--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hole Em All: Collect Master" developer_entity: "BRAINWORKS PUBLISHING PTE. LTD." bundle_id: "com.brainworks.holeemall" app_store_id: "6739246483" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-16" report_date: "2026-10-16" last_verified: "2026-10-16T00:00:00.000Z" report_version: "2.15" total_reviews: 45883 overall_rating: 4.9 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.95 top_praise_theme: "Satisfying core gameplay loop provides a relaxing experience for players looking to pass time" top_complaint_theme: "Excessive advertisement frequency post-level disrupts the flow and makes the game feel like a chore" review_sample_size: 734 total_review_count: 734 analyzed_review_count: 120 data_age_days: 29 momentum_velocity: "intense" intelligence_version: 131 nemesis: "All in Hole: Black Hole Games" competitor_count: 19 tags: ["games", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/hole-em-all-collect-master" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hole Em All: Collect Master Intelligence Report ## TL;DR {#tldr} - **Category**: Games · Freemium - **Signal**: Rating 4.88 · Sentiment Mixed - **Recent focus**: Excessive advertisement frequency post-level disrupts the flow and makes the game feel like a chore (top complaint) · Satisfying core gameplay loop provides a relaxing experience for players looking to pass time (top praise) > **TL;DR:** Hole Em All: Collect Master is a games app by BRAINWORKS PUBLISHING PTE. LTD., rated 4.88/5 by 45.9K users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hole Em All: Collect Master shows Mixed sentiment (4.88/5 from 45.9K reviews) - users praise satisfying core gameplay loop provides a relaxing experience for players looking to pass time but report issues with excessive advertisement frequency post-level disrupts the flow and makes the game feel like a chore. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.88/5 (45.9K reviews) | | **User Mood** | Mixed | | **Category** | Games | | **Developer** | BRAINWORKS PUBLISHING PTE. LTD. | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.95/1.0) | | **Data Age** | 29d | ## Metadata & Market Performance - **Publisher:** BRAINWORKS PUBLISHING PTE. LTD. - **Category:** Games - **Target Audience:** Casual mobile gamers seeking short, physics-based puzzle sessions and social interaction features. - **Platforms:** iOS - **Version Reviewed:** 2.15 - **Report Date:** 2026-10-16 - **Signal Count:** 734 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 6739246483 - **Bundle ID:** com.brainworks.holeemall - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-10-16 ## Executive Snapshot **What it is:** Hole Em All: Collect Master is a physics-based black hole puzzle game for casual players on iOS. **Why users hire it:** It removes the friction of complex progression by offering short, satisfying consumption loops that fit into quick breaks. ## App DNA (Features & Intent) - **[Differentiator] Social Team Mechanics:** Allows users to form groups to chat, exchange gifts, and earn collective bonuses. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Limited-Time Tournaments:** Competitive events with time-bound objectives and leaderboard rankings. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Standard] Customization Skins:** Unlockable visual themes and hole effects for player avatars. * *User Intent:* Users value self-expression and personalized experiences. - **[Basic] Physics-Based Puzzle Gameplay:** Core loop requiring players to swallow objects within a time limit to progress. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Hole Em All: Collect Master sits #26 Grossing in US Category 7004, though its rank fluctuates significantly across regions. The reliance on ad-supported progression creates monetization friction that rivals with offline-first designs are currently exploiting. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play with ad-supported progression, In-app purchases for cosmetic skins and themes - **Analysis:** Freemium model relies on ad-supported gameplay and cosmetic IAP to monetize a casual user base. ## 🟡 User Sentiment (High Confidence: 120 of 734 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.88/5 - **Platform Split:** iOS 4.9/5 (45.9K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Satisfying core gameplay loop provides a relaxing experience for players looking to pass time** - **Frequent content updates introduce new themes and objects that keep the experience fresh for long-term players** ### Top Complaints (Impact Areas) - **Excessive advertisement frequency post-level disrupts the flow and makes the game feel like a chore** ## SWOT Analysis {#swot} **Core Strengths:** - Social