--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hole and Fill: Food Hoarding!" developer_entity: "HOMA GAMES" bundle_id: "play.roshka.holefill" app_store_id: "6447110104" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-20" report_date: "2026-05-07" report_version: "0.9.124" total_reviews: 139804 overall_rating: 4.47 sentiment: "Mixed" sentiment_score: 35 confidence: "high" confidence_score: 0.85 top_praise_theme: "Satisfying core gameplay loop of collecting items into a void provides stress relief for casual players" top_complaint_theme: "Aggressive ad placement during active gameplay interrupts flow and frustrates users post-update" top_request_theme: "Permanent progression mechanics like hole size upgrades would make the repetitive gameplay feel more rewarding" review_sample_size: 126 total_review_count: 126 analyzed_review_count: 100 data_age_days: 41 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Hole.io" competitor_count: 7 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/games/hole-and-fill-food-hoarding" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-07T13:00:31.114Z" --- # Hole and Fill: Food Hoarding! App Audit ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.47 · Sentiment Mixed - **Recent focus**: Aggressive ad placement during active gameplay interrupts flow and frustrates users post-update (top complaint) · Satisfying core gameplay loop of collecting items into a void provides stress relief for casual players (top praise) · Permanent progression mechanics like hole size upgrades would make the repetitive gameplay feel more rewarding (top request) > **TL;DR:** Hole and Fill: Food Hoarding! is a games app by HOMA GAMES, rated 4.47/5 by 139.8K users, with Mixed user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Hole and Fill: Food Hoarding! shows Mixed sentiment (4.47/5 from 139.8K reviews) — users praise satisfying core gameplay loop of collecting items into a void provides stress relief for casual players but report issues with aggressive ad placement during active gameplay interrupts flow and frustrates users post-update. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.47/5 (139.8K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | HOMA GAMES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** HOMA GAMES - **Category:** Games - **Target Audience:** Casual mobile gamers interested in satisfying, repetitive sorting and collection mechanics. - **Platforms:** iOS & Android - **Version Audited:** 0.9.124 - **Audit Date:** 2026-05-07 - **Signal Count:** 126 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 6447110104 - **Bundle ID:** play.roshka.holefill - **Google Play ID:** play.roshka.holefill - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-07 - **Short Description:** Enjoy and relax as you fill the fridge, eat everything in these sorting games! ## Executive Snapshot **What it is:** Hole and Fill: Collect Master is a casual collection and organization game for iOS and Android that tasks players with clearing objects into a void to fill storage shelves. **Why users hire it:** Users hire this app for low-stakes, repetitive stress relief through tactile sorting and collection, serving a need for meditative, short-burst gameplay. ## App DNA (Features & Intent) - **[Standard] Hole Expansion Mechanics:** Upgradable hole size, speed, and collection power to swallow larger objects - **[Differentiator] Fridge and Shelf Sorting:** Post-collection organization of groceries, makeup, and stationary into specific storage slots ## Market Position {#market-position} The app maintains a 4.49 average rating across 139,804 total ratings, signaling a stable base that is currently being tested by monetization friction. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, In-app purchases - **Analysis:** Ad-supported model with in-app purchases for progression, anchored by free-to-play access. ## 🟡 User Sentiment (High Confidence: 100 of 126 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.47/5 - **Platform Split:** iOS 4.6/5 (38.4K ratings) | Android 4.4/5 (101.4K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Satisfying core gameplay loop of collecting items into a void provides stress relief for casual players** ### Top Complaints (Impact Areas) - **Aggressive ad placement during active gameplay interrupts flow and frustrates users post-update** ### Top Requests (What Users Want) - **Permanent progression mechanics like hole size upgrades would make the repetitive gameplay feel more rewarding** ## SWOT Analysis {#swot} **Core Strengths:** - Satisfying ASMR-collection loop drives high initial session engagement - Diverse thematic environments broaden casual appeal **Critical Frictions:** - Technical instability prevents level completion - Deceptive monetization erodes long-term trust **Growth Levers:** - Implement permanent progression mechanics to reward repeat play - Expand into productivity-adjacent