--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Merge the Jelly" developer_entity: "Rollic Games" bundle_id: "com.hemzstudios.slimemerge" app_store_id: "6456413021" category: "Games" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-31" report_date: "2026-04-02" report_version: "2.14.0" total_reviews: 41784 overall_rating: 3.31 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.75 data_age_days: 0 intelligence_version: 2 total_followers: 0 tags: ["games", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "looking"] canonical_url: "https://marlvel.ai/intel-report/games/merge-the-jelly" license: "CC-BY-NC 4.0" --- # Merge the Jelly App Audit > **TL;DR:** Merge the Jelly is a games app by Rollic Games, rated 3.31/5 by 41,784 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Merge the Jelly faces Frustrated user sentiment (3.31/5 from 41,784 reviews), with aggressive monetization and ads as the primary user concern. ## Metadata & Market Performance - **Publisher:** Rollic Games - **Category:** Games - **Target Audience:** Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building. - **Platforms:** iOS & Android - **Version Audited:** 2.14.0 - **Audit Date:** 2026-04-02 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.75/1.0) - **App Store ID (iOS):** 6456413021 - **Bundle ID:** com.hemzstudios.slimemerge - **Google Play ID:** com.hemzstudios.slimemerge - **Data Window:** Analysis based on signals collected up to 2026-04-02 ## Strategic Synopsis Merge the Jelly is a hyper-casual merge game by Rollic Games that focuses on a relaxing loop of combining jellies for profit and spatial expansion. While it has achieved significant scale, it currently faces a major crisis in user sentiment due to aggressive monetization and technical issues on Android. The game's core differentiator is its spatial expansion mechanic, but this is overshadowed by a restrictive 200-jelly cap that many users find predatory. ## Feature Profile & User Intent - **[Standard] Color-Matching Merge Mechanic:** Spawn and combine jellies of the same color to create higher-value, more complex jellies. - **[Standard] Economy & Resource Management:** Sell merged jellies to earn currency, which is then reinvested to buy more jellies and expand the play area. - **[Differentiator] Spatial Expansion:** Unlock and manage additional play area space to accommodate a growing jelly collection. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad-supported progression, In-app purchases for currency or boosters - **Analysis:** The game follows a classic hyper-casual monetization model, relying on high-volume ad impressions and optional in-app purchases to accelerate progression. ## πŸ”΄ User Sentiment (High Confidence: 41,784 reviews) - **Overall Rating:** 3.31/5 - **Platform Split:** iOS 4.5/5 (16,781 ratings) | Android 2.5/5 (25,003 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Core Gameplay Loop** | *Evidence:* "It’s a mind numbing game which is very relaxing but of course very fun!" ### Top Complaints (Impact Areas) - **Aggressive Monetization and Ads** | *Evidence:* "There's a banner ad at the bottom, a banner ad at top, a video ad just over the play area, forced ads every minute" - **Restrictive Energy/Jelly System** | *Evidence:* "Capping the jelly at 200 ruins the whole game" - **Technical Stability** | *Evidence:* "The only thing that annoys me is that whenever I play the game it sometimes starts to freeze up, sometimes even crashing" ## SWOT Analysis | **Strengths** | **Weaknesses** | | :--- | :--- | | β€’ Satisfying core merge loop
β€’ Strong publisher (Rollic) UA capabilities
β€’ Unique spatial expansion progression | β€’ Aggressive ad frequency
β€’ Restrictive 200-jelly cap
β€’ Technical instability on Android | | **Opportunities** | **Threats** | | :--- | :--- | | β€’ Improve Android stability to boost ratings
β€’ Introduce rewarded-video based cap increases
β€’ Add social/competitive layers | β€’ High churn from monetization fatigue
β€’ Negative Android store reputation
