--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hoarding and Cleaning" developer_entity: "FTY LLC." bundle_id: "com.gk.hoarding" app_store_id: "6444842957" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-10-16" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "1.2.8" total_reviews: 74310 overall_rating: 4.1 sentiment: "Mixed" sentiment_score: 65 confidence: "high" confidence_score: 0.85 top_praise_theme: "Satisfying cleaning mechanics" top_complaint_theme: "Ad frequency and progression pacing" review_sample_size: 74310 data_age_days: 17 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "House Flipper Home Design" competitor_count: 8 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/hoarding-and-cleaning" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hoarding and Cleaning Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.06 · Sentiment Mixed - **Recent focus**: Ad frequency and progression pacing (top complaint) · Satisfying cleaning mechanics (top praise) > **TL;DR:** Hoarding and Cleaning is a games app by FTY LLC., rated 4.06/5 by 74.3K users, with Mixed user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hoarding and Cleaning shows Mixed sentiment (4.06/5 from 74.3K reviews) - users praise satisfying cleaning mechanics but report issues with ad frequency and progression pacing. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.06/5 (74.3K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | FTY LLC. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** FTY LLC. - **Category:** Games - **Target Audience:** Casual mobile gamers interested in simulation and cleaning-themed progression games. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2.6 - **Report Date:** 2026-07-30 - **Signal Count:** 74310 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 6444842957 - **Bundle ID:** com.gk.hoarding - **Google Play ID:** com.gk.hoarding - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Hoarding and Cleaning is a casual simulation game for iOS and Android where players perform janitorial tasks across various environments. **Why users hire it:** The app removes the cognitive load of complex design simulations, serving users who want immediate, tactile satisfaction from cleaning tasks. ## App DNA (Features & Intent) - **[Standard] Cleaning Simulation Stages:** Multi-location cleaning missions including homes, beaches, and parks. - **[Standard] Tool Upgrade System:** Acquisition of vacuum cleaners and tools using in-game currency. * *User Intent:* Users want to accelerate progress or gain temporary advantages. - **[Differentiator] Client Satisfaction Rewards:** Reward system triggered by completing cleaning tasks. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Hoarding and Cleaning holds the #74 Free position in its category (IS) and #98 Grossing in Game Simulation (KW). The lack of updates for 286 days suggests the current position is sustained by legacy organic traffic rather than active growth. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ad support, In-app purchases for currency or upgrades - **Analysis:** Ad-supported model with in-app purchase hooks for progression acceleration. ## 🟡 User Sentiment (High Confidence: 74.3K reviews) {#user-sentiment} - **Overall Rating:** 4.06/5 - **Platform Split:** iOS 4.5/5 (9.3K ratings) | Android 4.0/5 (65K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Satisfying cleaning mechanics** ### Top Complaints (Impact Areas) - **Ad frequency and progression pacing** ## SWOT Analysis {#swot} **Core Strengths:** - Tactile cleaning mechanics provide immediate sensory gratification - Focused janitorial loop lowers the barrier to entry for casual users **Growth Levers:** - Seasonal stage rotations address the top user request for variety - Non-intrusive ad-removal purchase mitigates progression friction ## Recent Changes (v3 → v4) {#recent-changes} The app has transitioned from a maintenance-mode posture to a dormant state, with no major feature releases in 286 days. This lack of activity has downgraded the competitive outlook from mixed to declining as content exhaustion becomes a primary churn driver. