--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Burger Please!" developer_entity: "Supercent, Inc." bundle_id: "io.supercent.burgeridle" app_store_id: "1668713081" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-03" report_date: "2026-04-13" report_version: "31.3.0" total_reviews: 750694 overall_rating: 4.44 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.95 data_age_days: 25 intelligence_version: 3 nemesis: "My Mini Mart" competitor_count: 7 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "enjoy"] canonical_url: "https://marlvel.ai/intel-report/games/io-supercent-burgeridle" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T21:30:30.445Z" --- # Burger Please! App Audit > **TL;DR:** Burger Please! is a games app by Supercent, Inc., rated 4.44/5 by 750,694 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Burger Please! faces Frustrated user sentiment (4.44/5 from 750,694 reviews), with excessive advertising as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.44/5 (750,694 reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | Supercent, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Supercent, Inc. - **Category:** Games - **Target Audience:** Casual gamers who enjoy management simulation games and fast-paced, addictive gameplay loops. - **Platforms:** iOS & Android - **Version Audited:** 31.3.0 - **Audit Date:** 2026-04-13 - **Signal Count:** 750694 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1668713081 - **Bundle ID:** io.supercent.burgeridle - **Google Play ID:** io.supercent.burgeridle - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-13 - **Short Description:** Fast cooking! Grow your hamburger restaurant and expand with various foods. ## Executive Snapshot Burger Please! is a hyper-casual 'Idle Arcade' simulation where players scale a fast-food business into a global franchise. It differentiates itself through multi-food menus (pizza/sides) and drive-thru mechanics, moving beyond simple burger-flipping. While it maintains a massive user base of over 750k rated users and a top-100 category ranking, it currently faces severe sentiment headwinds due to aggressive monetization and progression-blocking bugs. ## App DNA (Features & Intent) - **[Differentiator] Multi-Food Menu Expansion:** Expand beyond burgers to include pizza, fries, and drinks. - **[Differentiator] Dynamic Challenges & Events:** VIP guests and delivery orders that provide bonuses. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Drive-Thru & Facility Upgrades:** Upgrading machines and shop layout for speed. * *User Intent:* Users want to accelerate progress or gain temporary advantages. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play, In-app purchases for currency and progression acceleration - **Analysis:** The game utilizes a high-volume hyper-casual model where monetization is driven by aggressive ad-load and IAPs to bypass wait times. ## ๐Ÿ”ด User Sentiment (High Confidence: 750,694 reviews) {#user-sentiment} - **Overall Rating:** 4.44/5 - **Platform Split:** iOS 4.7/5 (131,490 ratings) | Android 4.4/5 (619,204 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.44/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Engaging Gameplay** | *Evidence:* "The game itself is fun and youโ€™ll lose track of time." ### Top Complaints (Impact Areas) - **Excessive Advertising** | *Evidence:* "Too many ads. Play for 2 minutes, watch a 30+ second ad." - **Game-Breaking Bugs** | *Evidence:* "One of the upgrades is outside the shop so now i can not continue any progress." ## SWOT Analysis **Core Strengths:** - Addictive core Idle Arcade loop - Thematic depth with drive-thru and multi-food menus - Massive existing user base (750k+ ratings) **Critical Frictions:** - Aggressive ad-load causing 'Upset' sentiment - Progression-blocking bugs (out-of-bounds upgrades) - Lack of cross-save functionality **Growth Levers:** - Implement hybrid-casual meta-layers (gear/collectibles) - Introduce horizontal mode to satisfy power users - Improve ad-mediation to reduce churn **Market Threats:** - My Mini Mart's superior technical stability - Eatventure's deeper long-term retention mechanics - New first-person simulators disrupting the casual management space ## What's Changed (v2 โ†’ v3) {#recent-changes} The app has entered a maintenance phase with stagnant development, while user sentiment has declined due to the emergence of progression-blocking bugs and persistent, aggressive ad-load. - **[HIGH]** **[Added] Progression-Blocking Bugs:** New critical weakness identified regarding out-of-bounds upgrades that halt user progress. - **[HIGH]** **[Shifted] Maintenance Mode Pivot:** The app has shifted from active development to maintenance, with no major feature updates recorded in over two years. - [MED] **[Declined] Increased Ad Frustration:** User complaints regarding ad frequency have intensified, specifically noting ads appearing even when declining rewards. - [MED] **[Added] Competitive Benchmarking:** The SWOT analysis now explicitly identifies specific market threats like My Mini Mart and Eatventure. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Burger Please! vs My Mini Mart โ€” Head to Head - **My Mini Mart** by Supersonic Studios LTD: This is the definitive 'Idle Arcade' management game that pioneered the character-driven stocking and expansion mechanics used in Burger Please! - **Key differences:** - Focuses on organic grocery retail management rather than fast food - Features a more minimalist, high-contrast art style typical of early hyper-casual hits - Includes a wider variety of animal-based production chains (cows, chickens) within the store - **Publisher (Supersonic Studios) strengths:** Owned by Unity, providing world-class user acquisition and mediation data; Market leader in the 'Idle Arcade' sub-genre with multiple global hits - **Where Burger Please! wins:** - โœ… More complex multi-food menu expansion including pizza and side dishes - โœ… Specific fast-food mechanics like the drive-thru window which adds a secondary gameplay layer - **Where My Mini Mart wins:** - โŒ Significantly higher technical stability with fewer reports of game-breaking bugs - โŒ More polished onboarding experience and smoother character movement physics - **Verdict:** While Burger Please! offers a more engaging