity that appeals to more dedicated players. - **Manor Matters®: Adventure Game** by Playrix: Combines hidden object mechanics with renovation-style progression, creating a strong emotional hook for casual players. - Renovation meta-game allows players to customize their environment, increasing long-term player investment. - High-quality art assets and character-driven storytelling elevate the production value above standard scavenger hunt titles. - **[June's Journey: Hidden Objects](https://marlvel.ai/apps/june-s-journey-hidden-objects)** by wooga: A dominant market leader that uses narrative-driven mystery to retain users far longer than casual scavenger hunt games. - Deep narrative integration turns simple object finding into a long-form mystery solving experience. - Complex meta-game involving island decoration provides a persistent reason to return beyond the core puzzle loop. ### Peers (What They Do Better) - **[Find Out - Hidden Objects](https://marlvel.ai/apps/find-out-hidden-objects)** by EYEWIND LIMITED: A major player in the casual search-and-find space with a massive user base and proven engagement mechanics. - Integrates interactive elements within the scene that require physical manipulation to reveal hidden items. - Broad appeal through diverse themes ranging from daily life to fantasy scenarios. - **[Differences - Find & Spot Them](https://marlvel.ai/apps/differences-find-spot-them)** by Easybrain Ltd: Occupies the same casual puzzle category by focusing on 'spot the difference' rather than hidden object retrieval. - Focuses on visual comparison logic rather than spatial search, appealing to a slightly different cognitive skill set. - Minimalist UI design reduces cognitive load, making it a more accessible 'pick-up-and-play' experience. ### New Kids on the Block (What's Innovative) - **[Scavenger Hunt!](https://marlvel.ai/apps/scavenger-hunt)** by Popcore GmbH: Demonstrates extreme market agility with 22 releases in the last six months, signaling rapid experimentation. - Hyper-frequent A/B testing of level designs allows for rapid optimization of player retention metrics. - Simplified, high-contrast visual style targets a younger or more casual demographic than traditional mystery games. ## What's New - **Latest (v1.67.259, 2 months ago):** General stability improvements and bug fixes. - **Last Major (v1.44.188, 1 years ago):** Launched the Mechanopolis Classic Season, introducing new progression systems and gameplay challenges. ## App Momentum (Maintenance) {#momentum} - Ships stability and bug fixes only. - Last major update 89 days ago. > **Cadence:** 10 total versions · 1 majors in last 6 months · 89 days since last update · 15 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Found It! Hidden Object Game is a games app that is free with in-app purchases. With a 4.71/5 rating from 320.4K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Found It! must prioritize stability to retain its casual base against high-velocity rivals. Addressing the crash rate and implementing cloud-save would unlock the retention potential of its interactive map mechanics, which are currently overshadowed by technical friction. **Best for:** Casual gamers and puzzle enthusiasts seeking brain-training activities suitable for all ages. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild stability in the latest release because crashes are the top complaint theme → stabilize daily active habit ### Feature Gaps vs Competitors - Cloud-save system (available in rivals, missing here) ### Outlook: Declining The casual puzzle market is consolidating around fresh entrants with rapid content cadences. Found It!'s maintenance-only update cycle leaves it exposed to rivals that ship new levels every two weeks, meaning the app will likely see continued erosion of its active user base unless it accelerates its release velocity. - 🔴 Frequent crashes following the latest update erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 High-velocity rivals like Hidden Objects - Find It Out® pull attention away from Found It!'s static content, accelerating churn pressure into Q3. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 320.4K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Found It! Hidden Object Game** (this app) | 4.71/5 | Frustrated | Lion Studios Plus | | [June's Journey: Hidden Objects](https://marlvel.ai/apps/june-s-journey-hidden-objects) | 4.6/5 | n/a | wooga | | [Differences - Find & Spot Them](https://marlvel.ai/apps/differences-find-spot-them) | 4.6/5 | Mixed | Easybrain Ltd | | [Find It Out® - Hidden Object](https://marlvel.ai/apps/find-it-out-hidden-object) | 4.9/5 | Mixed | Guru Puzzle Game | | [Find Out - Hidden Objects](https://marlvel.ai/apps/find-out-hidden-objects) | 4.6/5 | Mixed | EYEWIND LIMITED | | [Scavenger Hunt!](https://marlvel.ai/apps/scavenger-hunt) | 4.4/5 | N/A | Popcore GmbH | ## Company Profile - **Developer:** Lion Studios Plus - **Website:** [https://lionstudios.cc](https://lionstudios.cc) - **Social:** [Instagram](https://www.instagram.com/lionstudioscc) · [Facebook](https://www.facebook.com/lionstudios.cc) · [X/Twitter](https://twitter.com/LionStudioscc) · [YouTube](https://www.youtube.com/channel/UCLuH7GubX2xAldP0JX2cGSw) · [TikTok](https://www.tiktok.com/@lionstudioscc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/found-it-hidden-object-game/id1643547847?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=games.urmobi.found.it&hl=en&gl=us) - **Dev Site:** [Official Website](https://lionstudios.cc) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*June's Journey: Hidden Objects*](https://marlvel.ai/apps/june-s-journey-hidden-objects) (wooga) · 4.6/5 Rating - [*Differences - Find & Spot Them*](https://marlvel.ai/apps/differences-find-spot-them) (Easybrain Ltd) · 4.6/5 Rating - [*Find It Out® - Hidden Object*](https://marlvel.ai/apps/find-it-out-hidden-object) (Guru Puzzle Game) · 4.9/5 Rating - [*Find Out - Hidden Objects*](https://marlvel.ai/apps/find-out-hidden-objects) (EYEWIND LIMITED) · 4.6/5 Rating - [*Scavenger Hunt!*](https://marlvel.ai/apps/scavenger-hunt) (Popcore GmbH) · 4.4/5 Rating - [*Seekers Notes: Hidden Objects*](https://marlvel.ai/apps/com-mytona-seekersnotes-mysteriesofdarkwood) (Mytona) · 4.3/5 Rating - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating - [*Bejeweled Blitz*](https://marlvel.ai/apps/bejeweled-blitz) (PopCap) · 3.3/5 Rating - [*Brawl Stars*](https://marlvel.ai/apps/brawl-stars) (Supercell) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Found It! suitable for casual play? Yes, the app is designed for casual sessions with simple search-and-find mechanics, though frequent ad interruptions may impact the experience for some users. ### How does Found It! compare to Hidden Objects - Find It Out? Found It! focuses on interactive, zoomable maps, whereas Find It Out uses a higher-frequency update cadence and more frequent interstitial ads. ### Does Found It! have intrusive ads? Users report frequent ad interruptions during gameplay, which some find intrusive and disruptive to the game flow. ### What are some alternatives to Found It!? Players seeking similar hidden object mechanics might consider Hidden Objects - Find It Out, Seekers Notes, or June's Journey for deeper progression. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 148 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/games-urmobi-found-it) Data licensed for AI Agent attribution under CC-BY-NC 4.0.