--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Heroes of Camelot" developer_entity: "Deca Games EOOD" bundle_id: "com.kabam.cncardgame" app_store_id: "570964996" google_play_id: "com.kabam.newcnhoc" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-11" report_date: "2026-05-05" report_version: "9.5.47" total_reviews: 360858 overall_rating: 3.67 sentiment: "Upset" sentiment_score: 20 confidence: "high" confidence_score: 0.7 top_praise_theme: "Core card collection and evolution mechanics provide long-term entertainment for veteran players" top_complaint_theme: "Mandatory phone call permissions trigger privacy concerns and prevent game launch for many users" top_request_theme: "Reliable account recovery and password reset functionality to prevent permanent progress loss" review_sample_size: 360490 total_review_count: 99 analyzed_review_count: 99 data_age_days: 57 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Legend of the Cryptids" competitor_count: 11 tags: ["games", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "mobile", "players", "interested"] canonical_url: "https://marlvel.ai/intel-report/games/heroes-of-camelot" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T07:15:23.952Z" --- # Heroes of Camelot App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 3.67 · Sentiment Upset - **Recent focus**: Mandatory phone call permissions trigger privacy concerns and prevent game launch for many users (top complaint) · Core card collection and evolution mechanics provide long-term entertainment for veteran players (top praise) · Reliable account recovery and password reset functionality to prevent permanent progress loss (top request) > **TL;DR:** Heroes of Camelot is a games app by Deca Games EOOD, rated 3.67/5 by 360.9K users, with Upset user sentiment (20/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Heroes of Camelot faces Upset user sentiment (3.67/5 from 360.9K reviews), with mandatory phone call permissions trigger privacy concerns and prevent game launch for many users as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.67/5 (360.9K reviews) | | **User Mood** | Upset | | **Category** | Games | | **Developer** | Deca Games EOOD | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Deca Games EOOD - **Category:** Games - **Target Audience:** Mobile RPG players interested in card-battling mechanics and Arthurian-themed fantasy settings. - **Platforms:** iOS & Android - **Version Audited:** 9.5.47 - **Audit Date:** 2026-05-05 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 570964996 - **Bundle ID:** com.kabam.cncardgame - **Google Play ID:** com.kabam.newcnhoc - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Reclaim Camelot from the Black Knight! ## Executive Snapshot **What it is:** Heroes of Camelot is a multiplayer RPG card-battle game for iOS and Android, centered on Arthurian-themed hero collection and guild-based combat. **Why users hire it:** Players hire the game for long-term strategic card evolution and social guild participation, seeking a deep, persistent fantasy progression loop. ## App DNA (Features & Intent) - **[Differentiator] Multi-Team Assaults:** Form up to three distinct hero teams to execute simultaneous combat against demons and dragons * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Guild Scrimmage:** Friendly combat mode within guilds to test party strength against fellow players * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Champions Tower:** Multi-level dungeon challenge with unique boss threats and tiered rewards * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} The app maintains a significant install base with over 360,000 ratings on Android, but the 0.6-star rating gap between iOS and Android suggests technical fragmentation that limits its competitive reach. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad support, In-app purchases for cards and resources - **Analysis:** Monetization relies on IAP-driven card collection and resource sinks within a free-to-play framework. ## 🔴 User Sentiment (High Confidence: 99 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.67/5 - **Platform Split:** iOS 4.3/5 (368 ratings) | Android 3.7/5 (360.5K ratings) - **Overall Sentiment:** Upset ### Top Praises - **Core card collection and evolution mechanics provide long-term entertainment for veteran players** ### Top Complaints (Impact Areas) - **Mandatory phone call permissions trigger privacy concerns and prevent game launch for many users** ### Top Requests (What Users Want) - **Reliable account recovery and password reset functionality to prevent permanent progress loss** ## SWOT Analysis {#swot} **Core Strengths:** - Arthurian narrative IP provides stronger thematic hooks than generic dark fantasy rivals - Multi-team assault mechanics drive long-term retention via complex squad-building requirements **Critical