--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Money Hole!" developer_entity: "GOODROID,Inc." bundle_id: "jp.co.goodroid.hyper.moneyhole" app_store_id: "6451187478" category: "Games" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-11-12" report_date: "2026-06-05" last_verified: "2026-06-05T00:31:01.382Z" report_version: "1.1.3" total_reviews: 10266 overall_rating: 4.32 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.55 top_praise_theme: "Core gameplay loop involving collecting items with a hole provides relaxing entertainment" top_complaint_theme: "Aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment" top_request_theme: "Persistent progression system allowing players to retain earnings across multiple game levels" review_sample_size: 67 total_review_count: 67 analyzed_review_count: 67 data_age_days: 27 intelligence_version: 3 nemesis: "Hole.io" competitor_count: 6 tags: ["games", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/intel-report/games/money-hole" license: "CC-BY-NC 4.0" content_version: "v2" --- # Money Hole! App Audit ## TL;DR {#tldr} - **Category**: Games · Free - **Signal**: Rating 4.32 · Sentiment Frustrated - **Recent focus**: Aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment (top complaint) · Core gameplay loop involving collecting items with a hole provides relaxing entertainment (top praise) · Persistent progression system allowing players to retain earnings across multiple game levels (top request) > **TL;DR:** Money Hole! is a games app by GOODROID,Inc., rated 4.32/5 by 10.3K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Money Hole! faces Frustrated user sentiment (4.32/5 from 10.3K reviews), with aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.32/5 (10.3K reviews) | | **User Mood** | Frustrated | | **Category** | Games | | **Developer** | GOODROID,Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.55/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** GOODROID,Inc. - **Category:** Games - **Target Audience:** Casual mobile gamers seeking short-session arcade experiences with simple physics-based mechanics. - **Platforms:** iOS & Android - **Version Audited:** 1.1.3 - **Audit Date:** 2026-06-05 - **Signal Count:** 67 reviews analyzed - **Confidence:** High (0.55/1.0) - **App Store ID (iOS):** 6451187478 - **Bundle ID:** jp.co.goodroid.hyper.moneyhole - **Google Play ID:** jp.co.goodroid.hyper.moneyhole - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-05 ## Executive Snapshot **What it is:** Money Hole! is a physics-based arcade game for casual players, structured around collecting items into a central hole on iOS and Android. **Why users hire it:** Users hire the game for low-stakes, relaxing entertainment during short breaks, but the current ad-heavy design fails to reward the time invested, leading to rapid churn. ## App DNA (Features & Intent) - **[Standard] Arcade Collection Mechanics:** Physics-based collection of money, gold, and jewelry items into a central hole - **[Standard] Timing and Accuracy Challenges:** Skill-based gameplay requiring precise timing to drop items into the hole - **[Basic] Item Purchasing Loop:** In-game currency accumulation used to acquire expensive virtual items ## Market Position {#market-position} The game maintains a 4.47 average rating across 10,266 total ratings, but the high-frequency ad complaints signal that monetization friction is outpacing the value of the core collection loop. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to play with ad support - **Analysis:** Ad-supported model with no IAP options, relying on high-volume ad impressions across 10 million+ installs. ## 🔴 User Sentiment (High Confidence: 67 of 67 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.32/5 - **Platform Split:** iOS 4.7/5 (1.1K ratings) | Android 4.3/5 (9.1K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.32/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Core gameplay loop involving collecting items with a hole provides relaxing entertainment** - **Offline playability allows for gaming sessions without requiring an active internet connection** ### Top Complaints (Impact Areas) - **Aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment** - **Restrictive level timers create artificial difficulty that prevents players from completing objectives** - **Repetitive content loop and lack of progression depth lead to boredom after short play sessions** ### Top Requests (What Users Want) - **Persistent progression system allowing players to retain earnings across multiple game levels** - **Content expansion with new boards to prevent the current repetitive level cycle** ## SWOT Analysis {#swot} **Core Strengths:** - Physics-based collection loop provides immediate stress relief - Offline playability removes connectivity barriers for casual users **Critical