network effects via team-based chat and gift sharing drive community engagement - Physics-based puzzle gameplay provides a satisfying, relaxing core loop **Growth Levers:** - Localized zen mode could capture players seeking non-competitive, stress-free sessions - Offline-first architecture would remove connectivity barriers currently driving users to rivals ## Recent Changes (v130 → v131) {#recent-changes} Technical instability and aggressive ad frequency continue to drive user churn, while the competitive landscape has shifted to emphasize the app's lack of offline support compared to new market entrants. **Overall trend**: Mixed **Compared at**: 2026-10-16 ### High-impact changes - **[Shifted] Sentiment Trend Shift** (sentiment) - **[Added] Competitive Vulnerability** (positioning) ### Medium-impact changes - **[Shifted] Feature Categorization** (features) - **[Added] New Technical Complaint** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Hole Em All: Collect Master vs All in Hole: Black Hole Games - **[All in Hole: Black Hole Games](https://marlvel.ai/apps/all-in-hole-black-hole-games)**: Both apps compete for the same casual puzzle audience by utilizing physics-based collection loops and freemium monetization models. - **Key differences:** - Offline play support enables access to low-connectivity segments, a feature absent in Hole Em All: Collect Master. - Crew Social System provides a dedicated team-based retention structure that differs from the source app's social features. ### Contenders (Strong Challengers) - **[Hole Stars: Puzzle Game](https://marlvel.ai/apps/hole-stars-puzzle-game)**: Both apps target casual puzzle gamers with physics-based collection loops, competing directly for the same short-session attention span. - Hole Em All includes social multiplayer features like team chat and gift sharing, which Hole Stars lacks. - Hole Em All centers on physics-based puzzle gameplay, while Hole Stars focuses on a specific black hole growth mechanic. - **[Hole Puzzle: Collect em all](https://marlvel.ai/apps/hole-puzzle-collect-em-all)**: Both apps compete for the same casual audience through physics-based collection loops and ad-supported monetization models. They directly overlap in short-session puzzle engagement and freemium pricing strategies. - Hole Puzzle: Collect em all incorporates maze-like map designs to increase strategic depth during gameplay. - Hole Em All: Collect Master offers team-based chat and gift sharing features absent in the rival. - **[Tiles In Hole: Black Hole Game](https://marlvel.ai/apps/com-lihuhu-tilesinhole)**: Both apps compete for the same casual puzzle audience by utilizing physics-based black hole collection mechanics. They overlap directly in gameplay loop and target demographic. - Tiles In Hole supports offline play, removing the connectivity dependency required by Hole Em All. - Tiles In Hole provides consistent content updates through live operations, unlike the technical instability reported in Hole Em All. - **[Holy Hole!](https://marlvel.ai/apps/com-glorygame-holy-hole-puzzle-game)**: Both apps target casual puzzle players with physics-based collection loops, competing for the same short-session attention span within the black hole puzzle category. - Hole Em All: Collect Master includes team-based chat and gift sharing; Holy Hole! relies on static social leaderboards. - Hole Em All: Collect Master features physics-based puzzle gameplay; Holy Hole! utilizes strategic boosters to manage difficulty. - **[Hole Rush: Eat All Puzzle](https://marlvel.ai/apps/hole-rush-eat-all-puzzle)**: Both apps target casual gamers with physics-based consumption loops, competing directly for the same short-session puzzle audience. - Hole Rush includes a dedicated Zen mode for stress-free exploration, which Hole Em All lacks. - Hole Rush supports offline play, removing the connectivity dependency present in Hole Em All. - **Hole Swallow All - Eat All**: Both apps target the same casual black hole puzzle audience and utilize physics-based collection mechanics to drive engagement. - Hole Swallow All - Eat All features a global leaderboard for competitive play, while Hole Em All: Collect Master focuses on team-based social interaction. - Hole Swallow All - Eat All emphasizes a food-themed puzzle world, whereas Hole Em All: Collect Master centers on physics-based collection loops. - **Suck it Up ™ - Hole Them All**: Both apps target the black hole puzzle category with physics-based collection mechanics, competing for the same casual audience seeking short-session puzzle experiences. - Suck it Up offers explicit zen and speed modes for pacing control, while Hole Em All lacks these distinct playstyle options. - Suck it Up features diverse environmental themes like grass, ice, and