organization puzzles **Market Threats:** - Aggressive ad-monetization drives churn to competitors - Technical instability risks permanent device removal ## Recent Changes (v2 → v3) {#recent-changes} The app has entered a maintenance phase with declining sentiment driven by aggressive ad-monetization and unresolved technical instability. **Overall trend**: Declining **Compared at**: 2026-05-07 ### High-impact changes - **[Shifted] Sentiment classification shift** (sentiment) — Overall sentiment classification moved from negative to mixed, reflecting increased user frustration with ad-monetization. - **[Declined] Development velocity slowdown** (positioning) — Development shifted to a maintenance phase with no new features released in the last six months and a release cadence of ~0.08 updates per week. - **[Shifted] Ad-monetization friction** (pricing) — Monetization strategy now includes forced ads that bypass paid ad-free status, causing a trust deficit among users. ### Medium-impact changes - **[Added] New threat: churn to competitors** (swot) — Aggressive ad-monetization is now explicitly identified as a driver for user churn to competitors. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Hole and Fill: Food Hoarding! vs Hole.io — Head to Head - **[Hole.io](https://marlvel.ai/intel-report/games/hole-io)** by Voodoo: This is the market-defining title for the 'hole-swallowing' mechanic, maintaining a massive, active user base with high-frequency updates. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Features a highly competitive multiplayer arena mode that forces rapid, high-stakes session gameplay. - Utilizes a mature, physics-based destruction engine that creates more satisfying visual feedback than static sorting. - Maintains a massive, established player network that ensures instant matchmaking for real-time competitive sessions. - **Where Hole and Fill: Food Hoarding! wins:** - ✅ Focuses on satisfying, low-stress 'fridge filling' mechanics that appeal to the growing ASMR-casual market. - ✅ Integrates diverse object-collection themes beyond simple destruction, broadening the appeal to puzzle-oriented players. - **Where Hole.io wins:** - ❌ Leverages a proven, high-velocity multiplayer engine that keeps users engaged through direct competitive leaderboards. - ❌ Benefits from years of iterative tuning on hole-physics, providing a more responsive and fluid control scheme. - **Verdict:** The target app must lean into its 'satisfying/ASMR' niche to differentiate from the high-intensity, competitive nature of the nemesis. ### Contenders (Strong Challengers) - **[Fill The Fridge!](https://marlvel.ai/intel-report/games/fill-the-fridge)** by Rollic Games [Moat: Medium]: Directly competes in the 'fridge organization' sub-genre with a massive install base and consistent update cadence. - Prioritizes strict spatial organization puzzles that reward players for optimizing limited shelf space. - Employs a distinct 'satisfying' visual aesthetic that focuses on order rather than the target's 'swallowing' mechanic. - **[Color Hole 3D](https://marlvel.ai/intel-report/games/color-hole-3d)** by AI Games FZ [Moat: Medium]: A foundational title in the hole-collection genre that remains a primary benchmark for simple, level-based progression. - Utilizes a color-matching constraint that adds a layer of strategic planning to the collection mechanic. - Features a minimalist, high-contrast art style that reduces visual clutter compared to the target's food-hoarding theme. ### Peers (What They Do Better) - **[Sushi Roll 3D - ASMR Food Game](https://marlvel.ai/intel-report/games/sushi-roll-3d-asmr-food-game)** by SayGames LTD: Shares the food-themed ASMR appeal while focusing on the creation/preparation aspect of the culinary experience. - Focuses on the culinary creation process, allowing players to build and customize food items. - Integrates a broader variety of mini-games within the food preparation loop to maintain long-term engagement. - **[Perfect Slices](https://marlvel.ai/intel-report/games/perfect-slices)** by SayGames LTD: A staple of the food-based ASMR genre that emphasizes rhythm and timing over collection mechanics. - Employs a rhythmic, timing-based interaction model that creates a distinct 'flow state' for the player. - Focuses on high-speed, repetitive slicing actions that provide immediate, tactile feedback for every successful input. - **[ASMR Slicing](https://marlvel.ai/intel-report/games/asmr-slicing)** by Coco Play: Targets the same relaxation-seeking audience through tactile, physics-based interaction with food objects. - Uses realistic kinetic-cutting physics that prioritize the tactile sensation of slicing over the target's collection loop. - Features a more focused, singular gameplay loop centered entirely on the satisfaction of cutting soft materials. ### New Kids on the Block (What's Innovative) - **[Organize-it!](https://marlvel.ai/intel-report/productivity/organize-it)** by