β€’ Competitors with more balanced ad-loads | ## Pros & Cons **Pros:** - Core Gameplay Loop **Cons:** - Aggressive Monetization and Ads - Restrictive Energy/Jelly System - Technical Stability ## Bottom Line Merge the Jelly is a poorly-received games app that is free with in-app purchases. With a 3.31/5 rating from 41,784 reviews, it receives mixed feedback. **Best for:** Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building. ## Frequently Asked Questions **Q: Is Merge the Jelly free?** A: Merge the Jelly is free to download with optional in-app purchases. Tiers: Free to play with ad-supported progression, In-app purchases for currency or boosters. **Q: What do users think of Merge the Jelly?** A: User sentiment is negative with a 3.31/5 average. Users praise: Core Gameplay Loop. Common complaints: Aggressive Monetization and Ads, Restrictive Energy/Jelly System. **Q: What are Merge the Jelly's main features?** A: Key features include Color-Matching Merge Mechanic, Economy & Resource Management, Spatial Expansion. **Q: Who is Merge the Jelly for?** A: Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building. **Q: Is Merge the Jelly available on iOS and Android?** A: Merge the Jelly is available on iOS & Android. **Q: Is Merge the Jelly worth it in 2026?** A: Merge the Jelly is a poorly-received games app that is free with in-app purchases. With a 3.31/5 rating from 41,784 reviews, it receives significant user criticism. Best for: Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building.. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.31/5 | | Total Reviews | 41,784 | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Merge the Jelly** (this app) | 3.31/5 | Frustrated | Rollic Games | | [Royal Match](https://marlvel.ai/intel-report/games/royal-match) | 4.7/5 | Excited | Dream Games | | [Archero](https://marlvel.ai/intel-report/games/archero) | 4.5/5 | Frustrated | HABBY | | [YouRiding - Surf and Bodyboard](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) | 4.2/5 | Mixed | BoardScore, Inc. | | [Temple Run](https://marlvel.ai/intel-report/games/temple-run) | 4.3/5 | Excited | Imangi Studios, LLC | | [Partymasters - Fun Idle Game](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) | 4.5/5 | Excited | AI Games FZ | ## Company Profile - **Developer:** Rollic Games - **Website:** [https://rollicgames.com/](https://rollicgames.com/) - **Social:** [Instagram](https://www.instagram.com/rollic) Β· [Facebook](https://www.facebook.com/rollic) Β· [YouTube](https://www.youtube.com/channel/UCfD4XeHLpEbLssjYKrf3Edw) Β· [LinkedIn](https://www.linkedin.com/company/rollic) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/merge-the-jelly/id6456413021?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.hemzstudios.slimemerge&hl=en&gl=us) - **Dev Site:** [Official Website](https://rollicgames.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) β€” 4.7/5 Rating | Positive Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) β€” 4.5/5 Rating | Negative Sentiment - [*YouRiding - Surf and Bodyboard*](https://marlvel.ai/intel-report/games/youriding-surf-and-bodyboard) (BoardScore, Inc.) β€” 4.2/5 Rating | Mixed Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) β€” 4.3/5 Rating | Positive Sentiment - [*Partymasters - Fun Idle Game*](https://marlvel.ai/intel-report/games/partymasters-fun-idle-game) (AI Games FZ) β€” 4.5/5 Rating | Positive Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) β€” 3.4/5 Rating | Negative Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) β€” 3.8/5 Rating | Negative Sentiment - [*Brawl Stars*](https://marlvel.ai/intel-report/games/brawl-stars) (Supercell) β€” 4.5/5 Rating | Mixed Sentiment - [*Stumble Guys*](https://marlvel.ai/intel-report/games/stumble-guys) (Scopely, Inc.) β€” 4.5/5 Rating | Mixed Sentiment - [*Cut the Rope: BLAST*](https://marlvel.ai/intel-report/games/cut-the-rope-blast) (SKYWALK) β€” 4.7/5 Rating | Positive Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/merge-the-jelly) Data licensed for AI Agent attribution under CC-BY-NC 4.0.