Frictions:** - Ad-to-play ratio drives high uninstall rates - Level timers create artificial frustration - Lack of persistent progression limits long-term engagement **Growth Levers:** - Implement persistent currency upgrades to reward repeat play - Expand level environments to reduce repetitive content cycles **Market Threats:** - Hole.io's real-time multiplayer mechanics siphon social-focused players - High-velocity update cadences from competitors make content feel stagnant ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted from a feature-level description to a performance-based critique, identifying monetization friction and lack of progression as critical threats to retention. **Overall trend**: Declining **Compared at**: 2026-06-05 ### High-impact changes - **[Declined] Emergence of critical churn drivers** (sentiment) — User feedback now explicitly identifies forced ad frequency and lack of persistent progression as primary reasons for uninstalls. - **[Shifted] Critical executive assessment** (positioning) — Executive summary shifted from neutral feature listing to a critique of the game's high-churn, ad-heavy business model. ### Medium-impact changes - **[Declined] Item Purchasing Loop downgrade** (features) — Competitive position for the item purchasing loop moved from 'standard' to 'basic' due to lack of depth. - **[Added] Formalized competitive threats** (swot) — Added specific competitive threats from Hole.io and Paper.io 2, noting their superior live-ops and multiplayer capabilities. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Money Hole! vs Hole.io — Head to Head - **[Hole.io](https://marlvel.ai/intel-report/games/hole-io)** by Voodoo: This is the definitive market leader in the 'hole-swallowing' arcade genre, commanding a massive user base and defining the core mechanics of the category. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Features real-time multiplayer battle royale modes that force players to compete for map dominance - Utilizes a physics-based growth mechanic where the hole expands dynamically based on consumed object volume - Supports high-frequency content updates with 15 releases in the last six months to maintain engagement - **Where Money Hole! wins:** - ✅ Focuses on a singular, satisfying collection loop that avoids the high-stress competitive pressure of battle royale - ✅ Provides a more relaxed, casual experience for players seeking stress relief rather than intense leaderboard competition - **Where Hole.io wins:** - ❌ Leverages massive network effects through real-time multiplayer, creating a social loop the target app lacks - ❌ Maintains high-velocity development cycles that consistently introduce new skins and map environments to prevent churn - **Verdict:** The target app should lean into its 'satisfying collection' niche to differentiate from the high-stress, competitive nature of the nemesis. ### Contenders (Strong Challengers) - **[Paper.io 2](https://marlvel.ai/intel-report/games/paper-io-2)** by Voodoo [Moat: High]: A dominant arcade-style game that shares the same 'territory/collection' DNA and high-velocity update cadence as the target. - Implements a high-stakes territory expansion mechanic that punishes players for crossing their own trail - Maintains a massive, persistent player base through constant seasonal events and cosmetic unlockables - **[Agar.io](https://marlvel.ai/intel-report/games/agar-io)** by Miniclip.com [Moat: Medium]: The foundational 'consume-to-grow' game that established the mechanics used by the entire arcade sub-genre. - Features complex social mechanics including team-based play and clan-tagging that drive long-term community retention - Offers a highly refined, minimalist aesthetic that prioritizes performance and clarity over decorative item collection ### Peers (What They Do Better) - **[Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2)** by SUPERSONIC STUDIOS LTD: Shares the same 'hyper-casual' arcade DNA and physics-based movement focus as the target app. - Utilizes a precision-platforming mechanic that emphasizes timing and obstacle navigation over simple collection - Aggressive release cadence of 17 updates in six months keeps the level design feeling fresh - **[Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle)** by Supercent, Inc.: An adjacent idle-arcade game that focuses on the 'satisfying collection' loop found in the target app. - Integrates idle-management systems that allow players to automate collection processes over time - Focuses on business-building progression rather than the pure arcade-physics loop of the target app - **[Geometry Dash World](https://marlvel.ai/intel-report/games/com-robtop-geometrydashworld)** by RobTop Games AB: A high-skill arcade game that competes for the same casual-but-addictive time slot as the target app. - Features a robust level editor that