Frictions:** - Mandatory phone-call permissions block new-user conversion - Persistent login errors prevent account recovery - 0.6★ Android-iOS rating gap indicates poor technical parity **Growth Levers:** - Untapped B2B potential in Arthurian-themed educational partnerships - Missing wearable integration leaves a gap for quick-check guild status updates **Market Threats:** - RAID: Shadow Legends' high-fidelity 3D models siphon the midcore audience - EU data-minimization trends threaten the current permission-heavy onboarding flow ## Recent Changes (v2 → v3) {#recent-changes} The product has transitioned into a maintenance phase characterized by severe technical friction and negative user sentiment regarding privacy and account access. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of critical user complaints** (sentiment) — Sentiment moved from null to 'terrible' (score 20), with mandatory phone-call permissions identified as the primary barrier to entry. - **[Shifted] Development focus pivot** (positioning) — Strategy shifted from feature expansion to maintenance, with PM action items now prioritizing account recovery and onboarding stability. ### Medium-impact changes - **[Shifted] Feature set recalibration** (features) — Key features updated to reflect current live state: Multi-Team Assaults, Guild Scrimmage, and Champions Tower. - **[Added] Technical weaknesses identified** (swot) — New weaknesses added: mandatory phone-call permissions and a 0.6-star rating gap between Android and iOS platforms. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Heroes of Camelot vs Legend of the Cryptids — Head to Head - **Legend of the Cryptids** by Applibot, Inc.: Continues to serve as the primary benchmark for the classic dark fantasy card-battle RPG experience. - **Key differences:** - Legacy card evolution mechanics - Dark fantasy aesthetic alignment - **Where Heroes of Camelot wins:** - ✅ Camelot leverages a more recognizable Western medieval/Arthurian IP, providing stronger narrative hooks for the target demographic. - ✅ More frequent integration of guild-based assault mechanics that reward consistent, long-term player participation. - **Where Legend of the Cryptids wins:** - ❌ Superior art-style consistency that leans heavily into the 'dark fantasy' aesthetic, which resonates more strongly with the core card-battle audience. - ❌ More mature card evolution system that offers deeper visual and stat-based progression tiers for individual units. - **Verdict:** The target should double down on its Arthurian narrative to differentiate from the generic dark fantasy of the nemesis, while modernizing its card evolution UI to match the visual depth players expect from the genre. ### Contenders (Strong Challengers) - **Summoners War** by Com2uS Corp.: Provides the most robust alternative for players seeking deep monster evolution and high-stakes guild warfare. - Deep 3D monster evolution systems - Mature guild-warfare ecosystem - **[RAID: Shadow Legends](https://marlvel.ai/intel-report/games/raid-shadow-legends)** by Plarium Global Ltd: Sets the modern standard for dark fantasy hero collection with frequent content updates. - High-fidelity 3D character models - Aggressive live-ops and raid event cadence - **[Valkyrie Connect](https://marlvel.ai/intel-report/games/valkyrie-connect)** by Ateam Entertainment Inc.: Maintains a strong niche in real-time co-op boss raids similar to Camelot's guild assaults. - Real-time co-op boss raid mechanics - Anime-inspired hero collection - **Mighty Party: Battle Heroes** by Panoramik Games Ltd: Focuses on short, high-intensity competitive PvP matches that contrast with Camelot's longer-form RPG progression. - Grid-based tactical card combat - Fast-paced competitive PvP focus ### Peers (What They Do Better) - **AFK Arena** by Lilith Games: Leading idle-RPG that shares multi-team strategy elements found in Camelot's late-game. - Idle progression mechanics - Multi-team strategic composition - **Epic Seven** by Smilegate Holdings, Inc: High-quality fantasy RPG with a heavy emphasis on complex hero synergy and competitive PvP. - High-production 2D animation - Deep hero synergy and team-building - **[Hearthstone](https://marlvel.ai/intel-report/games/com-blizzard-wtcg-hearthstone)** by Blizzard Entertainment, Inc.: The broader market leader in digital card games, setting the standard for seasonal events and meta-balancing. - Industry-leading live operations - Deep, balanced card-game meta - **[Magic: The Gathering Arena](https://marlvel.ai/intel-report/games/com-wizards-mtga)** by Wizards of the Coast: Attracts hardcore strategy fans interested in deep card mechanics and complex tactical combos. - Complex, rules-heavy card mechanics - Established competitive tournament scene ### New Kids on the Block (What's Innovative) - **Watcher of Realms** by Moonton: Combines hero collection with