---
title: "Makeup Beauty - Makeup games — App Overview"
url: https://marlvel.ai/intel-report/games/makeup-beauty-makeup-games
category: Games
developer: Gloryway Puzzle
platforms: ios, android
rating: 4.3 (129.1K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-20
last_verified: "2026-04-20T16:09:49.019Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a robust variety of styling options and narrative content, user feedback highlights significant friction caused by frequent advertisements and limited access to free content.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Games |
| Rating | 4.3 ★ (129.1K) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 2.3 |
| Latest Version (Android) | 2.8701 |
| Developer | Gloryway Puzzle |

<!-- SECTION: Summary -->
## What is Makeup Beauty - Makeup games?

Makeup Beauty is a simulation game where players perform makeup and styling tasks to help characters overcome personal challenges. The app combines creative customization with narrative-driven gameplay, featuring over a dozen unique character stories.

<!-- SECTION: Key Features -->
## Key Features

- **ASMR Makeup Experience**: Utilizes visual, auditory, and tactile effects to simulate a realistic makeup application process.
- **Endless Mix-and-Match**: Provides hundreds of makeup styles and outfit combinations for personalized character customization.
- **Rich Character Stories**: Features over a dozen characters with unique life stories centered on urban growth, life, and romance.
- **Abundant Makeup Products**: Offers a wide library of cosmetic items to facilitate various makeup scenarios.

<!-- SECTION: Target Audience -->
## Who is it for?

Casual gamers interested in fashion, makeup simulation, and narrative-based character styling.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/makeup-beauty-makeup-games/id6447053495?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=diy.makeup.artist.jogo.maquiagem.maquillaje.makyaj.oyunu&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/games/makeup-beauty-makeup-games)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/games/makeup-beauty-makeup-games).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*