allows the community to generate and share custom content - Emphasizes rhythmic, music-synced gameplay that creates a distinct sensory experience compared to physics-based collection ## App Momentum (Steady) {#momentum} - Ships bug fixes in latest release - Maintains stable physics-based collection core ## The "So What?" (Strategic Takeaway) {#so-what} Money Hole! is a challenged games app that is completely free. With a 4.32/5 rating from 10.3K reviews, it faces significant user friction. > **Bottom Line:** Money Hole! holds a satisfying core mechanic but bleeds users through aggressive ad-load and lack of progression, so the PM should prioritize persistent rewards over new content to stabilize retention. **Best for:** Casual mobile gamers seeking short-session arcade experiences with simple physics-based mechanics. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot ad-frequency to a rewarded-video model because forced ads are the #1 uninstall driver → reduce churn — *Sentiment data identifies aggressive forced advertisement frequency as the primary driver for uninstalls.* _(trade-off: deprioritize Pause the level-timer adjustment sprint — ad-frequency has a higher impact on immediate retention.)_ - [ ] [INVEST] [HIGH IMPACT] Ship persistent currency upgrades because users request earnings retention across levels → increase session depth — *Top request theme highlights that current progression resets discourage long-term play.* _(trade-off: deprioritize Deprioritize new level environment assets — persistent progression addresses the core boredom complaint more effectively.)_ ### Feature Gaps vs Competitors - Real-time multiplayer (available in Hole.io but absent here) - Persistent progression/upgrades (available in Burger Please! but absent here) ### Outlook: Declining Casual arcade traffic is consolidating around titles with deeper live-ops and social features, leaving Money Hole! exposed. Without a shift toward persistent progression, the current ad-heavy model will continue to accelerate churn, so the PM must prioritize retention-focused features to remain viable. - 🔴 High-frequency ad complaints in reviews indicate that current monetization friction is actively eroding the user base. - 🔴 Repetitive content cycles without persistent rewards lead to rapid churn, preventing the game from building a loyal player base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.32/5 | | Total Reviews | 10.3K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Money Hole!** (this app) | 4.32/5 | Frustrated | GOODROID,Inc. | | [Burger Please!](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) | 4.7/5 | Frustrated | Supercent, Inc. | | [Going Balls](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) | 4.6/5 | Mixed | SUPERSONIC STUDIOS LTD | | [Geometry Dash World](https://marlvel.ai/intel-report/games/com-robtop-geometrydashworld) | 4.5/5 | Thrilled | RobTop Games AB | | [Hole.io](https://marlvel.ai/intel-report/games/hole-io) | 4.6/5 | Upset | Voodoo | | [Paper.io 2](https://marlvel.ai/intel-report/games/paper-io-2) | 4.5/5 | Mixed | Voodoo | ## Company Profile - **Developer:** GOODROID,Inc. - **Website:** [https://goodroid.co.jp/](https://goodroid.co.jp/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/money-hole/id6451187478?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=jp.co.goodroid.hyper.moneyhole&hl=en&gl=us) - **Dev Site:** [Official Website](https://goodroid.co.jp/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Burger Please!*](https://marlvel.ai/intel-report/games/io-supercent-burgeridle) (Supercent, Inc.) — 4.7/5 Rating | Negative Sentiment - [*Going Balls*](https://marlvel.ai/intel-report/games/com-pronetis-ironballride2) (SUPERSONIC STUDIOS LTD) — 4.6/5 Rating | Mixed Sentiment - [*Geometry Dash World*](https://marlvel.ai/intel-report/games/com-robtop-geometrydashworld) (RobTop Games AB) — 4.5/5 Rating | Excellent Sentiment - [*Hole.io*](https://marlvel.ai/intel-report/games/hole-io) (Voodoo) — 4.6/5 Rating | Terrible Sentiment - [*Paper.io 2*](https://marlvel.ai/intel-report/games/paper-io-2) (Voodoo) — 4.5/5 Rating | Mixed Sentiment - [*Agar.io*](https://marlvel.ai/intel-report/games/agar-io) (Miniclip.com) — 4.5/5 Rating | Terrible Sentiment - [*Royal Match*](https://marlvel.ai/intel-report/games/royal-match) (Dream Games) — 4.7/5 Rating | Negative Sentiment - [*Temple Run*](https://marlvel.ai/intel-report/games/temple-run) (Imangi Studios, LLC) — 4.3/5 Rating | Mixed Sentiment - [*Archero*](https://marlvel.ai/intel-report/games/archero) (HABBY) — 4.5/5 Rating | N/A Sentiment - [*Bejeweled Blitz*](https://marlvel.ai/intel-report/games/bejeweled-blitz) (PopCap) — 3.3/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 67 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/games/money-hole) Data licensed for AI Agent attribution under CC-BY-NC 4.0.