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Declined] Development Stagnation** (positioning) ### Medium-impact changes - **[Added] Update Gap Weakness** (swot) - **[Declined] Tool Upgrade System Repositioning** (features) - **[Added] Seasonal Content Opportunity** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Hoarding and Cleaning vs House Flipper Home Design - **[House Flipper Home Design](https://marlvel.ai/apps/com-imaginalis-houseflippermobile)** by PLAYWAY SPOLKA AKCYJNA: Dominates the home renovation and cleaning simulation space with massive scale and a high-frequency update cadence. - **Key differences:** - Integrates complex interior design and furniture placement mechanics beyond simple cleaning tasks - Maintains a high-frequency release schedule with 21 updates in the last six months - Leverages a well-established PC/Console brand identity to drive mobile user acquisition ### Contenders (Strong Challengers) - **[Deep Clean Inc. 3D Fun Cleanup](https://marlvel.ai/apps/deep-clean-inc-3d-fun-cleanup)** by ALICTUS YAZILIM A.S.: A established player in the casual cleaning space with a large user base. - Features a variety of mini-game style cleaning tasks that break up the core loop - Uses a simplified, low-poly art style to ensure performance on lower-end mobile devices - **[Clean It: Cleaning Games](https://marlvel.ai/apps/clean-it-cleaning-games)** by HOMA GAMES: A strong direct competitor in the casual cleaning genre with consistent feature updates. - Employs a hyper-casual aesthetic that prioritizes immediate gratification over realistic simulation - Optimized for rapid session turnover, contrasting with this app's mission-based structure - **[PowerWash Simulator](https://marlvel.ai/apps/powerwash-simulator)** by FuturLab: A high-quality, specialized competitor that focuses on the specific mechanic of pressure washing. - Specializes in high-fidelity physics-based pressure washing rather than general trash collection - Utilizes a premium-feel simulation engine that appeals to a more dedicated, niche audience ### Peers (What They Do Better) - **[Fill The Fridge!](https://marlvel.ai/apps/fill-the-fridge)** by Rollic Games: Adjacent organization-based casual game that shares the 'satisfying task' audience. - Focuses on spatial organization puzzles rather than active cleaning or trash removal - Utilizes a high-velocity update strategy to maintain engagement through seasonal content - **[Car Detailing Simulator 2023](https://marlvel.ai/apps/car-detailing-simulator-2023)** by Digital Melody: Adjacent simulation niche focusing on vehicle maintenance rather than environmental cleaning. - Niche focus on automotive restoration provides a distinct, specialized gameplay loop - Targets a specific enthusiast audience rather than the general cleaning simulation market - **[ASMR Slicing](https://marlvel.ai/apps/asmr-slicing)** by Coco Play: Adjacent sub-genre focusing on satisfying, tactile ASMR-driven gameplay mechanics. - Prioritizes tactile, sensory feedback loops over this app's mission-based cleaning progression - Uses a singular, highly polished mechanic to anchor the entire user experience ### New Kids on the Block (What's Innovative) - **[Pressure Washing Run](https://marlvel.ai/apps/com-wixot-pressurewashing)** by Rollic Games: Recent release with high activity levels, signaling a pivot toward runner-style cleaning mechanics. - Combines cleaning mechanics with runner-style movement to increase session intensity - Leverages rapid-fire level progression to keep players constantly engaged with new environments ## What's New - **Latest (v1.2.6, 11 months ago):** Minor internal maintenance update. ## App Momentum (Zombie) {#momentum} - Quiet 9 months, bug fixes only. - Last major release 286 days ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 286 days since last update · 51 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Hoarding and Cleaning is a games app that is free with in-app purchases. It holds a 4.06/5 rating from 74.3K reviews. > **Bottom Line:** The app's current maintenance-mode status leaves it exposed to high-velocity rivals. Introducing a paid ad-removal tier would address the primary user complaint while unlocking a new revenue stream to fund the content updates users are actively requesting. **Best for:** Casual mobile gamers interested in simulation and cleaning-themed progression games. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship seasonal stage rotation because users flag lack of variety as top request → increase session retention ### Feature Gaps vs Competitors - Complex interior design and furniture placement (available in House Flipper Home Design but missing here) ### Outlook: Declining The casual cleaning simulation market is consolidating around high-velocity rivals that leverage live-ops to keep players engaged. Hoarding and Cleaning's lack of content updates leaves it exposed, and the current ad-heavy monetization is likely to accelerate user attrition before a content refresh can be implemented. - 🔴 The 286-day update gap signals a lack of active feature investment, which will accelerate churn as users exhaust existing content. - 🔴 Ad-frequency complaints in reviews indicate the current monetization model is actively eroding the user base, limiting long-term LTV. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.06/5 | | Total Reviews | 74.3K | | Sentiment | Mixed (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hoarding and Cleaning** (this app) | 4.06/5 | Mixed | FTY LLC. | | [Pressure Washing Run](https://marlvel.ai/apps/com-wixot-pressurewashing) | 4.6/5 | n/a | Rollic Games | | [Clean It: Cleaning Games](https://marlvel.ai/apps/clean-it-cleaning-games) | 4.8/5 | n/a | HOMA GAMES | | [Fill The Fridge!](https://marlvel.ai/apps/fill-the-fridge) | 4.6/5 | n/a | Rollic Games | | [ASMR Slicing](https://marlvel.ai/apps/asmr-slicing) | 4.6/5 | Mixed | Coco Play | | [Car Detailing Simulator 2023](https://marlvel.ai/apps/car-detailing-simulator-2023) | 4.7/5 | N/A | Digital Melody | ## Company Profile - **Developer:** FTY LLC. - **Website:** [https://app.ftyapp.com/privacy/](https://app.ftyapp.com/privacy/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/hoarding-and-cleaning/id6444842957?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.gk.hoarding&hl=en&gl=us) - **Dev Site:** [Official Website](https://app.ftyapp.com/privacy/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Pressure Washing Run*](https://marlvel.ai/apps/com-wixot-pressurewashing) (Rollic Games) · 4.6/5 Rating - [*Clean It: Cleaning Games*](https://marlvel.ai/apps/clean-it-cleaning-games) (HOMA GAMES) · 4.8/5 Rating - [*Fill The Fridge!*](https://marlvel.ai/apps/fill-the-fridge) (Rollic Games) · 4.6/5 Rating - [*ASMR Slicing*](https://marlvel.ai/apps/asmr-slicing) (Coco Play) · 4.6/5 Rating - [*Car Detailing Simulator 2023*](https://marlvel.ai/apps/car-detailing-simulator-2023) (Digital Melody) · 4.7/5 Rating - [*Deep Clean Inc. 3D Fun Cleanup*](https://marlvel.ai/apps/deep-clean-inc-3d-fun-cleanup) (ALICTUS YAZILIM A.S.) · 4.5/5 Rating - [*PowerWash Simulator*](https://marlvel.ai/apps/powerwash-simulator) (FuturLab) · 4.7/5 Rating | Positive Sentiment - [*House Flipper Home Design*](https://marlvel.ai/apps/com-imaginalis-houseflippermobile) (PLAYWAY SPOLKA AKCYJNA) · 4.7/5 Rating | Excellent Sentiment - [*Royal Match*](https://marlvel.ai/apps/royal-match) (Dream Games) · 4.7/5 Rating - [*Archero*](https://marlvel.ai/apps/archero) (HABBY) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Hoarding and Cleaning suitable for casual play? Yes, the game is designed for casual sessions with simple, mission-based cleaning tasks that do not require long-term commitment. ### How does Hoarding and Cleaning compare to House Flipper? Hoarding and Cleaning focuses on simple janitorial tasks, whereas House Flipper offers deeper, multi-layered renovation and interior design mechanics. ### Does the game have intrusive ads? Users report that ad frequency is a primary friction point in the game's progression loop. ### What are some alternatives to Hoarding and Cleaning? Users seeking similar cleaning experiences can consider Deep Clean Inc. 3D Fun Cleanup or Clean It: Cleaning Games. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 74.3K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hoarding-and-cleaning) Data licensed for AI Agent attribution under CC-BY-NC 4.0.