sand, whereas Hole Em All focuses on general physics-based puzzle gameplay. - **[Hole Blast: Swallow Master](https://marlvel.ai/apps/hole-blast-swallow-master)**: Both apps target casual gamers through physics-based black hole consumption mechanics, creating direct competition for short-session puzzle engagement. - Hole Blast: Swallow Master integrates global tournaments for competitive play; Hole Em All: Collect Master lacks this tournament structure. - Hole Em All: Collect Master features team-based chat and gift sharing; Hole Blast: Swallow Master lacks these social networking components. - **[Space Hole - Black Hole Games](https://marlvel.ai/apps/space-hole-black-hole-games)**: Both apps target casual arcade players through physics-based collection and growth mechanics. They compete for the same short-session puzzle audience. - Space Hole features a celestial evolution system; Hole Em All focuses on physics-based collection. - Space Hole includes a gravity ring mechanic; Hole Em All provides team-based social multiplayer. - **Holetopia: Black Hole Puzzle**: Both apps target the casual puzzle market through black hole growth mechanics, creating direct competition for short-session puzzle players. - Holetopia utilizes simple drag-to-move controls for casual play; Hole Em All: Collect Master integrates social multiplayer and team-based chat. - Holetopia emphasizes a colorful, object-filled visual style; Hole Em All: Collect Master centers on physics-based puzzle gameplay. ### Peers (What They Do Better) - **[Color Hole 3D](https://marlvel.ai/apps/color-hole-3d)**: Shares the core hole-clearing mechanic, competing for the same casual arcade audience that is currently sensitive to ad-frequency fatigue. - Precise control scheme allows for careful, deliberate movement during hole-clearing sessions - Legacy rating of 4.54 across 383,674 ratings provides high historical brand recognition - **[Attack Hole - Black Hole Games](https://marlvel.ai/apps/attack-hole-black-hole-games)**: Targets the same casual arcade demographic but captures revenue through a $6.99/week VIP subscription model. - Boss battles add a progression layer beyond simple collection mechanics - VIP subscription tier offers a path for ad-free play, despite user reports of broken features - **[Black Hole - Eat Everything](https://marlvel.ai/apps/leapjoy-hole-relax-match3d-puzzle)**: Directly overlaps with the collection-based puzzle loop, serving as a secondary option for players seeking similar growth mechanics. - Growth mechanics allow players to consume objects ranging from small fruits to large desserts - **Eat All: Hole Game**: Provides a similar physical-based collection experience, acting as a direct alternative for users seeking stress-free puzzle gameplay. - Physical principles of black hole movement drive the core collection and growth loop - **Holein. Black hole eat world**: Competes for the same arcade player base by offering both online multiplayer and offline single-player modes. - Dual-mode support allows for both online multiplayer battles and offline single-player sessions - Swallowing buildings and opponents provides a more aggressive growth experience than standard collection - **Idle Hole**: Targets the same casual audience with an idle-focused variation of the hole-swallowing mechanic. - Idle mechanics enable passive growth and expansion within the curved universe - **[yumy.io - Black Hole Games](https://marlvel.ai/apps/yumy-io-black-hole-games)**: Serves as an offline-capable alternative for players who find the source app's ad-heavy online experience disruptive. - Offline-accessible gameplay removes the dependency on internet connectivity for session progression - Time-based challenges force rapid destruction within limited windows - **[Singularity: Black Hole Arcade](https://marlvel.ai/apps/singularity-black-hole-arcade)**: Differentiates through sensory feedback, attracting players who prioritize immersion over the standard collection loop. - Dynamic synth-wave soundtrack scales intensity based on the player's current black hole size - Audio-reactive feedback loop creates a distinct sensory experience compared to standard arcade titles ## What's New - **Latest (v2.15, 1 months ago):** Performance optimizations and stability improvements for the core gameplay experience. - **Last Major (v2.14, 1 months ago):** Introduced themed objects with unique designs and expanded episode journeys with new challenges. ## App Momentum (Intense) {#momentum} - Shipped 10 updates in 90 days. - Latest release focuses on stability. - Last major update August 2026. > **Cadence:** 10 total versions · 3 majors in last 6 months · 30 days since last update · 8 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Hole Em All: Collect Master is a games app that is free with in-app purchases. With a 4.88/5 rating from 45.9K reviews, it shows mixed user reception. > **Bottom Line:** Hole Em All: Collect Master's core social retention loop is currently undermined by technical instability and ad fatigue. Addressing performance regressions would stabilize the user base, while rebalancing monetization would unlock higher long-term session duration. **Best for:** Casual mobile gamers seeking short, physics-based puzzle sessions and social interaction features. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Address screen freezing and performance regressions in the latest build because users report lag during high-intensity collection → stabilize user experience ### Feature Gaps vs Competitors - Offline play support (available in Tiles In Hole but missing here) ### Outlook: Mixed Casual block-puzzle traffic is consolidating around fresh entrants, and Hole Em All: Collect Master's maintenance-mode updates leave it exposed to rivals with faster live-ops cadences. Addressing technical instability is critical to preventing churn to offline-capable competitors. - 🔴 Performance regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 Aggressive monetization pressure forces players to use paid boosts, which accelerates churn pressure into the next quarter. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.88/5 | | Total Reviews | 45.9K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hole Em All: Collect Master** (this app) | 4.88/5 | Mixed | BRAINWORKS PUBLISHING PTE. LTD. | | [Holy Hole!](https://marlvel.ai/apps/com-glorygame-holy-hole-puzzle-game) | 4.8/5 | Mixed | Home Entertainment Limited | | [Black Hole - Eat Everything](https://marlvel.ai/apps/leapjoy-hole-relax-match3d-puzzle) | 4.7/5 | N/A | Leapjoy Games Limited | | [All in Hole: Black Hole Games](https://marlvel.ai/apps/all-in-hole-black-hole-games) | 4.9/5 | n/a | HOMA GAMES | | [Attack Hole - Black Hole Games](https://marlvel.ai/apps/attack-hole-black-hole-games) | 4.7/5 | n/a | HOMA GAMES | | [Hole Rush: Eat All Puzzle](https://marlvel.ai/apps/hole-rush-eat-all-puzzle) | 4.8/5 | Excited | Bluetile | ## Company Profile - **Developer:** BRAINWORKS PUBLISHING PTE. LTD. - **Website:** [https://matchgames.io/](https://matchgames.io/) ## Data Sources & Links - **App Store ID:** 6739246483 - **Dev Site:** [Official Website](https://matchgames.io/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Holy Hole!*](https://marlvel.ai/apps/com-glorygame-holy-hole-puzzle-game) (Home Entertainment Limited) · 4.8/5 Rating - [*Black Hole - Eat Everything*](https://marlvel.ai/apps/leapjoy-hole-relax-match3d-puzzle) (Leapjoy Games Limited) · 4.7/5 Rating - [*All in Hole: Black Hole Games*](https://marlvel.ai/apps/all-in-hole-black-hole-games) (HOMA GAMES) · 4.9/5 Rating - [*Attack Hole - Black Hole Games*](https://marlvel.ai/apps/attack-hole-black-hole-games) (HOMA GAMES) · 4.7/5 Rating - [*Hole Rush: Eat All Puzzle*](https://marlvel.ai/apps/hole-rush-eat-all-puzzle) (Bluetile) · 4.8/5 Rating | Positive Sentiment - [*Color Hole 3D*](https://marlvel.ai/apps/color-hole-3d) (AI Games FZ) · 4.5/5 Rating - [*Hole Puzzle: Collect em all*](https://marlvel.ai/apps/hole-puzzle-collect-em-all) (Freeplay LLC) · 4.9/5 Rating - [*Hole Blast: Swallow Master*](https://marlvel.ai/apps/hole-blast-swallow-master) (META SLOTS LIMITED) · 3.3/5 Rating - [*yumy.io - Black Hole Games*](https://marlvel.ai/apps/yumy-io-black-hole-games) (Murat Yucel) · 4.4/5 Rating - [*Hole Stars: Puzzle Game*](https://marlvel.ai/apps/hole-stars-puzzle-game) (Moon Active) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Hole Em All: Collect Master suitable for casual play? Yes, users describe the core physics-based gameplay as relaxing and satisfying, making it well-suited for short breaks. ### How does Hole Em All: Collect Master compare to offline-capable rivals? Unlike rivals such as Tiles In Hole, Hole Em All: Collect Master requires an internet connection, which can be a limitation for users in low-connectivity environments. ### Does Hole Em All: Collect Master have intrusive advertisements? Users frequently report that advertisement frequency is excessive, often appearing after every level completion and disrupting the gameplay flow. ### What are some alternatives to Hole Em All: Collect Master? Players seeking offline play or different gameplay modes may consider alternatives like Tiles In Hole or Hole Rush, which offer offline support and dedicated zen modes. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 734 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 29 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hole-em-all-collect-master) Data licensed for AI Agent attribution under CC-BY-NC 4.0.