GSC Technologies Inc.: A recent entrant that signals a shift toward more complex, productivity-adjacent organization puzzles. ## What's New - **Latest (v0.9.124, 5 months ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships stability and performance improvements. - Maintains consistent update cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 75 days since last update · 78 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Hole and Fill: Food Hoarding! is an established games app that is free with in-app purchases. With a 4.47/5 rating from 139.8K reviews, it shows polarized user reception. > **Bottom Line:** The app wins on satisfying ASMR-collection mechanics, but technical instability and deceptive monetization are eroding the user base, so the PM must prioritize stability and ad-transparency to prevent churn. **Best for:** Casual mobile gamers interested in satisfying, repetitive sorting and collection mechanics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship stability fixes for freezing and crashes because technical instability is a top complaint → reduce churn — *Sentiment analysis identifies frequent freezing as a primary blocker for level completion.* _(trade-off: deprioritize Pause new level-theme development — stability is the current primary churn driver.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit ad-trigger logic because forced ads for paid users drive negative sentiment → restore trust — *Users report feeling deceived when ad-free status is bypassed by new ad mechanics.* _(trade-off: deprioritize Delay the next cosmetic item pack — restoring user trust is critical for LTV.)_ ### Feature Gaps vs Competitors - Multiplayer arena mode (available in Hole.io but absent here) - Physics-based destruction engine (available in Hole.io but absent here) ### Outlook: Declining The casual organization market is consolidating around titles that prioritize stability and non-intrusive loops. The current trajectory for this app is declining due to technical debt and monetization friction, so the PM must pivot to stability-first development to retain the existing player base. - 🔴 Technical instability in the latest release prevents level completion, which compounds the negative sentiment already visible in recent reviews. - 🔴 Deceptive monetization practices regarding ad-free status drive user frustration, accelerating churn pressure into the next quarter. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.47/5 | | Total Reviews | 139.8K | | Sentiment | Mixed (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hole and Fill: Food Hoarding!** (this app) | 4.47/5 | Mixed | HOMA GAMES | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 4.6/5 | Upset | Voodoo | | [Fill The Fridge!](https://marlvel.ai/intel-report/games/fill-the-fridge) | 4.6/5 | Frustrated | Rollic Games | | [Color Hole 3D](https://marlvel.ai/intel-report/games/color-hole-3d) | 4.5/5 | Mixed | AI Games FZ | | [Sushi Roll 3D - ASMR Food Game](https://marlvel.ai/intel-report/games/sushi-roll-3d-asmr-food-game) | 4.7/5 | Frustrated | SayGames LTD | | [Perfect Slices](https://marlvel.ai/intel-report/games/perfect-slices) | 4.6/5 | Thrilled | SayGames LTD | ## Company Profile - **Developer:** HOMA GAMES - **Website:** [https://homagames.com](https://homagames.com) - **Social:** [Instagram](https://www.instagram.com/homagames) · [Facebook](https://www.facebook.com/homagames) · [YouTube](https://www.youtube.com/@realhoma) · [TikTok](https://www.tiktok.com/@homagames) · [LinkedIn](https://www.linkedin.com/company/homa-games) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/hole-and-fill-food-hoarding/id6447110104?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=play.roshka.holefill&hl=en&gl=us) - **Dev Site:** [Official Website](https://homagames.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 4.6/5 Rating | Terrible Sentiment - [*Fill The Fridge!*](https://marlvel.ai/intel-report/games/fill-the-fridge) (Rollic Games) — 4.6/5 Rating | Negative Sentiment - [*Color Hole 3D*](https://marlvel.ai/intel-report/games/color-hole-3d) (AI Games FZ) — 4.5/5 Rating | Mixed Sentiment - [*Sushi Roll 3D - ASMR Food Game*](https://marlvel.ai/intel-report/games/sushi-roll-3d-asmr-food-game) (SayGames LTD) — 4.7/5 Rating | Negative Sentiment - [*Perfect Slices*](https://marlvel.ai/intel-report/games/perfect-slices) (SayGames LTD) — 4.6/5 Rating | Excellent Sentiment - [*Organize-it!*](https://marlvel.ai/intel-report/productivity/organize-it) (GSC Technologies Inc.) — 4.8/5 Rating | N/A Sentiment - [*ASMR Slicing*](https://marlvel.ai/intel-report/games/asmr-slicing) (Coco Play) — 4.6/5 Rating | N/A Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) — 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 126 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/hole-and-fill-food-hoarding) Data licensed for AI Agent attribution under CC-BY-NC 4.0.