fast-food fantasy, My Mini Mart holds the edge in technical execution and stability. Burger Please! struggles with a weaker sentiment due to technical issues, whereas My Mini Mart remains the more reliable benchmark for the genre. ### Contenders (Strong Challengers) - **Eatventure** by Lessmore UG: A massive hybrid-casual hit that competes for the same 'restaurant empire' audience with a focus on gear collection and vault upgrades. - Uses a top-down management perspective rather than a controllable 3D avatar - Deep meta-game involving character equipment and permanent stat boosts - **Dream Restaurant - Idle Tycoon** by Rollic Games: A direct mechanical competitor where players move a manager to serve food and expand a dining hall. - Focuses more on the 'waiter' experience and table management - Features a different aesthetic style with more emphasis on interior decoration - **Market Boss** by SayGames Ltd: One of the early successful iterations of the 'walking manager' loop that focuses on supermarket scaling. - Simpler, more streamlined progression loop with fewer secondary menu items - Heavier focus on inventory management and shelf-stocking speed ### Peers (What They Do Better) - **Cooking Fever: Restaurant Game** by Nordcurrent UAB: The gold standard for fast-food time management, sharing the same core audience of cooking enthusiasts. - Stationary time-management gameplay rather than idle arcade movement - Extremely deep content library with dozens of different restaurant types - **[Good Pizza, Great Pizza](https://marlvel.ai/intel-report/games/com-tapblaze-pizzabusiness)** by TapBlaze: A highly-rated restaurant simulation that focuses on the craft of food preparation and customer stories. - Narrative-driven gameplay with unique customer interactions - Hand-drawn art style and realistic pizza-making mechanics ### New Kids on the Block (What's Innovative) - **Supermarket Manager Simulator** by Digital Melody: Part of a new wave of first-person business simulators that are currently disrupting the casual management space. - First-person perspective offering a more immersive 'job' simulation - More complex economic mechanics including dynamic pricing and checkout handling ## What's New - **Latest (v31.3.0, 1 weeks ago):** General bug fixes and performance improvements. - **Last Major (v0.33.0, 2 years ago):** Enabled offline rewards functionality. ## The "So What?" (Strategic Takeaway) {#so-what} Burger Please! is a challenged games app that is free with in-app purchases. With a 4.44/5 rating from 750,694 reviews, it faces significant user friction. > **Bottom Line:** Burger Please! has a winning core loop but is currently 'suffocating' its own growth with an unsustainable ad-load and critical technical debt. If I were the PM, I would immediately prioritize fixing the progression-blocking upgrade bug and implement an 'Ad-Free' IAP or reduced ad-cadence to salvage LTV before the 'Upset' sentiment leads to a permanent ranking collapse. **Best for:** Casual gamers who enjoy management simulation games and fast-paced, addictive gameplay loops. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Fix 'Out-of-Bounds' Upgrade Bug โ€” *Directly cited as a game-breaking issue in medium-frequency reviews; prevents progression and halts monetization.* - [ ] [HIGH] Rebalance Ad Frequency โ€” *Top complaint theme with high frequency; users report ads every 30-45 seconds, leading to 'Upset' sentiment and churn.* - [ ] [MEDIUM] Implement Cross-Device Save โ€” *Specific feature gap identified in user reviews; prevents players from transitioning between phone and tablet.* ### Feature Gaps vs Competitors - Animal-based production chains (available in My Mini Mart) - Character equipment/gear meta (available in Eatventure) - First-person perspective immersion (available in Supermarket Manager Simulator) ### Outlook: Mixed - ๐Ÿ”ด Sentiment is 'Upset' due to ad-frequency, threatening long-term retention. - โšช v31.3.0 (April 2026) focused on minor fixes, suggesting a lack of major feature investment. - ๐ŸŸข Maintains #99 category ranking (US), indicating strong current organic/paid reach. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.44/5 | | Total Reviews | 750,694 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Burger Please!** (this app) | 4.44/5 | Frustrated | Supercent, Inc. | | [Good Pizza, Great Pizza](https://marlvel.ai/intel-report/games/com-tapblaze-pizzabusiness) | 4.7/5 | Thrilled | TAPBLAZE | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [Bejeweled Blitz](https://marlvel.ai/intel-report/games/bejeweled-blitz) | 3.4/5 | Frustrated | PopCap | | [Brawl Stars](https://marlvel.ai/intel-report/games/brawl-stars) | 4.5/5 | Mixed | Supercell | ## Company Profile - **Developer:** Supercent, Inc. - **Website:** [https://supercent.io/](https://supercent.io/) - **Social:** [Instagram](https://www.instagram.com/supercent_official) ยท [YouTube](https://www.youtube.com/channel/UCB_NwEsoJQkEgzzqsjaPSpQ) ยท [TikTok](https://www.tiktok.com/@supercent.official) ยท [LinkedIn](https://www.linkedin.com/company/supercent) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/burger-please/id1668713081?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=io.supercent.burgeridle&hl=en&gl=us) - **Dev Site:** [Official Website](https://supercent.io/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Good Pizza, Great Pizza*](https://marlvel.ai/intel-report/games/com-tapblaze-pizzabusiness) (TAPBLAZE) โ€” 4.7/5 Rating | Excellent Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) โ€” 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) โ€” 4.5/5 Rating | Negative Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) โ€” 3.4/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) โ€” 4.5/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) โ€” 4.5/5 Rating | Mixed Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) โ€” 3.8/5 Rating | Terrible Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) โ€” 4.5/5 Rating | Positive Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) โ€” 4.3/5 Rating | Positive Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) โ€” 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 750,694 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) Data licensed for AI Agent attribution under CC-BY-NC 4.0.