tower-defense-style tactical positioning. - Tower-defense hybrid combat - High-quality 3D tactical positioning - **Harry Potter: Magic Awakened** by NetEase Games: High-production card-based RPG that blends deck-building with real-time combat and social guild features. - Real-time card-based combat - Social guild-based exploration ## What's New - **Latest (v9.5.47, 3 months ago):** General game optimization and bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships general bug fixes and optimizations. - Maintains legacy Arthurian RPG feature set. > **Cadence:** 2 total versions · 0 majors in last 6 months · 114 days since last update · 2 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Heroes of Camelot is a challenged games app that is free with in-app purchases. With a 3.67/5 rating from 360.9K reviews, it faces significant user friction. > **Bottom Line:** The app retains veteran players through deep card-evolution mechanics, but technical friction and intrusive permissions are bleeding the new-user funnel, so the PM must prioritize account stability to prevent further churn. **Best for:** Mobile RPG players interested in card-battling mechanics and Arthurian-themed fantasy settings. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit onboarding flow to remove mandatory phone-call permissions because they trigger privacy complaints → increase new-user conversion — *Mandatory phone permissions are the #1 complaint theme in user sentiment data.* _(trade-off: deprioritize Pause the Champions Tower expansion sprint — onboarding conversion has 3× the impact on DAU.)_ - [ ] [INVEST] [HIGH IMPACT] Ship reliable account recovery tools because login errors are the #2 churn driver → reduce support ticket volume — *Multiple reports of specific numeric error codes preventing account access.* _(trade-off: deprioritize Deprioritize the Guild Scrimmage UI refresh — account stability is a prerequisite for retention.)_ ### Feature Gaps vs Competitors - High-fidelity 3D character models (available in RAID: Shadow Legends but missing here) - Real-time co-op boss raids (available in Valkyrie Connect but missing here) ### Outlook: Declining The card-battle RPG market is consolidating around high-fidelity, live-ops-heavy titles that prioritize technical stability and user privacy. Heroes of Camelot remains exposed due to its legacy technical debt and lack of modern visual updates, so the PM must stabilize the core account flow to avoid further audience erosion. - 🔴 Persistent login errors and account recovery failures lock users out of their progress, which accelerates churn among the most invested veteran players. - 🔴 Intrusive phone-call permissions block new-user conversion, preventing the game from replenishing its player base against modern, more accessible RPG competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.67/5 | | Total Reviews | 360.9K | | Sentiment | Upset (20/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Heroes of Camelot** (this app) | 3.67/5 | Upset | Deca Games EOOD | | [Hearthstone](https://marlvel.ai/intel-report/games/com-blizzard-wtcg-hearthstone) | 4.2/5 | Upset | Blizzard Entertainment, Inc. | | [Magic: The Gathering Arena](https://marlvel.ai/intel-report/games/com-wizards-mtga) | 4.6/5 | N/A | Wizards of the Coast | | [RAID: Shadow Legends](https://marlvel.ai/intel-report/games/raid-shadow-legends) | 4.7/5 | Mixed | Plarium Global Ltd | | [VALKYRIE CONNECT](https://marlvel.ai/intel-report/games/valkyrie-connect) | 4.6/5 | N/A | Ateam Entertainment Inc. | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Frustrated | Dream Games | ## Company Profile - **Developer:** Deca Games EOOD - **Website:** [https://decagames.com](https://decagames.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/heroes-of-camelot/id570964996?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.kabam.newcnhoc&hl=en&gl=us) - **Dev Site:** [Official Website](https://decagames.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Hearthstone*](https://marlvel.ai/intel-report/games/com-blizzard-wtcg-hearthstone) (Blizzard Entertainment, Inc.) — 4.2/5 Rating | Terrible Sentiment - [*Magic: The Gathering Arena*](https://marlvel.ai/intel-report/games/com-wizards-mtga) (Wizards of the Coast) — 4.6/5 Rating | N/A Sentiment - [*RAID: Shadow Legends*](https://marlvel.ai/intel-report/games/raid-shadow-legends) (Plarium Global Ltd) — 4.7/5 Rating | Mixed Sentiment - [*VALKYRIE CONNECT*](https://marlvel.ai/intel-report/games/valkyrie-connect) (Ateam Entertainment Inc.) — 4.6/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | Mixed Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 3.8/5 Rating | Terrible Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) — 4.5/5 Rating | Mixed Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/heroes-of-camelot) Data licensed for AI Agent attribution under CC-BY-NC 4.0.