---
title: "Is It Love? Matt - Bad Boy — App Overview"
url: https://marlvel.ai/intel-report/games/is-it-love-matt-bad-boy
category: Games
developer: 1492 Studio
platforms: ios, android
rating: 4.3 (182.3K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-14
last_verified: "2026-04-17T08:49:33.997Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the game offers a compelling, choice-driven romantic narrative, user retention is currently challenged by monetization friction and restrictive energy-based gameplay.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Games |
| Rating | 4.3 ★ (182.3K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 1.16.526 |
| Latest Version (Android) | 1.16.526 |
| Developer | 1492 Studio |

<!-- SECTION: Summary -->
## What is Is It Love? Matt - Bad Boy?

Is It Love? Matt - Bad Boy is an interactive visual novel where players navigate a workplace romance at Carter Corp. The narrative is driven by user choices that dictate the progression and final outcome of the love story with the character Matt Ortega.

<!-- SECTION: Key Features -->
## Key Features

- **Choice-Based Narrative**: Players make decisions that directly influence the story's direction and final outcome.
- **Episodic Content**: The game features regularly released chapters and new stories to maintain long-term engagement.
- **Character-Driven Romance**: Users engage in a romantic pursuit of the character Matt Ortega, a graphic designer with a specific personality profile.
- **Energy System**: Gameplay progression is gated by an energy point mechanic that limits the amount of content playable in a single session.

<!-- SECTION: Target Audience -->
## Who is it for?

Fans of interactive romance visual novels and narrative-driven choice games.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/is-it-love-matt-bad-boy/id1042313380?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=net.isitlove.cartercorp.matt&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/games/is-it-love-matt-bad-boy)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/games/is-it-love-matt-bad-boy).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*